Engagement Labs Secures a Contract with Leading US Investment Firm to Conduct Data Driven Study on Brand Advocacy

TORONTO, ON. – October 15, 2015Engagement Labs (TSXV:EL) and Keller Fay Group, an Engagement Labs company and creator of TalkTrack®, has secured a first-time contract on behalf of a leading U.S. investment services firm, with more than 300 branches across the country and 1.5 million customers. The contract enlists Keller Fay to conduct a research mandate on data-driven practices to identify, delineate and activate brand advocacy. “With our proprietary tools and technology, we will provide our client with new insights into the size and scope of their brand advocates, and a blue print for how best to drive advocacy,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay. Research demonstrates that consumer conversation is a huge driver of sales and revenue. In fact, it is responsible for 6 billion dollars of consumer spending. Two-thirds of this sales impact comes from offline conversation, while a third comes from all the various sources of online word of mouth. With word of mouth conversation playing such a massive role in driving consumer behavior, brand marketers are seeking to have a richer understanding of the process of brand advocacy, and the customers they can tap to drive their business forward via earned media recommendation. “Brand advocates are those who speak positively about your brand or product to help drive word of mouth conversation. It’s becoming increasingly important for brands to understand who their brand advocates are and how they can leverage their advocacy to create positive business outcomes,” noted Keller. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.dellaquila@engagementlabs.com

Clinton and Sanders Continue to Lead the Social Media Polls Following the First Democratic Presidential Debate

Engagement Labs Ranks How U.S. Presidential Candidates Performed on Social Media Before and After the First Democratic Debate

TORONTO, Ontario – October 14, 2015 – Technology and data company, Engagement Labs, creator of the eValue™ score, today released rankings of the top performing U.S. Democratic presidential candidates on Facebook and Twitter, before and after the first debate which took place on October 13, 2015. Leading up to the debate, Hillary Clinton was ranked number one on Facebook and Bernie Sanders led the pack on Twitter, according to Engagement Labs’ eValue score. Pre and Post Debate eValue Rankings for the Democratic Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Democratic Candidates on social media

Among the five candidates that participated in the first Democratic debate, Clinton has been the frontrunner, but that hasn’t stopped candidates like Bernie Sanders from closing in on her, both in the polls and on social media. Following the first Democratic debate, the two candidates still remain neck and neck on social media. Clinton remained in the top spot on Facebook with an increase in Engagement and the highest number of likes and comments on her page. She also saw the biggest increase in followers. Clinton’s Facebook post that garnered the most likes and comments was about her stance on gun violence and the NRA, a topic that was widely discussed during the Democratic debate. Sanders came in second place with the highest active user base. However, it was Jim Webb who achieved the highest Engagement subscore and the highest number of likes per 1000 fans on Facebook. Martin O’Malley remained in third place with the highest Responsiveness subscore of all the candidates at 43.96. “Social media continues to play a major role in the 2016 presidential election. Not only are people tuning in to watch the debate live, they are also using their social channels to share their real-time thoughts with others during the debate,” said Bryan Segal, CEO at Engagement Labs. “With an active and engaged audience, candidates should be taking advantage of the opportunity by leveraging their social channels to amplify their message and reach among voters.”   On Twitter, Sanders and Clinton remained in the top two spots. Sanders saw the highest number of new followers, almost doubling that of Clinton. Additionally, Sanders has the highest Engagement subscore of 78.12 along with the largest active user base. Clinton received the most retweets, likes and mentions. Webb was able to increase his eValue score by almost 25 points moving from fourth place to third. Webb increased his Engagement subscore by more than 25 points and maintained the highest Responsiveness subscore. During the debate, O’Malley saw his eValue ranking on Twitter slip into fourth place. Lincoln Chafee remained in the last spot on both social channels. Despite increasing his eValue score on Twitter by more than 10 points, he had the fewest number of tweets, less than half, compared to the other candidates. “As the 2016 election has been touted the ‘social media election,’ candidates who do not leverage these mediums to connect with voters and emphasize their positions on the important issues that are shaping this election will see themselves left behind, online and possibly in the polls,” noted Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Online Fans are Still Screaming for Scream Queens, While The Muppets and Blindspot Dominate Audience Offline Chatter

