Vanessa Lontoc is the Vice President of Marketing and Sales Operations of Engagement Labs. Vanessa leads and uses her digital marketing, sales enablement, and execution skills to generate significant increases, productivity and marketing services operational effectiveness and desired business outcomes.
Vanessa is a self-starter, tech-savvy, creative, and entrepreneurial marketing executive with 20+ years of diverse experience and deep background in marketing, including evaluating and executing market strategy, performing market analysis, leading PR, media and events planning and promotion, etc.
Her career is comprised of various leadership roles and experiences in B2B and B2C in Fortune 500, growth stage startups to small and mid-cap companies across various industry verticals and sectors such as consumer electronics, SaaS platforms, and media. She is the first Asian-American Advisory Board member of the Frank J. Guarini School of Business at Saint Peter’s University. Vanessa served as a marketing, campaign management and operations contributor to Councilman At-Large Rolando Lavarro, Jr. – the first Asian-American council member of Jersey City.
Vanessa holds a Bachelor of Science degree from Saint Peter’s University, double majored in Computer Science (Management Information System concentration) and Communications with a minor in Business Law. She completed her MBA in Marketing Management and Finance in Pace University Lubin School of Business.
Vanessa is an active community advocate of grass roots projects in New Jersey and New York, especially in her hometown Jersey City. She’s a supporter of organizations that promote and develop leadership skills in youth and women, and empowerment of the AAPI and the underrepresented.