Bose, MetroPCS and U.S. Bank Awarded Most Improved Brands by Engagement Labs TotalSocial® Brand Awards

Engagement Labs Names Brands that have Experienced the Most Improvement with Respect to Consumer Conversations

  NEW YORK, NY (May 1, 2018) – With consumer conversations driving 19 percent of sales, it is no surprise that marketers want to improve how much and how positively consumers are talking about their brands. In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs identified the top brands that saw the most improvement of conversations happening online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial® Brand Awards series.   The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance. These are: brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), sentiment (having more positive than negative conversations), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Improved Award is given to brands with the largest improvement in their TotalSocial scores for 2017 compared to their performance in 2016.   To find the full list of winners across additional categories, click here. “When evaluating what criteria catapulted brands to a significant year-over-year improvement, more positive sentiment was a key driving factor,” said Ed Keller, CEO of Engagement Labs. “This is an important lesson for brand marketers. It’s not just about generating large quantities of conversations, it’s about generating positive conversations, and minimizing negative ones, in order to propel a brand forward.”   According to the Engagement Labs report, the number one most improved brand for TotalSocial Offline was Bose. The increase was attributed to the brand’s offline sentiment score – which indicates that consumers are speaking more positively about the brand, year-over-year, during face-to-face conversations. Consumers were more likely to respond positively in light of Bose’s commitment to product innovation, including the release of its new noise-canceling headphones developed with the help of Google. In fact, their offline scores peaked in August, when the company “accidentally” released a picture of its new headphones in a company newsletter.   Cisco, ranked second for most improved offline conversation, saw an increase in offline sentiment and offline brand sharing – an indication that consumers are talking about the brand’s marketing during face-to-face conversations. In fact, Cisco’s TotalSocial offline score increased during the second half of 2017 which was due to its “The Network. Intuitive. Explained” ad, featuring Game of Thrones’ star Peter Dinklage.   Ranking third for most improved offline conversation, Michael’s Stores saw an increase in its offline sentiment and offline influence score – which indicates there is an influential audience advocating for the brand through offline conversations. In fact, Michael’s Stores went from below average in 2016 to above average in 2017 upon announcing their “Vision 2020 Strategy,” a plan to launch a “more data-driven approach to retail operations” and a more omni-channel retail experience for consumers.   The top-ranked brand for most improved online conversation went to U.S. Bank due to its increase in online sentiment and online influence. Similarly, MetroPCS, which ranked second in the online category, also saw increases in online sentiment and influence. MetroPCS’ increase in sentiment is particularly noteworthy as it took the company from a below average score in sentiment to above-average performance.   The third place runner-up for most improved online conversation, Ashley Home Furniture, showcased its corporate social responsibility by sponsoring “Hope to Dream” sleep events with the Miami Dolphins and a Minor League Baseball team, the Clearwater Thrashers, which gave new mattresses, bedding and pillows to kids in need. This campaign from the furniture retailer contributed to an increase in its online sentiment score.   “The six brands on the most improved ranking all have reason to be proud of their improving TotalSocial performances, even though they each achieved them in different ways,” added Keller. “These brands are on a solid path toward business improvement, given the linkage between a Company’s business outcomes and TotalSocial scores. Our research shows that a ten percent improvement in TotalSocial scores will lead to a nearly three percent improvement in consumer sales for the average brand.”   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   About Engagement Labs Engagement Labs (TSXV:EL) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial® platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals. To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Walmart and Fox News, Dominating Consumer Conversations, Named Most Talked About Brands

Engagement Labs Announces Winners of TotalSocial® Brand Awards for Volume

  NEW YORK, NY (April 24, 2018) – Before consumers buy, they talk. They seek recommendations from friends, co-workers and family about where to shop, what to eat or drink and what shows to watch. Such conversations have a large impact on the revenue of the brands being discussed. According to Engagement Labs’ analytics, consumer conversations drive 19% of all consumer sales.   In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs ranked the brands that are the most talked about in consumer conversations. The rankings, which are part of the Company’s TotalSocial® Brand Awards series, are based on the volume of conversation about the brand online (via social media) and offline (via face-to-face conversations).   The awards are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance. These are: brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), sentiment (having more positive than negative conversations), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Previously, Engagement Labs announced awards for the highest scoring brands in three of the TotalSocial categories: brand sharing, sentiment and influence. The Most Talked About Brand Award is given to those with the highest volume scores online and offline in 2017. To find the full list of winners across additional categories, click here.

