RBC Targets First-Time Home Buyers in Sci-Fi Movie Trailer Fit for Hollywood

RBC leverages data-based insights gained through Engagement Labs’ eValue Analytics tool to lead strategy on creative campaign TORONTO, ON. – June 15, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, released the latest instalment in their first-time home buyers marketing strategy with Royal Bank of Canada (RBC) using robots, humor and high fidelity content to appeal to their audience. Following the massive success of RBC’s 2014 movie trailer campaign, in which they dramatized the first-time home buying experience in three different cinematic genres, RBC and Engagement Labs created a science fiction follow-up to promote the RBC online hub of home buyer resources. “Using our proprietary eValue Analytics tool we were able to provide RBC with irrefutable human insights into the first-time home buyers audience by using real data collected through the tool. Based on the insight that first-time home buyers compare the experience to either being romantic, dramatic, horrific, or otherworldly like science fiction, we developed a targeted campaign to appeal to this audience by creating the highest fidelity YouTube content on the web to drive viewers to RBC’s website,” said Anthony Wolch, Chief Creative Officer for Engagement Labs. Last year’s romantic comedy trailer was the first RBC video to drive more than one million views. The campaign as a whole was a tremendous success, using content that was solely leveraged by YouTube. “We have a deep understanding of the first-time home buyer audience and appreciate their feelings and anxieties when making such a major decision,” said Larry Jacobs, Head of Marketing for RBC. “What better way to capture the roller coaster of emotions that first-time buyers feel than capturing it through the lens of a movie trailer.” This year’s film was created by German directing duo Alexander Kiesl and Steffen Hacker, also known as Alex & Steffen, renowned in the industry for their award winning work in future-themed 3D animation, combining live action shots with computer-generated visual effects. “Creating this trailer was extremely interesting for us as we had the chance to create a pretty unusual commercial for one of the largest and oldest financial institutions in Canada. The main challenge and reward was ultimately pairing real consumer data with our specialty – robots.  The freedom and trust Engagement Labs and RBC gave us allowed us to create an impactful and highly visual story using our native experience in the science fiction realm,” said Alex & Steffen. With the increased consumption of video on the web, more and more marketers are turning to this medium to create attractive content for their audiences. YouTube is the number two search engine in the world and 75% of users will visit the marketer’s website after viewing a video.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.comwww.evaluesuite.com For media inquiries please contact: KCSA Strategic Communications Kate Tumino / Cait Kilpatrick ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586

Now Hiring! Online Job Boards Monster and Indeed Resonate Most on Social Media With Job Seekers

Engagement Labs Identifies the Top U.S. Job Boards on Facebook and Twitter
TORONTO, ON – (Jun 10, 2015) – The current U.S. job market presents online job boards with a great opportunity to target key audiences through social media content and lead them to actively discover and learn about companies promoting jobs on their sites. Technology and data company, Engagement Labs (TSX-V: EL), creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top 20 online job boards in the U.S. based on their social media performance on Facebook and Twitter. According to eValue data, the top 20 rankings on Facebook and Twitter in the U.S. for job boards are: Social media can play a critical marketing role for online job board destinations, as a place where job seekers are actively immersed in the content available to help empower them on their career path. They are also a way for companies advertising jobs to promote their brand and initiatives to millions of job seekers and highlight their companies’ values. “Job boards have a tricky market to navigate in order to develop content that audiences are comfortable interacting with on social media,” said Bryan Segal, CEO of Engagement Labs. “In our job board rankings, we noticed that the eValue scores are under indexed against other industries we have measured, which demonstrates the challenge of building two-way conversations around this subject matter. Over time we have seen some companies be effective at finding solutions to overcome the ability to engage with their audience in meaningful ways.” The highest eValue score on Twitter was achieved by Monster at 74.13, 20% higher than their nearest competitor. The Company also had the highest Impact score, which indicates that the content they are posting is reaching a large audience. Additionally, Engagement Labs found that the majority of companies put more emphasis on their Twitter channels, indicating that they post content and respond to their followers more frequently. On Facebook, Indeed ranked first with an eValue score of 53.36. The Company also had the highest Engagement score, which demonstrates that the content the Company is posting is capturing the attention of their audience and creating a conversation. “To maximize opportunities with their audiences, online job board destination that have a high Impact score are posting content beyond promoting available jobs. For example, they are posting thought leadership pieces, interview and resume tips and tricks, and job success stories to increase impressions and reach. On the other hand, engagement from followers is typically lower with job boards when compared to other industries,” continued Segal.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231  

