TotalSocial® was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands. We track 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK.
Word of mouth is “the most disruptive factor in marketing,” according to McKinsey. “The rewards of pursuing excellence in word of mouth are huge, and it can deliver a significant competitive edge few other marketing approaches can match.” Word of mouth, both online and offline, has proven to drive sales and increase your marketing effectiveness. But you can’t leave it to chance. You need research to guide your strategy and assess the impact of your efforts.
Engagament Labs provides unique research tools that help you do this, whether by optimizing current marketing activities for maximum WOM impact, or identifying new opportunities. For the first time, brand marketers can understand the relationships among all of the forces – both online and offline — that drive advocacy and propel brands forward.
Don’t just take our word for it.
How are our clients using TotalSocial to drive sales and increase their marketing ROI? View our various customer case studies from industries including beverage, telecom, CPG, automotive and more.