What do Palmolive, Corona, RCA and PayPal have in Common? They are All “Social Misfits” According to a New Report from Engagement Labs

New TotalSocial™ Analysis Profiles Brands that have the Biggest Mismatch Between their Online and Offline Consumer Conversation Performance

NEW YORK, NY (December 8, 2016) – According to a new analysis of social media and word of mouth performance of more than 500 U.S. consumer brands by Engagement Labs, Palmolive, Corona, RCA and PayPal are the leading “Social Misfit” brands. Social Misfits are defined as brands that perform very well socially either online or offline, but not both, suggesting ready opportunities for improvement to drive enhanced marketing effectiveness and ROI. The Company’s new report, “Social Misfits: Brands that Have a Split Personalities, in Social Media vs. In Real Life,” which was released today, ranks the top Social Misfits based on its TotalSocial analytics system. TotalSocial provides a measurement of a brand’s holistic social performance, incorporating both online and offline brand conversations and sharing. The analysis finds that Palmolive’s and Corona’s word of mouth performance far exceeds their performance on social media, indicating that there are impactful conversations happening about these brands offline (primarily via face-to-face conversations) as opposed to online. For RCA and PayPal, the opposite is true: their social media performance dominates over in-person conversations about the brands, which can impact sales as word of mouth conversations are more likely to drive sales than online conversations. “Being a Social Misfit means that a brand has a big gap in their social marketing strategy, budget or marketing execution – they are either applying more effort to social media and digital work, or more to word of mouth and offline tactics. In reality, both the online and the offline sides need to work together for optimal impact,” said Ed Keller, CEO, Engagement Labs. “It’s not necessarily a negative to be considered a Social Misfit – these brands are doing a stellar job on part of their social marketing. But, Social Misfit brands that excel in social media could be missing on the two-thirds of sales that come from face-to-face conversations. Conversely, the Social Misfits who have stronger offline scores risk losing the one-third of sales generated from social media.” The full Engagement Labs report on Social Misfits can be downloaded here. It covers 30 brands and provides detailed social media and word of mouth marketing analysis, including TotalSocial scoring data about brand performance in each sector. To learn more about Engagement Labs or TotalSocial insights and how to increase your brands word of mouth, in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. The TotalSocial measurement solution provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and Keller Fay’s comprehensive offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com For media inquiries please contact: Kate Tumino KCSA Strategic Communications ktumino@kcsa.com 212-896-1252
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About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

Diet Soft Drink Brands Lose Conversational Fizz as Consumers Bubble Over with Talk About Regular Sodas

Engagement Labs Releases TotalSocial™ Scores in Soft Drinks Category, finding Coca-Cola Enjoys Strong Brand Conversations Among Consumers while Diet Pepsi Falls Behind

NEW YORK, NY (October 5, 2016) – The passion people used to have for diet soda seems to have gone flat. But, consumers are positively bubbling over to talk about their love of regular soft drink brands; according to a new analysis of consumer conversations inclusive of social media chatter and person-to-person discussions by Engagement Labs™. The company’s new TotalSocial™ tool, which is used to examine the combined online and offline consumer conversations about brands and categories, finds that the talk of many of the most prominent diet soft drink brands is lagging – either on social media, or in real life. At the same time, regular soft drink brands are a loud topic of consumer conversation. Diet Pepsi, Coca-Cola Zero, and Diet Dr. Pepper are some of the TotalSocial underperformers. Their lack of conversational fizz is juxtaposed against the strong TotalSocial scores of their regular variety soft drink counterparts Coca-Cola, Sprite and Pepsi. In fact, all of the soft drink brands that have above-average TotalSocial scores in the category are the regular versions. “Engagement Labs’ TotalSocial scores quantify the impact of these trends on consumer conversations which is clearly reflected by the fact that diet soda brands have a lot in their glass right now—including: health concerns about sugar and artificial sweeteners and balancing consumer interest in natural ingredients with backlash to formulation changes,” said Ed Keller, CEO, Engagement Labs. “The question beverage companies need to ask is: how can they bring the positivity enjoyed by regular soft drink brands to their diet counterparts?” “From a diagnostics point of view, each soft drink brand we examined has individual strengths and faces some unique challenges. But, one thing they have in common is an opportunity to market with an eye toward curating content and experiences that lead to more shares and positive consumer conversations,” Keller continued. “Beverage companies can learn even more about how to positively impact their consumer conversations by paying attention to BOTH online and offline dialogues. We find that roughly one-third of the total conversation volume that takes place about a given brand actually happens as a result of in-person conversations. And more importantly, what is being said on social media channels isn’t indicative of offline consumer chatter.” To learn more about Engagement Labs or TotalSocial insights and how to increase your brands word of mouth, in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The TotalSocial measurement solution provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. As a unique measurement solution, TotalSocial demonstrates to marketers how their online conversations differ from offline conversation and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and Keller Fay’s comprehensive offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Keller Fay Launches First Comprehensive, Social Conversation Tracking System for Television

