Coca-Cola and Tropicana Quench Consumer Thirst while Pepsi Goes Flat

Engagement Labs’ Newest TotalSocial® Rankings Reveal Consumer Conversation Trends for Top U.S. Non-Alcoholic Beverage Brands Based on Word of Mouth and Social Media Conversations

NEW YORK, NY (October 10, 2017) – Beverage brands have long held a strong place within American culture and are also some of the biggest spenders on marketing and advertising, and the category is among the most talked about. To help brand marketers better understand the consumer conversations taking place about today’s top beverage brands both online and offline, Engagement Labs has released its TotalSocial® rankings of the top-performing non-alcoholic beverage brands in the U.S. with respect to consumer conversations. The report looks at how each brand has performed socially over the past six months and compares it to the results of its May 2017 ranking. The analysis, which is unique in that it combines offline (face-to-face) and online (social media) consumer conversations, is based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand performance in terms of social media and word of mouth conversations.

According to Engagement Labs’ data, strong offline influence scores helped Coca-Cola jump to the top spot, indicating there is an influential audience advocating on behalf of the brand. Coca-Cola has also been evolving its portfolio of product offerings this year in an effort to better align with consumers’ concerns about sugar and empty calories—which is paying off by sparking conversations with everyday influencers who are taking notice. “Coca-Cola has climbed up to the number one spot, while its rival, Pepsi, was pushed out of the top ten altogether. Pepsi, which was previously ranked at seven, dropped to 11 due to a decline in its offline and online sentiment scores,” said Ed Keller, CEO of Engagement Labs. “For example, even though Pepsi’s controversial ad with Kendall Jenner launched in April, it continued to stir negative consumer conversations months after.” Gatorade, which was previously ranked at number one, dropped to three driven by its decline in online and offline brand sharing which measures how much a brand’s marketing is being talked about. Folgers Coffee made its debut in the top ten jumping from 11 to eighth in the ranking. Over the last six months, the brand improved its overall online TotalSocial score. In particular, its online influencer score skyrocketed. In March 2017, Folgers promoted its jingle contest in partnership with country music star Chris Young, which asked consumers to record and upload their own video singing a jingle, which were then voted on by participants to select a winner. Another brand that made its debut in the top ten ranking is Canada Dry. Canada Dry’s jump in the rankings is due largely to its improved offline influence score. For example, the brand launched an extension to its “Relax Harder” campaign, which encouraged consumers to take time to relax and enjoy life, by introducing “Busy Is a 4-Letter Word”, a campaign which leveraged owned social media, paid digital ads and influencer outreach. “A lot of the shifts in our beverage ranking are due to improved performance among everyday influencers,” stated Keller. “Influencers are not to be underestimated, and most importantly, they should be engaged with. They’re also not necessarily mega-stars—rather they are our friends and neighbors who keep up with what’s new, and are often sought out for their advice and recommendations. Everyday influencers are receptive to brand messages, and when they find it interesting, they share what they learn. This is a significant opportunity for consumer goods brands to take note and learn the lessons from these beverage leaders.” To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

PayPal Disrupts the Financial Industry Again – This Time with Strong Social Influence

Payments Company Debuts at Number Two on Engagement Labs’ Latest TotalSocial® Rankings of Top U.S. Financial Services Companies Based on Consumer Conversations

NEW YORK, NY (September 28, 2017) – PayPal is making good on its promise to disrupt the financial industry. In Engagement Labs’ latest ranking of social influence among U.S. financial brands (banks, investment companies, and credit cards), PayPal edged out American Express to debut at number two. Meanwhile, Fidelity Investments retains the top spot in the TotalSocial® rankings. The analysis, which is a follow up to the Company’s first ranking in April 2017, is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face and social media conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months.

