Engagement Labs Launches New TotalSocial™ Measurement Solution in the UK

Innovative Measurement Solution to Measure the Totality of All Brand Conversations

Adidas, Boots and Netflix Rank Among the Top TotalSocial Brands in the UK

LONDON, UK – August 9, 2016 – Consumer conversation — both in-person and online — is a proven driver of sales. In fact, word-of-mouth conversation is responsible for a huge amount of annual consumer spending. In the U.S., around one third of the sales impact is from online conversation, while two thirds are attributed to offline conversation (i.e. word of mouth), and all evidence suggests the UK pattern is similar. Many marketers today overweigh the perceived value of online conversation, when in reality, examining both online and offline together reveals the entire picture of how consumer conversation actually impacts a brand. To help marketers better understand how brands perform socially – both online and offline – technology and data company Engagement Labs (TSXV:EL), announced the launch of a new and innovative measurement solution for brands and marketers in the UK. TotalSocial is the first tool to measure a brand’s social impact of online and offline conversation, providing a scorecard ranking for 350+ UK brands across 18 major industry categories, plus diagnostics to guide improvement. TotalSocial combines in-depth social listening with comprehensive offline conversation measurement tools to assist marketers in identifying the differences between their online and offline conversations and areas of competitive opportunity or significant emerging threats. “For marketers to truly understand the conversations taking place around their brand they must have a TotalSocial perspective. Just looking at one piece of the puzzle will at best only give you a fraction of your total brand story and at worst, provide brands with inaccurate information to build programmes against,” said Bryan Segal, CEO at Engagement Labs. “We developed this measurement solution to address this industry need by providing a first-ever holistic view of brand social performance. TotalSocial rankings allow marketers to measure the impact of all consumer conversations happening around their brand and maximize their ROI by optimizing this powerful data.” The top TotalSocial brands mentioned in the ranking are not only performing well within the online sphere, but also translate online conversation to offline conversation and vice versa. These are the brands that are creating “talkworthy” campaigns with shareable content which drives positive conversation. “We know that consumer conversation about brands is an important driver of sales and brand health. This includes real world conversations, as well as what gets talked about in social media. TotalSocial is an important evolution in consumer insights and analytics. It’s the first-ever truly integrated and comprehensive source for both offline and online consumer conversations about brands,” stated Steve Thomson, UK Managing Director of Keller Fay Group (an Engagement Labs company).
Relatively few brands are “Conversation Commanders” – strong social performers in both online and offline channels. However, this should be every brand’s aspiration, and the brands shown above are among those who consistently achieve strong TotalSocial scores in both channels. In order to be a Conversation Commander, marketers must understand where they are doing well and where they could improve, to build strategies and tactics that will amplify online and offline TotalSocial performance. “While understanding your brand’s performance is essential for marketers, benchmarking your brand against key competitors and studying your industry’s performance are just as vital. TotalSocial provides brands with detailed information into the metrics that make up a brand’s performance and identifies the right marketing levers to pull to improve marketing ROI and topline performance,” noted Segal. The TotalSocial measurement solution is based on a proprietary scoring system built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only word of mouth tracking system for brands. The TotalSocial score is based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. As a tracking system that is “always on,” momentum is built into each of the metrics. TotalSocial tracks 350 brands within the UK, across 18 major industry categories, and 500 brands in the U.S. If you’re interested in more information about TotalSocial you can join the Introducing TotalSocial – Make every conversation count, webinar on September 7th 2016 at 2:30PM (BST) by registering here. Or you can contact uktotalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solution provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. Engagement Labs has a suite of proprietary tools including, TotalSocialTM an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValueTM Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand’s social media performance. TalkTrack® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in Canada – Toronto, ON and Montreal, QC, U.S. – New Brunswick, NJ,and UK – London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs jessica.dellaquila@engagementlabs.com O: 647-776-4100 ex 214 M: 416-998-1586

Engagement Labs Launches New TotalSocial™ Measurement Solution

Providing First Ever Integrated Metrics of Online + Offline Brand Conversations

ESPN, Amazon and Nordstrom Rank Among the Top TotalSocial Brands in the U.S.