Engagement Labs releases the second week of ‘Total Social’ rankings measuring performance of online and offline conversations for new fall TV shows

TORONTO, ON. – October 8, 2015 – Technology and data company Engagement Labs (TSXV:EL), today released ‘Total Social’ data rankings on the new fall TV show lineup for online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Like last week, the Company found that Scream Queens continued to dominate the social media space, based on eValue social media rankings. However, when looking at the offline data, the show stepped down one spot to third place. Additionally, The Muppets continued to take the lead two weeks in a row with Keller Fay’s TalkTrack monitoring of offline word of mouth conversations. According to TalkTrack and eValue data, below are the rankings for new fall TV shows for offline word of mouth conversation and on Facebook, Twitter and Instagram.

Source: Keller Fay’s TalkTrack® ranking of new fall TV show word of mouth conversation. Engagement Labs eValueTM U.S. 2015 rankings of new fall TV shows. Both metrics are for the week of September 28th to October 4th.

“As the fall TV season progresses and new TV shows find their footing, audiences are getting a better idea of what shows they will continue to watch each week,” states Ed Keller, CEO at Keller Fay and President at Engagement Labs. “And as more TV shows premiere, audiences have more to talk about. For example, we saw shows like Grandfathered and Code Black moving their way up in the rankings since last week.” When looking at the data, the Company found that the drop in Scream Queens’ score from second to third in the rankings for offline word of mouth conversations can be attributed to the fact that their word of mouth ranking amongst men declined from third to ninth place. However, they still secured second place for the most-talked about show amongst women. Based on eValue data, the show continues to lead online conversations across the board. It also remains the most polarizing and has the most negative/mixed sentiment offline out of the top ten shows – which stays unchanged from last week. While Scream Queens slipped offline, Blindspot jumped to second place, nearly pulling even with first place finisher, The Muppets, for word of mouth conversations among men. The Company also found that Blindspot and Limitless both came in second for positive word of mouth sentiment among the top ten shows. According to the eValue data, Blindspot’s ranking dropped across all three social channels for online conversations. Other significant changes to the top ten most-talked about shows offline occurred with three new entrants to the list – Code Black, Grandfathered, and Supergirl. Code Black moved from eleventh to sixth place and Grandfathered moved from fourteenth to eighth after their premieres this week. Grandfathered managed to rank high for online conversations placing third on Facebook and Instagram and second on Twitter. Quantico made an impressive six spot leap to fourth place for offline word of mouth conversations, while also securing first place for positive sentiment offline. This shift in offline conversations showcases that the show is resonating with audiences as it continues. Quantico placed fourth on Instagram with an approximate 25 percent increase in their eValue score. However, the show dropped in rankings on both Facebook and Twitter, with an approximate 16 percent decrease in their eValue score on Twitter. “As indicated by the significant changes in the top ten list for most-talked about shows offline, audience support is fluid early this TV season. With new shows premiering this week, we see audiences already moving on in discussion from the shows that premiered last week,” notes Keller. “This volatility of audience attention reflects how important it is for the new TV shows to engage with their fans through both online and offline efforts. It is not enough to depend on one medium to propel you forward. As we can see, shows that are doing well offline can see their online performance suffer if they don’t make the most of their interested and active fan base.” Engagement Labs will continue to measure the new fall TV programming leveraging ‘Total Social’ data on a weekly basis. For more information on the rankings or to receive the full data set please contact – Jessica.Dellaquila@engagementlabs.com About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Corvette, BMW and Tesla Motors Speed into the Fast Lane of Brand Conversations both Online and Offline

Engagement Labs Releases ‘Total Social’ rankings to measure performance of online and offline conversations for the top performing car brands in the U.S.

TORONTO, ON. – October, 7 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and owner of Keller Fay’s Talk Track®, today released rankings on the Top Automotive brands in the U.S., on social media and through offline, word of mouth conversations.

Rankings of the Top Ten Automotive Brands on Facebook and Twitter in the U.S.

Source: Engagement Labs eValueTM U.S. 2015 rankings of automotive brands on social media

Rankings of the Top Ten Automotive Brands based on offline word of mouth data.

