Justin Trudeau is the Social Media Prime Minister Winner after First TV Debate

Engagement Labs Ranks How the Canadian Federal Leader Candidates Performed on Social Media Pre and Post Last Night’s Debate

TORONTO, Ontario – August 7, 2015 – Technology and data company, Engagement Labs, creator of of eValue Analytics™ and the eValue™ score, today released a ranking of the Canadian Federal Leaders candidates on Facebook and Twitter before and after the Federal leaders debate which took place on August 6, 2015.

Leading up to the debate, Liberal leader Justin Trudeau lead the pack on Facebook while Elizabeth May for the Green party lead the candidates on Twitter.

Pre-debate Rankings of Canadian Prime Minister Candidates

FacebookTwitter
Justin TrudeauElizabeth May
Stephen HarperJustin Trudeau
Tom MulcairTom Mulcair
Gilles DuceppeStephen Harper
Elizabeth MayGilles Duceppe

As Stephen Harper defended his position as the Canadian Prime Minister, the Canadian Federal leader challengers came out to last night’s election with words blazing, however, Harpers strong appearance on TV did not help him rise to the top of the rankings on Facebook or Twitter.

Trudeau leveraged his Twitter and Facebook pages to confirm his position on different issues and reinforced the points he made during the debate. Mr. Trudeau was by far the most active on social media, however all candidates present at the debate managed to increase their eValue scores across both Facebook and Twitter channels.

Although Trudeau may have won the debate on social, the real question is whether he can leverage his social media power to influence voter behaviour to raise his position in the polls.

Post-debate Rankings of Canadian Prime Minister Candidates

FacebookTwitter
Justin TrudeauJustin Trudeau
Stephen HarperElizabeth May
Tom MulcairStephen Harper
Gilles DuceppeTom Mulcair
Elizabeth MayGilles Duceppe

“The social media vote can shape the election results. Social media is an extremely effective way to engage voters whether during prime time or at off times.  Social media is always on, and Canadian candidates should be using these channels to drive loyalty, share news, opinion and content, as well as to influence voter behavior. It is personalized mass media,” said Bryan Segal, CEO at Engagement Labs.

eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool’s three key metrics are Engagement, Impact and Responsiveness, benchmarked against 100,000+ handpicked verified brands.

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com

For media inquiries please contact:

Danielle DeVoren / Kenneth Cousins
KCSA Strategic Communications
ddevoren@kcsa.com / kcousins@kcsa.com

Trump Wins & Rubio Rises During the First Republican Presidential Debate

Engagement Labs Ranks How U.S. Presidential Candidates Performed on Social Media Before and After the first Republican Debate

TORONTO, Ontario – August 7, 2015 – Technology and data company, Engagement Labs, creator of eValue Analytics™ and the eValue™ score, today released the top performing U.S. Republican presidential candidates on Facebook and Twitter pre and post the first debate which took place on August 6, 2015. Leading up to the debate, Donald Trump was ranked number one on Twitter and Dr. Ben Carson lead the pack on Facebook according to the eValue score.

Pre debate Rankings of U.S Republican Presidential Candidates

FacebookTwitter
Dr. Ben CarsonDonald J. Trump
Mike HuckabeeRand Paul
Marco RubioMarco Rubio
Rand PaulTed Cruz
Donald J. TrumpMick Huckabee
Chris ChristieJeb Bush
Scott WalkerJohn Kashich
Jeb BushCarly Fiorina
Bobby JindalRick Santorum

As things heated up during the televised debate, Mr. Trump managed to hold his top spot and increased his eValue score on Twitter, while Marco Rubio overtook his Republican competitor and came out number one on Facebook. These candidates were able to deliver the greatest effect leveraging Engagement, Impact, and Responsiveness scores.

Overall, there was an increase in activity on all the candidates’ social channels as a way to directly engage with American voters, resulting in increases in eValue scores. Of note, while Rubio rose to the top on Facebook, he saw a decline in eValue score on his Twitter channel.

