Heather Evans is Vice President of Data Development at Engagement Labs. She has over ten years of experience in the field of market research. While working for Keller Fay Group, Heather helped to design, and in 2006, to launch TalkTrack®, the firm’s continuous syndicated survey for measuring offline as well as online word of mouth in the US. Since then, Heather has played an instrumental role in the launch of other key products. At present, Heather oversees data development and continues to focus on R&D related to forthcoming products and services.
Before joining Engagement Labs and Keller Fay, she worked at Dow Jones where she managed and executed consumer and business-to-business market research for the company’s suite of prestigious brands, such as The Wall Street Journal, Barron’s, Dow Jones Newswires, and MarketWatch. Before that, she held a market intelligence and primary research position at Factiva (a Dow Jones & Reuters company).
Throughout her career, Heather has worked on many kinds of research, including word of mouth measurement, advertising effectiveness, brand strategy, market cannibalization, concept and advertising testing, customer satisfaction tracking, audience profiles, return on investment, qualitative research, and data mining. She is highly skilled in data analysis and report writing/analysis, and is technically proficient in a variety of market research-oriented systems.
Heather holds a Bachelor of Science degree in Marketing from The College of New Jersey.