Scream Queens Continues to Rule Over the Online Conversation, while The Muppets Make an Offline Comeback

Engagement Labs releases ‘Total Social’ rankings measuring performance of online and offline conversations for new fall TV shows

TORONTO, ON. – October 22, 2015 – Technology and data company Engagement Labs (TSXV:EL), today released ‘Total Social’ data rankings on the new fall TV show lineup for online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue™ social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Scream Queens is undefeated with respect to online conversation on Facebook, Twitter and Instagram for the fourth week in a row, while placing a close second to The Muppets for the most offline word of mouth. According to TalkTrack and eValue data, below are the rankings of the new fall TV shows for offline word of mouth conversation and on Facebook, Twitter and Instagram:

Source: Keller Fay’s TalkTrack® ranking of new fall TV show word of mouth conversation. Engagement Labs eValueTM U.S. 2015 rankings of new fall TV shows. Both metrics are for the week of October 12th to October 18th. *Blood & Oil, Limitless and Supergirl all tied for 8th in the word of mouth rankings.

“Four weeks into the fall TV season and Scream Queens has not budged from its first place ranking online. This is likely a result of their social media strategy that leverages content from their big-name celebrity cast” said Ed Keller, CEO at Keller Fay and President at Engagement Labs. “While maintaining online hype, the show has also consistently battled with The Muppets for top spot for offline word of mouth conversation during the course of the first four weeks of the fall TV season. Despite being the most talked about shows offline, the conversations about Scream Queens and The Muppets have not always been positive.” Having ranked the most talked about show among women for the past four weeks, Scream Queens saw its sentiment among women drop below its sentiment among men this week. In fact, among the top ten most talked about shows, Scream Queens recorded the lowest level of positive sentiment over the course of the past four weeks. This week, The Muppets experienced a comeback, reclaiming the sole top spot for word of mouth conversations and rose in online rankings for both Facebook and Instagram. On Facebook, the show broke into the top ten and on Instagram, it jumped two spots to third place. However, the show also experienced lower than average positive conversations (sentiment) among both men and women; its sentiment is second lowest in sentiment scores, with only Scream Queens faring more poorly. Quantico ranked third for offline word of mouth this week while Blindspot placed fourth for offline conversations both this week, and the past three weeks. Unlike Scream Queens and The Muppets, Quantico and Blindspot garnered high levels of word of mouth sentiment, with Blindspot leading amongst all shows measured. Several new shows were able to break into the top ten for both online and offline conversation, as they premiered or their premiere dates approached. Supergirl reentered the offline word of mouth conversation rankings at tenth. The show also moved into the rankings on Facebook, and experienced a 10 point eValue score increase to place fifth on Instagram. In addition, newcomer Wicked City experienced a significant 30 point increase in its eValue score, placing third on Twitter, while the recently premiered Crazy Ex-Girlfriend placed eighth, after jumping more than 30 points. “It is to be expected that shows that just premiered or are about to premiere are driving buzz. However, the real test is measuring how they rank after they have been broadcasting for several weeks,” continued Keller. “The shows that have continuously made our rankings, week-after-week, are carving out loyal fan bases that are consistently discussing their programing both online and offline. However, it is a challenge for those shows that have low sentiment scores to learn how to activate their fans to offset negative word of mouth.” For more information on the rankings or to receive the full data set please contact – Jessica.Dellaquila@engagementlabs.com About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Krispy Kreme Doughnuts and Pizza Hut Satisfy the Hunger of Online Fans, While Offline Fans Fill-Up on McDonald’s

Engagement Labs Releases Six-Month ‘Total Social’ Rankings of Online and Offline Conversations for Top U.S. Quick Service Restaurants

TORONTO, ON – October 20, 2015 –Technology and data company Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. quick service restaurants (QSR) for both online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Top Ten Quick Service Restaurants – Six-Month Comparison on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of QSR restaurants

Top Ten Quick Service Restaurants – Word of Mouth Offline Conversations

Source: Keller Fay’s TalkTrack® 2015 ranking QSR restaurants word of mouth conversation.