TORONTO, ON – August 9, 2016 – Consumer conversation is a proven driver of sales. In fact, word of mouth conversation is responsible for $6 trillion in annual consumer spending and is a key driver of marketing ROI. Of that, one third of the sales impact is from online conversation, while two thirds is attributed to offline conversation. Only by looking at online and offline together can you get a true picture of what consumers are saying and how it is helping or hurting a brand. To help marketers tap into the full power of consumer conversation, regardless of where they occur, technology and data company Engagement Labs, announced today the launch of a new and innovative measurement solution for brand marketers. TotalSocial is the first solution to combine in-depth social listening with comprehensive offline conversation measurement tools, delivering a TotalSocial scorecard in 17 major industry categories, plus diagnostics to guide improvement. TotalSocial uniquely shows marketers how their online conversations differ from offline conversation and helps identify areas of competitive opportunity or significant emerging threats. “Online social metrics almost never reflect the much larger offline conversations happening. For marketers to truly maximize their ROI, they need to understand all the conversations taking place around their brand. This requires a TotalSocial perspective,” said Bryan Segal, CEO at Engagement Labs. “Just looking at one piece of the puzzle gives marketers only a fraction of their total brand story and, at worst, provides brands with inaccurate information to build strategies against. TotalSocial solves this problem simply and quickly by providing marketers with a first-ever holistic view of their social performance so they can plan and execute programs that optimize this powerful data.” “At AT&T, we know that consumer conversation about our brand is an important driver of our sales. This includes real world conversations, as well as what gets talked about in social media. TotalSocial is an important evolution in consumer insights and analytics. It’s the first-ever truly integrated and comprehensive source for both offline and online consumer conversations about brands,” said Greg Pharo, Director of Market Research & Analysis at AT&T. The TotalSocial measurement solution enables brands to track and measure owned and competitor online and offline conversation performance on an ongoing basis.
There are very few brands that are top ten performers in both online and offline channels. This demonstrates a clear need for marketers to understand where their brand performs well and where they need to apply new marketing approaches in order to drive consumer behavior to become a top performing TotalSocial brand. “What is important for marketers is that it’s not just about understanding your brand performance. It’s imperative to know how your brand performs against key competitors, as well as the industry overall. TotalSocial provides brands with detailed information into the metrics that make up a brand’s performance and identifies the right marketing levers to pull in order to improve marketing ROI and topline performance,” noted Segal. The TotalSocial measurement solution is based on a proprietary scoring system built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only word of mouth tracking system for brands. The TotalSocial score is based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. As a tracking system that is “always on,” momentum is built into each of the metrics. TotalSocial tracks 500 brands within the U.S. and 350 brands in the UK. If you’re interested in more information about TotalSocial you can join the Introducing TotalSocial – Make every conversation count webinar on September 13th 2016 at 2:30PM (EDT) by registering here. Or you can contact totalsocial@engagementlabs.com. Link to TotalSocial – make every conversation count webinar – https://attendee.gotowebinar.com/register/1774634133268689668 About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocialTM company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solution provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. Engagement Labs has a suite of proprietary tools including, TotalSocial an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValueTM Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand’s social media performance. TalkTrack® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in Canada – Toronto, ON and Montreal, QC, U.S. – New Brunswick, NJ,and UK – London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Conservation Group Connects City Dwellers to Nature with New Marketing Campaign by Engagement Labs