According to Engagement Labs’ report, strong offline scores helped Fidelity retain its hold on the top spot, but PayPal was the real disruptor in the new analysis. The payments company, which has consistently performed very well with respect to social media conversations, has seen a surge in its offline TotalSocial scores in the last six months to catch up with its online performance. “Since our last analysis of financial brands, PayPal has impressively jumped ten places in our ranking. PayPal moved from being a Social Siren – a brand that excels at cultivating digital conversations but needs improvement in generating offline conversation – to a Conversation Commander, which is what we call brands that have mastered the art and science of driving consumer conversations in both spheres,” said Ed Keller, CEO of Engagement Labs. Keller continued, “Over the last several months, PayPal has moved more aggressively toward a mobile-first mindset, added new digital financial services such as bill pay, and strengthened partnerships with major banks and tech companies. These actions have elevated consumer conversations about their brand both on social media and also in real world conversations.” While PayPal continues to grow, American Express (Amex), ranked third, has suffered declines in both its online and offline volume scores, which measures the amount of conversations about the brand. The financial company is having a harder time attracting Millennial customers, who are less likely to have a credit card. However, Amex’s newly launched features, such as the “Pay It Plan It” mobile payment system, may enable the company to compete more effectively with PayPal for younger consumers. Visa improved both its online and offline scores over the last six months, and a strong rise in sentiment about the brand catapulted it to tenth in the rankings. MasterCard, which held that spot in the prior analysis, fell to number 13 due to a significant drop in its offline brand sharing score, which means that consumers are talking less about the Company’s marketing and advertising programs. Another brand to drop out of the top ten TotalSocial ranking was TD Ameritrade, which is locked in a brutal price war in the online trading space. The company also saw a decrease in its scores for offline volume and sentiment over the same period. To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

The Cookie Does Not Crumble: Engagement Labs’ Newest TotalSocial® Rankings Reveal Consumer Conversation Trends for Top U.S. Food Brands Based on Word of Mouth and Social Media Conversations

Quaker Oats Leapfrogs to the #1 TotalSocial Food Brand, While Kellogg’s Falls Several Spots from #1 to #8 and Oreo Makes Its Top Ten Debut

NEW YORK, NY (September 21, 2017) – Americans love to talk about their food. In fact, “#Food” has been hashtagged on Instagram more than 235 million times alone. To help food marketers better understand the conversations taking place about today’s top food brands, both online and offline, Engagement Labs has released its TotalSocial® rankings on the top-performing food brands in the U.S. with respect to consumer conversations. The report looks at how major food brands have performed socially over the past six months, and is a follow up to the Company’s first analysis of the top ranking food brands in March 2017. According to Engagement Labs’ report, three new food brands— Oreo, Perdue Chicken and Kraft—have made their debut in the top-ten TotalSocial rankings, while Heinz, Pillsbury and Nestlé have fallen off the top ten. The analysis, which combines offline (face-to-face) and online (social media) consumer conversations, is based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand performance in terms of social media and word of mouth conversations.

“Quaker Oats jumped several spots to become the top TotalSocial brand over the past six months. While the company remained stable with respect to offline consumer conversations, it was their online campaigns that catapulted to them to the top spot,” said Ed Keller, CEO of Engagement Labs. “Over the past six months, Quaker has given their online community a lot to talk about and share–from the launch of their 140th anniversary campaign to debuting innovative products such as single-serve Overnight Oats.” Oreo, which was previously ranked #20, moved up to the third spot on the TotalSocial top-ten list. Within the past six months, the Company leapfrogged its competition to become a “Conversation Commander,” a brand that has above-average scores both offline and online. With such creative campaigns as #MyOreoCreation, the brand really focused on improving its online / digital performance over the past six months. As a result, online volume score increased by 25 percent, indicating that consumers are talking more about the brand via social media compared to six months ago. In addition, the company’s online brand sharing score, the amount of online conversations in which people are talking about a brand’s owned social media content, more than doubled. Conversely, Heinz dropped in its TotalSocial ranking from #3 to #17. This drop stems from the decline in its online and offline sentiment score, indicating consumers are speaking negatively about the company in their face-to-face conversations and via social media mentions. “The TotalSocial ranking should be a wake-up call for Heinz to rethink its marketing strategies,” commented Keller. “This significant drop in sentiment, combined with low offline volume scores, indicates that consumers aren’t talking about the brand and when they do, it isn’t positive. It’s time to add some spice to the condiment’s marketing strategy.” To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

