Engagement Labs Continues to Pioneer Innovations in the Marketing and Social Media Analytics Sector; Announces New AI-based Diagnostics for TotalSocial
TotalSocial® Now Provides Brands with Faster, More Powerful Data and Analytics to Improve Marketing ROI and Boost Consumer Sales
Montreal, QC/New Brunswick, NJ (May 3, 2018) — Engagement Labs Inc. (TSX VENTURE: EL) (OTCQB: ELBSF) today announced a powerful new enhancement to TotalSocial®, which deploys artificial intelligence (AI) and machine learning to enable clients to more quickly and accurately plan growth strategies based on unique social data and analytics. The newest release is part of Engagement Labs’ ongoing commitment to innovation. The technology update helps clients grow revenues and marketing ROI by tapping into the social trends, both online and offline, that can help them win in today’s dynamic marketplace.
In January, the company announced it was deploying AI to drive predictive analytics through the development of proprietary algorithms which rapidly build hundreds of predictive models using more than 100 variables in millions of possible combinations to identify the factors that generate sales and drive other key performance indicators for brands.
With today’s announcement, TotalSocial now deploys AI to provide new, powerful automation tools that identify unexpected variations in brand performance and diagnose the underlying factors for these changes. For example, the AI system recognizes when an unexpected drop in sentiment occurs and sends an immediate alert. Diagnostics are run to identify the root cause as well as the appropriate course of action. This is all done in real time and empowers marketers with cutting-edge tools leading to instant detection of changes in trends and rapid optimization strategies to maximize ROI.
“Imagine that a Fortune 500 retailer is launching a new disruptive ad campaign to promote its spring attire. TotalSocial is used to monitor the success of its campaign each week,” said Engagement Labs’ VP of Analytics Rick Larkin, explaining how the new AI Diagnostics works. “By leveraging AI, TotalSocial now automatically builds thousands of models across all key metrics to identify true moments of lift and allow brands to optimize ROI.”
“We are committed to delivering the data and analytics clients need in real time, so they can make fast, smart decisions to improve their business performance. AI Diagnostics for TotalSocial make our platform faster and better in uncovering not only what’s happening that’s having an impact on our clients’ business, but why and how to respond,” said Ed Keller, CEO of Engagement Labs.
TotalSocial is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable offline and online data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. With cutting-edge diagnostics, patent-pending predictive analytics and AI/machine learning, TotalSocial identifies business opportunities and provides clients with recommendations to grow revenue and a roadmap to achieve that growth.
The TotalSocial platform continues to lead the market, adding AI and machine learning to an impressive list of firsts—including being the first and only platform to combine online and offline data, and the first and only with predictive analytics. The TotalSocial platform was awarded the “Best Practitioner Paper of 2017” by the Advertising Research Foundation and was lauded for its innovation regarding its approach towards data and analytics in the social ecosystem
Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, retail, beauty and software.
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals. To learn more, visit www.engagementlabs.com / www.totalsocial.com.
Disclaimer in regard to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Ed Keller, CEO