Post-debate Rankings of U.S Republican Presidential Candidates

FacebookTwitter
Marco RubioDonald J. Trump
Mike HuckabeeRand Paul
Dr. Ben CarsonJohn Kasich
Rand PaulJeb Bush
Ted CruzTed Cruz
Donald J. TrumpCarly Fiorina
Chris ChristieScott Walker
Scott WalkerDr. Ben Carson
Bobby JindalMike Huckabee
Lindsey GrahamRick Santorum

“The social media vote can shape the election results. Social media is an extremely effective way to engage voters whether during prime time or at off times.  Social media is always on, and candidates are using these channels to drive loyalty, share news, opinion and content, as well as to influence voter behavior. It is personalized mass media,” said Bryan Segal, CEO at Engagement Labs.

eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool’s three key metrics are Engagement, Impact and Responsiveness, benchmarked against 100,000+ handpicked verified brands.

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com

For media inquiries please contact:

Danielle DeVoren / Kenneth Cousins
KCSA Strategic Communications
ddevoren@kcsa.com / kcousins@kcsa.com
212-896-1272 / 212-896-1252

Engagement Labs Continues Strategic Expansion into US and UK Markets with Acquisition of Leading Conversation Market Research Firm Keller Fay Group

The combination of Engagement Labs and Keller Fay gives birth to “Total Social” Measurement – developing a singular measurement of Online and Offline Social Conversations TORONTO, Ontario – July 24, 2015 — Engagement Labs is pleased to announce that today it has completed the acquisition of 100% of the stock of Keller Fay Group, the global leader in measuring consumer brand conversations, with offices in New York and the United Kingdom. A key objective of the acquisition is to combine Keller Fay’s industry-leading offline word of mouth measurement with Engagement Lab’s industry-leading social media analytics and technology platforms. “We will offer an integrated point of view and one-stop-shop for clients seeking to understand how a brand’s customers and prospects are engaging with the brand and with each other. This unique powerful integration allows for a much needed perspective on the power of conversations regardless of where they occur and how they affect brand and purchase behaviour,” said Bryan Segal, CEO at Engagement Labs. The combination of the Keller Fay Group with Engagement Labs will result in the delivery of a gold standard toolset for Chief Marketing Officers and marketing professionals to measure their Total Social marketing performance. “Keller Fay’s proprietary industry leading research and data quantitatively measures offline social conversations and the impact they have on purchasing decisions. Combined with Engagement Labs’ proprietary eValueTM scoring tool, that measures digital social media marketing performance, marketers will for the first time, be able to assess the online and offline impact of their marketing investment in a single integrated fashion,” said Segal. Keller Fay was founded in 2006 by industry leaders Ed Keller and Brad Fay. The company works on behalf of brands such as AT&T and Toyota, media such as CBS and ESPN, and agencies such as Omnicom and Universal McCann. Ed Keller, co-founder and CEO of Keller Fay, is a bestselling author and one of the most recognized names in conversational marketing. The publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s most recent book, The Face-to Face Book (co-authored with COO Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. In awarding them the prize, the AMA noted, “Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today’s high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future of marketing with the basics.” “We are excited to be joining forces with Engagement Labs as we believe the combination of our respective proprietary online and offline social media measurement capabilities is a game changer, satisfying a growing need and filling a void in the global marketplace,” said Keller. “Our combined ability to measure different channels, as well as our ability to provide actionable insights from such data and research is of significant value to marketing professionals. We will empower businesses to derive the maximum efficiency and effectiveness from their marketing investment through social amplification, both online and offline.” “We have already collaborated and mapped out our thinking around the plans to launch a SaaS (software-as-a-service) offering, that will feature the data and analytics derived from Keller Fay research and will complement our eValue SaaS tools and solutions,” added Segal. Upon closing of the acquisition, Segal will be joined on the executive team by Keller and Fay who will become President and Chief Research Officer of Engagement Labs, respectively. In addition, Mr. Bryan Segal, CEO, and Mr. Ed Keller, President, have been appointed to the Board of Directors of the Company. Engagement Labs Chairman G. Scott Paterson said, “We are delighted to add Ed Keller and Brad Fay to our Executive Management team and welcome the entire Keller Fay employee group to the Engagement Labs family. This business combination is a key piece of our larger strategic plan to position the company as the global leader in social media measurement. eValue measures the efficacy of a brand’s owned social media properties (including Facebook, Instagram, YouTube and Twitter) and Keller Fay measures the impact of a brand’s earned social media activity.”   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Bryan Segal, CEO Engagement Labs Inc. bryan.segal@engagementlabs.com 416-985-5237 Kate Tumino KCSA Strategic Communications ktumino@kcsa.com 212-896-1252