JetBlue Hits Turbulence While Southwest Airlines Flies High

Engagement Labs’ New TotalSocial® Rankings Reveal Consumer Conversation Trends for Top U.S. Airlines Based on Word of Mouth and Social Media Conversations

NEW YORK, NY (September 12, 2017) – The airline industry relies heavily on customer recommendations and reviews. However, due to a series of very public mishaps and renewed demands from the general public for better customer experiences, airline brands have been put under the microscope. For airline marketers, it has never been more imperative to understand the health of their brands, including what consumers are saying in both online and offline conversations. To help airline marketers better understand where they stand and areas of improvement, Engagement Labs has released its trended TotalSocial® rankings on the top performing airlines in the U.S. with respect to consumer conversations, for the last six months. The report is a follow up to the Company’s first analysis of the top-ranking airlines in March 2017. The analysis, which combines offline (face-to-face) and online (social media) consumer conversations, is based on Engagement Labs’ proprietary TotalSocial data that continuously measures the most important drivers of brand performance in terms of social media and word of mouth conversations. According to Engagement Labs’ data, Southwest Airlines, which was previously ranked fourth, has ousted JetBlue as the number one airline brand on TotalSocial and pushed JetBlue down to fourth place. Southwest Airlines increased its TotalSocial performance due to its strength in offline and online sentiment, indicating consumers are talking positively about the company. For example, responding to the some of the scandals that have dampened the industry in 2017, such as United Airlines’ bad press and outrage from customers after the airline pulled a passenger off a flight, Southwest Airlines announced they will no longer overbook its flights.

“Lately, it seems as if every major airline has been in the news regarding major flight delays, issues with customer service or inappropriate airline employees. However, while there has been negative conversation about the industry as a whole, Southwest Airlines has ‘flipped the script’ and sticks out from its peers in a positive way with a growing TotalSocial score,” said Ed Keller, CEO of Engagement Labs. “The company does exceptionally well due to its ability to focus efforts on its two most important audiences – customers and employees. One notable example was when a Southwest Airlines passenger with cancer had their luggage misplaced – including the medication they needed for chemotherapy – and one of the airline’s employees drove to the passenger’s house to personally deliver the suitcase in the middle of the night. It’s clear that Southwest’s customer service goes above and beyond.” Within the past few months, JetBlue has seen its fair share of negative attention—especially after an incident in May that booted a family off of one of its flights. According to Engagement Labs’ report, incidents such as these have contributed to an increase in negative conversations about the brand, which contributed to its decline in online and offline sentiment. As a result, the brand saw a decrease in its overall performance, bumping it down to fourth in the ranking. Keller continued, “It is extremely important for airline companies to understand the power of consumer conversations. Before consumers make a decision on which airline to fly, many think about past experiences, whether they were positive or negative, and look for recommendations, either by researching reviews online or talking to their peers. With a holistic view of what consumers are saying both offline and online, airline marketers have the opportunity to build relationships with their consumers and improve the brand’s performance and reputation.” Meanwhile, the airlines which remained pinned to the bottom of the list, United and Spirit Airlines, continued to face customer outrage. Both have seen rising offline and online volume of conversations – indicating consumers are talking more about these airlines – but are declining in sentiment. For example, United Airlines’ offline sentiment scores decreased by 29 percent and its online sentiment decreased by 21 percent. Sometimes crises have a short-term impact and things return to normal relatively quickly—however, for United Airlines, that is not the case, demonstrating a need for the airline to invest in a strategy that will generate more meaningful and positive consumer conversations. To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

In a Pendulum Swing, Millennial Men Take On the Role of Key Consumer Influencers

According to New Engagement Labs Report, Young Men are More Influential than Women their Age or Men of Prior Generations

