School’s in Session! Retail Brands and Department Stores Compete for Straight A’s in Social Media

Abercrombie & Fitch, Aeropostale, Nordstrom and Kohl’s lead on social media according to Engagement Labs’ eValue rankings.

TORONTO, ON. – August 27, 2015 – This year, it is estimated that U.S. retail sales will increase 4.6% for back-to-school shopping during July and August. To leverage this increase, the retail industry is utilizing social media channels not only to increase brand awareness, but also sales. Today, technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, released data rankings of the top retail brands and department stores on Facebook, Twitter and Instagram. Top Ten Retail Brands on Facebook, Twitter and Instagram Top Ten Department Stores on Facebook, Twitter and Instagram “Many retailers are using their social channels to influence consumer decisions as well as promote new products and engage with their audience,” said Bryan Segal, CEO of Engagement Labs. “The social media space is constantly evolving and the retail industry is taking advantage of this. For example, Facebook and Twitter have enhanced their functionality by creating ‘buy’ buttons, and ‘Curalate’ has created a ‘Like2Buy’ platform for Instagram. With these new features, retailers are realizing that creating effective social media campaigns can impact sales.” Hollister Co., the top performing retail brand on Instagram, posts images and creates content that are primarily lifestyle oriented, rather than fashion focused. The Company has created custom hashtags, like #PickYourPerfectPair and #HCoStyle, to encourage their followers to share, which will enable them to reach a larger audience. On Twitter, Aeropostale was ranked first due to an impressive Engagement subscore of 87, out of a possible 100. The Company had the highest number of retweets, favorites, replies and mentions compared to the other brands in the category. “When we looked at the retail brands across all channels, we found that the brands are performing better on Instagram than on Facebook and Twitter,” continued Segal. “This is likely due to the visual nature of the platform, the prevalence of a younger female demographic and the simplicity of liking a post by just double tapping the image.” For the department store rankings, Nordstrom has created a successful social media strategy that led them to be ranked first on both Facebook and Twitter. The key differentiator that increased their eValue score is their active response strategy. On Facebook, the Company responds to user posts and comments quickly with responses that include useful information such as links and photos, as well as detailed replies that tend to generate ongoing conversations. They also take advantage of the live, real-time nature of Twitter to respond to their user’s tweets. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254  

It’s a Hole-in-One! Brands Tee Off for Number One Spot on Social Media During PGA Championship

Jason Day Might Have Taken Home the Trophy on the Green but the PGA Tour and Mercedes-Benz Took Home Top Social Media Honors With Engagement Labs Rankings TORONTO, ON–(Marketwired – Aug 19, 2015) –  One of the biggest golfing events isn’t only played on the course, it’s also played on social media by the brands that drive millions into player endorsements, event sponsorships and advertising. Technology and data company, Engagement Labs (TSXV:EL), creator of the eValue™ score, today released the top performing sponsors from the 2015 PGA Championships on Facebook, Twitter and Instagram. According to eValue data, the brands that were the top performers on social media during the PGA Championship were: The PGA Tour ranked first on both Facebook and Twitter. The PGA Tour’s strong eValue was driven primarily by an impressive Impact score of 95 (out of the possible 100). Frequent real-time postings along with the use of a custom hashtag, “TheseGuysAreGood,” contributed to their high score. Also, the channel garnered the highest retweets and favorites per every 1000 followers. “The PGA Championship has become one of golf’s most popular majors. Thanks to some of the sport’s rising young stars like Jordan Spieth and Rory Mcllroy, the world’s top brands have been circling the green’s to get in on the action and attract younger demographics that regularly use a second screen while watching TV,” said Bryan Segal, CEO of Engagement Labs. “Advertisers are leveraging the event online and taking the conversation on social media to get fans and amateur players interested in their products to drive sales and revenue.” On Instagram, Mercedes-Benz had the top eValue score amongst event sponsors. The creative use of user-generated content led to an Engagement score of 91. Combine the Company’s strong engagement, along with its 2.8 million follower base, and the Company generated an Impact score of 91. Besides Mercedes-Benz, the other top performing brands were golf-specific. For instance, Golf Channel, PGA Tour and Golf Digest Magazine were ranked second, third and fourth. Overall the data shows that both Facebook and Twitter had lots of engaging fans, however, where sponsors really excelled was Instagram, demonstrating how impactful the aesthetics play into social media in regards to a sport as visual as golf. About Engagement Labs:
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com /www.evaluesuite.com  
For media inquiries please contact:
Kate Tumino / Kenneth Cousins
KCSA Strategic Communications
212-896-1252 / 212-896-1254