Source: Talk Track ® U.S. 2015 rankings of automotive brands word of mouth conversation offline

“Today, both word of mouth conversation and social media are major drivers of brand consideration and purchases. However, what brands must realize is what people are talking about offline may not necessarily be what people are talking about online. Therefore, it’s important for marketers to understand how their brand is measuring up on both mediums and create content that can help fuel conversation, be it online or offline,” noted Bryan Segal, CEO at Engagement Labs. Based on eValue data, the top ranked automotive brand on Facebook is the high-powered Chevrolet Corvette, with an eValue score of 82.94. The brand jumped six spots from Engagement Labs’ previous automotive data ranking done in March 2015. The brand leverages its Facebook page to engage with Corvette fanatics by posting high-quality images, along with impressive stats and facts on speed that make it superior to other cars. Corvette also had the highest positive brand sentiment in offline conversations based on Talk Track data. Online, the brand encourages people to share images of their own Corvettes and leverages this user-generated content across their social platforms. This builds brand affinity with audiences, which translates to offline conversation. “Social media has become the go-to place for consumers to gain in-depth industry information on the brands they are interested in purchasing, and for the automotive industry, this consumer trend is increasing. According to the 2014 CMO Council Report, 84 percent of automotive shoppers are on Facebook, and 24 percent of them have used Facebook as a resource for making their vehicle purchases,” said Segal. “Additionally 94 percent of millennial car buyers gather information online. Social media provides automotive brands with a powerful tool to market directly with target consumer markets.” Taking second place in eValue rankings on Facebook is Nissan, which moved down a spot since March. The brand earned the highest Engagement subscore of 70.09 and the highest active user base, meaning they have a high percentage of followers actively engaging with their content. Offline the brand took the sixth place spot with a positive sentiment score of 78 percent. Tesla Motors may be relatively new to the industry, but the manufacturer is showing steady increase in popularity both online and offline. Taking the top spot in Talk Track offline word of mouth momentum score, Tesla Motors’ word of mouth volume doubled from last year and demonstrated 80 percent positive sentiment offline. Online, the brand ranked fifth on Facebook and eighth on Twitter. On Twitter, BMW leads the pack with an eValue score of 78.65. The brand also has a Responsiveness subscore of 55.83, more than 25 points above the group average, indicating that it responds more often and faster than its peers. Nissan took the second spot on Twitter with an eValue score of 78.16, while Mercedes-Benz ranked third with the highest Impact subscore of 89.58. “The US automotive market has seen a steady growth for the most part of 2015. Brands who focus on their social media channels and building effective content to help strengthen relationships with fans both online and offline could have a one-up on their competition,” noted Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Lights, Camera, Action! L’Oréal Paris, Hudson’s Bay, Express and Moet & Chandon Are Amongst the Top Social Media Brands of the 40th Toronto International Film Festival

Engagement Labs Demonstrates How a Festival Sponsorship Improves Brands’ Social Media Performance During This Year’s Toronto International Film Festival