Toronto ON – June 14 2016 – CPAWS Wildlands League through its collaboration with Toronto-based data and technology company Engagement Labs (TSXV:EL) is delivering new and creative advertising materials to raise awareness of its third annual Paddle the Rouge. The June 18 event is a family friendly fundraising event designed to connect urbanites to nature in Rouge Park through the river. CPAWS Wildlands League doesn’t have the resources to support a sophisticated marketing campaign but when Engagement Labs reached out and offered their services pro bono the conservation group jumped at the chance to work with the company. The challenge was to create materials that would best resonate with the urbanite target demographic and take into account “event fatigue” that Engagement Labs identified regarding the total number of not-for-profit events happening in the city. “There are more cause-related events in and around the GTA than ever before and unfortunately this overloads people and they tune out,” said Anthony Wolch, Chief Creative Officer at Engagement Labs. “We knew our idea had to be intriguing, make someone smile in an instant and ensure they would engage with an event that spoke their language. For those living in an urban city like Toronto it can be easy to forget the nature that surrounds us, so we developed a campaign that appealed to people’s need for nature – the desire to not only connect with each other but also connect with the nature that surrounds us,” Wolch added. “The result is cheeky and I loved it,” said Janet Sumner, Executive Director for CPAWS Wildlands League. For example, one of the ads invites people to ‘Come out and see the original blue jays lineup’. “What a wonderful way to connect all the excitement around the city’s baseball team with the real blue jays living the Rouge and to encourage people to paddle the Rouge,” added Sumner. The creative work for Paddle the Rouge is running in print, on transit, online and in social media. “This is huge for us and is helping us to reach people in the city who might not even know the Rouge exists and what a wonderful park it is,” Sumner added. Paddle the Rouge is taking place on June 18th at Rouge Park Beach located at 195 Rouge Hills Drive, at the end of Lawrence Avenue East, in Scarborough. All the details are available at http://wildlandsleague.org/ptr2016/. Jpegs of the ads are available at http://wildlandsleague.org/1899-2/. For more information please contact: Anna Baggio, CPAWS Wildlands League, 416-453-3285 Jessica Dell’Aquila, Marketing Director, Engagement Labs, 647-776-4100 ex 214 About Wildlands League Wildlands League is a not for profit conservation organization in Ontario, Canada and a chapter of the Canadian Parks and Wilderness Society (CPAWS). Learn more about us at www.wildlandsleague.org. About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.  eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London UK To learn more visit www.engagementlabs.com

Over-the-Top Content Providers Compete with TV Networks for Social Media Ratings

Engagement Labs Ranks the Top U.S. TV Networks and Over-the-Top Content Providers Based on Social Media Performance

TORONTO, ON – June 8, 2016 – Technology and data company Engagement Labs, creator of the eValue™ score, today released rankings of the top performing U.S. TV networks and over-the-top (OTT) content providers on social media.

Top U.S. TV Networks on Facebook and Twitter

Source: Engagement Labs eValueTMU.S. 2016 rankings of U.S. TV networks on Facebook & Twitter

Top U.S. Over-the-Top Content Providers on Facebook and Twitter

Source: Engagement Labs eValueTM U.S. 2016 rankings of U.S. over-the-top content providers on Facebook & Twitter
“The TV landscape has drastically changed due to the rise in popularity of TV streaming services,” stated Bryan Segal, CEO at Engagement Labs. “Otherwise known as over-the-top (OTT) content providers, these services have proven to be fierce competition for traditional TV networks. With the dynamics of television viewing shifting drastically, the online conversations among TV fans have begun to reflect these changes.” On Facebook, TV networks generally scored extremely well for both Engagement and Impact, with Food Network leading the rankings with the highest overall eValue score. Fox Business had the highest Engagement of the group, using a content strategy which prompted its fans to share their thoughts on various political news stories and video interviews. The network garnered the most likes, comments and shares per 1,000 fans. MTV scored the highest Impact of the group, indicating that its content was reaching the most fans. While networks earned impressive scores for Engagement and Impact on Facebook, OTT content providers demonstrated excellent Responsiveness on the channel. All three streaming services – Hulu, Netflix and Amazon – individually earned a higher Responsiveness score than the average Responsiveness score generated by all the TV networks measured, showcasing a commitment to engaging in two-way conversation with subscribers. Hulu placed first for OTT content providers with the highest Engagement. Despite posting much less frequently than its fellow streaming services, fans clearly enjoyed the content the brand shared, including when it announced new shows and posted clips from popular shows. “With more TV viewers switching to OTT services for their television viewing needs, it’s not surprising to see these services boast similar reach as networks – as indicated by the high Impact scores,” continued Segal. “These new services are giving TV networks a run for their money by focusing on two-way communication through effective response strategies. These strategies build brand affinity and trust amongst followers, something networks are lacking on Facebook, as highlighted by their low Responsiveness scores.” On Twitter, TV networks continued to earn high Impact scores, while demonstrating higher Responsiveness on the channel. E! ranked first for the second year in a row, with the highest Engagement, while second-place network, Fox News, scored the highest Impact, tying with ESPN for the category. Additionally, MTV scored the highest Responsiveness of the group. OTT content providers continued to score well for Impact on Twitter, highlighting that their content is reaching just as diverse audiences as TV networks, with Netflix boasting the highest Impact of the OTT services. Engagement was higher on Twitter for streaming services, with Amazon scoring the highest in the category and Hulu gaining the most retweets and likes per 1,000 fans. Amazon ranked as the most responsive, helping to secure its first place ranking. “Due to the real-time nature of the platform, Twitter lends itself to quicker and more direct fan conversations, which TV networks are leveraging. With networks focusing primarily on content on Facebook and isolating their response strategies to Twitter, they are missing ample opportunity to engage fans across both channels,” noted Segal. “OTT content providers have identified that both Facebook and Twitter audiences are key assets to their overall online presence and, ultimately, subscription numbers. By taking a page from streaming services and placing emphasis on both content and communication across all online channels, traditional TV networks can continue to engage their widespread audience and translate online engagement into higher TV ratings.” About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London UK To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Donald Trump is the Social Media Nominee

