Category: Uncategorised

Introducing TotalSocial™ August 4th Webinar Question & Answers
August 8, 2016

We heard your questions during our August 4th webinar Introducing TotalSocial – Make every conversation countTM and we have your answers below: Please outline again how you collect and tabulate offline data. What types of data do you use to measure offline conversations? Is the offline WOM collected through a survey instrument? And the online through social media […]



Introducing TotalSocial for the Automotive Marketplace: Webinar Question & Answer
July 19, 2016

We heard your questions during our July 15th webinar Introducing TotalSocialTM  for the Automotive Marketplace and we have your answers below: How do you measure offline conversations in particular? Keller Fay has for 10 years conducted a continuous online survey of a representative sample of consumers aged 13-69 in which we collect data on the brand related […]



Introducing TotalSocial – Make Every Conversation Count: Webinar Question & Answer
July 4, 2016

We heard your questions during our June 29th webinar Introducing TotalSocial – Make every conversation countTM and we have your answers below: Are you able to isolate the data by various markets or geographic parameters? Currently, we are running TotalSocial data in the US and UK markets.  TotalSocial measurement  is being undertaken for clients in other […]



RSVP for TotalSocial – Make Every Conversation Count
June 16, 2016

Engagement Labs and Keller Fay Group present TotalSocial – Make Every Conversation Count™, where we will unveil the groundbreaking TotalSocial™ – the world’s first integrated measurement system for both online and offline consumer conversations. Date: Wednesday, June 29th, 2016 Time: 9:30 AM Address: IPA, 44 Belgrave Square, London, SW1X 8QS Discover the latest thinking and insights on brands’ social presence, how to stimulate […]



Register Today for TotalSocial – Make Every Conversation Count
May 24, 2016

Register today for TotalSocial – Make Every Conversation Count™, where we will unveil the groundbreaking TotalSocial™ – the world’s first integrated measurement system for both online and offline consumer conversations. Date: Wednesday, June 29th, 2016 Time: 9:30 AM Address: IPA, 44 Belgrave Square, London, SW1X 8QS Discover the latest thinking and insights on brands’ social presence, how to stimulate online and offline conversation, […]



Save the Date for Engagement Labs and Keller Fay Group’s UK Client Event
May 6, 2016

Please enter your information below to save the date for Engagement Labs and Keller Fay Group’s UK Client Event on Wednesday, June 29th, 2016.



What Cineplex did to take the Movies to the People
July 17, 2015

Creating content that resonates with target audiences and encourages sharing is key to a brand’s success of their overall social media strategy. Engaging content and organic sharing enables brands to extend their reach beyond their own fans and followers and into new communities that paid media alone typically doesn’t reach. Here’s an infographic that shows […]