From Print to Screen: Engagement Labs Ranks the Top Magazines on Social Media

Complex, SLAM, Sports Illustrated, Cosmopolitan and Us Weekly Rank as Top Lifestyle Magazines on Facebook, Twitter and Instagram TORONTO, ON. – July 22, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released the rankings of the top men’s and women’s lifestyle magazines on Facebook, Twitter and Instagram. Print magazine sales have been on a steady decline and according to Magazine Information Network, the number of magazines sold at retail decreased by 14.2% in the first quarter of 2015, compared to the same period last year. The magazine publishing industry has embraced social media as a way to expand their reach, connect, and engage with audiences. Publishers are leveraging their social media channels to create new monetization opportunities for advertisers. With less money being spent on print and more advertising dollars going into digital, social media can help increase readership and impressions on their content. Using the eValue scoring tool, Engagement Labs has ranked the top 20 men’s and top 20 women’s lifestyle magazines in the U.S.   When looking at the men’s publications, Sports Illustrated ranked first with an eValue score of 97.66 on Facebook, which was the highest eValue score of all publications ranked in both men’s and women’s categories. The popular publication also had the highest Engagement subscore and the second highest Impact subscore. This indicates that their audience is active on their channels, and is also engaging and sharing their content, which is expanding its reach. On Twitter and Instagram, SLAM and Complex had the top eValue scores. On Twitter, Complex had the highest eValue score and Engagement subscore along with the highest number of retweets and favorites. On Instagram, SLAM was ranked first with an eValue score of 91.81 and the highest Engagement subscore. “On average we saw high eValue scores within the magazine industry. For these magazines, social media has become an avenue to reach an even broader audience. It is imperative for them to understand how their audience is engaging with their brand online and what content is having the biggest impact, not only for their brand but also their competitors,” said Bryan Segal, CEO of Engagement Labs. For women’s publications, Cosmopolitan ranked number one on Facebook with an eValue score of 97.22 and had the highest Responsiveness subscore. Cosmopolitan also took the number one spot on Twitter with an eValue score of 78.93. The Magazine had the highest active user base and highest number of retweets and favorites per 1000 followers, which shows that a high percentage of their followers are actively engaging and sharing their content. Magazines are leveraging Instagram as another way to engage their audiences by creating visuals that are creative and appealing to the eye. Celebrity entertainment magazine, US Weekly, had the highest eValue score on Instagram along with the highest Engagement subscore. They also had the highest amount of likes per 1000 followers, showing that they are creating engagement through their posts which feature images of celebrities, the red carpet at awards shows, street style photos and paparazzi pictures. “Given its size and impact, social media continues to be a significant platform for marketers and advertisers to allocate their budgets. Simply looking at a channel’s follower numbers, or how many likes a piece of content gets, is not enough. In today’s social landscape, brands need to really understand how their followers are engaging and interacting with them and that is where a brand’s eValue score can be essential, especially when looking at the publishing industry,” noted Segal. Overall, while Engagement and Impact subscores performed higher than average in the men’s and women’s magazine category, Responsiveness scored below average. Responsiveness measures how much, how fast and how well a publisher responds to actual conversations amongst its users. This remains an opportunity for magazine publishers to drive greater conversation and harvest their community to a greater extent. By utilizing community management and creating more engaging dialogue, this can enable the development of loyal audiences and can generate greater reach and impressions.
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For more information on eValue™ or to request a demo, visit www.evaluesuite.com or contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About eValue™: The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of sub metrics which are then benchmarked against a hand-picked database of 100,000 verified brand accounts on each channel. Engagement: Measures the level of interaction generated by your content and how well your community reacts to it. Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach. Responsiveness: Measures the rate, speed and quality of your responses to fans. For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586

Engagement Labs’ Accelerates Online Content Performance through New eShare Product