TORONTO, ON – Oct 2, 2015 – Technology and data company, Engagement Labs (TSX VENTURE: EL) creator of the eValue™ score, today released data on the top performing sponsors during the 40th annual Toronto International Film Festival (TIFF) that took place September 10, 2015 to September 20, 2015 on Facebook, Twitter and Instagram. “Seen as the leading public film festival in the world with a record 500,000 public attendees and 408,117 tickets sold this year, TIFF has established itself over the last 40 years on a global scale. With such international attention it only makes sense that the festival has gained numerous illustrious sponsors. Being associated to an event as grand as TIFF enables brands to boost their overall reputation and provides sponsors with the opportunity to expose themselves to a wider audience base via social media activations,” said Bryan Segal, CEO at Engagement Labs. “We see specific sponsors who align their content to the Festival’s editorial voice, tone and overarching narrative, are able to resonate the most with a broader TIFF audience.” “For instance, looking at the eValue scores on Twitter, we see Cineplex Entertainment scoring well with an eValue score of 71.34. During the Festival, their Twitter feed leveraged their sponsorship by posting content related directly to the event, such as a trailer for an upcoming Festival film or images of celebrities from red carpet premieres,” continued Segal. “As the major cinema brand in Canada, Cineplex strategically attached itself to one of the biggest global film festivals, solidifying their reputation and engaging a diverse audience.” Moreover, Major Sponsor L’Oréal Paris and Official Multi-Brand Retailer Hudson’s Bay also performed extremely well on Twitter. Both sponsors took a similar approach to Cineplex, leveraging Festival content to their advantage. L’Oréal Paris posted makeup looks from the red carpet events, increasing their eValue score over 20 points from pre-festival rankings. While Hudson’s Bay provided a branded red carpet for several of the premieres, scored an overall eValue score of 73.52, posting images of celebrities gracing the aforementioned carpet. “Taking a look at Facebook, we see similar trends that were leveraged on Twitter. Moët & Chandon earned an eValue score of 71.47 and boasted an increase in our Engagement subscore during the festival by over 10 points to 82.6. This can be due to their posting of images from their red carpet campaign involving celebrities autographing a giant bottle of Moët & Chandon,” stated Segal. Royal Bank of Canada (RBC) — the Official Bank of the Festival, increased Engagement, Impact and Responsiveness on Facebook during the time of the Festival, by engaging their audiences through videos of correspondents on the red carpet speaking to celebrity attendees. Moreover, telecommunications company and Lead Sponsor Bell amplified their Engagement subscore on Facebook, while Major Sponsor Visa Canada improved both their Engagement and followers during the course of the Festival through their red carpet images. Media partner of the Festival, The Toronto Star, scored an impressive eValue score of 93.68 and an Engagement subscore of 100, out of a possible 100, on Facebook. As a news outlet covering the Festival on a daily basis, the brand was consistently posting content related to the Festival, thus engaging with highly active and unique users. On Instagram, Express scored an overall eValue score of 75.75 through their posting of Festival-related content. The brand shared content from red carpet events incorporating celebrities wearing their brand, which allowed them to create engagement and increased their already highly active user base. “One thing we have seen amongst the top performing sponsors is a consistent promotion of related Festival content,” notes Segal. “Making the most of their sponsorship of the global event helped these brands reach more diverse audiences and engage different followers. Brands are always looking for new effective social media strategies to grow and engage their following, so what better way than to incorporate content involving A-list celebrities and the most buzz-worthy films.” After all, during the Festival, TIFF itself managed to increase its eValue scores across their Facebook and Instagram channels to impressive levels. Scoring a 90.27 on Facebook, it is clear that the Festival is resonating well with followers, which only works to benefit any sponsor brands attached to the Festival. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Who’s the Talk of the Small Screen? The Muppets Lead in Water Cooler Conversations, While Scream Queens is Number One on Social Media

Engagement Labs releases ‘Total Social’ rankings to measure performance of online and offline conversations for fall’s new TV show premieres

TORONTO, ON. – October, 1 2015 – Technology and data company Engagement Labs (TSXV:EL), today released data rankings on fall’s new TV show lineup for online and offline conversations. This is the first look at the buzz created around the new fall 2015 TV lineup from a “Total Social” perspective. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Rankings are based on the most talked about new fall TV shows for the week of September 21 to 27, 2015. According to Talk Track and eValue data, here are the rankings for new fall TV shows for offline word of mouth conversation and on Facebook, Twitter and Instagram.

Source: TalkTrack® U.S.2015 Performance ranking based on new fall TV show word of mouth conversation. Engagement Labs eValueTM U.S. 2015 rankings of new fall TV shows for the week of September 21st to 27th.