NEW YORK, NY (September 7, 2017) – While there have been a number of reports highlighting the consumer habits of Millennials over the years, there is an unexpected twist that may stun marketers. According to a new report by Engagement Labs, Millennial men have emerged as key consumer influencers – a role that women have long dominated. According to the data, Millennial men are 50% more likely to be consumer influencers than Millennial women. Not only are they more likely to be influential, but Engagement Labs’ research reveals that young men between 25 and 39 years old are increasingly recommending beauty, apparel and household products, and not just for the usual male-oriented products and services such as sports or automotive, or in the expected generational categories, such as video games. Unlike earlier generations, young men put less emphasis on the traditional masculine image and more on grooming, shopping, and personal style. They are 69% more likely than all men to be influencers in the beauty category, as well as 47% more likely to be considered influencers in the retail and apparel category. Not only is this fueling sales of beauty products and apparel targeted at men, but it’s leading to more social talk – both online and offline – about the brands in these categories. Additionally, Millennial men are more likely to qualify as key influencers than any other age or gender segment. Engagement Labs report finds that 14% of all Millennial men ages 25 to 39 are everyday influencers, a figure that is double that of men aged 40 and older (7%). “Our report highlights the growing importance of peer-to-peer influence as a key driver of sales for brands,” said Ed Keller, CEO at Engagement Labs. “Brand marketers are increasingly drawn to Millennials as a consumer segment, since they’re at an age when households and brand loyalties are still forming. But they’re also the nation’s largest generation, as well as the most educated, connected, and informed generation, which has established them as one of the most lucrative marketing segments.” Keller continued, “Historically, many marketers have focused on women as the consumers with the most influence in the consumer marketplace through their knowledge and brand advocacy. Our data clearly illustrates that when it comes to the Millennial generation, the pendulum has shifted toward young men.” Engagement Labs most influential consumers as defined by the Conversation Catalysts® influencer segmentation services, as those who have large real-world social networks and frequently give advice about dozens of leading products and services. “While brand marketers tend to invest large sums to obtain celebrity endorsements, or identify key digital media influencers such as YouTube personalities and bloggers, they often overlook the influencers next door,” added Keller. “These are the guys who we meet for a drink after work, say hello to at the local Starbucks or the other stay-at-home dads at the playground. In order to introduce or re-introduce products and services, brand marketers are well advised to put a priority on engaging Millennial Men, given their large social influence.” The new analysis from Engagement Labs is based on its TotalSocial® data and analytics solution, which empowers marketers to drive ROI and grow their sales by bringing together social media listening insights with face-to-face conversation data into a single performance score. The full report, “The Remarkable Influence of Millennial Men,” is available for download here. TotalSocial is the world’s only data solution that combines social media listening metrics with the measurement of offline conversations into a single dashboard to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity. To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

Old Navy, H&M and Forever 21 Lead the Pack Heading into Back-to-School Season in a New Analysis of U.S. Teen Retailers

Engagement Labs’ TotalSocial® Rankings Reveal Top Teen Retailers Based on Word of Mouth and Social Media Conversations

NEW YORK, NY (August 8, 2017) – Many are under the assumption that the younger generation is greatly influenced by the digital world. However, retailers catering to the teen market aren’t drumming up the amount of buzz one would expect online. According to Engagement Labs TotalSocial® rankings on the top performing teen retailer brands in the U.S., consumers are talking more about teen retailers in offline (face-to-face) conversations than online (social media). The analysis, which combines offline and online consumer conversations, is based on Engagement Labs’ proprietary TotalSocial data that continuously measures the most important drivers of brand performance in terms of social media and word of mouth conversations. According to Engagement Labs’ data, when looking at the apparel retail sector as a whole, traditional retailers such as Walmart and Target performed better in terms of volume—which measures how much conversation a particular brand is getting online and offline—compared to the teen retail brands. However, teen retailers outdo the others in the category with strong offline sentiment scores, which demonstrates that while consumers may be talking about other retailers more, they are talking about teen retailers more positively. Offline sentiment is a powerful driver of business outcomes, according to predictive analytics from Engagement Labs.