“Quick service restaurants are extremely appealing to the public since they are affordable and easily accessible. With such an immense reach and a reputation for fast-paced service, it is imperative for these brands to utilize social media channels such as Facebook and Twitter to keep up with consumer demand and inquiries,” said Bryan Segal, CEO at Engagement Labs. “With the restaurants facing increased competition, they must differentiate themselves to stay top-of-mind with their customers — social media can serve as a platform to accomplish these goals.” Based on Engagement Labs’ eValue data, Krispy Kreme Doughnuts took the lead on Facebook, generating an overall eValue score of 80.37, which was a significant jump compared to the April 2015 rankings, where the brand placed 14th. Boasting the most administrator posts (posts published by the account admin) out of the top Ten restaurants, Krispy Kreme Doughnuts drastically increased its Engagement subscore by posting content with images of its latest products and promotions connecting the brand to events such as Pirate Day and Halloween. Previously top-ranked brand on Facebook, Wendy’s experienced a drop to second place after the six-month analysis, with a 13-point decrease in its eValue score to 78.94. The decrease in its overall eValue score is due to the brand’s Responsiveness subscore dropping significantly. “Implementing a social media response strategy is a crucial factor in the restaurant industry as it creates a stronger connection between brands and their followers,” continued Segal. “Twitter is a prime social channel to allow real-time, two-way conversations between a brand and followers. For QSR restaurants, it is important to leverage this channel to answer consumer questions and respond to both negative and positive comments. Simply acknowledging a negative tweet can put a consumer at ease and build on brand affinity.” On Twitter, Pizza Hut remained in first place and received the highest Impact subscore of 91.77 and 66.11 for Responsiveness. Chipotle Mexican Grill jumped three spots from sixth place to third with the highest Responsiveness subscore of 80.04. Chipotle Mexican Grill responds to followers by having admins sign off using their names. This humanizes the responses and makes the tweets more personal, building brand affinity among consumers. Meanwhile, Burger King, which previously held the second place slot, drastically dropped to ninth place with a decrease in both Engagement and Responsiveness. As reflected by the TalkTrack data, while the top Ten brands for offline word of mouth conversations comprise many brands included in the eValue rankings, there are significant differences in the rankings overall. McDonald’s proved to be the most talked-about QSR brand offline, while Taco Bell placed second for word of mouth conversation. Neither first place brands in the eValue rankings, Krispy Kreme Doughnuts and Pizza Hut, made it to the TalkTrack top Ten. “In such a competitive market, brands should understand that online conversations are not the only way to determine customer loyalty and offline conversations, and what people are saying via word-of-mouth is proven to be just as influential,” Segal noted. “The restaurant industry is very fast-paced, and it’s not enough for these brands to stay relevant on one medium alone. With customers having so many options, each experience and interaction counts. The power of conversations online and offline can sway share of wallet in a short period of time. Focusing on response strategies and generating positive buzz will help with bringing customers in the door and putting money in the cash register.” About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Justin Trudeau is Named Canada’s Newest Prime Minister in the Polls and on Twitter

Engagement Labs Ranks How Canadian Prime Minister Candidates Performed on Social Media Before and During the Federal Election Date

TORONTO, Ontario – October 20, 2015 – Technology and data company, Engagement Labs, creator of the eValue™ score, today released a ranking of the top performing Canadian Prime Minister candidates on Facebook and Twitter, before and during the October 19, 2015 election when Justin Trudeau was announced as the nation’s 23rd Prime Minister. Leading up to the election, incumbent Stephen Harper was ranked number one on Facebook, while Liberal leader and victor, Justin Trudeau placed first on Twitter, according to Engagement Labs’ eValue score. Pre and During Election eValue Rankings for the Prime Minister Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM 2015 rankings of Canadian Prime Minister candidates on social media