The Muppets was the most talked about new show among both men and women, according to Keller Fay Talk Track data. However, Scream Queens leads in the social media space garnering the highest eValue scores across the board on Facebook, Twitter and Instagram. “Fall is the time of year when TV networks compete for audience eyeballs and TV becomes an important topic of conversation. Whether offline, around the water cooler and the dinner table, or on social media, where shows can extend their audience reach and engage fans, ratings success – and advertising dollars – often hinges on being part of conversation,” said Ed Keller, CEO at Keller Fay and President of Engagement Labs. “During the timeframe of this study, our data found that nearly half of Americans talked about one or more of the new shows during the week measured. Breaking it down, 51% of women have talked about at least one show, compared to 39% of men,” Number one for offline conversation, The Muppets, also fared well online, ranking third on Facebook and Instagram. On social media the show received high Engagement and activity among followers. However, where the show lacked online was in responding to fans. The show scored 0 in Responsiveness across all platforms. “As social media provides audiences the opportunity to interact directly with brands, The Muppets lack of responsiveness is seen as a missed opportunity to create engagement, amplify conversations and build brand affinity among followers,” noted Keller. The other big winner was Scream Queens. It owned the online conversation and took the second spot for word of mouth (WOM) conversations. The show received twice as much WOM activity among women than men. However, it was the most polarizing of the new shows, receiving well below average sentiment among both genders. On social media, the show actively participated on Twitter during the premiere and experienced a huge increase in follower activity, doubling its active user base following the premiere. This was due to posting content their followers were able to engage with, responding to fans and also retweeting its cast’s tweets which features many influential celebrity figures. Additionally, Keller Fay data found that Heroes Reborn, Quantico, Limitless and Minority Report all received the highest levels of positive WOM sentiment among the Top 10 most talked about shows. The Best Time Ever With Neil Patrick Harris had the second highest eValue score on Facebook and Instagram and the highest active user base among all the shows ranked. “Leveraging ‘Total Social’ data and insights through word of mouth conversations and online social media measurement, Engagement Labs is able to deliver a 360 degree view of the conversations that are happening around products and brands, including TV shows and other entertainment properties. This view provides deeper insight to a brand’s audience base and how they are engaging with a brand. This allows brands to create content that will resonate with audiences and encourage positive conversations both online and offline, enabling them to create multi-channel influencers and broaden their overall reach,” continued Keller. Engagement Labs will continue to measure the new fall TV programming leveraging ‘Total Social’ data on a weekly basis. For more information on the rankings or to receive the full data set please contact – Jessica.Dellaquila@engagementlabs.com About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Which Coffee Companies Have the Right Social Media Blend? Starbucks Leads the Pack Amongst Competitors Dunkin’ Donuts and Tim Hortons

Engagement Labs ranks the top performing coffee brands and coffee shop chains on social media

TORONTO, ON. – September 24, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released rankings on the top coffee chains and coffee brands on social media. “Coffee is the second most sought after commodity in the world and the average American drinks approximately three and a half cups of coffee a day. That said, coffee brands and chains have a huge opportunity to leverage their social media channels to stay top of mind among consumers looking for their morning, afternoon or even evening cup of joe,” said Bryan Segal, CEO at Engagement Labs. Based on eValue Data, the top ten coffee chains on Facebook, Twitter and Instagram are: “Looking at coffee shop chains, we found industry frontrunner, Starbucks, takes the lead across all social platforms – Facebook, Twitter and Instagram. On all three, the brand outperforms the industry average in all subcategories: Engagement, Impact and Responsiveness. Starbucks leverages these platforms by posting images of their beverages and food options with an emphasis on relating the beverages to the season,” continued Segal. “For example, with the revival of the much anticipated Pumpkin Spice Latte, the brand ran a campaign to target diehard fans looking to get early access to the tasty treat, encouraging them to visit their Tumblr page and find the secret code.” On Facebook, Tim Hortons came in at second place, outperforming Starbucks in the Engagement and Responsiveness subcategories. Tim Hortons uses a mix of professional images, user-generated content and videos to enhance engagement among followers. On Twitter, Dunkin’ Donuts took the second highest eValue score after Starbucks. The brand had the second highest Impact and Responsiveness subscores and leverages a variety of content to create engagement among their diverse follower group, from sports-related, to seasonal content. Similar to Tim Hortons, they also leverage a large amount of user-generated content showcasing their fans enjoying Dunkin’ Donuts treats. This enables their audience to see everyday people become brand supporters in a way that is more authentic to fans and establishes credibility. When looking at the rankings on Instagram, Dutch Bros. Coffee was ranked second place. The Western U.S. based company held the highest Engagement and Responsiveness subscores, along with the highest active user base. Similar to the previously mentioned chains, Dutch Bros. Coffee’s scores can be attributed to engaging video and user-generated content that tags the users who contributed the images. Based on eValue Data the top ten coffee brands on Facebook, Twitter and Instagram are: “When measuring social media, many people automatically assume effectiveness is based on the number of followers a brand has. However, it is imperative for brands to remember that the true measure of an effective social media strategy is to understand their follower base and the type of content with which they want to engage. For example, Death Wish Coffee Company is a significantly smaller brand than such competitors as Keurig or Maxwell House, but they garnered the top ranking on both Facebook and Instagram because of their high levels of engagement from followers, generated by their cheeky and humorous coffee-centric content,” notes Segal. Industry veteran Folgers came in fourth on Facebook with an eValue score of 65.54 and had one of the highest Impact and Responsiveness subscores. However, the brand’s Engagement subscore was below the group average, which can be attributed to the fact the brand posts significantly less content than some of their top competitors. However, with the numerous comments on their page, they have created a successful response strategy by responding to comments in an average of just fewer than two hours. On Twitter, the larger brands came out on top with Keurig having the highest eValue score and Maxwell House, Illy and Folgers following in the ranking. Keurig not only had the highest number of followers, but also the highest Impact subscore. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Lidl and Aldi Top the Shopping List for Supermarket Offline Conversations, While Asda and Sainsbury’s are the Top Ranked Chains on Facebook and Twitter

