Who’s the Talk of the Small Screen? The Muppets Lead in Water Cooler Conversations, While Scream Queens is Number One on Social Media

Engagement Labs releases ‘Total Social’ rankings to measure performance of online and offline conversations for fall’s new TV show premieres

TORONTO, ON. – October, 1 2015 – Technology and data company Engagement Labs (TSXV:EL), today released data rankings on fall’s new TV show lineup for online and offline conversations. This is the first look at the buzz created around the new fall 2015 TV lineup from a “Total Social” perspective. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Rankings are based on the most talked about new fall TV shows for the week of September 21 to 27, 2015. According to Talk Track and eValue data, here are the rankings for new fall TV shows for offline word of mouth conversation and on Facebook, Twitter and Instagram.

Source: TalkTrack® U.S.2015 Performance ranking based on new fall TV show word of mouth conversation. Engagement Labs eValueTM U.S. 2015 rankings of new fall TV shows for the week of September 21st to 27th.

The Muppets was the most talked about new show among both men and women, according to Keller Fay Talk Track data. However, Scream Queens leads in the social media space garnering the highest eValue scores across the board on Facebook, Twitter and Instagram. “Fall is the time of year when TV networks compete for audience eyeballs and TV becomes an important topic of conversation. Whether offline, around the water cooler and the dinner table, or on social media, where shows can extend their audience reach and engage fans, ratings success – and advertising dollars – often hinges on being part of conversation,” said Ed Keller, CEO at Keller Fay and President of Engagement Labs. “During the timeframe of this study, our data found that nearly half of Americans talked about one or more of the new shows during the week measured. Breaking it down, 51% of women have talked about at least one show, compared to 39% of men,” Number one for offline conversation, The Muppets, also fared well online, ranking third on Facebook and Instagram. On social media the show received high Engagement and activity among followers. However, where the show lacked online was in responding to fans. The show scored 0 in Responsiveness across all platforms. “As social media provides audiences the opportunity to interact directly with brands, The Muppets lack of responsiveness is seen as a missed opportunity to create engagement, amplify conversations and build brand affinity among followers,” noted Keller. The other big winner was Scream Queens. It owned the online conversation and took the second spot for word of mouth (WOM) conversations. The show received twice as much WOM activity among women than men. However, it was the most polarizing of the new shows, receiving well below average sentiment among both genders. On social media, the show actively participated on Twitter during the premiere and experienced a huge increase in follower activity, doubling its active user base following the premiere. This was due to posting content their followers were able to engage with, responding to fans and also retweeting its cast’s tweets which features many influential celebrity figures. Additionally, Keller Fay data found that Heroes Reborn, Quantico, Limitless and Minority Report all received the highest levels of positive WOM sentiment among the Top 10 most talked about shows. The Best Time Ever With Neil Patrick Harris had the second highest eValue score on Facebook and Instagram and the highest active user base among all the shows ranked. “Leveraging ‘Total Social’ data and insights through word of mouth conversations and online social media measurement, Engagement Labs is able to deliver a 360 degree view of the conversations that are happening around products and brands, including TV shows and other entertainment properties. This view provides deeper insight to a brand’s audience base and how they are engaging with a brand. This allows brands to create content that will resonate with audiences and encourage positive conversations both online and offline, enabling them to create multi-channel influencers and broaden their overall reach,” continued Keller. Engagement Labs will continue to measure the new fall TV programming leveraging ‘Total Social’ data on a weekly basis. For more information on the rankings or to receive the full data set please contact – Jessica.Dellaquila@engagementlabs.com About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Which Coffee Companies Have the Right Social Media Blend? Starbucks Leads the Pack Amongst Competitors Dunkin’ Donuts and Tim Hortons

Engagement Labs ranks the top performing coffee brands and coffee shop chains on social media