“TotalSocial™ for TV” is First to Measure All Conversations About New and Returning Shows, Offline Word of Mouth Plus Social Media 

CBS Selects TotalSocial™ for TV

New Brunswick, NJ – September 7, 2016 – Just in time for the fall premiere of the 2016-17 television season, Keller Fay Group, an Engagement Labs company, is launching “TotalSocial for TV,” a first of its kind system for tracking the strength of consumer/viewer conversations about primetime TV shows.  The tracking system will provide  comprehensive insights for offline conversation combined with conversations about TV shows on social media platforms. CBS will begin using the tracking system starting this fall. For nearly a decade, Keller Fay has worked with major television networks to provide offline conversation insights. With the inclusion of online social media data, TotalSocial for TV is the only solution to deliver the full spectrum of conversations taking place about television programming. “Television is a cornerstone of popular culture. People watch television programs because they are recommended by friends and family, and TV is often the topic of real time conversation on social media as well as water cooler conversation the next day. Only by measuring both can networks and advertisers understand what is driving viewer tune in and engagement. We developed TotalSocial for TV to provide the industry with a comprehensive picture of all the conversations taking place about their content, regardless of where they take place,” said Ed Keller, CEO of Engagement Labs and the Keller Fay Group. “Over the years, Keller Fay has helped us understand how different the TV program conversation is offline versus the conversations on social networks,” said David Poltrack, Chief Research Officer of CBS and President, CBS Vision. “With this new offering, CBS and others in the industry, who appreciate the importance of holistic measurement, will get a deep understanding of all the conversations happening around their programs, regardless of where these conversations take place. This will help our industry and our advertisers better understand exactly which TV shows have true social currency.” TotalSocial for TV will be unique in the marketplace in several respects:
  • Includes offline conversations; as well as a comprehensive measure of online conversation
  • Offers a scoring methodology for comparing and combining offline and online conversations;
  • Measures sentiment for TV program conversations, online and offline;
  • Offers diagnostic analysis services that goes beyond volumetric ratings.
TotalSocial for TV is a companion service to Engagement Labs’ broader TotalSocial™ system announced earlier this month, which covers a wide array of consumer brands in 17 categories, both in the US and UK markets. About Engagement Labs/Keller Fay Engagement Labs (TSXV:EL) is the world’s first TotalSocialTM company, offering intelligent data, analytics and insights for marketers. Keller Fay is an Engagement Labs company. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solution provides brands with unique data fueled insights and powerful analytics to understand online and offline social impact and drive business results. Engagement Labs has a suite of proprietary tools including TotalSocial, an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValueTM Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand’s social media performance. TalkTrack® is the only data system that measures the totality of word of mouth. Engagement Labs maintains offices in Canada – Toronto, ON and Montreal, QC, U.S. – New Brunswick, NJ, and UK – London. To learn more visit www.engagementlabs.com / www.kellerfay.com /www.totalsocial.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254  

Allstate and GEICO Earn Top TotalSocial™ Ranking for Insurance Brands

Engagement Labs Ranks the Most Social Insurance Brands in the U.S. Based on Online and Offline Conversation