For the first time Engagement Labs/Keller Fay rank online and offline conversation for the UK Supermarket chains using eValue™ and TalkTrack®  

London – September 24, 2015 – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released ‘Total Social’ data rankings on how UK Supermarkets perform socially — both on social media and offline via word of mouth (WOM) conversations. ‘Total Social’ is a combination of Engagement Labs proprietary eValue online social media measurement score and Keller Fay’s WOM conversation measurement data from TalkTrack® Britain. Keller Fay Ranking of Offline Word of Mouth Performance Source: TalkTrack® Britain 2015 Performance ranking based on share of supermarket conversations and sentiment. Based on the TalkTrack data, Lidl, Aldi and Iceland emerge as WOM leaders, based on their share of positive conversations relative to their market size. “In all three cases, strong performance is driven by relatively high volumes of WOM (taking into account the size of each store’s customer base) and above-average sentiment from consumers when discussing these brands. It’s no coincidence that these brands are outperforming the market,” noted Steve Thomson, UK Managing Director of Keller Fay. Asda ranks top of the Big 4 supermarket brands, but Sainsbury’s is not far behind. On the other hand, Ocado, ranked eighth, was relatively low due to low volumes of WOM which is a challenge for pure online brands. However, the brand is also weak on social media channels, Facebook, YouTube and Instagram, which can also impact offline WOM performance. eValue Online Social Media Rankings Facebook and Twitter “Social media provides a unique opportunity for brands to leverage online content to amplify the offline conversations around their brand, therefore it’s imperative for these brands to create online content that can activate conversations offline, said Bryan Segal, CEO at Engagement Labs. “Typically, those talking online are also talking offline. These types of fans and followers have the ability to become multi-channel brand influencers.” When looking at the data, Engagement Labs found most of the supermarket brands have a high volume of fans and followers on both Facebook and Twitter, and their eValue scores reflect this strength. Therefore, there is an opportunity on Instagram and YouTube to drive further engagement and impact with consumers through visual images and video, where scores are lower overall but a few brands really stand out. Overall average eValue score for all UK supermarkets: Within individual platforms, Sainsbury’s ranks top among UK supermarkets on Twitter, but the Company found that most UK supermarket brands are performing relatively well on this channel. Across Facebook, there is more variation but the more striking fact is the significant differences in brand rankings across the two social media platforms. On Instagram and YouTube, Engagement Labs found that their eValue scores are generally much lower, but some stronger performers are evident. For example on Instagram, The Co-op (eValue score 66) has strong engagement amongst its modest follower base, whereas Waitrose is top performer on YouTube with an eValue score of 58, reflecting much higher levels of interaction in the channel beyond just views.“When looking as Asda, the Company is strong on Facebook and demonstrates the ability to leverage social media to engage and communicate with followers, creating a truly social community. On Facebook, the brand has the highest Engagement and Impact subscores and also has the highest number of likes and shares per 1000 fans. By using a mix of online content, such as recipes, new product launches and highlighting customer experiences through user-generated content, they have successfully increased brand affinity. However on Twitter, Asda’s eValue score is dragged down by very slow responsiveness, with admin reaction to tweets considerably slower than channel leader Sainsbury’s,” continued Segal. With the announcement of the acquisition of leading conversation market research firm Keller Fay, Engagement Labs has combined the power of their proprietary eValue social media measurement score with Keller Fay’s offline conversation measurement data. Companies are now able to gain insights on their brand though ‘Total Social’ Media Measurement of both online and offline conversations. Leveraging Talk Track and eValue data demonstrates the importance and power of understanding consumer conversations through different channels, and benchmarking performance against peers. Optimising different channels can amplify a brand’s messages to drive purchasing behaviours and strengthen bonds between consumers and brands. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. The eValue™ Score is the global benchmark for social media scoring. The eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. The Keller Fay Group is a market research company specializing in helping brands to maximize their marketing effectiveness through WOM advocacy. It is the only firm that regularly monitors offline conversations, which independent research finds are a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, New Jersey. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Steve Thomson Keller Fay Group sthomson@kellerfay.com +44-7769-289590 Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Fiorina Impresses, Rubio Rises and Trump Drops on Social Media During the Second Republican Presidential Debate