Engagement Labs Ranks How the 2016 Presidential Candidates Perform on Social Media

TORONTO, Ontario — June 1, 2016 – Technology and data company Engagement Labs, creator of eValue Analytics™ score, today released rankings on how U.S. Presidential candidates performed on Facebook and Twitter, for the month of May 2016.

“The U.S. Presidential race maintained its reputation as the social media election with the candidates’ active social channels reflecting the major changes on the campaign trail,” stated Bryan Segal, CEO at Engagement Labs. “This past month saw Donald Trump clinch the official nomination for the Republican Party, while Bernie Sanders continued to garner the youth vote against Hillary Clinton, who is growing in popularity. With the general election around the corner, it’s more critical than ever for the candidates to engage voters via social media to ensure their spot in the White House.” On Facebook, all the candidates performed well, earning high eValue scores, with Trump leading the pack. Additionally, the candidates all scored impressively with respect to Engagement and Impact, with Trump leading both subcategories. However, Sanders was the most responsive candidate to his followers on Facebook. Trump maintained the largest follower growth on the channel, with just more than 632,500 new followers added in May. Despite trailing behind for eValue scores, Clinton gained the second most followers on the channel. Trump remained the leading candidate on Twitter with much higher Engagement than the other candidates, the highest Impact score and the largest follower growth of approximately 546,500 followers during the month. Placing second on Twitter, Sanders boasted the highest active user base and the most retweets and mentions per 1,000 fans, which can be attributed to his campaign’s connection with the younger voter base. On Twitter, Trump’s strategy on the channel does not incorporate responding to voters directly, which could hurt him when it comes times for voters to hit the polls. Both the Democratic candidates demonstrated response strategies on the channel, interacting with followers in two-way conversations and scoring higher than the GOP nominee in the subcategory. “Trump’s consistent use of his social media platforms to voice his opinions on the other candidates and relevant political issues has earned him high engagement scores throughout the race,” said Segal. “As the race hurdles towards the general election, Trump must start using his social channels as an avenue for direct communication with voters to stay ahead of the Democratic candidates. Voters support relatable candidates who not only post engaging content addressing their questions and concerns, but who also open up two-way communication with their voters. Sander’s growing popularity with younger voters is being translated online, while Clinton’s various victories are being reflected in her large follower growth on both Facebook and Twitter.” About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London. To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Molson Canadian, Coors Light and Mill Street on Tap for Canadians on Social Media

Engagement Labs Ranks the Top Canadian Beer Brands Based on Social Media Performance

