Engagement Labs Appoints Bryan Segal, Former Vice President of Sales of comScore, as CEO

Engagement Labs Appoints Bryan Segal, Former Vice President of Sales of comScore, as CEO

Rob Dickson, Former Managing Director of MDC Partners, Appointed Vice-Chairman of the Board

Veteran CMO John Boynton Forms and Will Chair ‘Founders Steering Team’

TORONTO, Ontario – Dec. 1, 2014:  Engagement Labs (EL.V), a leading provider of social media metrics and content amplification, announced today a series of senior leadership and advisory team appointments including the appointment of Bryan Segal, age 38, as Chief Executive Officer.

Segal Named CEO

Bryan Segal is regarded as a leading North American authority on complex digital research advertising solutions‎.

Mr. Segal joins Engagement Labs from comScore Inc. where he served as Vice President of Sales for 14 years since the company was launched in Canada. comScore is a world leading internet analytics company providing marketing data and analytics to many of the world's largest enterprises (US $1.5 billion market cap).

Mr. Segal is extremely active in the digital community speaking regularly at industry conferences as well as currently serving on the Board of IAB Canada. ‎

Paul Allard, founder of Engagement Labs, and current CEO is moving into the role of Chief Innovation Officer said: "Bryan has precisely the experience and pedigree to lead Engagement Labs ‎to our full potential. Our team has worked tirelessly for five years building our proprietary suite of technology tools setting the table for our monetization plan which culminated with the 2014 commercial launch and introduction of our eValue analytics measurement tools."

Segal noted: "I am very excited about the opportunity to lead Engagement Labs. I believe the company is extremely well positioned to be a global leader in the burgeoning social media marketing data analytics space. Engagement Labs combined analytics and service offerings deliver clients a full solution set that maximizes and optimizes their digital and social media investments.”

Segal continued: “All advertising mediums eventually develop a score - and that score then becomes a currency for trading and understanding business effectiveness. eValue is leading the industry in becoming the currency for social medium measurement."

Dickson Named Vice Chair

Rob Dickson was recruited to join the Board by G. Scott Paterson when he joined the Company as Chairman in January 2014. The Board has added the Vice Chair title as Dickson has been instrumental in the Company's strategic planning and has been asked to work alongside incoming CEO Bryan Segal as an advisor on corporate and M&A initiatives.

Mr. Dickson was Managing Director of MDC Partners ‎(one of the world's largest global providers of marketing services) for over 10 years and now is a leading North American M&A advisor in marketing communications. Rob also serves as a Board member and Chair of the Audit Committees of each of H&R Real Estate Investment Trust and Edgefront Real Estate Trust.

Sheldon Pollack, a Board member who was also recruited to join in 2014 said: "Rob has significant domain expertise and is very skilled at assisting our team's strategizing and recruitment efforts."

Boynton Forms and Will Chair ‘Founders Steering Committee’

John Boynton has recruited a group of leading marketing and advertising executives ‎to join the newly formed Founders Steering Team which he will Chair. The team members are industry leaders who are seeking to add value to the development of Engagement Labs' eValue measurement tools such that the entire world marketing, advertising and PR industries can benefit.

The Founders Steering Team's mandate is to work with the Company's executive leadership and its data scientists with a view to assessing, validating, adjusting and steering the metrics used in the complex algorithm that derives the eValue scoring matrix.

Mr. Boynton has worked in Europe, the US and Canada in senior marketing roles with Pizza Hut, KFC, Sprint, AT&T, amongst others, and most recently, prior to joining Aimia in late 2014, was Chief Marketing Officer of Rogers Wireless and Rogers Communications.

Chairman of Engagement Labs G. Scott Paterson said: "John Boynton is considered one of the godfathers of Canada's Chief Marketers (CMOs). We are delighted that John and a highly esteemed group of world class marketing and advertising executives have agreed to be part of the Company's Founders Steering Team lending their time and expertise to ensure the eValue measurement tools represent what the industry needs."

Boynton noted: "I am pleased to have played a role in creating Engagement Labs’ Founders Steering Team. My colleagues and I plan to provide input into the development of the eValue scoring metric methodology. I know from personal experience that the industry really needs these measurement tools and who better to steer their development than a proven team of experienced marketing and advertising executives."

Founders Steering Team

John Boynton, Chair
Chief Marketing Officer
Aimia Inc.

Pete Marino
Chief Public Affairs & Comm. Officer

Chris O'Neill
Global Business Operations
Google (X)
San Francisco Bay Area

Martin Riley
Retired CMO, Pernod Ricard
President, World Federation of Advertisers

Daryl Simm
Chairman & CEO
Omnicom Media Group
New York

Gemma Toner
SVP Business Insights & Strategy
New York

Compensation Update

The Board of Directors approved the grant of 500,000 stock options to Mr. Bryan Segal in connection with his appointment as Chief Executive Officer. The five year stock options will expire on November 30, 2019, one-third of which vest immediately, one-third on each of the first and second anniversary of his employment.  The stock options have an exercise price of $0.43 per share.  The Board also approved the grant of a further 145,000 stock options to certain non-executive officers.

The Board of Directors also approved the grant of RSU’s for issuance effective January 1, 2015, to (i) the incoming CEO as remuneration for employment, (ii) reflect the extraordinary contributions of certain directors of the Corporation in terms of the ongoing stewardship and development of the business requiring significant additional time and expertise of such directors, and (iii) provide remuneration to certain non-executive officers and members of the Founder’s Steering Team.  The RSU’s have a term of five years, and vest one-third on January 1, 2016, one-third on January 1, 2017, and one-third on January 1, 2018.  The allocation of RSUs included:  Bryan Segal 500,000, Rob Dickson 175,000, G. Scott Paterson 170,000, Sheldon Pollack 50,000 and an additional 495,000 RSUs have been issued to non-executive officers and to members of the Founder's Steering Team.

About eValue

Engagement Labs’ patented eValue™ Score aspires to be the Global Standard for Social Media Scoring.  eValue™ analytics Pro, is an enterprise grade patent pending proprietary complex algorithm indexing Brands on a relative basis (between 0-100) benchmarked against 75,000+ Brands. eValue measures 200+ metrics and KPI’s determining engagement, responsiveness and impact.

About Engagement Labs

Engagement Labs (EL.V) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows Brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measuring that of their competitors, across major social networks including Facebook, Twitter and YouTube. Engagement Labs maintains offices in Toronto, Montreal and Paris.


Engagement Labs Inc.
Eli Singer
Chief Strategic Officer / Chief Marketing Officer

Engagement Labs Inc.
Sasha Bricel
Account Executive