Walmart clipped the top spot as the Most Talked About Brand offline. As the largest brick-and-mortar retailer in the world—more than one-third of Americans visit Walmart in person or online every day—it’s no surprise that the brand is the subject of more real-life consumer conversations than any other. But in its fierce competition with Amazon, the retailer has also taken action. For example, the Company revamped its return policy to make it easier to start the process from the Walmart app. By offering customers the comfort of shopping online from home along with the ease of picking up in-store, Walmart has a compelling competitive angle that drives consumer talk. Evidently, this effort is having an impact: the retailer’s U.S. e-commerce sales were up approximately 40 percent in 2017.   “The Most Talked About brands are, of course, leaders in both size and market share. However, their marketing departments also understand the importance of making strategic decisions that get people talking, in order to distinguish themselves from the competition,” said Ed Keller, CEO of Engagement Labs. “These brands compete fiercely on the playing field by investing in talkworthy advertising, designing talkworthy products and cultivating relationships with loyal customers who advocate for the brand.”   With nearly 3,900 beverage choices, the brand right behind Walmart is – quite literally – on everyone’s lips. The largest beverage company in the world, Coca-Cola, earned the number two spot as Most Talked About Brand in offline conversations. In 2017, the company hired James Quincy as CEO, saying it would “focus on driving revenue growth by building and bringing to market ‘consumer-centric’ brands – including more low- and no-sugar options and drinks in emerging categories.” The brand was also named the official soft drink of Major League Baseball.   Meanwhile, Samsung, which manufactures everything from smartphones to washing machines, comes in at number three among the Most Talked About offline brands. While Samsung beat out key rival Apple for the top three list, this is due mainly to branding decisions by the two companies. For example, Samsung uses the same brand name for all its products, while Apple has several sub brands like iPhone, iTunes, iPad, and Mac. If one were to add all the Apple-owned brands together, it would rise to number one on the list for volume of conversation.   Online, the Most Talked About brand was Fox News, which both won the ratings war in 2017 and found itself in the social media spotlight. President Donald Trump generated significant conversation about the brand when he tweeted numerous times about the channel using the #foxnews hashtag.    Reflecting the dominant role of sports in consumer conversations, the NBA was number two and the NFL number three on the list for the most online conversations. The edge for the NBA comes largely from a longer season than the NFL with five times the number of games, providing basketball fans a greater opportunity to talk about the NBA on social media. Additionally, the last game of the NBA Finals in 2017 was the most watched one since 1998, which enabled the league to jump ahead of other brands.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   About Engagement Labs Engagement Labs (TSXV:EL) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial® platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals. To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Puma, Pillsbury and GEICO Created the Most Talkworthy Marketing Campaigns

