Hot Off the Grill – Ball Park, Weber Grills, Diets Watson and Annie’s Homegrown Are the Top Barbecue Brands on Social Media

Engagement Labs Ranks the Summer BBQ Lineup of Hot Dogs, Condiments and Grills TORONTO, ON. – July 14, 2015 – This year alone, Americans spent $6.6 billion on food and retail sales during the July 4th weekend, which was a 6.4% increase from last year, according the National Retail Federation. As consumer spending is increasing in the U.S., Americans continue to enjoy firing up the grill these summer months. Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released the rankings of the top barbecue grill, hot dog and condiment brands based on their social media performance on Facebook and Twitter. According to eValue data, the top ranked barbecue grill, hot dog and condiment brands are: Based on Engagement Labs’ eValue rankings of barbecue grills, Weber Grills was ranked first on both Facebook and Twitter. The brand had an eValue score of 63.06 on Facebook and a score of 77.95 on Twitter, out of 100. Weber Grills utilized their social media channels during the month of June to highlight Father’s Day and the lead up to July 4th celebrations. As a major part of the brand’s strategy, they posted consumer generated content by showcasing new and delicious recipes to cook on their grills, which resulting in having the highest impact Facebook and Twitter. In the hot dog category, Dietz Watson took the number one spot on Facebook with an eValue score of 59.77. Long time hot dog favorite, Ball Park, continued its brand dominance by taking the top spot on Twitter with an eValue score of 88.30, 42 points ahead of their closest competition, Boar’s Head. “Brands such as Ball Park use their social media channels in a creative and fun way to engage with their followers in a dialogue that would resonate well with them. For example, the brand not only promotes contest but they also ask their followers to share grilling stories to create engagement,” said Bryan Segal, CEO of Engagement Labs. “This strategy has led Ball Park to take the top spot for all sub-scores – Engagement, Impact and Responsiveness – on Twitter along with having the largest active user base amongst the competition.” When looking at the condiment brands, Engagement Labs found that Annie’s Homegrown was number one for both Facebook and Twitter. With an eValue score of 67.16 on Facebook and 76.59 on Twitter, the brand promotes their organic ingredients and sustainable practices. The Company also has the highest number of likes, comments and shares on Facebook, putting them in the top spot for the Impact sub-score. “Seventy-one percent of consumers are likely to make a purchase based on social media referrals. Therefore, brands should leverage their social channels to attract potential consumers and ensure that their current customers are keeping them top-of-mind. As the summer is the most popular time for people to fire up their grills, brands should be amping up their social strategy to gain traction with their target consumers,” noted Segal.  
About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586
   

Engagement Labs Amps up Audience Intelligence Data through Partnership with Macromeasures

Expands client offering by delivering deeper audience insights for building social media strategies and further meets the needs of today’s marketers TORONTO, Ontario – July 2, 2015 – Technology and data company, Engagement Labs (TSX V.EL), creator of the eValue™ score, today announces a partnership with audience intelligence data company Macromeasures to provide even greater consumer insights to partner brands. Macromeasures offers intelligent social data, analytics and insights that provide a deeper understanding of the different personas within a brand’s audience and consumer base. Through this partnership, Engagement Labs will now be able to deliver a more in depth analysis of data and insights for clients, including:
  • The ability to segment their social audience into personas and demographics
  • The opportunity to gain insights to help guide content messaging to each of a marketer’s different personas
  • A data tool to help build strategies around paid, organic and content personalization activities
“At Engagement Labs, our focus is making the eValue score the global industry standard for social media performance measurement. Partnering with Macromeasures will allow us to add another layer of Audience Intelligence to provide further value to the brands we work with. This partnership will continue to enrich the data suite that we can deliver to help marketers drive greater ROI and effectiveness of their social media marketing activities,” said Bryan Segal, CEO of Engagement Labs. “Macromeasures is delighted to partner with Engagement Labs and join them on their journey of making eValue the industry standard for brands measuring their presence on social media. As brands and marketers have amassed massive social audiences and customer bases, they need solutions that allow them to analyze their audience beyond more than just a single, homogenous set of followers. Partnering with Engagement Labs is the perfect opportunity to bring our deep Audience Intelligence to their industry leading social media analytics platform and fulfill the needs of marketers everywhere in identifying different buyer personas that exist in their audience, while arming them with the insights they need to deliver more personalized messaging and drive success on social media,” said Vasu Nadella, CEO at Macromeasures Inc.
About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Jessica Dell’Aquila Marketing Director Engagement Labs jessica.dellaquila@engagementlabs.com 416-998-1586