“Interestingly, while many marketers assume that the younger generation tends to spend most of their time online, we found that retailers geared toward teenage consumers perform better in offline conversations than on social media,” said Ed Keller, CEO of Engagement Labs. “By having a holistic view and identifying the areas that need improvement, brands will be able to connect with consumers and remain part of their conversations, both online and offline.These teen retailers have an opportunity to increase sales and improve its online performance by developing strategies and campaigns that encourage social media conversations.” As the leader of the category, Old Navy boasts the number one ranking among teen retailers on TotalSocial due to its strong offline brand sharing scores, which is the amount of face-to-face conversations in which people are talking about a brand’s marketing or advertising. The retailer, which markets itself as providing fashion for the whole family, also has above-average offline sentiment scores, demonstrating that consumers are talking positively about the Company’s marketing efforts. This could be attributed to some of its marketing efforts that appeal to younger shoppers—such as its bold move away from the celebrity-focused advertisements of its past as part of its “Hi, Fashion” campaign. Meanwhile, ranked at number three, Forever 21 leads the category when it comes to both offline and online volume, but falls behind with below-average sentiment scores—demonstrating that the retailer is able to generate a lot of conversations, but they aren’t all positive. On the other hand, when it comes to sentiment, H&M leads the pack with a strong offline sentiment score. The brand’s recent shift to focus its marketing efforts on sustainability and ethical apparel is one that is clearly resonating with the younger demographic, resulting in positive face-to-face conversations. Engagement Labs categorizes both H&M and Forever 21 as ‘Conversation Commanders,’ which are brands that have above average scores both offline and online. In contrast, Abercrombie & Fitch falls behind with its below-average scores across almost every measure, bringing it down to the number 8 ranking in the category. The retailer, which recently shifted from marketing to teenagers to focus on a somewhat older crowd of college students and 20-somethings, has come under pressure given the rapid growth of fast-fashion, off-price and online retailers in the space. With the introduction of its new brand position, consumers have not been responding well—Abercrombie & Fitch has the lowest offline sentiment score in the category, demonstrating that the brand’s repositioning was met with negative face-to-face conversations among its consumers. Learn more about Conversation Commander brands that go against the grain, such as H&M and Forever 21, in Engagement Labs’ latest e-book, Lessons from the Leaders of Social Influence, here. To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

Jet2, Bacardi and Yorkshire Tea are Among the UK’s Social Movers & Shakers

Engagement Labs’ TotalSocial® Rankings Reveal the UK Brands that have the strongest Consumer Conversation Momentum