TORONTO, ON. – September 24, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released rankings on the top coffee chains and coffee brands on social media. “Coffee is the second most sought after commodity in the world and the average American drinks approximately three and a half cups of coffee a day. That said, coffee brands and chains have a huge opportunity to leverage their social media channels to stay top of mind among consumers looking for their morning, afternoon or even evening cup of joe,” said Bryan Segal, CEO at Engagement Labs. Based on eValue Data, the top ten coffee chains on Facebook, Twitter and Instagram are: “Looking at coffee shop chains, we found industry frontrunner, Starbucks, takes the lead across all social platforms – Facebook, Twitter and Instagram. On all three, the brand outperforms the industry average in all subcategories: Engagement, Impact and Responsiveness. Starbucks leverages these platforms by posting images of their beverages and food options with an emphasis on relating the beverages to the season,” continued Segal. “For example, with the revival of the much anticipated Pumpkin Spice Latte, the brand ran a campaign to target diehard fans looking to get early access to the tasty treat, encouraging them to visit their Tumblr page and find the secret code.” On Facebook, Tim Hortons came in at second place, outperforming Starbucks in the Engagement and Responsiveness subcategories. Tim Hortons uses a mix of professional images, user-generated content and videos to enhance engagement among followers. On Twitter, Dunkin’ Donuts took the second highest eValue score after Starbucks. The brand had the second highest Impact and Responsiveness subscores and leverages a variety of content to create engagement among their diverse follower group, from sports-related, to seasonal content. Similar to Tim Hortons, they also leverage a large amount of user-generated content showcasing their fans enjoying Dunkin’ Donuts treats. This enables their audience to see everyday people become brand supporters in a way that is more authentic to fans and establishes credibility. When looking at the rankings on Instagram, Dutch Bros. Coffee was ranked second place. The Western U.S. based company held the highest Engagement and Responsiveness subscores, along with the highest active user base. Similar to the previously mentioned chains, Dutch Bros. Coffee’s scores can be attributed to engaging video and user-generated content that tags the users who contributed the images. Based on eValue Data the top ten coffee brands on Facebook, Twitter and Instagram are: “When measuring social media, many people automatically assume effectiveness is based on the number of followers a brand has. However, it is imperative for brands to remember that the true measure of an effective social media strategy is to understand their follower base and the type of content with which they want to engage. For example, Death Wish Coffee Company is a significantly smaller brand than such competitors as Keurig or Maxwell House, but they garnered the top ranking on both Facebook and Instagram because of their high levels of engagement from followers, generated by their cheeky and humorous coffee-centric content,” notes Segal. Industry veteran Folgers came in fourth on Facebook with an eValue score of 65.54 and had one of the highest Impact and Responsiveness subscores. However, the brand’s Engagement subscore was below the group average, which can be attributed to the fact the brand posts significantly less content than some of their top competitors. However, with the numerous comments on their page, they have created a successful response strategy by responding to comments in an average of just fewer than two hours. On Twitter, the larger brands came out on top with Keurig having the highest eValue score and Maxwell House, Illy and Folgers following in the ranking. Keurig not only had the highest number of followers, but also the highest Impact subscore. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Lidl and Aldi Top the Shopping List for Supermarket Offline Conversations, While Asda and Sainsbury’s are the Top Ranked Chains on Facebook and Twitter

For the first time Engagement Labs/Keller Fay rank online and offline conversation for the UK Supermarket chains using eValue™ and TalkTrack®  