TORONTO, ON – August 30, 2016 – Technology and data company Engagement Labs, creator of TotalSocialTM, the world’s first tool to combine in-depth social listening data with comprehensive offline conversation measurement, today released the TotalSocial rankings of the top performing insurance brands in the U.S. Whether it be automotive, health or life, every American has invested in some type of insurance, however, these brands have gained a less than stellar reputation. Even in comparison to financial counterparts such as the banking and credit card industries, which have garnered below-average consumer brand perceptions, the insurance industry falls even further behind in consumer sentiment. Based on TotalSocial data, insurance brands not only lag with regards to sentiment, but are also challenged in driving offline conversations in general, when compared to other financial industries. With two-thirds of recommendation-based sales coming from offline word of mouth, the insurance industry must focus on improving how people are discussing their brands, offline and online, to drive sales and improve marketing ROI. The insurance industry is effectively driving online conversations, indicating a sharper focus on social media strategy. Insurance brands do particularly well in comparison to the other financial industries when it comes to online brand sharing, by creating branded social content that consumers are sharing with their networks. However, similar to their offline conversations, insurance brands are suffering from lower sentiment when compared to other financial industries, once again highlighting the industry’s need to focus developing marketing campaigns that will spread positive word of mouth.

Top Ten TotalSocialTM Insurance Brands in the U.S.

Ranking TotalSocial
1 Allstate
2 GEICO
3 Blue Cross/Blue Shield
4 Aetna
5 State Farm
6 United Health
7 USAA
8 Medicare/Medicaid
9 Metlife
10 Humana Healthcare

Source: TotalSocialTM top ten performing insurance brands in the U.S. for the 12 months ending June 2016.

Top Ten TotalSocialTM Insurance Brands in the U.S. Based on Offline and Online Performance

Ranking

TotalSocial Offline TotalSocial Online

1

GEICO United Health

2

Allstate

Aetna

3

State Farm

Blue Cross/Blue Shield

4

USAA

Cigna

5

Blue Cross/Blue Shield

Kaiser Permanente

6

Metlife

Medicare/Medicaid

7

Aetna

State Farm

8

Medicare/Medicaid

Allstate

9 Humana Healthcare

Humana Healthcare

10 Kaiser Permanente

Metlife

Source: TotalSocialTM top ten performing offline/online insurance brands in the U.S. for the 12 months ending June 2016.

“Based on our data, it is clear that insurance companies are implementing a narrow, social focused strategy. Although social media is an important channel for brands to leverage, it should not be the only social metric brands develop strategies around and measure. Focusing solely on online performance can be detrimental to a brand, as online social metrics almost never represent the entire social picture. The two types of conversations, those happening online and face-to-face, are often very different,” said Ed Keller, CEO at Engagement Labs. “Having a TotalSocial perspective of brand conversations provides brands with a deeper understanding of their online and offline performance, allowing them to make effective marketing decisions to drive business results.” Based on the TotalSocial rankings, Allstate and GEICO ranked the highest for overall TotalSocial score and offline performance, with GEICO edging out Allstate for the latter. Content for both brands, such as out-of-home advertising and commercials, is highly shared and engaged with offline among potential buyers and influencers. Nonetheless, when evaluating the two leading brands’ online performances, a different picture is highlighted as Allstate ranks eighth, while GEICO does not even place within the top ten. Another example of a brand having very different scores online and offline is United Health, which ranked first for online performance and ranked sixth for overall TotalSocial score, but did not place within the top ten for offline performance due to significantly low sentiment and brand sharing scores. Other healthcare insurance brands such as Aetna, Blue Cross/Blue Shield and Cigna, which ranked high for online performance, also saw lower offline performances in part due to extremely low sentiment scores. The rankings reveal that these insurance brands need to start focusing on marketing initiatives to help drive word of mouth conversation. “Given the consumer perception towards the insurance industry, TotalSocial measurement identifies areas where insurance brands can improve performance. For instance, despite driving the most offline word of mouth, Allstate and GEICO both must focus on better engaging online influencers and using more ‘talkworthy’ messaging online, which might be achieved with stronger benefit-focused posts, or by using creativity and humor. In contrast, United Health and similarly high-performing online brands, must focus on marketing programs that will generate positive offline word of mouth amongst consumers to amplify offline scores,” stated Keller. The TotalSocial measurement solution uniquely shows marketers how their online conversations differ from offline conversation and helps identify areas of competitive opportunity or significant emerging threats. The TotalSocial measurement solution is based on a proprietary scoring system built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands. The TotalSocial score is based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. As a tracking system that is “always on,” momentum is built into each of the metrics. TotalSocial tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more about the TotalSocial measurement solution visit www.totalsocial.com or contact totalsocial@engagementlabs.com About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocialTM company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solutions provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. Engagement Labs has a suite of proprietary tools including, TotalSocial an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValueTM Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand’s social media performance. TalkTrack® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in Canada – Toronto, ON and Montreal, QC, U.S. – New Brunswick, NJ,and UK – London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Athleisure Brands Adidas, Nike, Reebok and Under Armour Race to the Top of TotalSocial™ Rankings