Engagement Labs uses amplification product to help companies dive deeper into the social web, increasing engagement of online content in thousands of social communities TORONTO, ON. – June 16, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today announces eShare, a new product to help brands amplify their social media content organically. eShare, part of the eValue Suite product set, accelerates word-of-mouth conversations with consumers, similar to earned social media but can be bought and measured like paid media. Using an audience prediction model to reach communities of interest, both niche and en masse, eShare allows collaboration, co-creation and customized organic networks to work together in a way that is planned, measured and purchased exactly like paid social content. “We have heard from the market that there is tremendous value in the data our eValue Analytics tool provides brands, so we are constantly looking for ways to help these brands expand their reach and improve their social media scoring,” said Bryan Segal, CEO of Engagement Labs. “eShare is the solution to improve social scoring by amplifying content in a way that looks organic but performs and can be measured like paid content. eShare helps brands penetrate markets in meaningful ways and reach new audiences.” In November 2014, Cineplex – one of Canada’s leading entertainment companies which operates one of the most modern and fully digitized motion picture theatre circuits in the world – launched a holiday program to drive highly engaged consumers to the online Cineplex Store. Engagement Labs activated a Scene Point promotion, image sharing and a targeted eShare program, which drove more than 13,000 highly engaged consumers to the Cineplex Store, generating an additional 32,000 measured engagements, with a downstream social reach of more than 1.3 million which resulted in hundreds of earned media posts. “The strategic focus of the program was to activate fans and drive advocacy with movie-lovers of all ages in communities where we can’t typically purchase media. The performance metrics themselves prove how effective the eShare program was for driving engagement of branded content – without traditional paid media – it happened through organically shared content and amplification,” said Galia Almagor, Senior Manager, Digital Marketing for Cineplex. More and more consumers are becoming aware and wary of sponsored or paid social content. By using eShare to accelerate consumer engagement and sharing, marketers can expand the reach of their content to communities of interest. To engage these niche markets it is important to have a deep understanding of how and where a brand’s target audiences gather online. The eShare program supports social media marketers in growing their audience by determining where these audiences are using social media, and then seeding and amplifying sharable brand content for audiences to engage with.
About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586
 

Hot Off the Grill – Ball Park, Weber Grills, Diets Watson and Annie’s Homegrown Are the Top Barbecue Brands on Social Media

Engagement Labs Ranks the Summer BBQ Lineup of Hot Dogs, Condiments and Grills TORONTO, ON. – July 14, 2015 – This year alone, Americans spent $6.6 billion on food and retail sales during the July 4th weekend, which was a 6.4% increase from last year, according the National Retail Federation. As consumer spending is increasing in the U.S., Americans continue to enjoy firing up the grill these summer months. Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released the rankings of the top barbecue grill, hot dog and condiment brands based on their social media performance on Facebook and Twitter. According to eValue data, the top ranked barbecue grill, hot dog and condiment brands are: Based on Engagement Labs’ eValue rankings of barbecue grills, Weber Grills was ranked first on both Facebook and Twitter. The brand had an eValue score of 63.06 on Facebook and a score of 77.95 on Twitter, out of 100. Weber Grills utilized their social media channels during the month of June to highlight Father’s Day and the lead up to July 4th celebrations. As a major part of the brand’s strategy, they posted consumer generated content by showcasing new and delicious recipes to cook on their grills, which resulting in having the highest impact Facebook and Twitter. In the hot dog category, Dietz Watson took the number one spot on Facebook with an eValue score of 59.77. Long time hot dog favorite, Ball Park, continued its brand dominance by taking the top spot on Twitter with an eValue score of 88.30, 42 points ahead of their closest competition, Boar’s Head. “Brands such as Ball Park use their social media channels in a creative and fun way to engage with their followers in a dialogue that would resonate well with them. For example, the brand not only promotes contest but they also ask their followers to share grilling stories to create engagement,” said Bryan Segal, CEO of Engagement Labs. “This strategy has led Ball Park to take the top spot for all sub-scores – Engagement, Impact and Responsiveness – on Twitter along with having the largest active user base amongst the competition.” When looking at the condiment brands, Engagement Labs found that Annie’s Homegrown was number one for both Facebook and Twitter. With an eValue score of 67.16 on Facebook and 76.59 on Twitter, the brand promotes their organic ingredients and sustainable practices. The Company also has the highest number of likes, comments and shares on Facebook, putting them in the top spot for the Impact sub-score. “Seventy-one percent of consumers are likely to make a purchase based on social media referrals. Therefore, brands should leverage their social channels to attract potential consumers and ensure that their current customers are keeping them top-of-mind. As the summer is the most popular time for people to fire up their grills, brands should be amping up their social strategy to gain traction with their target consumers,” noted Segal.  
About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586
   