London – September 24, 2015 – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released ‘Total Social’ data rankings on how UK Supermarkets perform socially — both on social media and offline via word of mouth (WOM) conversations. ‘Total Social’ is a combination of Engagement Labs proprietary eValue online social media measurement score and Keller Fay’s WOM conversation measurement data from TalkTrack® Britain. Keller Fay Ranking of Offline Word of Mouth Performance Source: TalkTrack® Britain 2015 Performance ranking based on share of supermarket conversations and sentiment. Based on the TalkTrack data, Lidl, Aldi and Iceland emerge as WOM leaders, based on their share of positive conversations relative to their market size. “In all three cases, strong performance is driven by relatively high volumes of WOM (taking into account the size of each store’s customer base) and above-average sentiment from consumers when discussing these brands. It’s no coincidence that these brands are outperforming the market,” noted Steve Thomson, UK Managing Director of Keller Fay. Asda ranks top of the Big 4 supermarket brands, but Sainsbury’s is not far behind. On the other hand, Ocado, ranked eighth, was relatively low due to low volumes of WOM which is a challenge for pure online brands. However, the brand is also weak on social media channels, Facebook, YouTube and Instagram, which can also impact offline WOM performance. eValue Online Social Media Rankings Facebook and Twitter “Social media provides a unique opportunity for brands to leverage online content to amplify the offline conversations around their brand, therefore it’s imperative for these brands to create online content that can activate conversations offline, said Bryan Segal, CEO at Engagement Labs. “Typically, those talking online are also talking offline. These types of fans and followers have the ability to become multi-channel brand influencers.” When looking at the data, Engagement Labs found most of the supermarket brands have a high volume of fans and followers on both Facebook and Twitter, and their eValue scores reflect this strength. Therefore, there is an opportunity on Instagram and YouTube to drive further engagement and impact with consumers through visual images and video, where scores are lower overall but a few brands really stand out. Overall average eValue score for all UK supermarkets: Within individual platforms, Sainsbury’s ranks top among UK supermarkets on Twitter, but the Company found that most UK supermarket brands are performing relatively well on this channel. Across Facebook, there is more variation but the more striking fact is the significant differences in brand rankings across the two social media platforms. On Instagram and YouTube, Engagement Labs found that their eValue scores are generally much lower, but some stronger performers are evident. For example on Instagram, The Co-op (eValue score 66) has strong engagement amongst its modest follower base, whereas Waitrose is top performer on YouTube with an eValue score of 58, reflecting much higher levels of interaction in the channel beyond just views.“When looking as Asda, the Company is strong on Facebook and demonstrates the ability to leverage social media to engage and communicate with followers, creating a truly social community. On Facebook, the brand has the highest Engagement and Impact subscores and also has the highest number of likes and shares per 1000 fans. By using a mix of online content, such as recipes, new product launches and highlighting customer experiences through user-generated content, they have successfully increased brand affinity. However on Twitter, Asda’s eValue score is dragged down by very slow responsiveness, with admin reaction to tweets considerably slower than channel leader Sainsbury’s,” continued Segal. With the announcement of the acquisition of leading conversation market research firm Keller Fay, Engagement Labs has combined the power of their proprietary eValue social media measurement score with Keller Fay’s offline conversation measurement data. Companies are now able to gain insights on their brand though ‘Total Social’ Media Measurement of both online and offline conversations. Leveraging Talk Track and eValue data demonstrates the importance and power of understanding consumer conversations through different channels, and benchmarking performance against peers. Optimising different channels can amplify a brand’s messages to drive purchasing behaviours and strengthen bonds between consumers and brands. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. The eValue™ Score is the global benchmark for social media scoring. The eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. The Keller Fay Group is a market research company specializing in helping brands to maximize their marketing effectiveness through WOM advocacy. It is the only firm that regularly monitors offline conversations, which independent research finds are a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, New Jersey. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Steve Thomson Keller Fay Group sthomson@kellerfay.com +44-7769-289590 Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Fiorina Impresses, Rubio Rises and Trump Drops on Social Media During the Second Republican Presidential Debate

Engagement Labs Ranks How U.S. Presidential Candidates Performed on Social Media Before and After the Second Republican Debate