Among the five candidates that vied for Prime Minister, Trudeau, Harper and Mulcair had been neck-and-neck throughout the campaign periods, both in the polls and on social media. With the polls shifting in Trudeau’s favour in the week prior to the election, shifts in social media performance showed similar trends. “Social media played an integral role in the 2015 Canadian Federal Elections. Voters were using their social media channels to share their real-time thoughts and probe candidates on major topics of discussion,” said Bryan Segal, CEO at Engagement Labs. “With an active and engaged audience, candidates took advantage of this opportunity by leveraging their social channels to amplify their message and reach among voters.” Prior to the election, Harper placed first on Facebook and Trudeau followed behind with the second highest eValue score. Signs of change started to brew in the week leading up to the election where Trudeau experienced the largest follower growth with a nine percent increase. On the day of the election, the rankings did not shift dramatically on Facebook with Trudeau remaining in first place. However, Trudeau gained serious momentum on the channel, with an uptake in his eValue score and a 10% increase in his active user base on election day. The week leading up to the election, Engagement Labs saw Trudeau leading on Twitter with an eValue score of 87.05. With the most tweets and replies out of all candidates, Trudeau secured the largest follower growth from the prior week, as well as the highest Engagement and Impact subscores. Posting less frequently with only 18 tweets, Harper placed second in the eValue rankings. Green Party leader, Elizabeth May, surpassed Tom Mulcair on Twitter with both the highest active user base and Responsiveness subscore. Unlike Facebook, Twitter did not see any changes in its rankings during the election. New Prime Minister Trudeau maintained first place with an increase in his eValue score and all subscores which really pointed to his increased momentum. “As the 2015 election has been touted the ‘social media election,’ candidates who did not leverage these mediums to connect with voters and emphasize their positions on the important issues, saw themselves left behind both online and in the polls,” noted Segal. “With Trudeau named the new Prime Minister of Canada, it indicates that there was positive impact on being very active on social media up until the ballots were counted; the engagement, impact, and sentiment of social media was amplified and brought to life. This power was very much harnessed by Trudeau, and the results followed as we saw in the polls.” About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Which Beverage Brands are Online Audiences Drinking Up? Monster Energy, Coca-Cola, Simply Orange and FIJI Water are Quenching the Thirst of Social Media Followers

Engagement Labs Ranks the Top Performing Beverage Brands in the Energy Drink, Water, Soda and Juice & Flavored Drink Categories on Social Media

TORONTO, ON – Oct 19, 2015 – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released the rankings of non-alcoholic beverage brands in the water, energy drink, soda and juice and flavored beverage categories in the U.S on Facebook, Twitter and Instagram. Top Energy Drink Brands on Facebook, Twitter and Instagram

 Source: Engagement Labs eValueTM U.S. 2015 rankings of energy drink brands on social media

 Top Water Brands on Facebook, Twitter and Instagram

 Source: Engagement Labs eValueTM U.S. 2015 rankings of water brands on social media

 Top Soda Brands on Facebook, Twitter and Instagram

Source: Engagement Labs eValueTM U.S. 2015 rankings of soda brands on social media

 Top Juice and Flavored Beverage Brands on Facebook, Twitter and Instagram

 Source: Engagement Labs eValueTM U.S. 2015 rankings of juice and flavored beverage brands on social media

“Known as the ‘always on’ generation, 71 percent of millennials engage in social media activity daily. With this generation being so active online, beverage companies have an opportunity to directly target this mass audience through social media,” said Bryan Segal, CEO at Engagement Labs. “Our data found that energy drinks in particular have honed in on this market and are performing better on social media compared to the other beverage brand categories.” Across all three social media channels, Monster Energy and Red Bull ranked the highest in their category. On Facebook, Monster Energy ranked second for Impact with a subscore of 95.78, out of a possible 100, and Red Bull in first place with an Impact subscore of 95.83. With such high Impact scores, it is clear that they have been successful at reaching numerous unique users. This can be attributed to the fact that these particular brands have created content to coincide with millennial-centric events and activities such as extreme sports, UFC and music festivals, which has established engagement among their followers. On Instagram, Energy drinks continue to dominate based on their eValue scores, with Monster Energy, Rockstar Energy Drink and Red Bull scoring 91, 84 and 92 for Impact subscore, respectively. The brands continued to post sport and event related content to reach their younger target audience. Engagement Labs found that overall water brands had lower eValue scores across all social channels measured. These brands made less of an impact with online audiences, in comparison to soda, juice and energy drinks. However, one area in which water brands excelled was Responsiveness. On Twitter, FIJI Water created a successful social media response strategy that resulted in an 86.87 Responsiveness subscore. Although the brand didn’t necessarily have the mass impact that energy drinks did, on average they put more effort into interacting with audiences through online conversations. Soda giant Coca-Cola achieved high Impact subscores across all social media channels, which made them a leader on Facebook, Twitter and Instagram. Nevertheless, the brand’s Engagement subscores on average were low, indicating that although they have a high following, their content has not necessarily created the highest engagement among their diverse following. “Soda brands are popular amongst various demographics, as we saw that with brands like 7UP, they are leveraging their channels to target younger demographics. For example, 7UP successfully leveraged their Twitter channel to showcase the brands connection to music with the hashtag #7x7UP and partnership with music producer Tiësto, which helped to increase their Engagement and eValue score.” noted Segal. When the Company looked at the juice and flavored beverage category, they found that Gatorade and Gold Peak Tea are the only brands to rank in the top five across all three social channels. On Instagram, Gatorade took the top spot with a high Impact subscore of 83 along with a high active user base. On Facebook, popular orange juice brand Simply Orange Juice, came in first place with an eValue score of 87.62, which was the highest eValue score on Facebook of all the brands measured in all four categories. The brand had an extremely active user base with an Engagement subscore of 91.1 and the most likes per 1000 users. “Looking at the categories overall, we found that the energy brands were the most successful in regards to our eValue ranking. It is essential that beverage brands use social networks to connect with their audience demographics, allowing them to create targeted content that will truly resonate with their diverse audiences and encourage them to engage, share and support the content, keeping the brand top of mind and — ultimately driving increases in sales,” continued Segal. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