Engagement Labs Ranks the Most Social Apparel Brands in the U.S. Based on Online and Offline Conversation

TORONTO, ON – August 18, 2016 – Technology and data company Engagement Labs, creator of TotalSocialTM, the world’s first tool to combine in-depth social listening data with comprehensive offline conversation measurement, today released the TotalSocial rankings of the top performing apparel brands in the U.S. In recent years the U.S. apparel industry has struggled to meet sales targets, which means that brands within the space must focus on marketing efforts to ensure they get a cut of consumer spend. Based on TotalSocial data, the apparel industry is an above average performer in driving face-to-face conversations when compared to other industries. As two-thirds of sales impact comes from word of mouth conversation, the apparel industry is pulling many of the right marketing levers to drive offline word of mouth. However, the volume of offline sharing is not as strong as it could be for apparel, suggesting a need to improve on that dimension. On the other hand, the apparel industry lags behind other industries significantly in its online social performance. This suggests an opportunity for apparel brands to improve social media marketing to drive growth. Particular areas for the industry to focus on are online volume, and especially online brand sharing:  creating branded content on social pages that consumers find compelling and wish to share with others in their social network.  
 
  “TotalSocial rankings demonstrate the opportunity for a brand to improve upon online and offline performance in order to drive business results. As marketers, it can be difficult to understand what tactics are truly having an impact on your consumers,” said Bryan Segal, CEO at Engagement Labs. “These two types of conversations, those happening online and face-to-face, are often very different. Therefore, having a TotalSocial understanding of your brand performance allows you to fully capitalize on the power of social influence.” Based on TotalSocial rankings, athleisure brands do particularly well in both the online and offline categories. In fact, five of the brands among the top ten fall into the athleisure category. Looking at Adidas and Nike specifically, both brands enjoy plenty of talk online and offline. Content for both brands is highly shared offline, but online the brands can improve the shareability of their content by creating content that encourages consumers to share with others. Adidas has a slight edge over Nike due to their particularly high engagement with influencers, both online and offline. “TotalSocial measurement not only demonstrates brand strengths, but also identifies areas where brands can improve performance. For instance, American Eagle comes in seventh for overall TotalSocial score and ranks as the fourth highest apparel brand for offline conversation. However, the brand suffers from a low online score and thus should focus on marketing strategies that will amplify talkability and shareability on online channels by engaging more with online influencers,” stated Segal. The TotalSocial measurement solution uniquely shows marketers how their online conversations differ from offline conversation and helps identify areas of competitive opportunity or significant emerging threats. The TotalSocial measurement solution is based on a proprietary scoring system built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands. The TotalSocial score is based on the most important drivers of brand performance:  Volume, Sentiment, Brand Sharing and Influence. As a tracking system that is “always on,” momentum is built into each of the metrics. TotalSocial tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more about the TotalSocial measurement solution visit www.totalsocial.com or contact totalsocial@engagementlabs.com About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocialTM company, offering intelligent data, analytics and insights for marketers.  We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solutions provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. Engagement Labs has a suite of proprietary tools including, TotalSocial an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValueTM Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand’s social media performance. TalkTrack® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in Canada – Toronto, ON and Montreal, QC, U.S. – New Brunswick, NJ,and UK – London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Engagement Labs Launches New TotalSocial™ Measurement Solution in the UK