Puma, Pillsbury and GEICO Created the Most Talkworthy Marketing Campaigns

Engagement Labs Names Winners of TotalSocial® Brand Awards for Brand Sharing

NEW YORK, NY (April 10, 2018) – At any given moment, consumers are at the receiving end of a number of different marketing and advertising messages across categories and a variety of platforms (digital, TV, print, mobile, etc.). With the increased fragmentation of media and the shrinking of consumer attention spans, it is imperative to not only be creative, but to encourage sharing and conversations. Analytics by Engagement Labs finds that talkable marketing is one of the factors that drives 19% of all consumer sales. In a recent analysis of nearly 500 consumer brands* from a variety of categories, Engagement Labs ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising content both online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial® Brand Awards series. The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance. These are: brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), sentiment (having more positive than negative conversations), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Talkworthy Marketing Award is given to brands with the highest brand sharing scores online and offline in 2017. To find the full list of winners across additional categories, click here. Pillsbury took the top spot in the online ranking, after launching its 48th Annual Pillsbury Bakeoff, which was heavily promoted on the company’s web properties and social media channels. Following up in second place is PlayStation, which boasted a rise in sales of its consoles and games in 2017. “Brands such as Pillsbury and PlayStation have a clear understanding of their audience and are creating marketing campaigns that are activating these consumers to ‘talk,’ which is evident in the amount of sharing that is occurring on their social media channels,” said Ed Keller, CEO of Engagement Labs. “Naturally fans of Pillsbury are responding to the recipes and clever uses of its products that the brand regularly promotes, while the gaming community is consistently reacting to PlayStation’s social media posts about its video game sneak peaks.” Arby’s, which took third place for online brand sharing, has revamped its brand and advertising strategy over the last several years, which has proven to be effective. Following the success of a viral twee about Pharrell Williams in 2014, the brand has since revamped its social media presence to not take itself too seriously while also engaging with niche audiences such as the video game community who responds to its gaming references, giving its fans more reason to share and engage with their content. Puma tops the list of brands with the most talkworthy marketing offline—which means that people are talking about a company’s marketing or advertising during face-to-face conversations. The brand created a robust ambassador campaign, which partnered with current, trendy celebrities with large followings, including Selena Gomez, Big Sean and Rihanna. Falling into second and third place, respectively, GEICO and Priceline.com also sparked offline conversations about their marketing efforts. GEICO, which is famously known for its light-hearted commercials featuring its gecko mascot, has found success in facilitating conversations about its ads in a category that is typically challenged with low engagement. Meanwhile, Priceline.com, which operates in the highly-competitive market of online travel agents, made the top three following its decision to increase its brand advertising, including a particular focus on increasing its presence on TV advertising, further keeping them in the conversation. “Interestingly, the brands that ranked in the bottom three for the least talkworthy marketing aren’t entirely inactive in their marketing efforts,” Keller continued. “It is clear that brands such as Aveeno are failing to create a connection with consumers online, due to a lack of sharable content on its social media and digital channels. On the other hand, even though brands such as Hormel are still actively running TV commercials, we can gauge the success of these campaigns by monitoring how much consumers are amplifying that message in online and offline conversations.” To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. To learn more about the TotalSocial Brand Awards, click here. *Categories included automotive, beauty and personal care, beverages (alcohol and non-alcoholic), children’s products, consumer packaged goods, dining, financial services, food, health, household products, retail and apparel, supermarkets and grocery stores, technology, telecom and travel services.   About Engagement Labs Engagement Labs (TSXV:EL) provides the world’s leading brands with a unique and powerful data and technology solution to drive sales growth and improve marketing ROI. Our TotalSocial® technology combines online social media listening metrics with the world’s only ongoing measurement of offline word-of-mouth conversations into a single dashboard, to provide marketers with the ability to measure performance, diagnose areas of weakness and opportunity and identify specific strategies and tactics to increase sales and improve marketing ROI. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial tracks 500 brands across 16 major industry categories within the U.S., and 350 brands across 18 industry categories in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
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Engagement Labs Awarded 2017 Best Paper from Advertising Research Foundation