TORONTO, Ontario – September 17, 2015 – Technology and data company, Engagement Labs, creator of eValue Analytics™ and the eValue™ score, today released the top performing U.S. Republican presidential candidates on Facebook and Twitter pre and post the second debate which took place on September 16, 2015. Leading up to the debate, Donald Trump was ranked number one on Twitter and Mike Huckabee lead the pack on Facebook according Engagement Labs’ eValue score. Pre-debate Rankings of U.S Republican Presidential Candidates With a pre-debate eValue score of 96.1, out of the possible 100, Mike Huckabee ranked first on Facebook. Huckabee leveraged the channel in the days leading up to September 16th by reminding his followers of his stance in three key debate issues – Israel, Planned Parenthood and Religious Freedom. The quiet contender, Ben Carson, sat at second place with an eValue score of 95.02. Pre-debate, he turned to his Facebook page to promote his recent rise in the polls and to thank his following for the support. Carson frequently uses his Facebook channel to connect with his audience in a more personal way. Often answering personal questions from supporters to provide them the opportunity to learn more about him as an individual, beyond his position as a politician, which has helped to drive forward his Engagement subscore. Trump, holding the first spot on Twitter with an eValue score of 82.66, has remained true to his strategy of using this platform as his primary channel of communicating to his supporters. Trump held the highest Engagement and Impact subscores of the group using the channel to discuss his stance on veteran affairs and retweeting supportive tweets from followers, which encouraged further engagement among fans. Jeb Bush held the third spot on Twitter with a high Impact subscore and a Responsiveness subscore of 19.21, the highest of the group.  On the other hand,  opponents Trump and Carson have Responsiveness subscore of 0, indicating that they are not responding to any of their followers questions or comments. Post-debate Rankings of U.S Republican Presidential Candidates “During the debate last night, we saw two Republican candidates steal the spotlight from Trump, not only during the debate but also on social media. When we looked at our Value rankings leading up to the second debate,Trump and Carson had been strong on Twitter but last night we saw George Pataki and Marco Rubio climb to the top and increased their eValue scores by almost 20 points,” said Bryan Segal, CEO at Engagement Labs. “Underdog Carly Fiorina, noted by many for winning the second debate, remained in the 8th spot on Twitter but was able to increase her Engagement subscore by almost 10 points which indicates that her content has been resonating well with her followers. Fiorina also  had the third highest follower growth behind Trump and Carson.” Jeb Bush has not only seen a decline in the polls but also on social media. Engagement Labs found that his eValue score decreased, moving him from third to eleventh place on Twitter, partially due to his decrease in his Engagement subscore. When looking at the candidate’s performance on Facebook, Fiorina moved up from tenth to ninth place and had the highest active user base of the group, meaning she had the highest percentage of followers actively engaging with her channel. Mark Rubio, another strong contender from last nights performance, took the second place spot from Carson and increased his Engagement subscore by almost seven points. However, Carson had the highest fan growth and highest number of likes, shares and comments of the group. “The American people have and will continue to leverage social media as a way to connect and learn more about the candidates.  It is a powerful platform that enables candidates to not only share news, opinion and content but creates an opportunity to influence the public,” continued Segal. eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool’s three key metrics are Engagement, Impact and Responsiveness, benchmarked against 100,000+ handpicked verified brands. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and Princeton, New Jersey. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

American Airlines, Bookit.com and Hotels.com Continue to Lead the Travel Fleet on Social Media

Engagement Labs releases six month rankings analysis on U.S. airlines and Online Travel Agents; findings indicate that brands are putting focus on responding to followers