LONDON, UK (August 3, 2017) – Which UK brands can truly claim to be the talk of the town, those hot properties that seem to be attracting all the hype, and a growing viral presence? Uber, surely, along with a host of other tech-related brands? Maybe some trendy Peckham eaterie? While hipster brands get plenty of media coverage, on a mass national scale a much broader range of brands have both the strong social momentum and necessary mainstream relevance to be true social champions. In a recent year-over-year analysis of 350 consumer brands, Engagement Labs identified the top ten UK brands that saw the most improvement with respect to the quality and quantity of consumer conversations in 2017 compared with the same period last year. According to the analysis, these ‘Movers and Shakers’ are not from just one category – in fact, they range from technology and entertainment, to airlines, personal care and drink brands. And, the list includes a number of brands which are decades old. This demonstrates a fundamental finding—no matter the category or age of a brand, with a strong or new product, notable customer service, or talk-worthy marketing campaign, there is always an opportunity to gain momentum and improve how much and the way in which consumers talk about a brand. The rankings are based on Engagement Labs’ proprietary TotalSocial® data, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth (WOM) conversations. Engagement Labs’ ‘Movers and Shakers’ are brands that had the biggest point increase when comparing their TotalSocial scores from the six months ending June 2017 to the equivalent period in 2016, placing them in the top half of the TotalSocial rankings. The ‘Movers and Shakers’ list provides a number of examples for marketers as they work to build strategies to generate more positive conversations, both online and offline, and in turn, to increase sales. “When looking at the data, we found that Jet2 increased its relevance by opening new routes and hubs and backed this with significant investment in digital media which led to increased conversation volumes, and a dramatic uplift in online sentiment and content sharing. The brand team really made the most of its launches and media investments,” said Steve Thomson, UK Managing Director of Engagement Labs. “We’ve seen some airlines take a real caning from consumers in social media, but Jet2 shows that it doesn’t have to be this way – in 2017 they rank among the top 20 of the brands we cover for online sentiment.” “In contrast, brands such as Bacardi and Yorkshire Tea owe their rise up the rankings to improved offline conversation and buzz,” he continued. “There is no one magic bullet to increase consumer conversations, and these ‘Movers and Shakers’ demonstrate that.” Lessons Learned: You do not have to market a new, hot technology in order to get consumers talking. Yorkshire Tea and Robinsons are clear examples that you don’t have to be a ‘sexy’ brand to earn consumer engagement. Yorkshire Tea is a much-loved brand, and it has enjoyed strong consumer advocacy for many years, punching well above its weight in offline WOM especially. Given this, any improvement over 2016 is impressive, for the brand was doing well enough even then, with more than 75 percent sentiment in offline conversation. But that has risen to more than 80 percent this year, with witty and engaging new content featuring star triathletes the Brownlee brothers. There has also been a steady stream of creative content on Yorkshire Tea’s social feeds, and online brand sharing levels are significantly up since 2016. This is a perfect example of how to generate conversation in a very mature category Lessons Learned: Conversation is ‘always on’ The run up to Christmas is key for VTech, but Engagement Labs’ analysis shows that categories such as kids’ toys are talked about all year, and November and December account for only 25 percent of brand buzz during the year. Hence an upturn in offline and online conversation since January can benefit VTech. The brand has plenty to say, with lots of new products. Unlike many Apple or Samsung products, few consumers will assume everyone is familiar with VTech, so there are plenty of opportunities for discovery – and lots of parents and grandparents looking for advice and inspiration. VTech has benefitted this year from stronger engagement with online and offline influencers – the very people that others turn to for advice. Lessons Learned: Sport is social. Sure appears to have gained social traction in 2017, which in part is due to the brand’s partnership with various Premier teams and players. This resulted in improvement in sharing of brand content (in both online and offline conversation channels). Engagement Labs’ work with key UK sports media organisations consistently shows that sports audiences and fans have strong social profiles, talking vigorously about all kinds of brands and products, not just last night’s match. Where is Uber? Uber doesn’t make Engagement Labs’ list, for a number of reasons. Of course the brand enjoys mixed sentiment in social media, and its controversial profile possibly makes some Uber fans cautious about declaring their love publicly. But, the brand’s main issue is its limited relevance – many people live in places not served by Uber, or simply don’t take taxis very often. This limits offline conversation, which tends to be triggered by brand experience or an actual need, and less by a desire to join a debate about working practices or other social issues. TotalSocial tracks conversations among people across the UK and from all walks of life and Uber has some way to go before it is part of mainstream conversation. — To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. Learn more about UK brands who command consumer conversations in our e-book, Lessons from UK’s Leaders of Social Influence, here. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Consumers Have Positive Things to Say About Cosmetics Brands, According to a New Analysis

L’Oréal and Sephora Top Engagement Labs’ TotalSocial® Rankings of Cosmetics Brands Based on Word of Mouth and Social Media Conversations

NEW YORK, NY (July 25, 2017) – The cosmetics industry has been under more and more pressure to promote messages of positive self-image and confidence. A new analysis released by Engagement Labs reveals that cosmetic brands are stepping up to the challenge and are generating strong, positive consumer conversations, both offline and online. Engagement Labs released its TotalSocial® rankings of the top performing cosmetics brands in the U.S. with respect to consumer conversations over the last 12 months. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth conversations. According to the analysis, top performers in the cosmetics category perform substantially better offline (i.e., via face-to-face conversations) as compared to online (social media posts or comments). However, the brands tracked perform strongly in both important categories. In fact, seven out of the ten brands in the ranking are categorized by Engagement Labs as “Conversation Commanders,” which are defined as brands that perform above average both online and offline relative to more than 500 brands across a range of categories.