Journal of Advertising Research Honors the Company’s Groundbreaking Study Proving Lack of Correlation Between Online and Offline Conversations About Brands Montreal, QC/New Brunswick, NJ – (March 28, 2018) – The Advertising Research Foundation (ARF) has announced that Engagement Labs (TSX VENTURE: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses, has received the 2017 Best Practitioner Paper award by the Journal of Advertising Research, for its innovative study demonstrating the degree to which online and offline conversations are very different from each other. The article, “Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline: Volume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations” (June 2017, 57[2]), explores the extent to which social media and real-world conversations differ from each other, as well as how the lack of correlation suggests a need for marketers to develop separate digital and offline social strategies. The study analyzed online and offline conversation data for 500 U.S. brands distributed across 16 diverse product and service categories over a twelve-month period and provides evidence as to why online social media conversations alone are not reliable for predicting brand performance in its totality. The research lends empirical proof for why Engagement Labs launched TotalSocial®, the only data and analytics platform that combines online and offline data with predictive analytics linking these metrics to brand outcomes. “Receiving this honor from the ARF validates the power of the data and insights of our TotalSocial data and analytics platform and the potential it has to influence how brand marketers plan and measure their marketing for maximum ROI and revenue growth,” said Brad Fay, Chief Commercial Officer at Engagement Labs and co-author of the winning paper. “As social channels continue to rise in importance, we are confident that our comprehensive data and analytics will become increasingly valuable.” “A Journal of Advertising Research Best Paper is recognized for its originality, clarity, scope of work, and the potential to influence business practice and future research. This winning paper from Engagement Labs was successful in fully meeting these requirements,” added Nanette Burns, Managing Editor at the Journal of Advertising Research. The award was announced at the ARF’s annual ConsumerXScience conference in New York City on March 27. Best Papers are selected for their originality, clarity, scope of work, and the potential to influence business practice and future research. The Company is presenting two significant studies at the ConsumerXScience conference during the following sessions: • Topic: “The Remarkable Influence of Millennial Men” Speakers: Brad Fay and Maggie Fosdick, Engagement Labs’ Vice President of Client Success Date/Time: March 27 at 10:50 a.m. ET. Description: The session will focus on how to recalibrate marketing for Millennial Men, a demographic which now exceeds young women as influential consumers. • Topic: “This Month’s Brand Conversations Produce Next Month’s Sales” Speakers: Ed Keller, CEO at Engagement Labs and Koen Pauwels, Ph.D. and Professor of Marketing at Northeastern University Date/Time: March 28 at 11:40 a.m. ET. Description: The session will focus on the Company’s landmark modeling study which provides marketers with the keys to unlock brand growth through social influence. The Journal of Advertising Research (JAR), the flagship research journal of the ARF, acts as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice, and academics at all levels of research. About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB:  ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals. To learn more visit www.engagementlabs.com / www.totalsocial.com. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207 Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com 732-846-6800
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Engagement Labs Renews Contract With Leading US Telecom; Grows Annual Contract Size by 100%

Expands Relationship to Include Second National Brand Montreal, QC/New Brunswick, NJ – (March 14, 2018) – Engagement Labs (TSX VENTURE: EL) (OTCQB: ELBSF) announced today that it continues to accelerate its growth and retention of clients in 2018 with a major renewal and upsell of a Fortune 500 US telecom client. The deal represents a 100 percent increase in the annual contract value vs. 2017, and an overall 300 percent increase in deal term with increased platform capabilities. The total value of the contract is CDN $580,000 (USD$450,000) for three years. “Consumer conversation plays a very strong role in the telecom sector and it represents an important vertical for Engagement Labs,” according to Ed Keller, CEO of Engagement Labs. “This is a client who highly values our data and analytics as it has proven to be a powerful predictor of their business performance. This was a key driver in their decision to expand the contract to include a second flagship brand in their corporate portfolio and renew for three years.” “Retaining and growing our client base is one of our main focuses for 2018,” adds Steven Brown, President and Chief Revenue Officer of Engagement Labs. “Having a major telecom client make a long-term commitment in 2018 speaks to the value that our platform offers companies.” The Company also announced that the Board has approved the issuance of 1,411,978 restricted share awards, in lieu of cash bonuses, to officers and employees of the Corporation. Each Restricted Share will be subject to risk of forfeiture over a period of three years. About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals.  To learn more visit www.engagementlabs.com / www.totalsocial.com. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207 Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com 732-846-6800
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What Do Ferrari, Regions Bank and CVS Have in Common? They Were Most Successful in Activating Consumer Influencers in 2017