TORONTO, ON – May 18, 2016 – Technology and data company Engagement Labs, creator of eValue Analytics™ score, today released rankings of the top performing Canadian beer brands on social media according to eValue data. “With the summer months fast approaching, beer brands have the opportunity to leverage unique and engaging content that gets their products in front of millions of consumers on social. Such content will aim to engage consumers by appealing to their seasonal excitement and translate social success into a purchasing decision,” stated Bryan Segal, CEO of Engagement Labs. On Facebook, Molson Canadian ranked first with the highest overall eValue score. The brand proudly leveraged its Canadian reputation by posting content that highlighted various Canadian stereotypes, such as the love for hockey, which generated thousands of likes and shares. However, it was third place brand Guinness that scored the highest Engagement score and generated the most likes and shares per 1,000 fans. The brand took the opportunity to post content to its followers that would resonate with them, such as posts around their sustainability efforts and holidays like St. Patrick’s Day. On Twitter, Coors Light ranked first with the highest eValue score through a content strategy that incorporated hashtags such as #ClimbOn, which was consistent with the company’s Rocky Mountain-related branding. Steam Whistle, which placed second overall, scored the highest for Responsiveness and had the fastest response rate. With the most admin retweets and second most admin replies, the brand showcased a commitment to effectively engage in two-way communication with followers. Budweiser ranked third overall and boasted the highest Engagement of the group due to attaching the brand to important causes. For example, the brand focused its content strategy primarily on its campaign to end drinking and driving by implementing hashtag campaigns such as #TackleImpossible and #LightTheLamp to resonate with its followers. “The beer industry is a highly competitive market as there are numerous brands from which consumers can choose. Therefore, it’s essential for a brand to create a focused social media strategy to differentiate itself from the pack. As we saw with several of the Canadian beer brands, enlisting in unique content strategies that localize, personalize and humanize the brand helps to connects with audiences and increase brand memorability,” noted Segal. On Instagram, Mill Street placed first for eValue score and also tied Bud Light for the highest Engagement score. Both brands generated their Engagement scores by leveraging a local approach, posting images of their products in Canadian cities, sporting events and popular venues. Bud Light also engaged with its followers by posting content related to its #BudLightLiving contest which provided lucky users the chance to win a trip to Miami. Second-place finisher, Steam Whistle, scored the highest Responsiveness, which demonstrated its commitment to engage directly with fans on the platform. “While posting consistent content is key for high engagement among followers, another area of focus for these brands should be response strategies,” continued Segal. “As we saw in the case of Steam Whistle, using social media as an avenue to communicate with fans helps increase engagement and translates into a stronger online presence. Combining engaging content and response strategies builds brand affinity and can positively contribute to sales growth and prospects.” About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London UK To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Bud Light, Budweiser and Corona Extra are Brewing Consumer Conversations Offline, While Fireball Cinnamon Whisky, Jägermeister and Jack Daniel’s are Top Shelf on Social Media

Engagement Labs Ranks the Top U.S. Beer and Liquor Brands Based on Social Media Performance and Word of Mouth Conversations

TORONTO, ON – May 12, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. beer and liquor brands on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “While beer and liquor brands do well reaching audiences on social media, engagement and retention are a key focus for these brands, as they aim to stay ahead of their competitors. Creating engagement strategies that encourage consumers to consistently interact with their channels, allows certain brands to remain top of mind at purchasing time,” stated Bryan Segal, CEO at Engagement Labs. On Facebook, Corona Extra secured the first place ranking for beer brands with the highest overall eValue score, posting a combination of professional photography and user-generated content that highlights the product in various summer-related scenarios. Second place brand, Modelo Especial, boasted the highest Engagement score and most active user base. Posting a mix of cocktail recipes that incorporate the beer, the brand generated the most likes, comments and shares per 1,000 fans. Based on their high engagement the brand could post more frequently to further boost online activity. Bud Light ranked fifth overall for eValue scores, however had the highest Impact score and Responsiveness score of the top ten.  On Twitter, Bud Light secured first place for beer brands with the highest eValue and Impact score. Budweiser, which ranked second overall, scored the highest for Responsiveness. Budweiser also had the highest likes and retweets per 1,000 fans of the top ten. Despite placing ninth overall, Labatt scored the highest for Engagement. The brand’s low Responsiveness score prevented it from scoring higher overall on the channel. On Instagram, Pabst Blue Ribbon ranked first for beer brands with the highest eValue and Impact score. Making the most of user-generated content and humorous pop-cultural references, Pabst Blue Ribbon scored the second highest Engagement, second only to D.G. Yeungling & Son. Leveraging relevant hashtags with their user-generated content, Yeungling & Son garnered the most likes per 1,000 fans. “Our research showed that while beer brands boasted large followers, the most successful brands were the ones posting content that engaged their audiences and had effective response strategies. User generated content played a big role in some of the brand’s social media success.” noted Segal. “In such a competitive category, a consumer wants to see what makes a brand stands out from the rest and an engaging online experience that highlights real customers in real situations can be an effective approach.” Among liquor brands on Facebook, Fireball Cinnamon Whisky ranked first with the highest eValue and Engagement score thanks to a social media strategy that consisted of creative and unique memes and images centering around the product. Patrón Tequila scored the highest Impact score, while Jack Daniel’s Tennessee Whisky generated the highest Responsiveness score of the group. On Twitter, Fireball Cinnamon Whisky had the highest Responsiveness of the group and ranked first for overall eValue score, while Jack Daniel’s Tennessee Whisky had the highest Engagement score, ranking third for eValue score. The brand engaged audiences by posted captivating professional photography of their product, however had an extremely low Responsiveness score. On Instagram, Jägermeister ranked first among liquor brands with the highest eValue and Engagement score. Earning the most likes per 1,000 fans, Jägermeister leveraged popular hashtags with images focused on their product and brand-related merchandise. The brand also scored the highest Impact of the top ten, tying with Hennessy and Jack Daniel’s Tennessee Whisky. In an analysis of the TalkTrack data for beer brands, some significant overlap was seen between the successful online beer brands and the brands leading the offline WOM conversation. According to their WOM TalkShare rankings – the percentage of conversation an individual brand has relative to WOM for all brands measured – beer brands Bud Light, Budweiser and Corona Extra experienced offline success as well. However, when studying the offline conversations around liquor brands, stark differences were identified, as the top ten list consisted of such brands as Smirnoff, Grey Goose and Captain Morgan Rum, that did not rank in the top ten for any social media channel. “Brands within competitive industries such as alcohol cannot rely solely on online or offline conversations to attract customer attention. Online and offline conversations work simultaneously with one another, thus it’s necessary to develop a brand experience that creates positive buzz around a brand both online and offline, as we saw with some beer brands. Focusing on both online and offline conversation will get consumers talking, build brand loyalty and ultimately drive sales.” About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London UK To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