“Cosmetics marketers are embracing the use of online influencers, and our analysis shows there is quite a positive conversation happening online,” said Ed Keller, CEO of Engagement Labs. “However, what is most notable about this analysis is the significance of offline conversation among the top performers in the category – especially the strong performance among offline, ‘everyday’ influencers.” Keller added, “These are not the YouTube stars with millions of followers, but rather, people consumers know personally who are knowledgeable, trusted and are approached for advice and recommendations. They are an extremely important part of the social engagement equation for cosmetics brands, and should be embraced actively by cosmetics marketers as a critical part of the marketing funnel.” L’Oréal ranks at the top of the category due to having the strongest sentiment among all of the brands measured. The brand’s ability to garner positive conversations from consumers can be attributed to its “Your Skin, Your Story” campaign, launched in January 2017, which celebrates diversity and promotes equal representation among models, actors and influencers with various ethnic backgrounds. However, compared to its peers, L’Oréal has much lower volume—which means that fewer consumers talk about the brand—both online and offline. On the other hand, Sephora, ranked second in the category, has both strong volume and sentiment in offline conversations, but falls behind in online conversation sentiment—indicating a key point of improvement for the beauty retailer. Meanwhile, at number four, Avon leads the group for online volume of conversations. The brand relies heavily on its sales force of representatives based in various regional hubs, which results in an ongoing dialogue with consumers. Additionally, the brand’s high volume of conversations occurring via social media is a result of their “This is Boss Life” campaign, launched in fall 2016, which is aimed at millennials and provides an update to the brand’s image. To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

Apple Watch and Travelocity make Engagement Labs’ movers and shakers list

Engagement Labs’ TotalSocial® Rankings Reveal the Brands that Gained the Most Consumer Conversation Momentum Year-Over-Year

NEW YORK, NY (July 11, 2017) – While it may seem that new products and those within sectors like technology that are considered to be the “hottest” are the ones consumers are talking about most, this is more of a myth than fact. In a recent year-over-year analysis of 500 consumer brands, Engagement Labs identified the top ten brands that saw the most improvement with respect to the quality and quantity of consumer conversations. According to the analysis, these ‘Movers and Shakers’ are not from just one category – in fact, they range from technology and entertainment to insurance companies, travel services and food brands. And, they include a mix of new products, such as the Apple Watch, along with well-established brands such as General Mills. This demonstrates a fundamental finding—no matter the category or age of a brand, with a strong product, notable customer, or talk-worthy marketing campaign, there is always an opportunity to gain momentum and improve how much and the way in which consumers talk about a brand. The rankings are based on Engagement Labs’ proprietary TotalSocial® data, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth conversations. Engagement Labs’ ‘Movers and Shakers’ were identified by brands that had the biggest point increase in their TotalSocial scores from the twelve months ending May 2016 to the twelve months ending May 2017, placing them in the top half of the TotalSocial ranking.

“The ‘Movers and Shakers’ list provides a roadmap for marketers as they build strategies to generate conversations and increase sales. For example, General Mills took a big risk in creating a socially responsible marketing campaign for its flagship Cheerios brand with its ‘Bring Back the Bees’ campaign. While the campaign did spur a little controversy, it ultimately got consumers talking,” said Ed Keller, CEO of Engagement Labs. “In the case of Apple, it is clear that the company really made the most of its product launch for the Apple Watch. And, when looking at Travelocity and Hotels.com, the increase in media spend is paying off as more consumers are talking. There is no one magic bullet to increase consumer conversations, and these ‘Movers and Shakers’ demonstrate that.” Lessons Learned: You do not have to be a new, hot technology in order to get consumers talking. USAA and Bayer are clear examples that you don’t have to be a ‘sexy’ brand to earn consumer engagement. USAA, ranked third on the list of the top ‘Movers and Shakers,’ has a well-deserved reputation for its customer service. For years, the Company has focused on providing military members and their families with insurance, banking and investment services. Their marketing campaigns focus on patriotism and appeal to consumers emotionally, and TotalSocial finds that a rise in people talking offline about their advertising and marketing is a large part of their overall increase in its TotalSocial performance. Another example is life science company Bayer, which ranked second on Engagement Labs’ ‘Movers and Shakers’ list. Bayer had a record-breaking year and substantially improved its offline (face-to-face conversations) TotalSocial score year-over-year, particularly in offline sentiment. In September 2016, it announced its intent to purchase Monsanto, which reinforced Bayer’s leadership position as a global, innovation-driven life science Company. Lessons Learned: Make talkability a key pillar of your product launches. According to Engagement Labs’ report, Apple Watch is the number one ‘Mover and Shaker.’ The brand moved up more than 100 spots on the TotalSocial 500 ranker this year. Within the last twelve months ending May 2017, Apple released a number of product innovations including the iPhone 7, Apple Watch Series 2, and Apple AirPods, among others. Apple has always had a knack for getting consumers talking and interacting with the brand. Apple did not let this opportunity pass them by, and instead leveraged the Apple Watch launch to activate consumer conversations, as it has done exceedingly well over the course of many years. Lessons Learned: Taking risks will get consumers talking. General Mills proved that even the most established brands can be a ‘Mover and Shaker.’ One of the many catalysts that enhanced its position was an innovative, and somewhat controversial, “Bring Back the Bees” campaign. Launched in 2016 and relaunched in March 2017, General Mills leveraged one of their iconic brand mascots, Buzz from Cheerios, to raise awareness of the declining bee population. According to Engagement Labs, General Mills moved up 64 spots on the TotalSocial 500 ranker and also improved its offline sentiment and offline brand sharing score—which is the amount of face-to-face conversations in which people are talking about a brand’s marketing or advertising—substantially year-over-year. The campaign humanized Cheerios, and connected to its consumers’ emotional interests. To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.