Engagement Labs Names Most Successful Brands in Activating Influential Consumers in Its Newest Installment of the TotalSocial® Brand Awards NEW YORK, NY (February 27, 2018) – In the latest installment of Engagement Labs’ TotalSocial® Brand Awards series, Ferrari and Regions Bank earned top distinction as the brands most successful with everyday influencers—or those friends, family and colleagues who frequently give recommendations and maintain large social networks—both online (via social media) and offline (via face-to-face conversations). Analyzing more than 500 U.S. consumer brands, Engagement Labs selected winners based on the extent to which this influential audience represented a large proportion of those people who talk about and recommend the brands offline and online. The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance. These are: influence, sentiment (having more positive than negative conversations), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), and volume (a measure of how much conversation a brand is getting). Earlier this month, the Company released its ranking of the Most Loved Brands based on sentiment, and over the next several weeks, Engagement Labs will announce awards for the highest scoring brands in each of the remaining TotalSocial categories. The brands that were most successful with everyday influencers are those with the highest online and offline influence scores in 2017. “The winners in our analysis have tapped into a lucrative marketing strategy that greatly magnifies their presence in the market by prioritizing influencers who have above-average social reach and make frequent recommendations,” said Ed Keller, CEO of Engagement Labs. “Everyday influencers are also the nation’s most trusted consumers, and their words carry considerable weight in their large social networks. They have approximately four times the ‘social value’ as other consumers. It stands to reason that brands, such as Ferrari, that understand who their everyday influencers are and what topics drive them, are going to be successful in inspiring conversations about their products.” Indeed, Ferrari, a brand already closely associated with speed and luxury, played into car aficionados’ desires by unveiling a new convertible that tops out at 199 mph. The new engine revved consumer conversations among offline influencers, accelerating the brand into first place in this category. Likewise, Regions Bank tapped into consumer conversations by engaging with key influencers online. The brand recently started a “Piggy Poetry” campaign on Twitter, where it is already active and where many consumers post tweets praising the bank’s customer service. CVS, named as the number two brand with the most influencers among the people talking about the brand online, also has its finger on the pulse of key influencer concerns. For the last several years, the brand has put a greater emphasis on health in its marketing, a move that consumers have embraced. In January, it announced it would stop airbrushing photos used for the beauty brands it sells in its stores. In addition, its offer to buy Aetna for $69 billion – a deal with the potential to reshape the healthcare industry – contributed to even more discussion about the brand. Some analysts believe the merger could help reduce health care costs and make healthcare more manageable. The brand also won second place in Engagement Labs’ TotalSocial Award for Most Loved Brands in online conversations last month. Meanwhile, Puma scored the number three position for offline influence as it tapped into a well of consumer conversations with its celebrity brand ambassador program. The brand’s financial results are proof that engaging key influencers works. In 2017, sales increased 15 percent leading to a whopping 92 percent gain in income. The brand has partnered with celebrities that are current, trendy and already have huge followings. Big Sean, The Weeknd, Cara Delevingne, Kylie Jenner, Rihanna and most recently, Selena Gomez, have been Puma ambassadors. To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. To learn more about the TotalSocial Brand Awards, click here. About Engagement Labs Engagement Labs (TSXV: EL) provides the world’s leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology combines social media listening metrics and with the world’s only ongoing measure of offline word of mouth into a single dashboard, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207 Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com 732-846-6800
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From Theme Parks to Chicken Cutlets: The Nation’s Most Loved Brands of 2017 May Surprise Marketers

  Disney World and Perdue Receive Consumers’ Stamp of Approval in First Category of Engagement Labs’ TotalSocial® Brand Awards NEW YORK, NY (February 8, 2018) – When you love a brand, you don’t just purchase its products/services; you are more likely to recommend that brand, talk about it with friends and engage with its marketing content. In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs ranked the most loved brands based on positive conversations happening online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial® Brand Awards series. The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance. These are: sentiment (having more positive than negative conversations), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Over the next several months, Engagement Labs will announce awards for the highest scoring brands in each TotalSocial category. The Most Loved Award is given to brands with the highest sentiment scores online and offline in 2017. “While creating a beloved brand is, first and foremost, predicated on having a good product or service, it also requires the cultivation of a passionate fan base that is encouraged to evangelize for the brand,” said Ed Keller, CEO of Engagement Labs. “The country’s most loved brands aren’t just big marketing spenders. In fact, Wegmans, which ranked second, made our list of most beloved brands without a large marketing budget. Wegmans chooses to invest in recruiting and training employees, thus creating the ’culinary theater’ super fans have come to love. The brand has been able to create a positive customer experience that consumers are eager to talk about with friends and family, both offline and online.” Disney World, the “Happiest Place on Earth,” topped the list of most loved brands offline—or those which are spoken about positively during face-to-face conversations. Disney World and Febreze, which ranked first and third respectively on the offline list, are big spenders on advertising. In 2017, for example, Febreze launched its “OdorOdes” campaign and debuted its first Super Bowl commercial. Perdue Chicken tops the list of most loved brands being talked about during online conversations. Perdue’s marketing campaign featuring its multi-generational family business, along with its commitment to animal care, clearly resonated with consumers in 2017. Similarly, when it comes to budget-friendly hotels, travelers don’t have enough good things to say about the Hampton Inn which ranked third for its high sentiment in online conversations. Keller continued, “Brands need to be aware that you don’t have to be an e-commerce or digital company to have consumers speak positively about your brand on social media. You just have to inspire consumers enough that they want to engage in conversations about the brand, and that is exactly what the brands in our most loved online list did.” To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. To learn more about the TotalSocial Brand Awards, click here. About Engagement Labs Engagement Labs (TSXV: EL) provides the world’s leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology combines social media listening metrics and with the world’s only ongoing measure of offline word of mouth into a single dashboard, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207 Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com 732-846-6800
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Chief Commercial Officer Brad Fay talks about TotalSocial with Wharton Professor Barbara Kahn on Sirius XM Channel 111, Business Radio Powered by The Wharton School