The University of Manitoba and the University of Toronto Get Straight A’s in Social Media

Engagement Labs Identifies the Top Performing Canadian Higher Education Institutions on Facebook and Twitter
TORONTO, ON–(- Jun 23, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top Canadian universities and colleges on Facebook and Twitter. Social media channels enable educational institutions to communicate and interact with prospective and current students, alumni and parents, developing an easily accessible community online and off campus. Engagement Labs examined the social media pages of the top Canadian universities and colleges in each province and determined which performed best based on their eValue score. According to our eValue data, the top 20 Canadian universities and colleges on social media are: “It is imperative for universities and colleges to utilize social media as it plays a critical role in both recruitment and as a news source for existing students and staff. The majority of students entering their first year of college have grown up using social media and use it to not only receive news and information but to also communicate directly with brands or organizations in a way that allows for two-way conversation,” said Bryan Segal, CEO of Engagement Labs. “These institutions are using social platforms as informational hubs for their followers to stay up-to-date regarding campus news and events. They’ve also adapted to the increased usage of smart phones and small screens by posting highly engaging content featuring images and videos of events happening on campus.”
University of Toronto was the top ranked institution on Twitter with an eValue score of 75.21 (out of a possible 100). The University posts timely content that focuses on current events, such as the 2015 graduating class. This tactic not only spotlights graduating students but ultimately shares their successes, which is why it has the highest Engagement score of all the schools ranked. “When we looked at the North American rankings, combining both U.S. and Canadian colleges and universities, the University of Toronto ranked fifth on the list. This proves that they are not only a leading academic institution but also have a social media strategy that competes with top U.S. institutions,” noted Segal. Western University took the fourth spot on Twitter with an eValue score of 64.8, however it had the highest amount of followers and active user base. These factors helped them to achieve the highest Impact score in the list. On Facebook, the University of Manitoba ranked first with an eValue score of 68.02. The University also took top spot for the Engagement sub score and highest active user base, validating that the content they post on the channel resonates with their audience, encouraging shares, favorites and retweets. University of Manitoba had the most active users which helped propel their Engagement score to first place. However, a lower impact score shows that the content they are putting on their Facebook channel is not reaching a large audience.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586

Engagement Labs Expands Its Client Services Team

The Company Names Jesse Abrams as Director of Client Services
TORONTO, ON–(- Jun 22, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™ and the eValue™ score, today announces the addition of Jesse Abrams as Director of Client Services, working out of the Toronto office. Abrams comes to Engagement Labs with a diverse background in client services and digital marketing strategy. Spearheading one of the world’s largest CPG companies’ digital business, Abrams continually evolves his understanding of the marketing industry, bringing forth new ideas, opportunities and strategic direction to the campaigns he works on. Based on his previous work with General Mills Canada leading their digital business, Abrams was awarded Marketing Magazine’s “2014 Marketer of the Year.” “Abrams has a proven track record of ensuring flawless execution and excellence in his work. From integration of all disciplines required for our clients’ business to leading our entire account services team, Abrams will provide pivotal thought leadership in the social and digital landscape to drive business results,” said Bryan Segal, CEO of Engagement Labs. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com /www.evaluesuite.com
For media inquiries please contact: Jessica Dell’Aquila Marketing Director Engagement Labs jessica.dellaquila@engagementlabs.com 416-998-1586

Which U.S. Colleges and Universities Graduate With Honors in Social Media?