TORONTO, ON. – September 10, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released a six month analysis on the eValue rankings for the top U.S. Airlines and Online Travel Agents on social media. Top Ten Airlines – Six Month Comparison on Facebook Top Ten Airlines – Six Month Comparison on Twitter “As a whole, the travel industry focuses on both brand and transactional experiences. They want to be a trusted provider of travel for consumers and ensure that they are continuing to use their product or services when it’s time to book a trip. As social media is a two-way communication tool, it allows these brands to interact with their consumers on a daily basis and in real time,” said Bryan Segal, CEO at Engagement Labs. “Based on the data in our six month analysis, we found that brands in both industries have amped up their Responsiveness to fans and followers, but Engagement continues to remain low. There is major opportunity for these brands to differentiate themselves from their competitors by refreshing their content to focus on Engagement, as well as ensuring their social media strategy continues to places an emphasis on responsiveness.” Engagement Labs found that the airline industry is leveraging their social media channels as a way to heighten customer service by responding to passengers’ questions and complaints, while providing helpful information, such as links to their customer service channels. While airlines have made improvements to be more Responsive, on average, they only scored 41.0, out of the possible 100, with Jet Blue Airlines achieving the highest Responsiveness subscore of 85.94 on Twitter, with an average response time of six minutes. There is still plenty of room for airlines to take their customer service a step further via social media. “We found that the airlines have a huge opportunity to engage their followers by creating content that will encourage them to communicate with their brand. When looking at Engagement subscores for the airline industry, they are on average low, with the average subscore on Facebook at 49.47 and 37.95 on Twitter, out of a possible 100. American Airlines had the highest Engagement subscore on Twitter of 67.78, along with the highest number of replies per 1000 fans. The brand may not have the most followers of the group, however, they are leaders in creating and posting content that resonates with their followers. For example, the airline leverages user-generated content and images, which encourages followers to engage with them,” continued Segal. When looking at Twitter, three airlines have remained at the top, with American Airlines holding the number one spot with an eValue score of 88.17. In the second and third spot Alaska Airlines, which moved up one spot since March, and United Airlines, which moved down a spot since March. Similar to trends identified on Facebook, all three of these brands improved their Responsiveness subscores by more than 10 points. Top Ten Online Travel Agents – Six Month Comparison on Facebook Top Ten Online Travel Agents – Six Month Comparison on Twitter Online Travel Agents are using their social media to stay top of mind and encourage future bookings with their consumers. “As we saw with the six month follow-up, Bookit.com has not only remained the top OTA on Facebook, but has increased their eValue score from 56.92 to 81.34, which is almost 40 points higher than their closest competitor. The brand encourages their fans to interact with their page by posing questions, such as asking about their travel style or the destination they want to travel to next, then thanking them for their responses. By focusing on Responsiveness, the brand has also increased Engagement and Impact among followers,” noted Segal. On Twitter, Hotels.com remained the top ranked OTA with the highest Engagement subscore and number of retweets per 1000 followers. Expedia jumped from the fourth to second spot due to a major increase in their Responsiveness subcore, while CheapOair remained in the third spot. “One trend we are seeing across this industry is the type of content being used to engage fans. Similar to airlines, Engagement subscores are low, on average, and many of the brands are leveraging similar content that is not quite resonating with audiences enough to push Engagement numbers. Bookit.com’s Facebook page stands out, as they create teaser campaigns to engage followers in upcoming contests and giveaways that are gaining massive traction with fans,” said Segal. *Note: Airbnb, Bookings.com and Hotwire were newly added OTA brands on Facebook’s September 2015 rankings. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

School’s in Session! Retail Brands and Department Stores Compete for Straight A’s in Social Media

Abercrombie & Fitch, Aeropostale, Nordstrom and Kohl’s lead on social media according to Engagement Labs’ eValue rankings.