Engagement Labs Builds Enhanced Targeting and Segmentation Support for 14 New Languages Within the eValue Global Social Media Marketing Analytics Tool

eValue Analytics Adds an Additional 13,000 Handpicked and Verified Brands to Benchmark, Growing the Global Benchmark to Over 100,000 Brands Engagement Labs Hires Christine Balubayan, Experienced New York Sales Lead
TORONTO, ON– Jun 4, 2015 – With the focus on servicing a growing global client base, technology and data company Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, announced multiple enhancements to the eValue Analytics social media marketing tool. “Our most recent product enhancements support global users by adding a unique regional targeting capability that allows brands to isolate and evaluate social media marketing performance based on language,” said Bryan Segal, CEO of Engagement Labs. “The addition of 14 languages to the eValue Analytics tool expands our data targeting support to 17 languages. As a tool for global brands, we now have the capability to segment and target for local marketers while providing aggregated global reporting.” As of today eValue Analytics is available in the following languages:
  • English (US)
  • English (UK)
  • French (Canada)
  • French (France)
  • Spanish (Spain)
  • Spanish
  • Simplified Chinese (China)
  • Portuguese (Portugal)
  • Portuguese (Brazil)
  • Russian
  • Japanese
  • German
  • Korean
  • Turkish
  • Italian
  • Czech
  • Hebrew
“As a company we are continually expanding our brand benchmark and today announce the addition of over 13,000 new properties to our system across Instagram, Facebook, Twitter and YouTube. Our focus is on the quality and depth of our data scoring, and to achieve that integrity all brands in our system are handpicked and manually verified,” says Segal. The eValue global brand benchmark is now comprised of over 100,000 brands. “To continue our growth into the global market we have added a New York sales office, hiring Christine Balubayan as National Sales Director. Balubayan has an impressive 12 year track record of software sales experience in the US market, most recently building the US market for a social media platform startup company. Her diverse background and experience in the New York market will be a perfect complement to the partnership we have with Jon Bond’s team at Tomorro\\\,” Said Segal. “This comes as we increase our sales focus through existing channels in Europe, Canada, and Latin America,” continued Segal. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com /www.evaluesuite.com For more information, contact: Jessica Dell’Aquila Marketing Director Engagement Labs Email Contact 416-998-1586
   

Engagement Labs Announces Independent Creative Agency Rethink Canada Subscribes to eValue

TORONTO, ON: June 3, 2015. Technology and data company, Engagement Labs (TSXV:EL), creator of the eValuescore, today announced that Rethink Canada, a top independent creative agency based in Vancouver, Toronto and Montreal has become an eValue subscriber. eValue is Engagement Labs’ flagship SaaS analytics suite of software tools that measures a brand’s’ social media and digital marketing efforts. Designed to offer on-demand intelligent data, eValue, examines performance on social media properties such as, Facebook, Twitter, Instagram and YouTube and provides a single eValue score, which is benchmarked against 75,000 brands. “Today, brands are looking for actionable intelligence from their advertising and marketing agencies that demonstrate a deeper understanding of their audience,” said Bryan Segal, CEO of Engagement Labs.  “Rethink is using our eValue tool to gain data driven insights that will assist in their creative process, strategy work and execution for their clients,” continued Segal. “We are excited to leverage the insights we will obtain from utilizing Engagement Labs’ eValue tool to further enable our agency to deliver clients irrefutable human insights; all derived from real data,” said Darren Yada, Head of Digital Planning at Rethink. “At Rethink, we pride ourselves on our in-depth experience and range of expertise to provide all our clients with innovative solutions for every aspect of their business from strategy, advertising and design, to social, digital and product innovation,” noted Yada.   About Engagement Labs: Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brand’s’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com  For more information contact: Jessica Dell’Aquila Marketing Director at Engagement Labs Jessica.dellaquila@engagementlabs.com M: 416-998-1596