The Online and Offline Reign of Scream Queens Continues, While The Muppets Audience Chitchat Is Turning Negative

Engagement Labs Releases the Third Week of ‘Total Social’ Rankings Measuring Performance of Online and Offline Conversations for New Fall TV Shows

TORONTO, ON – Oct 15, 2015 –  Technology and data company Engagement Labs (TSX VENTURE: EL), today released ‘Total Social’ data rankings on the new fall TV show lineup that include online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue™ social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Scream Queens continued to dominate the online conversation on Facebook, Twitter and Instagram for the third week in a row. Scream Queens and Quantico have moved up in the rankings creating a three way tie for first place with The Muppets for most word of mouth conversations.

 Source: Keller Fay’s TalkTrack® ranking of new fall TV show word of mouth conversation. Engagement Labs eValue U.S. 2015 rankings of new fall TV shows. Both metrics are for the week of October 5th to October 11th. *Scream Queens, The Muppets and Quantico tied for lead in word of mouth ranking

This week Engagement Labs saw Quantico jump from fourth place to a tie for first place for word of mouth conversations. The real driving force for the jump was the increase in conversation among men, which went from sixth place last week to first place this week. Scream Queens, experienced an increase in mouth conversation, with more than two times as much word of mouth conversation among women than men. The show also saw the highest follower growth online, increasing their followers by more than five times the group average for follower growth. “In its third week on-air, Scream Queens is continuing to see momentum both online and offline,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay. “Social media has created the rise of the second screen and according to Nielsen data, increases in conversation on Twitter during live programming signal that there is high engagement among the general viewing audience. We are seeing this correlation with Scream Queens, as it remains at the top of conversation rankings both online and around the water cooler.” The Muppets saw a decline both online and offline. On Facebook it moved down in the rankings from fourth to eleventh place with a near ten-point decline in eValue score. Although it remained tied for first for word of mouth conversation, last week the show was ranked number one among both men and women, whereas this week the show fell to number four among men and number two among women. Not only did the show drop in word of mouth volume, but it also saw a sharp decrease in sentiment. The show’s positive word of mouth sentiment barely outweighed its mixed and negative word of mouth sentiment. Quantico, despite coming in first place for word of mouth conversation and moving from number six to number one among the most talked about new fall TV shows for men, remained in seventh spot in its eValue ranking on Facebook. The show also fell from sixth to eleventh on Twitter, with a decrease in eValue score of more than 15 points. “Quantico is seeing a much higher active user base on Facebook than on Twitter. However, the show does not respond to fans at all on Facebook. With a much more active audience on the Facebook platform, the show should begin engaging with fans on Facebook to further drive engagement and increase overall eValue score,” noted Keller. For more information on the rankings or to receive the full data set please contact –Jessica.Dellaquila@engagementlabs.com About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Engagement Labs Secures a Contract with Leading US Investment Firm to Conduct Data Driven Study on Brand Advocacy