Engagement Labs Identifies the Top Performing U.S. Higher Education Institutions on Facebook and Twitter TORONTO, ON–(Jun 17, 2015) – Technology and data company, Engagement Labs (TSX-V: EL), creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top U.S. universities and colleges on Facebook and Twitter. Most students entering their first year of college this fall have grown up during the social media age. Understanding today’s generation, institutions have adapted and learned to embrace the use of social media. According to a study from Dartmouth University, 100% of universities in the U.S. are using some form of social media. There has not been any other industry that can claim this level of adoption. Using these social media networks, colleges and universities have a unique opportunity to communicate and interact with prospective and current students, alumni and even parents. Engagement Labs ranked the top performing U.S. colleges and universities based on their social media performance on Facebook and Twitter. According to eValue data, the top 50 universities and colleges* on social media are: “Social media plays a critical role in both recruitment and retention for universities and colleges. These institutions are realizing that their current and prospective students are actively using social platforms to communicate and stay informed,” said Bryan Segal, CEO of Engagement Labs. “Not only are institutions using these networks to promote their school but they are also posting content about upcoming or past events and sharing photos and videos. Additionally, parents of these students are following institutions’ social platforms to stay informed of recent news and events.” If executed correctly, social media can be the most effective point of contact for students, especially those looking to get answers in a hurry. For example, University of Wisconsin-Madison was ranked number one on Twitter with an eValue score of 82.89 out of 100. They had a high Responsiveness score and high Average Response Time score which is imperative for universities using social media as a channel to interact and communicate with their student body. Texas A&M University, which describes itself as a leader in social media, lives up to its claim by ranking number one on Facebook, with an eValue score of 84.74. The University is posting content that is prompting high engagement and interaction with its followers and thrives on highlighting student, alumni and sports team achievements. They also had the second highest Engagement subscore of 92.35, just behind Washington State, which took the number two spot on Facebook. “When looking at the total number of Facebook fans versus Twitter fans, overall Facebook had three times the amount of total followers than Twitter. However, when looking at the Responsiveness scores, institutions are much more responsive on Twitter. The mix of reach and responsiveness delivers very meaningful results that allow these institutions to maximize impact and return on investment with their social channels,” noted Segal. *Methodology: The colleges and universities examined included those categorized as Ivy League, for-profit, and those within the following NCAA conferences: the Big Ten, the Big 12, the ACC, the Pac-12, and the SEC.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586

RBC Targets First-Time Home Buyers in Sci-Fi Movie Trailer Fit for Hollywood

RBC leverages data-based insights gained through Engagement Labs’ eValue Analytics tool to lead strategy on creative campaign TORONTO, ON. – June 15, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, released the latest instalment in their first-time home buyers marketing strategy with Royal Bank of Canada (RBC) using robots, humor and high fidelity content to appeal to their audience. Following the massive success of RBC’s 2014 movie trailer campaign, in which they dramatized the first-time home buying experience in three different cinematic genres, RBC and Engagement Labs created a science fiction follow-up to promote the RBC online hub of home buyer resources. “Using our proprietary eValue Analytics tool we were able to provide RBC with irrefutable human insights into the first-time home buyers audience by using real data collected through the tool. Based on the insight that first-time home buyers compare the experience to either being romantic, dramatic, horrific, or otherworldly like science fiction, we developed a targeted campaign to appeal to this audience by creating the highest fidelity YouTube content on the web to drive viewers to RBC’s website,” said Anthony Wolch, Chief Creative Officer for Engagement Labs. Last year’s romantic comedy trailer was the first RBC video to drive more than one million views. The campaign as a whole was a tremendous success, using content that was solely leveraged by YouTube. “We have a deep understanding of the first-time home buyer audience and appreciate their feelings and anxieties when making such a major decision,” said Larry Jacobs, Head of Marketing for RBC. “What better way to capture the roller coaster of emotions that first-time buyers feel than capturing it through the lens of a movie trailer.” This year’s film was created by German directing duo Alexander Kiesl and Steffen Hacker, also known as Alex & Steffen, renowned in the industry for their award winning work in future-themed 3D animation, combining live action shots with computer-generated visual effects. “Creating this trailer was extremely interesting for us as we had the chance to create a pretty unusual commercial for one of the largest and oldest financial institutions in Canada. The main challenge and reward was ultimately pairing real consumer data with our specialty – robots.  The freedom and trust Engagement Labs and RBC gave us allowed us to create an impactful and highly visual story using our native experience in the science fiction realm,” said Alex & Steffen. With the increased consumption of video on the web, more and more marketers are turning to this medium to create attractive content for their audiences. YouTube is the number two search engine in the world and 75% of users will visit the marketer’s website after viewing a video.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.comwww.evaluesuite.com For media inquiries please contact: KCSA Strategic Communications Kate Tumino / Cait Kilpatrick ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586