Who’s the Talk of the Hotel Industry? Ritz-Carlton Hotel Company Leads Online Conversation Among Hotel Brands and Hilton Hotel & Resorts Drive the Most Offline Conversations

Engagement Labs Reveals the First Ever “Total Social” Media Performance for Offline and Online Conversations for the Hotel Industry in the U.S. TORONTO, ON–(Marketwired – Aug 13, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released the first ever “Total Social” data rankings regarding how brands perform socially — on both social networks and offline word-of-mouth conversations. Engagement Labs looked at nine popular hotel chains using “Total Social,” a combination of Engagement Labs proprietary eValue online social media measurement score and Keller Fay’s word of mouth conversation measurement data TalkTrack®.
“With today’s highly competitive market, it’s imperative for brands to understand where the conversation is taking place and who is talking about them to effectively build content that creates the most impact,” said Bryan Segal, CEO of Engagement Labs. “There is a multiplier effect in the measurement of conversations, and as a brand, creating content and an experience that resonates well with fans can allow content to reach multi-channel brand influencers and encourage them to engage in both on and offline conversations.” Based on Engagement Labs’ eValue rankings, The Ritz-Carlton Hotel Company took the top spot on both Facebook and Twitter. However, the luxury hotel chain came in sixth place when measuring offline, word of mouth conversations. Therefore, there is an opportunity for The Ritz-Carlton Hotel Company to amplify their brand conversation by creating content that will increase the power of offline conversations to drive greater impact on sales. Hilton Hotels & Resorts, Marriott International and Best Western International took the top three spots for offline conversations. Although the brands scored relatively high with respect to Impact, there is a massive opportunity to improve their Engagement and Responsiveness scores, which can enable the brands to become leaders in both online and offline conversations. “In order to maximize effectiveness, understanding the quantity and quality of those conversations too, will lead to an increase in sales,” continued Segal. With the announcement of the acquisition of leading conversation market research firm Keller Fay, Engagement Labs has combined the power of their proprietary eValue social media measurement score with Keller Fay’s offline conversation measurement data. Companies are now able to gain insights on their brand though Total Social Media Measurement of both online and offline conversations. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com /www.evaluesuite.com
 Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Mirror, Mirror on the Wall, Who are the Top Ranked Beauty Brands on Social Media of Them All?

Aveda, Anastasia Beverly Hills, Neutrogena and Estée Lauder lead women’s beauty brands on social media according to Engagement Labs’ eValue rankings. 

 TORONTO, ON. – August 12, 2015 – The U.S. beauty industry is a $56.63 billion dollar market and social media has become a massive avenue for brands to market their products and engage consumers. Today, technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, released data rankings of the top women’s US beauty brands in the haircare, skincare and makeup categories on social media, which includes Facebook, Twitter and Instagram.

There are a number of ways brands can leverage social media channels to attract and retain consumers. Facebook provides a great opportunity given the size of the platform to generate reach and impact among fans, while Twitter is a space for brands to interact in real-time conversations. Instagram, however, has become the optimal channel for beauty brands to reach current and potential consumers.

The women’s makeup category saw this highest eValue scores of any of the categories ranked. Anastasia Beverly Hills took the top spot with the highest eValue score of 96.44 out of a possible 100. The brand also saw the highest Engagement and Impact scores, demonstrating that their mix of content from professional photos to user generated content is propelling their brand to the top. Overall, the makeup category saw the highest Impact subscores which can be attributed to the extremely high active user base on this channel.