The Social Mom – Engagement Labs Reports Shifting Conversations Amongst Moms

Childcare Brands like Pampers Drop in the Rankings, While Technology Brands like Apple Gain Momentum Among ‘Millennial Moms’

TORONTO, ON – May 5, 2016 – As marketers at consumer brands activate campaigns to celebrate mothers this weekend, some brands may need to work harder than others to get mommies talking about their product, according to new data from Keller Fay Group, an Engagement Labs (TSXV:EL) company, and creator of TalkTrack®, the leading measurement source of word of mouth (WOM) conversation. A five-year analysis of young mothers between the ages of 18-34, found there is a significant shift in what consumer brands this demographic is talking about and where those conversations are taking place. Within the last five years, the conversations among younger moms have become less about brands that relate to their children and more about companies and categories that highlight the other hats that moms today often wear, including that of a wife, working professional, fashionista, consumer, blogger, etc. Today’s generation of parents is digitally savvy. In fact, face-to-face conversations among moms 18-34 have declined somewhat in recent years. In 2008, 75 percent of brand conversations among younger moms took place face-to-face. In 2015, that number was down to 70 percent. However, face-to-face has remained steady among non-moms over the same timeframe, down only one percent, from 74 percent to 73 percent. This doesn’t mean that moms aren’t talking; in fact, they are moving conversations online. Online conversations have more than doubled since 2008, from six percent to 14 percent. The growth has been much slower among women without children, from seven percent to 12 percent. It’s not just about where conversations are taking place, what moms are talking about has drastically changed too. Since 2010, discussions around technology brands have increased 25 percent versus an increase of only nine percent among all women. At the same time, talk about children’s products among younger moms has decreased two percent. “When looking at data from 2010, this demographic of moms is talking significantly more about categories such as personal care & beauty, travel, household products, retail and food & dining. This is demonstrating the shift in where and how moms are getting their information,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay Group. “These moms are approaching parenting differently based on the online resources they have at their disposal. The boom of mommy blogs and online communities for moms are helping to facilitate this.” Technology and mobile is an important aspect within the lives of moms, allowing them to feel more connected. This propensity towards tech and mobile reflects the brands this generation of moms is talking about. In 2010, Pampers and Huggies were the 10th and 11th most talked about brands among 18-34 year old moms. By 2015, Pampers had dropped to 45th and Huggies landed at 23rd, while technology companies made up 40 percent of the 10 most talked about brands. “’Millennial moms’ aren’t talking less. They are just talking about different things – including personal care & beauty, travel, household products, retail and food & dining – on different, digital channels,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay Group. “These moms are approaching parenting differently based on the resources they have within the online world and are using online channels to balance parenthood with personal interests. Additionally, the boom of mommy blogs and online communities for moms are helping to facilitate this.” According to Engagement Labs, moms are having more varied conversations. The figure below demonstrates four distinct themes these moms are having online conversations about. As expected, they are seeking and sharing parenting content and they follow digital content experts in parenting for information and advice. Millennial moms seek peer advice and support, which is evident in the popularity of mommy bloggers.  The words surrounding each theme are those words that appear most frequently in discussions within the different topics. For example, surrounding the parenting circle we see words like help, feeling, and look – demonstrating needs for which these moms are asking for advice. Keller concluded, “Looking at both online and offline activities we see shifts in what this new generation of parents is talking about. However, when comparing the online and offline conversations of this segment, similarities are evident. It is within these insights that brands can truly understand their consumers and develop marketing and advertising strategies to directly and effectively reach them. For marketers to do that, they must find a way to blend their traditional and digital efforts to remain a topic of conversation with consumers to ultimately help drive business results.” About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Canada, Toronto, ON and Montreal, QC, the U.S., New Brunswick, NJ, and the UK, London. To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Cruz Takes On Trump for the GOP Social Media Nomination