TORONTO, ON. – October 15, 2015Engagement Labs (TSXV:EL) and Keller Fay Group, an Engagement Labs company and creator of TalkTrack®, has secured a first-time contract on behalf of a leading U.S. investment services firm, with more than 300 branches across the country and 1.5 million customers. The contract enlists Keller Fay to conduct a research mandate on data-driven practices to identify, delineate and activate brand advocacy. “With our proprietary tools and technology, we will provide our client with new insights into the size and scope of their brand advocates, and a blue print for how best to drive advocacy,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay. Research demonstrates that consumer conversation is a huge driver of sales and revenue. In fact, it is responsible for 6 billion dollars of consumer spending. Two-thirds of this sales impact comes from offline conversation, while a third comes from all the various sources of online word of mouth. With word of mouth conversation playing such a massive role in driving consumer behavior, brand marketers are seeking to have a richer understanding of the process of brand advocacy, and the customers they can tap to drive their business forward via earned media recommendation. “Brand advocates are those who speak positively about your brand or product to help drive word of mouth conversation. It’s becoming increasingly important for brands to understand who their brand advocates are and how they can leverage their advocacy to create positive business outcomes,” noted Keller. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.dellaquila@engagementlabs.com

Clinton and Sanders Continue to Lead the Social Media Polls Following the First Democratic Presidential Debate

Engagement Labs Ranks How U.S. Presidential Candidates Performed on Social Media Before and After the First Democratic Debate

TORONTO, Ontario – October 14, 2015 – Technology and data company, Engagement Labs, creator of the eValue™ score, today released rankings of the top performing U.S. Democratic presidential candidates on Facebook and Twitter, before and after the first debate which took place on October 13, 2015. Leading up to the debate, Hillary Clinton was ranked number one on Facebook and Bernie Sanders led the pack on Twitter, according to Engagement Labs’ eValue score. Pre and Post Debate eValue Rankings for the Democratic Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Democratic Candidates on social media

Among the five candidates that participated in the first Democratic debate, Clinton has been the frontrunner, but that hasn’t stopped candidates like Bernie Sanders from closing in on her, both in the polls and on social media. Following the first Democratic debate, the two candidates still remain neck and neck on social media. Clinton remained in the top spot on Facebook with an increase in Engagement and the highest number of likes and comments on her page. She also saw the biggest increase in followers. Clinton’s Facebook post that garnered the most likes and comments was about her stance on gun violence and the NRA, a topic that was widely discussed during the Democratic debate. Sanders came in second place with the highest active user base. However, it was Jim Webb who achieved the highest Engagement subscore and the highest number of likes per 1000 fans on Facebook. Martin O’Malley remained in third place with the highest Responsiveness subscore of all the candidates at 43.96. “Social media continues to play a major role in the 2016 presidential election. Not only are people tuning in to watch the debate live, they are also using their social channels to share their real-time thoughts with others during the debate,” said Bryan Segal, CEO at Engagement Labs. “With an active and engaged audience, candidates should be taking advantage of the opportunity by leveraging their social channels to amplify their message and reach among voters.”   On Twitter, Sanders and Clinton remained in the top two spots. Sanders saw the highest number of new followers, almost doubling that of Clinton. Additionally, Sanders has the highest Engagement subscore of 78.12 along with the largest active user base. Clinton received the most retweets, likes and mentions. Webb was able to increase his eValue score by almost 25 points moving from fourth place to third. Webb increased his Engagement subscore by more than 25 points and maintained the highest Responsiveness subscore. During the debate, O’Malley saw his eValue ranking on Twitter slip into fourth place. Lincoln Chafee remained in the last spot on both social channels. Despite increasing his eValue score on Twitter by more than 10 points, he had the fewest number of tweets, less than half, compared to the other candidates. “As the 2016 election has been touted the ‘social media election,’ candidates who do not leverage these mediums to connect with voters and emphasize their positions on the important issues that are shaping this election will see themselves left behind, online and possibly in the polls,” noted Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Online Fans are Still Screaming for Scream Queens, While The Muppets and Blindspot Dominate Audience Offline Chatter

Engagement Labs releases the second week of ‘Total Social’ rankings measuring performance of online and offline conversations for new fall TV shows

TORONTO, ON. – October 8, 2015 – Technology and data company Engagement Labs (TSXV:EL), today released ‘Total Social’ data rankings on the new fall TV show lineup for online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Like last week, the Company found that Scream Queens continued to dominate the social media space, based on eValue social media rankings. However, when looking at the offline data, the show stepped down one spot to third place. Additionally, The Muppets continued to take the lead two weeks in a row with Keller Fay’s TalkTrack monitoring of offline word of mouth conversations. According to TalkTrack and eValue data, below are the rankings for new fall TV shows for offline word of mouth conversation and on Facebook, Twitter and Instagram.