“Social media has provided the beauty industry with a great avenue to connect with their audience. What is interesting is that instead of these brands solely relying on professionally generated advertisements to market their products, user generated content, particularly by influencers, has enabled these brands to further engage their audience and expand their footprint.” said Bryan Segal CEO at Engagement Labs. “Social media has reinvented the meaning of DIY in beauty. Today, major social media influencers as well as everyday consumers are using channels like Instagram to showcase their makeup artistry, and endorse the brands that make them feel glamorous. Smart brands are initiating these activities and at the very least repurposing them on their own branded channels to influence purchasing decisions. Through the power of social media, brands are getting the connectivity with consumers that amplifies and expands their traditional advertising efforts,” added Segal. Ranking among the top social media brands for haircare was Aveda and OGX Beauty on Facebook and Twitter. Both OGX Beauty and Aveda ranked within the Top 10 in each social channel showing a strong social media presence. Global brand L’Oréal Paris also ranked within the Top 10 for the women’s haircare category across all channels. The brand saw high Impact subscores, however under-indexed with respect to their Engagement subscore. Continuing the Instagram beauty trend L’Oréal Paris ranked second on the channel behind Neutrogena, with Pantene Pro-V coming in at number three. In the skincare category Arbonne came in at number one with an eValue score of 82.05, while, Kiehl’s and Burt’s Bees took the second and third spot on Facebook. Arbonne, saw the highest Engagement subscore, while Avon had the highest Impact subscore of the group – driving great opportunity for Avon.

“While many of the brands scored highly with respect to Engagement, many had room to improve when it came to Responsiveness. Responding to fans and followers allows these brands to truly connect with their audiences by creating a two-way dialogue. These opportunities can drive further brand affinity and greater revenue generating opportunities,” noted Segal.

About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com Danielle DeVoren / Kenneth Cousins KCSA Strategic Communications ddevoren@kcsa.com / kcousins@kcsa.com 212-896-1272 / 212-896-1254

Engagement Labs Partners with TrendSpottr to Add Predictive Trend Intelligence to the eValue Analytics Platform

Providing marketers with a fully customized social media dashboard to gain actionable insights to supercharge a brand’s social media performance

TORONTO, ON – August 10, 2015 – Engagement Labs (TSXV:EL), today announced a new partnership with TrendSpottr, a predictive trend intelligence platform that predicts emerging trends, viral content and key influencers for any topic in real-time.

Engagement Labs will integrate TrendSpottr data into the eValue Analytics™ platform, creating a competitive scoring system combining social media measurement and predictive data. This new, integrated product offering will make it easier for marketers to identify advancing trends and influencers at the onset, providing them with a new way of gaining insights to create social media content.

“We are excited to join forces with Engagement Labs to provide brands, marketers and agencies with a robust and integrated tool to measure and advance their social media strategy and performance,” said Mark Zohar, CEO of TrendSpottr. “The combination of TrendSpottr’s predictive trend intelligence and Engagement Labs’ eValue Analytics, which will also be available across TrendSpottr’s suite of products, will give marketers greater insights into advancing trends to meet the needs of today’s competitive marketplace. Knowing what will be a trending topic or hashtag will allow marketers to get ahead of competitors and create content based on real insights, not just indices.”

Engagement Labs’ eValue score is the global benchmark for social media scoring, measuring a brand’s social media and digital marketing efforts, providing them with a score between 0-100. Combined with TrendSpottr’s predictive data, this platform will allow brands to stay on the pulse of what’s happening within their industry. Being more responsive within the social media landscape and building content focused around what is going to happen allows brands to broaden reach and expand their community to drive engagement and impact

“Content that is better targeted to your audience will increase engagement and shares, allowing brands to increase their social media presence and stay ahead of the competition,” said Bryan Segal, CEO at Engagement Labs. “Expanding our client offerings by introducing predictive intelligence with TrendSpottr is in line with our company strategy of providing marketers and brands with the tools, data and insights they need to measure their social media effectiveness and inform strategy.”