The Battle of the Small-Screen: MSNBC and E! Take the Top Spots on Social Media

Engagement Labs Identifies the Top Performing U.S. TV Networks on Facebook and Twitter TORONTO, Ontario – June 3, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top 50 U.S. TV networks based on their social media performance on Facebook and Twitter. Social media has become an essential part of the broadcast television experience. Networks use social media to keep their audiences informed on programming and brands are increasingly looking to networks to offer social media integration as added-value with their TV buys. Twitter, the juggernaut of real-time conversation, is a staple for live tweeting shows and events, and second-screen experiences are gaining in popularity every season. Using the broadcast categories over-the-air channels, news channels, cable channels and premium movie channels, Engagement Labs ranked the overall top 50 broadcast networks based on their eValue social performance on Facebook and Twitter. According to eValue data, the top 50 rankings on Facebook and Twitter for U.S. TV stations are:           (click to enlarge) “The television landscape has changed with the advent of DVRs, On-Demand, digital media players and online streaming. Viewers’ attention spans are shortening and their eyes are moving away from the TV screen to tablets and smartphones where they’re engaging on social media. Networks are adapting to this evolution by developing social campaigns that act to complement their on-air broadcasts and further engage their audiences,” said Bryan Segal, CEO of Engagement Labs. According to a recent PEW Research Centre study, Facebook has become a news powerhouse with about 30% of the general population getting their news from social sites. This becomes especially evident when Engagement Labs looked at the top TV networks list for Facebook, as seven of the top ten networks all cater to news content and leverage on-air content through their Facebook channels where their audience can then interact with shares, likes and comments. Whereas the top networks on Twitter show a range from sports to entertainment to regular programming. This can be attributed to how audiences engage with certain content, such as live tweeting a sports game, special event or show using hashtags that are promoted through on-air content. “Networks – particularly those with content available On-Demand or via streaming services – are using social media to cultivate their relationship with current viewers, as well as grow their audience through social word-of-mouth. Social media has such an intertwined relationship with television that shows are often saved from being cancelled through fan-created social campaigns. For ad buyers, sometimes a smaller-but-loyal audience can be even more attractive than a show with the highest ratings and social can help identify these engaged audiences,” continued Segal.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231

As Letterman Exits the Late Night Stage, the Competition on Social Media Is Just Getting Started

From “The Daily Show with Jon Stewart” to “The Late Late Show with James Corden,” Engagement Labs’ Top Ten List Identifies Top Late Night Shows on Twitter and Facebook TORONTO, Ontario – May 28, 2015 – Technology and data company, Engagement Labs (TSX V.EL), creator of the eValue™ score, today released data rankings on the top ten performing late night shows on Facebook and Twitter. With an increase in conversations – both on and offline – taking place around late night shows due to the retirement of late nights longest running host, David Letterman, Engagement Labs used its eValue tool to measure the social media performance of late night shows on Twitter and Facebook from May 14 to May 21, the day after Letterman’s final appearance. According to eValue data, the top ten rankings for late night shows on Facebook are: According to eValue data, the top ten rankings for late night shows on Twitter are:

“Eyeballs are moving away from the TV set and towards social channels. Therefore, television shows are no longer solely relying on air-time to engage with their viewers. To get those eyeballs viewing their content, these shows are implementing social media strategies to enable audiences to engage with their content online,” said Bryan Segal, CEO of Engagement Labs. “Late night shows are using their social channels to repurpose videos of memorable moments or highlights from their broadcasts, and creating new content to inform their audience about upcoming guests. Furthermore, they are creating specific content for their broadcast audience that they know will then be shared by their online audiences.” On Wednesday, May 20, 2015, 13.76 million viewers watched as legendary late night host David Letterman counted down his final ‘Top Ten List.’ During its final week, the show saw an increase in fans and a spike in likes, retweets and favorites, on both Facebook and Twitter which caused “The Late Show” to rank second on Facebook and sixth on Twitter. “Letterman saw high Engagement and Impact scores on Facebook, which is likely due to the hype around his last show. However, the numbers were not enough to take the top spot from ‘The Daily Show,’ who saw an Impact score of 93.5 along with the second highest Responsiveness score,” continued Segal. “On Twitter, ‘The Late Late Show with James Corden’ dominated the rankings with an eValue score of 98.35, taking top spot in our Engagement and Impact sub-scores along with likes, favorites and mentions overall and per 1000 fans. This proves that ‘The Late Late Show’ knows their Twitter audience and is creating content that their fans are excited to share with their friends and followers.” For more information on the late night show rankings, visit Engagement Labs’ blog here. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231

The Next Round’s on Them! Miller Lite and Stella Artois Take the Top Spots for U.S. Beer Brands on Twitter

