Ed Keller is CEO and a Director of Engagement Labs. As CEO he has spearheaded the company’s development and commercialization of TotalSocial®, a patent-pending technology solution that combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations about their brands. Together these are proven to be important drivers of sales; offline conversation is an even bigger factor than social media, one that is often overlooked by marketers.
Keller has been called “one of the most recognized names in word of mouth” and the publication of his first book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s second book, The Face-to Face Book (co-authored with Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. Reflecting his industry stature, Keller was elected to the Word of Mouth Marketing Hall of Fame in 2014. He has also been awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member.
Earlier in his career, Keller was CEO of one of the US’s largest marketing research firms, RoperASW. He is on the Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Keller speaks frequently to business audiences about word of mouth and social media marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.