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com

About TrendSpottr

TrendSpottr is a predictive trend intelligence platform that predicts emerging trends, viral content and key influencers for any topic in real-time. TrendSpottr’s technology and products detect accelerating trends with high viral potential and market impact from Twitter and other sources hours or days before they have become “popular” and reached mainstream awareness. TrendSpottr helps Fortune 1000 companies, digital and PR agencies, and marketers to optimize their content marketing, social engagement and paid media initiatives. Find out more at: http://www.trendspottr.com

For media inquiries please contact:
Jessica Dell’Aquila
Marketing Director
jessica.dellaquila@engagementlabs.com
416-998-1586

Justin Trudeau is the Social Media Prime Minister Winner after First TV Debate

Engagement Labs Ranks How the Canadian Federal Leader Candidates Performed on Social Media Pre and Post Last Night’s Debate

TORONTO, Ontario – August 7, 2015 – Technology and data company, Engagement Labs, creator of of eValue Analytics™ and the eValue™ score, today released a ranking of the Canadian Federal Leaders candidates on Facebook and Twitter before and after the Federal leaders debate which took place on August 6, 2015.

Leading up to the debate, Liberal leader Justin Trudeau lead the pack on Facebook while Elizabeth May for the Green party lead the candidates on Twitter.

Pre-debate Rankings of Canadian Prime Minister Candidates

FacebookTwitter
Justin TrudeauElizabeth May
Stephen HarperJustin Trudeau
Tom MulcairTom Mulcair
Gilles DuceppeStephen Harper
Elizabeth MayGilles Duceppe

As Stephen Harper defended his position as the Canadian Prime Minister, the Canadian Federal leader challengers came out to last night’s election with words blazing, however, Harpers strong appearance on TV did not help him rise to the top of the rankings on Facebook or Twitter.

Trudeau leveraged his Twitter and Facebook pages to confirm his position on different issues and reinforced the points he made during the debate. Mr. Trudeau was by far the most active on social media, however all candidates present at the debate managed to increase their eValue scores across both Facebook and Twitter channels.

Although Trudeau may have won the debate on social, the real question is whether he can leverage his social media power to influence voter behaviour to raise his position in the polls.

Post-debate Rankings of Canadian Prime Minister Candidates

FacebookTwitter
Justin TrudeauJustin Trudeau
Stephen HarperElizabeth May
Tom MulcairStephen Harper
Gilles DuceppeTom Mulcair
Elizabeth MayGilles Duceppe

“The social media vote can shape the election results. Social media is an extremely effective way to engage voters whether during prime time or at off times.  Social media is always on, and Canadian candidates should be using these channels to drive loyalty, share news, opinion and content, as well as to influence voter behavior. It is personalized mass media,” said Bryan Segal, CEO at Engagement Labs.

eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool’s three key metrics are Engagement, Impact and Responsiveness, benchmarked against 100,000+ handpicked verified brands.

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com

For media inquiries please contact:

Danielle DeVoren / Kenneth Cousins
KCSA Strategic Communications
ddevoren@kcsa.com / kcousins@kcsa.com

Trump Wins & Rubio Rises During the First Republican Presidential Debate

Engagement Labs Ranks How U.S. Presidential Candidates Performed on Social Media Before and After the first Republican Debate

TORONTO, Ontario – August 7, 2015 – Technology and data company, Engagement Labs, creator of eValue Analytics™ and the eValue™ score, today released the top performing U.S. Republican presidential candidates on Facebook and Twitter pre and post the first debate which took place on August 6, 2015. Leading up to the debate, Donald Trump was ranked number one on Twitter and Dr. Ben Carson lead the pack on Facebook according to the eValue score.