Innovative Measurement Solution to Measure the Totality of All Brand Conversations

Adidas, Boots and Netflix Rank Among the Top TotalSocial Brands in the UK

LONDON, UK – August 9, 2016 – Consumer conversation — both in-person and online — is a proven driver of sales. In fact, word-of-mouth conversation is responsible for a huge amount of annual consumer spending. In the U.S., around one third of the sales impact is from online conversation, while two thirds are attributed to offline conversation (i.e. word of mouth), and all evidence suggests the UK pattern is similar. Many marketers today overweigh the perceived value of online conversation, when in reality, examining both online and offline together reveals the entire picture of how consumer conversation actually impacts a brand. To help marketers better understand how brands perform socially – both online and offline – technology and data company Engagement Labs (TSXV:EL), announced the launch of a new and innovative measurement solution for brands and marketers in the UK. TotalSocial is the first tool to measure a brand’s social impact of online and offline conversation, providing a scorecard ranking for 350+ UK brands across 18 major industry categories, plus diagnostics to guide improvement. TotalSocial combines in-depth social listening with comprehensive offline conversation measurement tools to assist marketers in identifying the differences between their online and offline conversations and areas of competitive opportunity or significant emerging threats. “For marketers to truly understand the conversations taking place around their brand they must have a TotalSocial perspective. Just looking at one piece of the puzzle will at best only give you a fraction of your total brand story and at worst, provide brands with inaccurate information to build programmes against,” said Bryan Segal, CEO at Engagement Labs. “We developed this measurement solution to address this industry need by providing a first-ever holistic view of brand social performance. TotalSocial rankings allow marketers to measure the impact of all consumer conversations happening around their brand and maximize their ROI by optimizing this powerful data.” The top TotalSocial brands mentioned in the ranking are not only performing well within the online sphere, but also translate online conversation to offline conversation and vice versa. These are the brands that are creating “talkworthy” campaigns with shareable content which drives positive conversation. “We know that consumer conversation about brands is an important driver of sales and brand health. This includes real world conversations, as well as what gets talked about in social media. TotalSocial is an important evolution in consumer insights and analytics. It’s the first-ever truly integrated and comprehensive source for both offline and online consumer conversations about brands,” stated Steve Thomson, UK Managing Director of Keller Fay Group (an Engagement Labs company).
Relatively few brands are “Conversation Commanders” – strong social performers in both online and offline channels. However, this should be every brand’s aspiration, and the brands shown above are among those who consistently achieve strong TotalSocial scores in both channels. In order to be a Conversation Commander, marketers must understand where they are doing well and where they could improve, to build strategies and tactics that will amplify online and offline TotalSocial performance. “While understanding your brand’s performance is essential for marketers, benchmarking your brand against key competitors and studying your industry’s performance are just as vital. TotalSocial provides brands with detailed information into the metrics that make up a brand’s performance and identifies the right marketing levers to pull to improve marketing ROI and topline performance,” noted Segal. The TotalSocial measurement solution is based on a proprietary scoring system built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only word of mouth tracking system for brands. The TotalSocial score is based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. As a tracking system that is “always on,” momentum is built into each of the metrics. TotalSocial tracks 350 brands within the UK, across 18 major industry categories, and 500 brands in the U.S. If you’re interested in more information about TotalSocial you can join the Introducing TotalSocial – Make every conversation count, webinar on September 7th 2016 at 2:30PM (BST) by registering here. Or you can contact uktotalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solution provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. Engagement Labs has a suite of proprietary tools including, TotalSocialTM an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValueTM Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand’s social media performance. TalkTrack® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in Canada – Toronto, ON and Montreal, QC, U.S. – New Brunswick, NJ,and UK – London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs jessica.dellaquila@engagementlabs.com O: 647-776-4100 ex 214 M: 416-998-1586

Engagement Labs Launches New TotalSocial™ Measurement Solution

Providing First Ever Integrated Metrics of Online + Offline Brand Conversations

ESPN, Amazon and Nordstrom Rank Among the Top TotalSocial Brands in the U.S.