TORONTO, ON. – August 27, 2015 – This year, it is estimated that U.S. retail sales will increase 4.6% for back-to-school shopping during July and August. To leverage this increase, the retail industry is utilizing social media channels not only to increase brand awareness, but also sales. Today, technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, released data rankings of the top retail brands and department stores on Facebook, Twitter and Instagram. Top Ten Retail Brands on Facebook, Twitter and Instagram Top Ten Department Stores on Facebook, Twitter and Instagram “Many retailers are using their social channels to influence consumer decisions as well as promote new products and engage with their audience,” said Bryan Segal, CEO of Engagement Labs. “The social media space is constantly evolving and the retail industry is taking advantage of this. For example, Facebook and Twitter have enhanced their functionality by creating ‘buy’ buttons, and ‘Curalate’ has created a ‘Like2Buy’ platform for Instagram. With these new features, retailers are realizing that creating effective social media campaigns can impact sales.” Hollister Co., the top performing retail brand on Instagram, posts images and creates content that are primarily lifestyle oriented, rather than fashion focused. The Company has created custom hashtags, like #PickYourPerfectPair and #HCoStyle, to encourage their followers to share, which will enable them to reach a larger audience. On Twitter, Aeropostale was ranked first due to an impressive Engagement subscore of 87, out of a possible 100. The Company had the highest number of retweets, favorites, replies and mentions compared to the other brands in the category. “When we looked at the retail brands across all channels, we found that the brands are performing better on Instagram than on Facebook and Twitter,” continued Segal. “This is likely due to the visual nature of the platform, the prevalence of a younger female demographic and the simplicity of liking a post by just double tapping the image.” For the department store rankings, Nordstrom has created a successful social media strategy that led them to be ranked first on both Facebook and Twitter. The key differentiator that increased their eValue score is their active response strategy. On Facebook, the Company responds to user posts and comments quickly with responses that include useful information such as links and photos, as well as detailed replies that tend to generate ongoing conversations. They also take advantage of the live, real-time nature of Twitter to respond to their user’s tweets. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254  

It’s a Hole-in-One! Brands Tee Off for Number One Spot on Social Media During PGA Championship

Jason Day Might Have Taken Home the Trophy on the Green but the PGA Tour and Mercedes-Benz Took Home Top Social Media Honors With Engagement Labs Rankings TORONTO, ON–(Marketwired – Aug 19, 2015) –  One of the biggest golfing events isn’t only played on the course, it’s also played on social media by the brands that drive millions into player endorsements, event sponsorships and advertising. Technology and data company, Engagement Labs (TSXV:EL), creator of the eValue™ score, today released the top performing sponsors from the 2015 PGA Championships on Facebook, Twitter and Instagram. According to eValue data, the brands that were the top performers on social media during the PGA Championship were: The PGA Tour ranked first on both Facebook and Twitter. The PGA Tour’s strong eValue was driven primarily by an impressive Impact score of 95 (out of the possible 100). Frequent real-time postings along with the use of a custom hashtag, “TheseGuysAreGood,” contributed to their high score. Also, the channel garnered the highest retweets and favorites per every 1000 followers. “The PGA Championship has become one of golf’s most popular majors. Thanks to some of the sport’s rising young stars like Jordan Spieth and Rory Mcllroy, the world’s top brands have been circling the green’s to get in on the action and attract younger demographics that regularly use a second screen while watching TV,” said Bryan Segal, CEO of Engagement Labs. “Advertisers are leveraging the event online and taking the conversation on social media to get fans and amateur players interested in their products to drive sales and revenue.” On Instagram, Mercedes-Benz had the top eValue score amongst event sponsors. The creative use of user-generated content led to an Engagement score of 91. Combine the Company’s strong engagement, along with its 2.8 million follower base, and the Company generated an Impact score of 91. Besides Mercedes-Benz, the other top performing brands were golf-specific. For instance, Golf Channel, PGA Tour and Golf Digest Magazine were ranked second, third and fourth. Overall the data shows that both Facebook and Twitter had lots of engaging fans, however, where sponsors really excelled was Instagram, demonstrating how impactful the aesthetics play into social media in regards to a sport as visual as golf. About Engagement Labs:
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com /www.evaluesuite.com  
For media inquiries please contact:
Kate Tumino / Kenneth Cousins
KCSA Strategic Communications
212-896-1252 / 212-896-1254

Who’s the Talk of the Hotel Industry? Ritz-Carlton Hotel Company Leads Online Conversation Among Hotel Brands and Hilton Hotel & Resorts Drive the Most Offline Conversations