Pre debate Rankings of U.S Republican Presidential Candidates

FacebookTwitter
Dr. Ben CarsonDonald J. Trump
Mike HuckabeeRand Paul
Marco RubioMarco Rubio
Rand PaulTed Cruz
Donald J. TrumpMick Huckabee
Chris ChristieJeb Bush
Scott WalkerJohn Kashich
Jeb BushCarly Fiorina
Bobby JindalRick Santorum

As things heated up during the televised debate, Mr. Trump managed to hold his top spot and increased his eValue score on Twitter, while Marco Rubio overtook his Republican competitor and came out number one on Facebook. These candidates were able to deliver the greatest effect leveraging Engagement, Impact, and Responsiveness scores.

Overall, there was an increase in activity on all the candidates’ social channels as a way to directly engage with American voters, resulting in increases in eValue scores. Of note, while Rubio rose to the top on Facebook, he saw a decline in eValue score on his Twitter channel.

Post-debate Rankings of U.S Republican Presidential Candidates

FacebookTwitter
Marco RubioDonald J. Trump
Mike HuckabeeRand Paul
Dr. Ben CarsonJohn Kasich
Rand PaulJeb Bush
Ted CruzTed Cruz
Donald J. TrumpCarly Fiorina
Chris ChristieScott Walker
Scott WalkerDr. Ben Carson
Bobby JindalMike Huckabee
Lindsey GrahamRick Santorum

“The social media vote can shape the election results. Social media is an extremely effective way to engage voters whether during prime time or at off times.  Social media is always on, and candidates are using these channels to drive loyalty, share news, opinion and content, as well as to influence voter behavior. It is personalized mass media,” said Bryan Segal, CEO at Engagement Labs.

eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool’s three key metrics are Engagement, Impact and Responsiveness, benchmarked against 100,000+ handpicked verified brands.

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com

For media inquiries please contact:

Danielle DeVoren / Kenneth Cousins
KCSA Strategic Communications
ddevoren@kcsa.com / kcousins@kcsa.com
212-896-1272 / 212-896-1252

Engagement Labs Continues Strategic Expansion into US and UK Markets with Acquisition of Leading Conversation Market Research Firm Keller Fay Group

The combination of Engagement Labs and Keller Fay gives birth to “Total Social” Measurement – developing a singular measurement of Online and Offline Social Conversations TORONTO, Ontario – July 24, 2015 — Engagement Labs is pleased to announce that today it has completed the acquisition of 100% of the stock of Keller Fay Group, the global leader in measuring consumer brand conversations, with offices in New York and the United Kingdom. A key objective of the acquisition is to combine Keller Fay’s industry-leading offline word of mouth measurement with Engagement Lab’s industry-leading social media analytics and technology platforms. “We will offer an integrated point of view and one-stop-shop for clients seeking to understand how a brand’s customers and prospects are engaging with the brand and with each other. This unique powerful integration allows for a much needed perspective on the power of conversations regardless of where they occur and how they affect brand and purchase behaviour,” said Bryan Segal, CEO at Engagement Labs. The combination of the Keller Fay Group with Engagement Labs will result in the delivery of a gold standard toolset for Chief Marketing Officers and marketing professionals to measure their Total Social marketing performance. “Keller Fay’s proprietary industry leading research and data quantitatively measures offline social conversations and the impact they have on purchasing decisions. Combined with Engagement Labs’ proprietary eValueTM scoring tool, that measures digital social media marketing performance, marketers will for the first time, be able to assess the online and offline impact of their marketing investment in a single integrated fashion,” said Segal. Keller Fay was founded in 2006 by industry leaders Ed Keller and Brad Fay. The company works on behalf of brands such as AT&T and Toyota, media such as CBS and ESPN, and agencies such as Omnicom and Universal McCann. Ed Keller, co-founder and CEO of Keller Fay, is a bestselling author and one of the most recognized names in conversational marketing. The publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s most recent book, The Face-to Face Book (co-authored with COO Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. In awarding them the prize, the AMA noted, “Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today’s high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future of marketing with the basics.” “We are excited to be joining forces with Engagement Labs as we believe the combination of our respective proprietary online and offline social media measurement capabilities is a game changer, satisfying a growing need and filling a void in the global marketplace,” said Keller. “Our combined ability to measure different channels, as well as our ability to provide actionable insights from such data and research is of significant value to marketing professionals. We will empower businesses to derive the maximum efficiency and effectiveness from their marketing investment through social amplification, both online and offline.” “We have already collaborated and mapped out our thinking around the plans to launch a SaaS (software-as-a-service) offering, that will feature the data and analytics derived from Keller Fay research and will complement our eValue SaaS tools and solutions,” added Segal. Upon closing of the acquisition, Segal will be joined on the executive team by Keller and Fay who will become President and Chief Research Officer of Engagement Labs, respectively. In addition, Mr. Bryan Segal, CEO, and Mr. Ed Keller, President, have been appointed to the Board of Directors of the Company. Engagement Labs Chairman G. Scott Paterson said, “We are delighted to add Ed Keller and Brad Fay to our Executive Management team and welcome the entire Keller Fay employee group to the Engagement Labs family. This business combination is a key piece of our larger strategic plan to position the company as the global leader in social media measurement. eValue measures the efficacy of a brand’s owned social media properties (including Facebook, Instagram, YouTube and Twitter) and Keller Fay measures the impact of a brand’s earned social media activity.”   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Bryan Segal, CEO Engagement Labs Inc. bryan.segal@engagementlabs.com 416-985-5237 Kate Tumino KCSA Strategic Communications ktumino@kcsa.com 212-896-1252