Engagement Labs Ranks the Top Ten Twitter Performers Ahead of Beer’s Biggest Season TORONTO, Ontario – May 20, 2015 – Technology and data company, Engagement Labs (TSX V.EL), creator of the eValue™ score, today released data rankings of the top ten U.S. beer brands based on their social media performance on Twitter. According to eValue data, the top ten rankings on Twitter for U.S. beer brands are: “With Memorial Day Weekend upon us and summer just around the corner, beer brands are gearing up for their biggest sales season. Last summer alone beer and malt beverage sales topped $11 billion in the U.S. according to The Beer Institute. These brands understand the power their social media channels have to reach their target customer base and capitalize on real-time conversations. In order to set themselves apart, they are creating social media strategies that are creative and enable their audience to get involved in many ways,” said Bryan Segal, CEO of Engagement Labs. When looking at the top two brands, Miller Lite and Stella Artois, both have high eValue scores; however, they cater to two completely different audiences. For example, Miller Lite, the top ranked brand on Twitter, has created engagement campaigns – ‘Share their summer’ and ‘We’ll show America’ – which ask followers to tweet personal pictures using the hashtag and well-known motto #ItsMillerTime. As a result, Miller Lite retweets, shares and favorites their audience’s content. This type of engagement with followers generates both high Engagement and Impact scores. Taking a different approach, Stella Artois delivers content that portrays their brand as a classier beer beverage; one you would drink from their signature chalice. The brand focuses tweets on upcoming events such as the Kentucky Derby or spending the long weekend in the Hamptons. The Company posts professional photos, which create a much different aesthetic as compared to Miller Lite’s follower submitted content. Stella Artois also came out on top for the Engagement sub-score, along with the highest sub-metrics for retweets and favorites per 1000 followers. This shows that the content they are putting out on their Twitter channel is resonating with and engaging their audiences. “As companies create social media campaigns, one of the key outcomes is increasing brand awareness among their target audiences. For instance, Heineken, came in sixth place on Twitter according to our eValue tool, yet had the highest Impact score and the second highest Responsiveness score. Where Heineken fell short was in their Engagement score measuring their audience’s interaction with their content. A small shift in Heineken’s efforts on Engagement can help improve their interactions and resonance with their targeted audience,” said Segal. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231

Raise Your Glass, Canada! Engagement Labs Ranks the Top Beer Brands and Breweries on Twitter

Truly Canadian, Eh – Molson Canadian proves that their ‘always on’ approach to social keeps them ahead of the pack TORONTO, Ontario – May 14, 2015 – Technology and data company, Engagement Labs (TSX V.EL), creator of the eValue™ score, today released rankings of the top ten Canadian beer brands and breweries based on their social media performance on Twitter. According to eValue data, the top ten rankings on Twitter for Canadian beer brands and breweries are: “With the summer months finally approaching and the Canadian May two-four holiday weekend ahead of us, beer brands are utilizing their social media channels to encourage their followers to get out of the house and enjoy the warm weather with a cold one,” said Bryan Segal, CEO of Engagement Labs. “Beer brands are leveraging their social channels to connect with their target audiences, by integrating their beers with events that target and engage their key consumers. While consumers are turning to social media platforms to share their experiences with these beer brands. In turn, beer companies are creating relationships with their consumers and are able to provide informative and entertaining content that will continue to drive sales in their market.” The two brands with the highest eValue score are similar in that their social content is very “Canadianized”, but in different ways. Molson Canadian, with the top eValue score of 88.46 utilizes sports in a big way to attract their target market. Most recently leveraging the timing of the hockey playoffs to interact and engage with their followers, which proved a great tactic as they took top place in two of our three eValue sub-scores, Engagement and Impact. Molson Canadian created excitement around the playoffs by creating contests and hashtags such as #AnythingForHockey. Steam Whistle, came in second with an eValue score 69.12. Their content caters to a much different target market than Molson Canadian, retweeting local events and highlighting different restaurants their beer is sold in. Steam Whistle dominated the top five in the Responsiveness sub-score category, leading the pack in account admin retweets and replies, gaining social media traction with a very active moderation team. “A key insight when looking deeper into the top beer brands and breweries was the fluctuations in eValue scores for the majority of brands over time. This was partly due to the types of social campaigns they were running during this time period and also how the audience engaged and participated with their content. This was true for all of the brands in the ranking, except Molson Canadian, who managed to keep a consistent eValue score throughout this period – proving that their social strategy is ‘always on’, while the other brands varied significantly based on campaigns, current events, PR activities or even inactivity,” said Segal. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231