TORONTO, ON – August 9, 2016 – Consumer conversation is a proven driver of sales. In fact, word of mouth conversation is responsible for $6 trillion in annual consumer spending and is a key driver of marketing ROI. Of that, one third of the sales impact is from online conversation, while two thirds is attributed to offline conversation. Only by looking at online and offline together can you get a true picture of what consumers are saying and how it is helping or hurting a brand. To help marketers tap into the full power of consumer conversation, regardless of where they occur, technology and data company Engagement Labs, announced today the launch of a new and innovative measurement solution for brand marketers. TotalSocial is the first solution to combine in-depth social listening with comprehensive offline conversation measurement tools, delivering a TotalSocial scorecard in 17 major industry categories, plus diagnostics to guide improvement. TotalSocial uniquely shows marketers how their online conversations differ from offline conversation and helps identify areas of competitive opportunity or significant emerging threats. “Online social metrics almost never reflect the much larger offline conversations happening. For marketers to truly maximize their ROI, they need to understand all the conversations taking place around their brand. This requires a TotalSocial perspective,” said Bryan Segal, CEO at Engagement Labs. “Just looking at one piece of the puzzle gives marketers only a fraction of their total brand story and, at worst, provides brands with inaccurate information to build strategies against. TotalSocial solves this problem simply and quickly by providing marketers with a first-ever holistic view of their social performance so they can plan and execute programs that optimize this powerful data.” “At AT&T, we know that consumer conversation about our brand is an important driver of our sales. This includes real world conversations, as well as what gets talked about in social media. TotalSocial is an important evolution in consumer insights and analytics. It’s the first-ever truly integrated and comprehensive source for both offline and online consumer conversations about brands,” said Greg Pharo, Director of Market Research & Analysis at AT&T. The TotalSocial measurement solution enables brands to track and measure owned and competitor online and offline conversation performance on an ongoing basis.
There are very few brands that are top ten performers in both online and offline channels. This demonstrates a clear need for marketers to understand where their brand performs well and where they need to apply new marketing approaches in order to drive consumer behavior to become a top performing TotalSocial brand. “What is important for marketers is that it’s not just about understanding your brand performance. It’s imperative to know how your brand performs against key competitors, as well as the industry overall. TotalSocial provides brands with detailed information into the metrics that make up a brand’s performance and identifies the right marketing levers to pull in order to improve marketing ROI and topline performance,” noted Segal. The TotalSocial measurement solution is based on a proprietary scoring system built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only word of mouth tracking system for brands. The TotalSocial score is based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. As a tracking system that is “always on,” momentum is built into each of the metrics. TotalSocial tracks 500 brands within the U.S. and 350 brands in the UK. If you’re interested in more information about TotalSocial you can join the Introducing TotalSocial – Make every conversation count webinar on September 13th 2016 at 2:30PM (EDT) by registering here. Or you can contact totalsocial@engagementlabs.com. Link to TotalSocial – make every conversation count webinar – https://attendee.gotowebinar.com/register/1774634133268689668 About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocialTM company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solution provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. Engagement Labs has a suite of proprietary tools including, TotalSocial an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValueTM Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand’s social media performance. TalkTrack® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in Canada – Toronto, ON and Montreal, QC, U.S. – New Brunswick, NJ,and UK – London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Conservation Group Connects City Dwellers to Nature with New Marketing Campaign by Engagement Labs