Now Hiring! Online Job Boards Monster and Indeed Resonate Most on Social Media With Job Seekers

Engagement Labs Identifies the Top U.S. Job Boards on Facebook and Twitter
TORONTO, ON – (Jun 10, 2015) – The current U.S. job market presents online job boards with a great opportunity to target key audiences through social media content and lead them to actively discover and learn about companies promoting jobs on their sites. Technology and data company, Engagement Labs (TSX-V: EL), creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top 20 online job boards in the U.S. based on their social media performance on Facebook and Twitter. According to eValue data, the top 20 rankings on Facebook and Twitter in the U.S. for job boards are: Social media can play a critical marketing role for online job board destinations, as a place where job seekers are actively immersed in the content available to help empower them on their career path. They are also a way for companies advertising jobs to promote their brand and initiatives to millions of job seekers and highlight their companies’ values. “Job boards have a tricky market to navigate in order to develop content that audiences are comfortable interacting with on social media,” said Bryan Segal, CEO of Engagement Labs. “In our job board rankings, we noticed that the eValue scores are under indexed against other industries we have measured, which demonstrates the challenge of building two-way conversations around this subject matter. Over time we have seen some companies be effective at finding solutions to overcome the ability to engage with their audience in meaningful ways.” The highest eValue score on Twitter was achieved by Monster at 74.13, 20% higher than their nearest competitor. The Company also had the highest Impact score, which indicates that the content they are posting is reaching a large audience. Additionally, Engagement Labs found that the majority of companies put more emphasis on their Twitter channels, indicating that they post content and respond to their followers more frequently. On Facebook, Indeed ranked first with an eValue score of 53.36. The Company also had the highest Engagement score, which demonstrates that the content the Company is posting is capturing the attention of their audience and creating a conversation. “To maximize opportunities with their audiences, online job board destination that have a high Impact score are posting content beyond promoting available jobs. For example, they are posting thought leadership pieces, interview and resume tips and tricks, and job success stories to increase impressions and reach. On the other hand, engagement from followers is typically lower with job boards when compared to other industries,” continued Segal.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231  

Engagement Labs Builds Enhanced Targeting and Segmentation Support for 14 New Languages Within the eValue Global Social Media Marketing Analytics Tool

eValue Analytics Adds an Additional 13,000 Handpicked and Verified Brands to Benchmark, Growing the Global Benchmark to Over 100,000 Brands Engagement Labs Hires Christine Balubayan, Experienced New York Sales Lead
TORONTO, ON– Jun 4, 2015 – With the focus on servicing a growing global client base, technology and data company Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, announced multiple enhancements to the eValue Analytics social media marketing tool. “Our most recent product enhancements support global users by adding a unique regional targeting capability that allows brands to isolate and evaluate social media marketing performance based on language,” said Bryan Segal, CEO of Engagement Labs. “The addition of 14 languages to the eValue Analytics tool expands our data targeting support to 17 languages. As a tool for global brands, we now have the capability to segment and target for local marketers while providing aggregated global reporting.” As of today eValue Analytics is available in the following languages:
  • English (US)
  • English (UK)
  • French (Canada)
  • French (France)
  • Spanish (Spain)
  • Spanish
  • Simplified Chinese (China)
  • Portuguese (Portugal)
  • Portuguese (Brazil)
  • Russian
  • Japanese
  • German
  • Korean
  • Turkish
  • Italian
  • Czech
  • Hebrew
“As a company we are continually expanding our brand benchmark and today announce the addition of over 13,000 new properties to our system across Instagram, Facebook, Twitter and YouTube. Our focus is on the quality and depth of our data scoring, and to achieve that integrity all brands in our system are handpicked and manually verified,” says Segal. The eValue global brand benchmark is now comprised of over 100,000 brands. “To continue our growth into the global market we have added a New York sales office, hiring Christine Balubayan as National Sales Director. Balubayan has an impressive 12 year track record of software sales experience in the US market, most recently building the US market for a social media platform startup company. Her diverse background and experience in the New York market will be a perfect complement to the partnership we have with Jon Bond’s team at Tomorro\\\,” Said Segal. “This comes as we increase our sales focus through existing channels in Europe, Canada, and Latin America,” continued Segal. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com /www.evaluesuite.com For more information, contact: Jessica Dell’Aquila Marketing Director Engagement Labs Email Contact 416-998-1586
   