Engagement Labs Amps up Audience Intelligence Data through Partnership with Macromeasures

Expands client offering by delivering deeper audience insights for building social media strategies and further meets the needs of today’s marketers TORONTO, Ontario – July 2, 2015 – Technology and data company, Engagement Labs (TSX V.EL), creator of the eValue™ score, today announces a partnership with audience intelligence data company Macromeasures to provide even greater consumer insights to partner brands. Macromeasures offers intelligent social data, analytics and insights that provide a deeper understanding of the different personas within a brand’s audience and consumer base. Through this partnership, Engagement Labs will now be able to deliver a more in depth analysis of data and insights for clients, including:
  • The ability to segment their social audience into personas and demographics
  • The opportunity to gain insights to help guide content messaging to each of a marketer’s different personas
  • A data tool to help build strategies around paid, organic and content personalization activities
“At Engagement Labs, our focus is making the eValue score the global industry standard for social media performance measurement. Partnering with Macromeasures will allow us to add another layer of Audience Intelligence to provide further value to the brands we work with. This partnership will continue to enrich the data suite that we can deliver to help marketers drive greater ROI and effectiveness of their social media marketing activities,” said Bryan Segal, CEO of Engagement Labs. “Macromeasures is delighted to partner with Engagement Labs and join them on their journey of making eValue the industry standard for brands measuring their presence on social media. As brands and marketers have amassed massive social audiences and customer bases, they need solutions that allow them to analyze their audience beyond more than just a single, homogenous set of followers. Partnering with Engagement Labs is the perfect opportunity to bring our deep Audience Intelligence to their industry leading social media analytics platform and fulfill the needs of marketers everywhere in identifying different buyer personas that exist in their audience, while arming them with the insights they need to deliver more personalized messaging and drive success on social media,” said Vasu Nadella, CEO at Macromeasures Inc.
About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Jessica Dell’Aquila Marketing Director Engagement Labs jessica.dellaquila@engagementlabs.com 416-998-1586

The University of Manitoba and the University of Toronto Get Straight A’s in Social Media

Engagement Labs Identifies the Top Performing Canadian Higher Education Institutions on Facebook and Twitter
TORONTO, ON–(- Jun 23, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top Canadian universities and colleges on Facebook and Twitter. Social media channels enable educational institutions to communicate and interact with prospective and current students, alumni and parents, developing an easily accessible community online and off campus. Engagement Labs examined the social media pages of the top Canadian universities and colleges in each province and determined which performed best based on their eValue score. According to our eValue data, the top 20 Canadian universities and colleges on social media are: “It is imperative for universities and colleges to utilize social media as it plays a critical role in both recruitment and as a news source for existing students and staff. The majority of students entering their first year of college have grown up using social media and use it to not only receive news and information but to also communicate directly with brands or organizations in a way that allows for two-way conversation,” said Bryan Segal, CEO of Engagement Labs. “These institutions are using social platforms as informational hubs for their followers to stay up-to-date regarding campus news and events. They’ve also adapted to the increased usage of smart phones and small screens by posting highly engaging content featuring images and videos of events happening on campus.”
University of Toronto was the top ranked institution on Twitter with an eValue score of 75.21 (out of a possible 100). The University posts timely content that focuses on current events, such as the 2015 graduating class. This tactic not only spotlights graduating students but ultimately shares their successes, which is why it has the highest Engagement score of all the schools ranked. “When we looked at the North American rankings, combining both U.S. and Canadian colleges and universities, the University of Toronto ranked fifth on the list. This proves that they are not only a leading academic institution but also have a social media strategy that competes with top U.S. institutions,” noted Segal. Western University took the fourth spot on Twitter with an eValue score of 64.8, however it had the highest amount of followers and active user base. These factors helped them to achieve the highest Impact score in the list. On Facebook, the University of Manitoba ranked first with an eValue score of 68.02. The University also took top spot for the Engagement sub score and highest active user base, validating that the content they post on the channel resonates with their audience, encouraging shares, favorites and retweets. University of Manitoba had the most active users which helped propel their Engagement score to first place. However, a lower impact score shows that the content they are putting on their Facebook channel is not reaching a large audience.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586