Costco enjoys positive consumer conversations in real life, but underperforms on social media

Engagement Labs’ TotalSocial® Rankings Reveal Which Big Box Retailers Reign Supreme at Social Influence, Both Offline and on Social Media

NEW YORK, NY (June 27, 2017) – While most big box retailers are struggling, Costco is bucking the trend. Not only are sales up, but it tops Engagement Labs’ newly released TotalSocial® rankings on the best-performing U.S. big box retailers with respect to consumer conversations over the last 12 months. This first-of-its-kind analysis of combined offline and online consumer conversations is based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand performance in terms of social media and word of mouth conversations.

Overall, the analysis finds most big box retailers perform better in offline word-of-mouth conversations than on social media. However, Costco’s offline performance is particularly strong, which is what propels them into the number one spot in the TotalSocial ranking. Their low online scores, in contrast, don’t even place them in the top 10 among their competitive set. Notably, Costco also ranks first for offline sentiment, demonstrating that despite criticisms about the company’s slowness to adopt an e-commerce strategy, its positive in-store experience, consistent focus on wholesale prices and quality merchandise is a strategy that resonates with its members in their offline conversations. In fact, low prices and deals seem to be real drivers of positive word of mouth conversation—trailing closely behind Costco are T.J. Maxx and Dollar Tree, which rank at number two and number three for offline sentiment. “Consumers like to share, or even brag, about the great deals they find. Costco clearly benefits from this,” said Ed Keller, CEO of Engagement Labs. “However, while it has particularly strong offline scores – especially offline volume, sentiment and influence – its weak performance online means the retailer is not fully capitalizing on the power of social influence. It has an opportunity to increase sales by developing strategies to improve its online performance.” “With Amazon’s bid for Whole Foods, Costco has a strong incentive,” Keller continued. “The company will face greater competition from the online retailer, who we consider a ‘Conversation Commander’ – a designation we use to describe brands that have above average scores both offline and online.” There are some big box retail brands, according to the analysis, that are Conversation Commanders, where offline and online scores are both above average. Included in this group are IKEA, Kohl’s, and Best Buy. However, none come close to matching Costco’s strong offline score. To compete more effectively against the warehouse club, these brands can benchmark their own performance to identify areas that need improvement and take action on those with the highest potential to engage more of Costco’s shoppers. Meanwhile, at number nine, retail giant Walmart leads the category for both online and offline volume. However, its sentiment scores leave substantial room for improvement, offline and especially online. So, while the retailer is generating a lot of conversations, they aren’t positive enough. The low online sentiment score is a particular challenge for Walmart as it seeks to compete more effectively in e-commerce, as reflected in its recent acquisition of Bonobos. To learn more about Engagement Labs or its TotalSocial insights, and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. Learn more about Conversation Commander brands, like IKEA, that go against the grain, read Engagement Labs’ latest e-book, Lessons from the Leaders of Social Influence, here. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
Follow Us:

For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About TotalSocialTM Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences? Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com For media inquiries please contact media@engagementlabs.com.