Engagement Labs Announces Independent Creative Agency Rethink Canada Subscribes to eValue

TORONTO, ON: June 3, 2015. Technology and data company, Engagement Labs (TSXV:EL), creator of the eValuescore, today announced that Rethink Canada, a top independent creative agency based in Vancouver, Toronto and Montreal has become an eValue subscriber. eValue is Engagement Labs’ flagship SaaS analytics suite of software tools that measures a brand’s’ social media and digital marketing efforts. Designed to offer on-demand intelligent data, eValue, examines performance on social media properties such as, Facebook, Twitter, Instagram and YouTube and provides a single eValue score, which is benchmarked against 75,000 brands. “Today, brands are looking for actionable intelligence from their advertising and marketing agencies that demonstrate a deeper understanding of their audience,” said Bryan Segal, CEO of Engagement Labs.  “Rethink is using our eValue tool to gain data driven insights that will assist in their creative process, strategy work and execution for their clients,” continued Segal. “We are excited to leverage the insights we will obtain from utilizing Engagement Labs’ eValue tool to further enable our agency to deliver clients irrefutable human insights; all derived from real data,” said Darren Yada, Head of Digital Planning at Rethink. “At Rethink, we pride ourselves on our in-depth experience and range of expertise to provide all our clients with innovative solutions for every aspect of their business from strategy, advertising and design, to social, digital and product innovation,” noted Yada.   About Engagement Labs: Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brand’s’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com  For more information contact: Jessica Dell’Aquila Marketing Director at Engagement Labs Jessica.dellaquila@engagementlabs.com M: 416-998-1596

The Battle of the Small-Screen: MSNBC and E! Take the Top Spots on Social Media

Engagement Labs Identifies the Top Performing U.S. TV Networks on Facebook and Twitter TORONTO, Ontario – June 3, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top 50 U.S. TV networks based on their social media performance on Facebook and Twitter. Social media has become an essential part of the broadcast television experience. Networks use social media to keep their audiences informed on programming and brands are increasingly looking to networks to offer social media integration as added-value with their TV buys. Twitter, the juggernaut of real-time conversation, is a staple for live tweeting shows and events, and second-screen experiences are gaining in popularity every season. Using the broadcast categories over-the-air channels, news channels, cable channels and premium movie channels, Engagement Labs ranked the overall top 50 broadcast networks based on their eValue social performance on Facebook and Twitter. According to eValue data, the top 50 rankings on Facebook and Twitter for U.S. TV stations are:           (click to enlarge) “The television landscape has changed with the advent of DVRs, On-Demand, digital media players and online streaming. Viewers’ attention spans are shortening and their eyes are moving away from the TV screen to tablets and smartphones where they’re engaging on social media. Networks are adapting to this evolution by developing social campaigns that act to complement their on-air broadcasts and further engage their audiences,” said Bryan Segal, CEO of Engagement Labs. According to a recent PEW Research Centre study, Facebook has become a news powerhouse with about 30% of the general population getting their news from social sites. This becomes especially evident when Engagement Labs looked at the top TV networks list for Facebook, as seven of the top ten networks all cater to news content and leverage on-air content through their Facebook channels where their audience can then interact with shares, likes and comments. Whereas the top networks on Twitter show a range from sports to entertainment to regular programming. This can be attributed to how audiences engage with certain content, such as live tweeting a sports game, special event or show using hashtags that are promoted through on-air content. “Networks – particularly those with content available On-Demand or via streaming services – are using social media to cultivate their relationship with current viewers, as well as grow their audience through social word-of-mouth. Social media has such an intertwined relationship with television that shows are often saved from being cancelled through fan-created social campaigns. For ad buyers, sometimes a smaller-but-loyal audience can be even more attractive than a show with the highest ratings and social can help identify these engaged audiences,” continued Segal.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231