From Print to Screen: Engagement Labs Ranks the Top Magazines on Social Media

Complex, SLAM, Sports Illustrated, Cosmopolitan and Us Weekly Rank as Top Lifestyle Magazines on Facebook, Twitter and Instagram TORONTO, ON. – July 22, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released the rankings of the top men’s and women’s lifestyle magazines on Facebook, Twitter and Instagram. Print magazine sales have been on a steady decline and according to Magazine Information Network, the number of magazines sold at retail decreased by 14.2% in the first quarter of 2015, compared to the same period last year. The magazine publishing industry has embraced social media as a way to expand their reach, connect, and engage with audiences. Publishers are leveraging their social media channels to create new monetization opportunities for advertisers. With less money being spent on print and more advertising dollars going into digital, social media can help increase readership and impressions on their content. Using the eValue scoring tool, Engagement Labs has ranked the top 20 men’s and top 20 women’s lifestyle magazines in the U.S.   When looking at the men’s publications, Sports Illustrated ranked first with an eValue score of 97.66 on Facebook, which was the highest eValue score of all publications ranked in both men’s and women’s categories. The popular publication also had the highest Engagement subscore and the second highest Impact subscore. This indicates that their audience is active on their channels, and is also engaging and sharing their content, which is expanding its reach. On Twitter and Instagram, SLAM and Complex had the top eValue scores. On Twitter, Complex had the highest eValue score and Engagement subscore along with the highest number of retweets and favorites. On Instagram, SLAM was ranked first with an eValue score of 91.81 and the highest Engagement subscore. “On average we saw high eValue scores within the magazine industry. For these magazines, social media has become an avenue to reach an even broader audience. It is imperative for them to understand how their audience is engaging with their brand online and what content is having the biggest impact, not only for their brand but also their competitors,” said Bryan Segal, CEO of Engagement Labs. For women’s publications, Cosmopolitan ranked number one on Facebook with an eValue score of 97.22 and had the highest Responsiveness subscore. Cosmopolitan also took the number one spot on Twitter with an eValue score of 78.93. The Magazine had the highest active user base and highest number of retweets and favorites per 1000 followers, which shows that a high percentage of their followers are actively engaging and sharing their content. Magazines are leveraging Instagram as another way to engage their audiences by creating visuals that are creative and appealing to the eye. Celebrity entertainment magazine, US Weekly, had the highest eValue score on Instagram along with the highest Engagement subscore. They also had the highest amount of likes per 1000 followers, showing that they are creating engagement through their posts which feature images of celebrities, the red carpet at awards shows, street style photos and paparazzi pictures. “Given its size and impact, social media continues to be a significant platform for marketers and advertisers to allocate their budgets. Simply looking at a channel’s follower numbers, or how many likes a piece of content gets, is not enough. In today’s social landscape, brands need to really understand how their followers are engaging and interacting with them and that is where a brand’s eValue score can be essential, especially when looking at the publishing industry,” noted Segal. Overall, while Engagement and Impact subscores performed higher than average in the men’s and women’s magazine category, Responsiveness scored below average. Responsiveness measures how much, how fast and how well a publisher responds to actual conversations amongst its users. This remains an opportunity for magazine publishers to drive greater conversation and harvest their community to a greater extent. By utilizing community management and creating more engaging dialogue, this can enable the development of loyal audiences and can generate greater reach and impressions.
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For more information on eValue™ or to request a demo, visit www.evaluesuite.com or contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com
About eValue™: The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 – 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of sub metrics which are then benchmarked against a hand-picked database of 100,000 verified brand accounts on each channel. Engagement: Measures the level of interaction generated by your content and how well your community reacts to it. Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach. Responsiveness: Measures the rate, speed and quality of your responses to fans. For media inquiries please contact: Kate Tumino / Cáit Kilpatrick KCSA Strategic Communications ktumino@kcsa.com / ckilpatrick@kcsa.com 212-896-1252 / 212-896-1231 Engagement Labs Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586