Engagement Labs Reveals the First Ever “Total Social” Media Performance for Offline and Online Conversations for the Hotel Industry in the U.S. TORONTO, ON–(Marketwired – Aug 13, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released the first ever “Total Social” data rankings regarding how brands perform socially — on both social networks and offline word-of-mouth conversations. Engagement Labs looked at nine popular hotel chains using “Total Social,” a combination of Engagement Labs proprietary eValue online social media measurement score and Keller Fay’s word of mouth conversation measurement data TalkTrack®.
“With today’s highly competitive market, it’s imperative for brands to understand where the conversation is taking place and who is talking about them to effectively build content that creates the most impact,” said Bryan Segal, CEO of Engagement Labs. “There is a multiplier effect in the measurement of conversations, and as a brand, creating content and an experience that resonates well with fans can allow content to reach multi-channel brand influencers and encourage them to engage in both on and offline conversations.” Based on Engagement Labs’ eValue rankings, The Ritz-Carlton Hotel Company took the top spot on both Facebook and Twitter. However, the luxury hotel chain came in sixth place when measuring offline, word of mouth conversations. Therefore, there is an opportunity for The Ritz-Carlton Hotel Company to amplify their brand conversation by creating content that will increase the power of offline conversations to drive greater impact on sales. Hilton Hotels & Resorts, Marriott International and Best Western International took the top three spots for offline conversations. Although the brands scored relatively high with respect to Impact, there is a massive opportunity to improve their Engagement and Responsiveness scores, which can enable the brands to become leaders in both online and offline conversations. “In order to maximize effectiveness, understanding the quantity and quality of those conversations too, will lead to an increase in sales,” continued Segal. With the announcement of the acquisition of leading conversation market research firm Keller Fay, Engagement Labs has combined the power of their proprietary eValue social media measurement score with Keller Fay’s offline conversation measurement data. Companies are now able to gain insights on their brand though Total Social Media Measurement of both online and offline conversations. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com /www.evaluesuite.com
 Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Mirror, Mirror on the Wall, Who are the Top Ranked Beauty Brands on Social Media of Them All?

Aveda, Anastasia Beverly Hills, Neutrogena and Estée Lauder lead women’s beauty brands on social media according to Engagement Labs’ eValue rankings. 

 TORONTO, ON. – August 12, 2015 – The U.S. beauty industry is a $56.63 billion dollar market and social media has become a massive avenue for brands to market their products and engage consumers. Today, technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, released data rankings of the top women’s US beauty brands in the haircare, skincare and makeup categories on social media, which includes Facebook, Twitter and Instagram.

There are a number of ways brands can leverage social media channels to attract and retain consumers. Facebook provides a great opportunity given the size of the platform to generate reach and impact among fans, while Twitter is a space for brands to interact in real-time conversations. Instagram, however, has become the optimal channel for beauty brands to reach current and potential consumers.

The women’s makeup category saw this highest eValue scores of any of the categories ranked. Anastasia Beverly Hills took the top spot with the highest eValue score of 96.44 out of a possible 100. The brand also saw the highest Engagement and Impact scores, demonstrating that their mix of content from professional photos to user generated content is propelling their brand to the top. Overall, the makeup category saw the highest Impact subscores which can be attributed to the extremely high active user base on this channel.