Brad Fay, Chief Commercial Officer of Engagement Labs, joins hosts Americus Reed and Barbara Kahn on Marketing Matters. To listen the full Wharton Business Radio Highlights audio, here. About Engagement Labs Engagement Labs (TSXV: EL) provides the world’s leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology combines social media listening metrics and with the world’s only ongoing measure of offline word of mouth into a single dashboard, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207 Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com 732-846-6800
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With Hot New Offers and “Real” Marketing, T-Mobile, MetroPCS, and LG Inspire Consumer Buzz, While Talk Turns Negative for Android and iPhone

Engagement Labs Releases Its Latest TotalSocial® Rankings of the Top Telecommunications Brands Based on Word of Mouth and Social Media Conversations NEW YORK, NY (January 30, 2018) – The telecommunications industry is in a continual state of disruption, with smartphones, wearables and virtual assistants becoming ever more present in consumers’ lives. Along with these changes, marketers are working within a highly competitive market and to be heard, they must find new and compelling strategies to get consumers to talk about their brands and thus drive sales. To help telecommunications product and service marketers better understand which brands consumers are talking about with family, friends and peers, both offline (face-to-face) and online (social media), Engagement Labs released its latest TotalSocial® rankings of social influence among telecom brands in the U.S. The analysis looks at how each telecommunications brand has performed in consumer conversations over the last six months, compared to the six month period ending May 2017. According to the report, Samsung moved up one spot into first place, but T-Mobile and MetroPCS realized the biggest gains. T-Mobile jumped into second place from tenth, while MetroPCS rose six spots, making its debut in the top 10 at number nine. The biggest loser was Android, which dropped into seventh place from first. The iPhone didn’t fare much better, falling five spots to 10th. The analysis, which is unique in that it combines offline and online consumer conversations, is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face and social media conversations. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months. According to Engagement Labs’ report, T-Mobile’s rise was fueled largely by an increase in online sentiment, which is the share of social media conversation that is positive about a brand. Improvements in its online influence score, which measures the extent to which an influential audience is advocating for the brand in social media, was also a factor. The company recently began offering “Netflix on Us,” a free Netflix subscription for customers, and reported record financial results for Q3 2017 . Likewise, improvements in online sentiment and online influence propelled MetroPCS into the top 10. The brand also realized a substantial increase in its offline influence score, which measures the extent to which everyday influencers, who have large social networks, talk about a brand in face-to-face conversations. Two well-timed promotions—one offering two unlimited lines for $75 that appeared early in 2017, and a second holiday offer—contributed to its higher scores. “Innovation and value are the key factors driving sentiment for mobile phone service providers,” said Ed Keller, CEO of Engagement Labs. “Consumers want to own the latest and greatest when it comes to smartphones, but they also don’t want to pay a premium for data plans. Brands that deliver cutting-edge technology coupled with more affordable rates are more likely to generate positive conversations, both offline and on social media.” LG, the other big gainer in the latest analysis, benefited from the release of its new flagship phone, the V30, featuring such innovations as advanced multimedia capabilities and fast wireless charging. According to the Engagement Labs’ analysis, the brand’s “This is Real” video and social media campaign contributed to an increase in its online brand sharing score, which measures the extent to which people share the brand’s marketing content in social media. Sentiment, both online and offline, was the driving factor behind the fall of both Android and the iPhone in the rankings, Engagement Labs found. Rumors about Google’s new Fuchsia OS rendering the Android OS extinct, and the news that Apple has been intentionally slowing down older iPhones, drove these scores lower. To learn more, visit www.engagementlabs.com / www.totalsocial.com. About Engagement Labs Engagement Labs (TSXV: EL) provides the world’s leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology platform combines social media listening metrics and with the world’s only ongoing measure of offline word of mouth into a single, integrated solution, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207 Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com 732-846-6800