Engagement Labs Ranks How U.S. Presidential Candidates Performed on Social Media Before and After the Second Republican Debate

TORONTO, Ontario – September 17, 2015 – Technology and data company, Engagement Labs, creator of eValue Analytics™ and the eValue™ score, today released the top performing U.S. Republican presidential candidates on Facebook and Twitter pre and post the second debate which took place on September 16, 2015. Leading up to the debate, Donald Trump was ranked number one on Twitter and Mike Huckabee lead the pack on Facebook according Engagement Labs’ eValue score. Pre-debate Rankings of U.S Republican Presidential Candidates With a pre-debate eValue score of 96.1, out of the possible 100, Mike Huckabee ranked first on Facebook. Huckabee leveraged the channel in the days leading up to September 16th by reminding his followers of his stance in three key debate issues – Israel, Planned Parenthood and Religious Freedom. The quiet contender, Ben Carson, sat at second place with an eValue score of 95.02. Pre-debate, he turned to his Facebook page to promote his recent rise in the polls and to thank his following for the support. Carson frequently uses his Facebook channel to connect with his audience in a more personal way. Often answering personal questions from supporters to provide them the opportunity to learn more about him as an individual, beyond his position as a politician, which has helped to drive forward his Engagement subscore. Trump, holding the first spot on Twitter with an eValue score of 82.66, has remained true to his strategy of using this platform as his primary channel of communicating to his supporters. Trump held the highest Engagement and Impact subscores of the group using the channel to discuss his stance on veteran affairs and retweeting supportive tweets from followers, which encouraged further engagement among fans. Jeb Bush held the third spot on Twitter with a high Impact subscore and a Responsiveness subscore of 19.21, the highest of the group.  On the other hand,  opponents Trump and Carson have Responsiveness subscore of 0, indicating that they are not responding to any of their followers questions or comments. Post-debate Rankings of U.S Republican Presidential Candidates “During the debate last night, we saw two Republican candidates steal the spotlight from Trump, not only during the debate but also on social media. When we looked at our Value rankings leading up to the second debate,Trump and Carson had been strong on Twitter but last night we saw George Pataki and Marco Rubio climb to the top and increased their eValue scores by almost 20 points,” said Bryan Segal, CEO at Engagement Labs. “Underdog Carly Fiorina, noted by many for winning the second debate, remained in the 8th spot on Twitter but was able to increase her Engagement subscore by almost 10 points which indicates that her content has been resonating well with her followers. Fiorina also  had the third highest follower growth behind Trump and Carson.” Jeb Bush has not only seen a decline in the polls but also on social media. Engagement Labs found that his eValue score decreased, moving him from third to eleventh place on Twitter, partially due to his decrease in his Engagement subscore. When looking at the candidate’s performance on Facebook, Fiorina moved up from tenth to ninth place and had the highest active user base of the group, meaning she had the highest percentage of followers actively engaging with her channel. Mark Rubio, another strong contender from last nights performance, took the second place spot from Carson and increased his Engagement subscore by almost seven points. However, Carson had the highest fan growth and highest number of likes, shares and comments of the group. “The American people have and will continue to leverage social media as a way to connect and learn more about the candidates.  It is a powerful platform that enables candidates to not only share news, opinion and content but creates an opportunity to influence the public,” continued Segal. eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool’s three key metrics are Engagement, Impact and Responsiveness, benchmarked against 100,000+ handpicked verified brands. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and Princeton, New Jersey. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