Engagement Labs Ranks How Republican and Democratic Presidential Candidates Perform on Social Media

TORONTO, Ontario — April 28, 2016 – Technology and data company Engagement Labs, creator of eValue Analytics™ score, today released rankings on how U.S. Presidential candidates performed on Facebook and Twitter, for the month of April 2016. “As the U.S. Presidential race inches closer to naming an official nominee for each party, the candidates’ social media performances are reflecting the changes seen on the campaign trail,” stated Bryan Segal, CEO at Engagement Labs. “The Democratic Party saw Bernie Sanders gain extensive ground with younger voters, while Republican candidate Donald Trump continues to gain the most followers month-after-month, even with increased competition from Senator Ted Cruz and Governor John Kasich . With a decrease in debates and an increased focus on the primaries, candidates are moving to social media to engage voters in their campaigns for upcoming electoral events.” Republican Party On Facebook, the Republican Party saw Cruz surpass Trump to take the lead for eValue score, corresponding to the candidate’s recent rise in popularity amongst Republican voters. All Republican candidates scored extremely well with respect to Engagement, with Trump leading the subcategory. Cruz and Trump both had impressive scores for Impact, with Kasich trailing behind in the subcategory, indicating that his content isn’t reaching as many voters as his fellow contenders. However, Kasich remained the most responsive to his followers on Facebook. Trump maintained the largest follower growth on the channel with just more than 347,000 new followers added in April. Trump remained the leading GOP candidate on Twitter with much higher Engagement than the other candidates, the highest Impact score and the largest follower growth of approximately 412,500 followers during the month. Kasich ranked second with the highest Responsiveness score. “Trump has consistently used his social media platforms to voice his opinions on hot topic issues, which has solidified his high engagement scores throughout the race,” said Segal. “As the competition heats up, and other candidates rise in popularity, using social channels simply for this purpose won’t be enough. Cruz’s election momentum is being translated online, enabling him to surpass Trump on Facebook. In addition, Kasich is doing extremely well on Twitter, using the platform to engage directly with citizens. Voters are looking for relatable candidates who post relevant content addressing their concerns and also take the time to communicate with their voters.” Democratic Party Sanders’ growing popularity in the polls was highlighted by his lead on Facebook. Boasting a much more active user base than Hillary Clinton, Sanders scored higher in Engagement and had more likes and shares per 1,000 fans. While Clinton scored higher for Impact, Sanders gained more followers, adding approximately 315,000 in April. One area of improvement for Sanders could be his Responsiveness, which remains at 0, highlighting that he has a strategy in place that involves not responding at all. Clinton took the month of April to apply a response strategy on Facebook to beat Sanders in the subcategory. Sanders’ online success continued on Twitter with drastically higher eValue and Engagement scores than Clinton. Celebrating campaign successes, while tackling topics such as climate change and education, Sanders engaged his active user base to generate the most retweets, likes and mentions per 1,000 fans. Clinton beat Sanders for Impact, demonstrating that her content continues to have a higher reach than Sanders. Both candidates used the platform to respond and engage voters, however Sanders’ scored higher for Responsiveness. The candidates were neck-and-neck for follower growth, with Clinton just beating out Sanders with approximately 209,500 new followers during April. “With his platform resonating well with younger voters, who are known to be active users on social media, Sanders is seeing his brand soar online. Clinton’s campaign must focus on the content they’re posting to expand their connection with audiences. While Clinton has a robust following, the content she’s sharing is not as engaging and relevant as Sanders’ content, causing her to lag on social media” noted Segal. About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London. To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Krispy Kreme, LongHorn Steakhouse and Chili’s Grill & Bar Taste Online Success, while Dairy Queen and The Cheesecake Factory Feed Offline Conversations