Toronto ON – June 14 2016 – CPAWS Wildlands League through its collaboration with Toronto-based data and technology company Engagement Labs (TSXV:EL) is delivering new and creative advertising materials to raise awareness of its third annual Paddle the Rouge. The June 18 event is a family friendly fundraising event designed to connect urbanites to nature in Rouge Park through the river. CPAWS Wildlands League doesn’t have the resources to support a sophisticated marketing campaign but when Engagement Labs reached out and offered their services pro bono the conservation group jumped at the chance to work with the company. The challenge was to create materials that would best resonate with the urbanite target demographic and take into account “event fatigue” that Engagement Labs identified regarding the total number of not-for-profit events happening in the city. “There are more cause-related events in and around the GTA than ever before and unfortunately this overloads people and they tune out,” said Anthony Wolch, Chief Creative Officer at Engagement Labs. “We knew our idea had to be intriguing, make someone smile in an instant and ensure they would engage with an event that spoke their language. For those living in an urban city like Toronto it can be easy to forget the nature that surrounds us, so we developed a campaign that appealed to people’s need for nature – the desire to not only connect with each other but also connect with the nature that surrounds us,” Wolch added. “The result is cheeky and I loved it,” said Janet Sumner, Executive Director for CPAWS Wildlands League. For example, one of the ads invites people to ‘Come out and see the original blue jays lineup’. “What a wonderful way to connect all the excitement around the city’s baseball team with the real blue jays living the Rouge and to encourage people to paddle the Rouge,” added Sumner. The creative work for Paddle the Rouge is running in print, on transit, online and in social media. “This is huge for us and is helping us to reach people in the city who might not even know the Rouge exists and what a wonderful park it is,” Sumner added. Paddle the Rouge is taking place on June 18th at Rouge Park Beach located at 195 Rouge Hills Drive, at the end of Lawrence Avenue East, in Scarborough. All the details are available at http://wildlandsleague.org/ptr2016/. Jpegs of the ads are available at http://wildlandsleague.org/1899-2/. For more information please contact: Anna Baggio, CPAWS Wildlands League, 416-453-3285 Jessica Dell’Aquila, Marketing Director, Engagement Labs, 647-776-4100 ex 214 About Wildlands League Wildlands League is a not for profit conservation organization in Ontario, Canada and a chapter of the Canadian Parks and Wilderness Society (CPAWS). Learn more about us at www.wildlandsleague.org. About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.  eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London UK To learn more visit www.engagementlabs.com

Over-the-Top Content Providers Compete with TV Networks for Social Media Ratings

Engagement Labs Ranks the Top U.S. TV Networks and Over-the-Top Content Providers Based on Social Media Performance

TORONTO, ON – June 8, 2016 – Technology and data company Engagement Labs, creator of the eValue™ score, today released rankings of the top performing U.S. TV networks and over-the-top (OTT) content providers on social media.

Top U.S. TV Networks on Facebook and Twitter

Source: Engagement Labs eValueTMU.S. 2016 rankings of U.S. TV networks on Facebook & Twitter