American Airlines, Bookit.com and Hotels.com Continue to Lead the Travel Fleet on Social Media

Engagement Labs releases six month rankings analysis on U.S. airlines and Online Travel Agents; findings indicate that brands are putting focus on responding to followers

TORONTO, ON. – September 10, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released a six month analysis on the eValue rankings for the top U.S. Airlines and Online Travel Agents on social media. Top Ten Airlines – Six Month Comparison on Facebook Top Ten Airlines – Six Month Comparison on Twitter “As a whole, the travel industry focuses on both brand and transactional experiences. They want to be a trusted provider of travel for consumers and ensure that they are continuing to use their product or services when it’s time to book a trip. As social media is a two-way communication tool, it allows these brands to interact with their consumers on a daily basis and in real time,” said Bryan Segal, CEO at Engagement Labs. “Based on the data in our six month analysis, we found that brands in both industries have amped up their Responsiveness to fans and followers, but Engagement continues to remain low. There is major opportunity for these brands to differentiate themselves from their competitors by refreshing their content to focus on Engagement, as well as ensuring their social media strategy continues to places an emphasis on responsiveness.” Engagement Labs found that the airline industry is leveraging their social media channels as a way to heighten customer service by responding to passengers’ questions and complaints, while providing helpful information, such as links to their customer service channels. While airlines have made improvements to be more Responsive, on average, they only scored 41.0, out of the possible 100, with Jet Blue Airlines achieving the highest Responsiveness subscore of 85.94 on Twitter, with an average response time of six minutes. There is still plenty of room for airlines to take their customer service a step further via social media. “We found that the airlines have a huge opportunity to engage their followers by creating content that will encourage them to communicate with their brand. When looking at Engagement subscores for the airline industry, they are on average low, with the average subscore on Facebook at 49.47 and 37.95 on Twitter, out of a possible 100. American Airlines had the highest Engagement subscore on Twitter of 67.78, along with the highest number of replies per 1000 fans. The brand may not have the most followers of the group, however, they are leaders in creating and posting content that resonates with their followers. For example, the airline leverages user-generated content and images, which encourages followers to engage with them,” continued Segal. When looking at Twitter, three airlines have remained at the top, with American Airlines holding the number one spot with an eValue score of 88.17. In the second and third spot Alaska Airlines, which moved up one spot since March, and United Airlines, which moved down a spot since March. Similar to trends identified on Facebook, all three of these brands improved their Responsiveness subscores by more than 10 points. Top Ten Online Travel Agents – Six Month Comparison on Facebook Top Ten Online Travel Agents – Six Month Comparison on Twitter Online Travel Agents are using their social media to stay top of mind and encourage future bookings with their consumers. “As we saw with the six month follow-up, Bookit.com has not only remained the top OTA on Facebook, but has increased their eValue score from 56.92 to 81.34, which is almost 40 points higher than their closest competitor. The brand encourages their fans to interact with their page by posing questions, such as asking about their travel style or the destination they want to travel to next, then thanking them for their responses. By focusing on Responsiveness, the brand has also increased Engagement and Impact among followers,” noted Segal. On Twitter, Hotels.com remained the top ranked OTA with the highest Engagement subscore and number of retweets per 1000 followers. Expedia jumped from the fourth to second spot due to a major increase in their Responsiveness subcore, while CheapOair remained in the third spot. “One trend we are seeing across this industry is the type of content being used to engage fans. Similar to airlines, Engagement subscores are low, on average, and many of the brands are leveraging similar content that is not quite resonating with audiences enough to push Engagement numbers. Bookit.com’s Facebook page stands out, as they create teaser campaigns to engage followers in upcoming contests and giveaways that are gaining massive traction with fans,” said Segal. *Note: Airbnb, Bookings.com and Hotwire were newly added OTA brands on Facebook’s September 2015 rankings. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254