Engagement Labs Enriches eValue Social Media Marketing Scoring Tool

eValue’s New Features and Enhancements Will Expand Data Insights to Help Advertisers, Agencies, and Publishers Drive Social Media ROI
TORONTO, ONTARIO – May 12, 2015 – Technology and data company Engagement Labs (TSX VENTURE:EL), creator of the eValue™ scoring tool, today announces a major update to their social media scoring tool. These enhancements will enable marketers, agencies, and publishers to better leverage the eValue tool to measure their overarching social media strategy and help determine whether their tactics are reaching and engaging their audience. Engagement Labs’ Founder’s Steering Committee, which is mandated to work with the Company’s executive leadership and its data scientists with a view to assessing, validating, adjusting and steering the metrics used in the complex algorithm that derives the eValue scoring matrix, has been a significant contributor to the development of this update. “Social media marketing is an evolving market and our team at Engagement Labs is continuously evaluating the eValue analytics tool to better reflect the needs of the industry,” said Bryan Segal, CEO of Engagement Labs. “Companies across the globe are increasing their use of social media to promote their brands and connect with their audiences on a deeper level, all with the goal of increasing brand awareness, boosting customer loyalty and acquisition, gaining greater customer support, and driving revenues. The eValue tool enables companies to measure their social channels against a benchmark and ensure their social strategy is driving and delivering results. Providing the highest-quality scores: According to eMarketer, worldwide social media advertising spend increased 45.3% from 2013 to 2014. eValue provides a global benchmark for social media scoring, allowing brands to measure their social and digital media efforts, benchmarked against 75,000+ brands. The eValue tool gives brands a score between 0-100. Scores are based on over 320 metrics and key performance indicators (KPI’s) – which include Impact, Responsiveness and Engagement – across various social media channels including, Twitter, Facebook, YouTube, and now Instagram. Expanding the eValue tool to incorporate Instagram: Function on the eValue tool has been further expanded to include Instagram. Instagram is becoming an increasingly more important social networking tool for brands, especially for brands looking to target younger demographics. “Engagement Labs is dedicated to providing marketers with the tools they need to ensure their social marketing budgets are being spent on strategies and tactics that are contributing the most value. As social networks evolve, we are ensuring that our tool remains relevant for marketers,” said Segal. “The market has been asking for a tool like eValue and as marketers move forward with the incorporation of Instagram into their social properties, we are expanding our offerings to meet their needs.” Impact score focuses on measuring the quality of target audience: The eValue Impact score measures the reach of content on a specific social network. New updates to the tool have been made to better fit marketers’ expectations, expanding beyond potential impressions and now measuring how many unique users may have seen your posts, content or messaging. This update will allow marketers to better understand and measure the quality of the audience they are targeting and determine if they are buying the right media for their specific program objectives. Emphasizing brand effort in Responsiveness score: Previously in eValue, Responsiveness was measured equally by the rate, speed and quality of responses to fans and followers. New updates to the tool will change the way brands are rewarded on their community interaction strategy. More weight will now be given to the response rate, which measures the effort that brands put towards responding to fans day-to-day. This will ensure that brands that are actively responding to their fans and followers are scoring higher on their Responsiveness score. “As marketers continue to ramp up their social media strategy and put increasingly more of their annual budgets towards social and digital media efforts, it is imperative that they invest in industry currency tools as a way to benchmark their investment,” noted Segal. “Engagement Labs will continue to evolve the eValue tool to remain at the forefront of social media measurement.” About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231

Engagement Labs Identifies Why Social Media is More Important for News Outlets than Ever

USA Today, New York Daily News, The Verge and BuzzFeed Make the Headlines as the Top Performers in the Social Media News Game TORONTO, Ontario – May 7, 2015 – Technology and data company, Engagement Labs (TSX V.EL), creator of the eValue™ score, today released data rankings of the top traditional newspapers and the top exclusively online digital news publications based on their social media performance on Facebook and Twitter. The results indicate that news is more important than ever, whether looking at traditional outlets or new players in the digital vertical, the amplification of news content through social media channels is only increasing access and distribution of news and information. According to eValue data, the top ten rankings on Facebook and Twitter for the combined U.S. traditional print newspapers and exclusively online digital news publications are: With the advent of the Internet, news consumption patterns have changed. Traditional newspaper outlets have adapted their practices to adopt digital mediums and are now competing for eyeballs with more niche players. “News is no longer a one stop shop. Digitalization of the media is allowing niche news markets to become real contenders in the online news space. Digital native outlets like The Verge and BuzzFeed are at the top of the rankings with long-time big hitters like USA Today and New York Daily News,” said Bryan Segal, CEO of Engagement Labs. “This also shows that even traditional newspaper outlets have become digitally savvy and are able to compete in the digital space.” According to the eValue data, the top ten traditional print newspapers in the U.S. on Facebook and Twitter are: According to the eValue data, the top ten exclusively online digital news publications in the U.S. on Facebook and Twitter are: A unique finding in the data is that Facebook has a higher eValue score group average than Twitter for both print and digital. The print publications on Facebook have a 9.5% higher group average score than Twitter; and for the digital publications, Facebook has a 16% higher group average score than Twitter. “For news publications, social media is not just a marketing channel; it is part of their business model,” noted Segal. “The media disseminates articles through these channels to keep their readers updated on relevant news in real-time and to drive traffic to their site. Digitalization of the media is allowing journalists and news outlets to expand the reach of their content on a global scale.” About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231