Engagement Labs Ranks the Top U.S. Quick Service Restaurants and Casual Dining Restaurants Based on Social Media Performance and Word of Mouth Conversations

TORONTO, ON – April 21, 2016 – Technology and data company Engagement Labs released rankings on the top U.S. quick service restaurants and casual dining restaurants on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “Known for their convenience and affordability, quick service and casual dining restaurants are an extremely appealing food option for the public. With social media used as a platform to introduce new menu items and promotions, consumers are constantly turning to these channels to be kept up-to-date at all times,” stated Bryan Segal, CEO at Engagement Labs. “While restaurants are reaching audiences easily on social media, retention is the key focus for both quick service and casual dining restaurants as they aim to stay ahead of the competition by having consumers come back to their channels consistently and remain top of mind.” On Facebook, Krispy Kreme Doughnuts secured a first place ranking for quick service restaurants with the highest overall eValue score, through posting a combination of its latest promotions and various holiday-centric campaigns. Whataburger, which ranked third for eValue, had the highest Engagement score of the top ten and the most likes and comments per 1,000 fans. This indicated that the brand’s content centered on images of its popular menu items and merchandise with simple and witty captions resonated well with its followers. Jimmy John’s scored the highest Responsiveness and response rate. On Twitter, Jimmy John’s ranked first for quick service restaurants with the highest eValue score and most likes and retweets per 1,000 fans. Chipotle, which ranked second with the highest Responsiveness, utilized the platform to react to the recent E. coli scare that made waves in the news. For example, the brand live-tweeted food and safety training underwent by all their employees and responded frequently to consumer concerns to get ahead of the scandal. Panda Express ranked first for Engagement by focusing its content on their popular #OrangeChickenLove campaign to engage their user base. On Instagram, Starbucks ranked first with the highest eValue and Impact scores of all quick service restaurants, while Krispy Kreme Doughnuts placed second. Shake Shack placed third with the highest Engagement score and the most active user base. Enlisting in user-generated content, Shake Shack posted images of its menu items, with the photographer tagged, to generate the highest number of likes and comments per 1,000 fans. “Our research showed while quick service restaurants were scoring extremely high for Impact, their social media success was hindered when their content wasn’t engaging their audiences enough or the brand lacked a significant response,” continued Segal. “A response strategy is critical for the restaurant industry, as we saw in the case of Chipotle. Addressing both positive and negative matters is beneficial for a brand as it demonstrates to consumers a sense of accountability and honesty, which results in building trust.” Among casual dining restaurants on Facebook, LongHorn Steakhouse ranked first with the highest eValue and Engagement score due to a social media strategy that consisted of posting professionally photographed images of menu items. Applebee’s scored the highest Impact, while P.F. Chang’s generated the highest Responsiveness score of the group. On Twitter, Chili’s Grill & Bar ranked first for casual dining restaurants. Chili’s Grill & Bar was only beat out for Responsiveness by LongHorn Steakhouse, which scored the highest response rate. Denny’s scored the highest Engagement, while Applebee’s earned the highest Impact score. On Instagram, Logan’s Roadhouse ranked first with the highest eValue, Engagement and Responsiveness scores. Olive Garden ranked second, following closely behind Logan’s Roadhouse for Responsiveness, while IHOP scored the highest Impact of the group. In an analysis of the TalkTrack data for both the quick service and casual dining restaurants, overlap is seen between the successful online brands and those brands growing their offline WOM, according to their WOM momentum rankings. Nonetheless, significant differences are identified, as Dairy Queen showcased the most offline growth of conversation for quick service restaurants, while The Cheesecake Factory and Golden Corral demonstrated the most growth for casual dining restaurants. All three of the top-ranking brands for offline WOM momentum did not rank within the top ten eValue rankings. “Brands within the competitive restaurant industry cannot rely solely on online conversations to retain customer business. It is imperative to understand that offline word of mouth can be just as impactful as online conversations, especially in the restaurant industry where recommendations drive so many purchasing decisions,” Segal noted. “Customers are faced with numerous options, so it is critical to create a brand experience, develop insightful response strategies and build online campaigns that create positive buzz around a brand both online and offline, to ultimately drive sales and build loyal consumer relationships.” About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London UK To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254