Expedia and Travelocity Are Soaring High with Word of Mouth and Social Media Conversations

Engagement Labs’ TotalSocial® Rankings of Top Online Travel Agents and other Travel Sites Reveals Offline and Online Consumer Conversation Trends

  NEW YORK, NY (January 17, 2018) – It’s no secret that Americans love to travel. In fact, direct spending by resident and international travelers in the U.S. averaged $2.7 billion a day in 2016. With such a large and robust market comes increased competition from a handful of online travel agents and top travel sites that seek to provide travel services to discount-hungry consumers. To help brand marketers for OTAs and other top travel sites better understand what consumers are saying in both their online and offline worlds, Engagement Labs has released its latest TotalSocial® rankings of the top-performing OTA brands in the U.S.   The report looks at how each travel site performed in social conversations over the past six months and compared them to a previous ranking of the top OTA brands in June 2017. According to the analysis, most online travel websites tend to perform better in offline (face-to-face) conversations when compared to online (social media), even though each of these brands operate online. In fact, the only website whose performance runs counter to this rule is Kayak. The Company’s online scores were higher than its offline scores.   The analysis is unique in that it combines offline and online consumer conversations, and is based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand performance in terms of social media and word of mouth conversations. According to Engagement Labs, Expedia, which was previously ranked second, moved into the number one spot in the ranking and surpassed TripAdvisor. The shift was fueled by Expedia’s increase in online volume, which means that consumers are talking more about the OTA in social media conversations. In August, the company hired its new CEO, Mark Okerstrom, whose plans include emphasizing its travel agent and customer service offerings.   While Expedia rose to the top of the list, TripAdvisor fell to number two in the ranking, due to a steep decline in its online and offline influence scores. Engagement Labs defines influence as how well the brand connects with the everyday influencers who have the largest social networks in both the offline and online worlds.   Travelocity, which moved up from its previous spot at number four to third in the ranking, experienced an uptick in offline sentiment—which means that consumers are having more positive face-to-face conversations about the brand. The travel website gained an edge and saw significant ROI through its unique email marketing campaign that offered $400 vacation packages to its customers. The company also recently launched a campaign in partnership with popular online dating app Tinder, “Be My Gnomie,” targeting millennials and offering a 10-day Caribbean trip for two.   “With so much competition among travel websites and booking tools, it’s no wonder that the top OTA brands are increasingly fueling face-to-face conversations,” said Ed Keller, CEO, Engagement Labs. “Travelocity is a great example of a brand that saw a boost in its offline scores, particularly in offline sentiment, after launching several marketing campaigns to better engage its customers—proving that smart marketing tactics will not only resonate with consumers, but can improve a brand’s ROI.”   Another OTA that experienced a decline in the rankings is Hotels.com, which dropped to fourth from the third spot. The hotel booking website saw a decline in both offline and online sentiment and influence – demonstrating that consumers are not speaking as positively about the brand as they were six months ago during the previous analysis. In addition, Engagement Labs identified that another area for improvement is the brand’s ability to engage everyday consumer influencers both online and offline.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV:EL) provides the world’s leading brands with a unique and powerful data and technology solution to drive sales growth and improve marketing ROI. Our TotalSocial® technology combines online social media listening metrics with the world’s only ongoing measurement of offline word-of-mouth conversations into a single dashboard, to provide marketers with the ability to measure performance, diagnose areas of weakness and opportunity and identify specific strategies and tactics to increase sales and improve marketing ROI. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial tracks 500 brands across 16 major industry categories within the U.S., and 350 brands across 18 industry categories in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207