Engagement Labs Expands Its Client Services Team

The Company Names Jesse Abrams as Director of Client Services
TORONTO, ON–(- Jun 22, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™ and the eValue™ score, today announces the addition of Jesse Abrams as Director of Client Services, working out of the Toronto office. Abrams comes to Engagement Labs with a diverse background in client services and digital marketing strategy. Spearheading one of the world’s largest CPG companies’ digital business, Abrams continually evolves his understanding of the marketing industry, bringing forth new ideas, opportunities and strategic direction to the campaigns he works on. Based on his previous work with General Mills Canada leading their digital business, Abrams was awarded Marketing Magazine’s “2014 Marketer of the Year.” “Abrams has a proven track record of ensuring flawless execution and excellence in his work. From integration of all disciplines required for our clients’ business to leading our entire account services team, Abrams will provide pivotal thought leadership in the social and digital landscape to drive business results,” said Bryan Segal, CEO of Engagement Labs. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com /www.evaluesuite.com
For media inquiries please contact: Jessica Dell’Aquila Marketing Director Engagement Labs jessica.dellaquila@engagementlabs.com 416-998-1586

Which U.S. Colleges and Universities Graduate With Honors in Social Media?

Engagement Labs Identifies the Top Performing U.S. Higher Education Institutions on Facebook and Twitter TORONTO, ON–(Jun 17, 2015) – Technology and data company, Engagement Labs (TSX-V: EL), creator of eValue Analytics™ and the eValue™ score, today released data rankings on the top U.S. universities and colleges on Facebook and Twitter. Most students entering their first year of college this fall have grown up during the social media age. Understanding today’s generation, institutions have adapted and learned to embrace the use of social media. According to a study from Dartmouth University, 100% of universities in the U.S. are using some form of social media. There has not been any other industry that can claim this level of adoption. Using these social media networks, colleges and universities have a unique opportunity to communicate and interact with prospective and current students, alumni and even parents. Engagement Labs ranked the top performing U.S. colleges and universities based on their social media performance on Facebook and Twitter. According to eValue data, the top 50 universities and colleges* on social media are: “Social media plays a critical role in both recruitment and retention for universities and colleges. These institutions are realizing that their current and prospective students are actively using social platforms to communicate and stay informed,” said Bryan Segal, CEO of Engagement Labs. “Not only are institutions using these networks to promote their school but they are also posting content about upcoming or past events and sharing photos and videos. Additionally, parents of these students are following institutions’ social platforms to stay informed of recent news and events.” If executed correctly, social media can be the most effective point of contact for students, especially those looking to get answers in a hurry. For example, University of Wisconsin-Madison was ranked number one on Twitter with an eValue score of 82.89 out of 100. They had a high Responsiveness score and high Average Response Time score which is imperative for universities using social media as a channel to interact and communicate with their student body. Texas A&M University, which describes itself as a leader in social media, lives up to its claim by ranking number one on Facebook, with an eValue score of 84.74. The University is posting content that is prompting high engagement and interaction with its followers and thrives on highlighting student, alumni and sports team achievements. They also had the second highest Engagement subscore of 92.35, just behind Washington State, which took the number two spot on Facebook. “When looking at the total number of Facebook fans versus Twitter fans, overall Facebook had three times the amount of total followers than Twitter. However, when looking at the Responsiveness scores, institutions are much more responsive on Twitter. The mix of reach and responsiveness delivers very meaningful results that allow these institutions to maximize impact and return on investment with their social channels,” noted Segal. *Methodology: The colleges and universities examined included those categorized as Ivy League, for-profit, and those within the following NCAA conferences: the Big Ten, the Big 12, the ACC, the Pac-12, and the SEC.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586