Top U.S. Over-the-Top Content Providers on Facebook and Twitter

Source: Engagement Labs eValueTM U.S. 2016 rankings of U.S. over-the-top content providers on Facebook & Twitter
“The TV landscape has drastically changed due to the rise in popularity of TV streaming services,” stated Bryan Segal, CEO at Engagement Labs. “Otherwise known as over-the-top (OTT) content providers, these services have proven to be fierce competition for traditional TV networks. With the dynamics of television viewing shifting drastically, the online conversations among TV fans have begun to reflect these changes.” On Facebook, TV networks generally scored extremely well for both Engagement and Impact, with Food Network leading the rankings with the highest overall eValue score. Fox Business had the highest Engagement of the group, using a content strategy which prompted its fans to share their thoughts on various political news stories and video interviews. The network garnered the most likes, comments and shares per 1,000 fans. MTV scored the highest Impact of the group, indicating that its content was reaching the most fans. While networks earned impressive scores for Engagement and Impact on Facebook, OTT content providers demonstrated excellent Responsiveness on the channel. All three streaming services – Hulu, Netflix and Amazon – individually earned a higher Responsiveness score than the average Responsiveness score generated by all the TV networks measured, showcasing a commitment to engaging in two-way conversation with subscribers. Hulu placed first for OTT content providers with the highest Engagement. Despite posting much less frequently than its fellow streaming services, fans clearly enjoyed the content the brand shared, including when it announced new shows and posted clips from popular shows. “With more TV viewers switching to OTT services for their television viewing needs, it’s not surprising to see these services boast similar reach as networks – as indicated by the high Impact scores,” continued Segal. “These new services are giving TV networks a run for their money by focusing on two-way communication through effective response strategies. These strategies build brand affinity and trust amongst followers, something networks are lacking on Facebook, as highlighted by their low Responsiveness scores.” On Twitter, TV networks continued to earn high Impact scores, while demonstrating higher Responsiveness on the channel. E! ranked first for the second year in a row, with the highest Engagement, while second-place network, Fox News, scored the highest Impact, tying with ESPN for the category. Additionally, MTV scored the highest Responsiveness of the group. OTT content providers continued to score well for Impact on Twitter, highlighting that their content is reaching just as diverse audiences as TV networks, with Netflix boasting the highest Impact of the OTT services. Engagement was higher on Twitter for streaming services, with Amazon scoring the highest in the category and Hulu gaining the most retweets and likes per 1,000 fans. Amazon ranked as the most responsive, helping to secure its first place ranking. “Due to the real-time nature of the platform, Twitter lends itself to quicker and more direct fan conversations, which TV networks are leveraging. With networks focusing primarily on content on Facebook and isolating their response strategies to Twitter, they are missing ample opportunity to engage fans across both channels,” noted Segal. “OTT content providers have identified that both Facebook and Twitter audiences are key assets to their overall online presence and, ultimately, subscription numbers. By taking a page from streaming services and placing emphasis on both content and communication across all online channels, traditional TV networks can continue to engage their widespread audience and translate online engagement into higher TV ratings.” About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London UK To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Donald Trump is the Social Media Nominee

Engagement Labs Ranks How the 2016 Presidential Candidates Perform on Social Media

TORONTO, Ontario — June 1, 2016 – Technology and data company Engagement Labs, creator of eValue Analytics™ score, today released rankings on how U.S. Presidential candidates performed on Facebook and Twitter, for the month of May 2016.

“The U.S. Presidential race maintained its reputation as the social media election with the candidates’ active social channels reflecting the major changes on the campaign trail,” stated Bryan Segal, CEO at Engagement Labs. “This past month saw Donald Trump clinch the official nomination for the Republican Party, while Bernie Sanders continued to garner the youth vote against Hillary Clinton, who is growing in popularity. With the general election around the corner, it’s more critical than ever for the candidates to engage voters via social media to ensure their spot in the White House.” On Facebook, all the candidates performed well, earning high eValue scores, with Trump leading the pack. Additionally, the candidates all scored impressively with respect to Engagement and Impact, with Trump leading both subcategories. However, Sanders was the most responsive candidate to his followers on Facebook. Trump maintained the largest follower growth on the channel, with just more than 632,500 new followers added in May. Despite trailing behind for eValue scores, Clinton gained the second most followers on the channel. Trump remained the leading candidate on Twitter with much higher Engagement than the other candidates, the highest Impact score and the largest follower growth of approximately 546,500 followers during the month. Placing second on Twitter, Sanders boasted the highest active user base and the most retweets and mentions per 1,000 fans, which can be attributed to his campaign’s connection with the younger voter base. On Twitter, Trump’s strategy on the channel does not incorporate responding to voters directly, which could hurt him when it comes times for voters to hit the polls. Both the Democratic candidates demonstrated response strategies on the channel, interacting with followers in two-way conversations and scoring higher than the GOP nominee in the subcategory. “Trump’s consistent use of his social media platforms to voice his opinions on the other candidates and relevant political issues has earned him high engagement scores throughout the race,” said Segal. “As the race hurdles towards the general election, Trump must start using his social channels as an avenue for direct communication with voters to stay ahead of the Democratic candidates. Voters support relatable candidates who not only post engaging content addressing their questions and concerns, but who also open up two-way communication with their voters. Sander’s growing popularity with younger voters is being translated online, while Clinton’s various victories are being reflected in her large follower growth on both Facebook and Twitter.” About Engagement Labs Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness. eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London. To learn more visit www.engagementlabs.com / www.kellerfay.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254