Engagement Labs’ Accelerates Online Content Performance through New eShare Product

Engagement Labs uses amplification product to help companies dive deeper into the social web, increasing engagement of online content in thousands of social communities TORONTO, ON. – June 16, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today announces eShare, a new product to help brands amplify their social media content organically. eShare, part of the eValue Suite product set, accelerates word-of-mouth conversations with consumers, similar to earned social media but can be bought and measured like paid media. Using an audience prediction model to reach communities of interest, both niche and en masse, eShare allows collaboration, co-creation and customized organic networks to work together in a way that is planned, measured and purchased exactly like paid social content. “We have heard from the market that there is tremendous value in the data our eValue Analytics tool provides brands, so we are constantly looking for ways to help these brands expand their reach and improve their social media scoring,” said Bryan Segal, CEO of Engagement Labs. “eShare is the solution to improve social scoring by amplifying content in a way that looks organic but performs and can be measured like paid content. eShare helps brands penetrate markets in meaningful ways and reach new audiences.” In November 2014, Cineplex – one of Canada’s leading entertainment companies which operates one of the most modern and fully digitized motion picture theatre circuits in the world – launched a holiday program to drive highly engaged consumers to the online Cineplex Store. Engagement Labs activated a Scene Point promotion, image sharing and a targeted eShare program, which drove more than 13,000 highly engaged consumers to the Cineplex Store, generating an additional 32,000 measured engagements, with a downstream social reach of more than 1.3 million which resulted in hundreds of earned media posts. “The strategic focus of the program was to activate fans and drive advocacy with movie-lovers of all ages in communities where we can’t typically purchase media. The performance metrics themselves prove how effective the eShare program was for driving engagement of branded content – without traditional paid media – it happened through organically shared content and amplification,” said Galia Almagor, Senior Manager, Digital Marketing for Cineplex. More and more consumers are becoming aware and wary of sponsored or paid social content. By using eShare to accelerate consumer engagement and sharing, marketers can expand the reach of their content to communities of interest. To engage these niche markets it is important to have a deep understanding of how and where a brand’s target audiences gather online. The eShare program supports social media marketers in growing their audience by determining where these audiences are using social media, and then seeding and amplifying sharable brand content for audiences to engage with.
About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Jessica Dell’Aquila Marketing Director jessica.dellaquila@engagementlabs.com 416-998-1586