“Social media has provided the beauty industry with a great avenue to connect with their audience. What is interesting is that instead of these brands solely relying on professionally generated advertisements to market their products, user generated content, particularly by influencers, has enabled these brands to further engage their audience and expand their footprint.” said Bryan Segal CEO at Engagement Labs. “Social media has reinvented the meaning of DIY in beauty. Today, major social media influencers as well as everyday consumers are using channels like Instagram to showcase their makeup artistry, and endorse the brands that make them feel glamorous. Smart brands are initiating these activities and at the very least repurposing them on their own branded channels to influence purchasing decisions. Through the power of social media, brands are getting the connectivity with consumers that amplifies and expands their traditional advertising efforts,” added Segal. Ranking among the top social media brands for haircare was Aveda and OGX Beauty on Facebook and Twitter. Both OGX Beauty and Aveda ranked within the Top 10 in each social channel showing a strong social media presence. Global brand L’Oréal Paris also ranked within the Top 10 for the women’s haircare category across all channels. The brand saw high Impact subscores, however under-indexed with respect to their Engagement subscore. Continuing the Instagram beauty trend L’Oréal Paris ranked second on the channel behind Neutrogena, with Pantene Pro-V coming in at number three. In the skincare category Arbonne came in at number one with an eValue score of 82.05, while, Kiehl’s and Burt’s Bees took the second and third spot on Facebook. Arbonne, saw the highest Engagement subscore, while Avon had the highest Impact subscore of the group – driving great opportunity for Avon.

“While many of the brands scored highly with respect to Engagement, many had room to improve when it came to Responsiveness. Responding to fans and followers allows these brands to truly connect with their audiences by creating a two-way dialogue. These opportunities can drive further brand affinity and greater revenue generating opportunities,” noted Segal.

About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com Danielle DeVoren / Kenneth Cousins KCSA Strategic Communications ddevoren@kcsa.com / kcousins@kcsa.com 212-896-1272 / 212-896-1254

Engagement Labs Partners with TrendSpottr to Add Predictive Trend Intelligence to the eValue Analytics Platform

Providing marketers with a fully customized social media dashboard to gain actionable insights to supercharge a brand’s social media performance

TORONTO, ON – August 10, 2015 – Engagement Labs (TSXV:EL), today announced a new partnership with TrendSpottr, a predictive trend intelligence platform that predicts emerging trends, viral content and key influencers for any topic in real-time.

Engagement Labs will integrate TrendSpottr data into the eValue Analytics™ platform, creating a competitive scoring system combining social media measurement and predictive data. This new, integrated product offering will make it easier for marketers to identify advancing trends and influencers at the onset, providing them with a new way of gaining insights to create social media content.

“We are excited to join forces with Engagement Labs to provide brands, marketers and agencies with a robust and integrated tool to measure and advance their social media strategy and performance,” said Mark Zohar, CEO of TrendSpottr. “The combination of TrendSpottr’s predictive trend intelligence and Engagement Labs’ eValue Analytics, which will also be available across TrendSpottr’s suite of products, will give marketers greater insights into advancing trends to meet the needs of today’s competitive marketplace. Knowing what will be a trending topic or hashtag will allow marketers to get ahead of competitors and create content based on real insights, not just indices.”

Engagement Labs’ eValue score is the global benchmark for social media scoring, measuring a brand’s social media and digital marketing efforts, providing them with a score between 0-100. Combined with TrendSpottr’s predictive data, this platform will allow brands to stay on the pulse of what’s happening within their industry. Being more responsive within the social media landscape and building content focused around what is going to happen allows brands to broaden reach and expand their community to drive engagement and impact

“Content that is better targeted to your audience will increase engagement and shares, allowing brands to increase their social media presence and stay ahead of the competition,” said Bryan Segal, CEO at Engagement Labs. “Expanding our client offerings by introducing predictive intelligence with TrendSpottr is in line with our company strategy of providing marketers and brands with the tools, data and insights they need to measure their social media effectiveness and inform strategy.”

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com

About TrendSpottr

TrendSpottr is a predictive trend intelligence platform that predicts emerging trends, viral content and key influencers for any topic in real-time. TrendSpottr’s technology and products detect accelerating trends with high viral potential and market impact from Twitter and other sources hours or days before they have become “popular” and reached mainstream awareness. TrendSpottr helps Fortune 1000 companies, digital and PR agencies, and marketers to optimize their content marketing, social engagement and paid media initiatives. Find out more at: http://www.trendspottr.com

For media inquiries please contact:
Jessica Dell’Aquila
Marketing Director
jessica.dellaquila@engagementlabs.com
416-998-1586