Source: Keller Fay’s TalkTrack® ranking of new fall TV show word of mouth conversation. Engagement Labs eValueTM U.S. 2015 rankings of new fall TV shows. Both metrics are for the week of September 28th to October 4th.

“As the fall TV season progresses and new TV shows find their footing, audiences are getting a better idea of what shows they will continue to watch each week,” states Ed Keller, CEO at Keller Fay and President at Engagement Labs. “And as more TV shows premiere, audiences have more to talk about. For example, we saw shows like Grandfathered and Code Black moving their way up in the rankings since last week.” When looking at the data, the Company found that the drop in Scream Queens’ score from second to third in the rankings for offline word of mouth conversations can be attributed to the fact that their word of mouth ranking amongst men declined from third to ninth place. However, they still secured second place for the most-talked about show amongst women. Based on eValue data, the show continues to lead online conversations across the board. It also remains the most polarizing and has the most negative/mixed sentiment offline out of the top ten shows – which stays unchanged from last week. While Scream Queens slipped offline, Blindspot jumped to second place, nearly pulling even with first place finisher, The Muppets, for word of mouth conversations among men. The Company also found that Blindspot and Limitless both came in second for positive word of mouth sentiment among the top ten shows. According to the eValue data, Blindspot’s ranking dropped across all three social channels for online conversations. Other significant changes to the top ten most-talked about shows offline occurred with three new entrants to the list – Code Black, Grandfathered, and Supergirl. Code Black moved from eleventh to sixth place and Grandfathered moved from fourteenth to eighth after their premieres this week. Grandfathered managed to rank high for online conversations placing third on Facebook and Instagram and second on Twitter. Quantico made an impressive six spot leap to fourth place for offline word of mouth conversations, while also securing first place for positive sentiment offline. This shift in offline conversations showcases that the show is resonating with audiences as it continues. Quantico placed fourth on Instagram with an approximate 25 percent increase in their eValue score. However, the show dropped in rankings on both Facebook and Twitter, with an approximate 16 percent decrease in their eValue score on Twitter. “As indicated by the significant changes in the top ten list for most-talked about shows offline, audience support is fluid early this TV season. With new shows premiering this week, we see audiences already moving on in discussion from the shows that premiered last week,” notes Keller. “This volatility of audience attention reflects how important it is for the new TV shows to engage with their fans through both online and offline efforts. It is not enough to depend on one medium to propel you forward. As we can see, shows that are doing well offline can see their online performance suffer if they don’t make the most of their interested and active fan base.” Engagement Labs will continue to measure the new fall TV programming leveraging ‘Total Social’ data on a weekly basis. For more information on the rankings or to receive the full data set please contact – Jessica.Dellaquila@engagementlabs.com About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Corvette, BMW and Tesla Motors Speed into the Fast Lane of Brand Conversations both Online and Offline

Engagement Labs Releases ‘Total Social’ rankings to measure performance of online and offline conversations for the top performing car brands in the U.S.

TORONTO, ON. – October, 7 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and owner of Keller Fay’s Talk Track®, today released rankings on the Top Automotive brands in the U.S., on social media and through offline, word of mouth conversations.

Rankings of the Top Ten Automotive Brands on Facebook and Twitter in the U.S.

Source: Engagement Labs eValueTM U.S. 2015 rankings of automotive brands on social media

Rankings of the Top Ten Automotive Brands based on offline word of mouth data.

Source: Talk Track ® U.S. 2015 rankings of automotive brands word of mouth conversation offline

“Today, both word of mouth conversation and social media are major drivers of brand consideration and purchases. However, what brands must realize is what people are talking about offline may not necessarily be what people are talking about online. Therefore, it’s important for marketers to understand how their brand is measuring up on both mediums and create content that can help fuel conversation, be it online or offline,” noted Bryan Segal, CEO at Engagement Labs. Based on eValue data, the top ranked automotive brand on Facebook is the high-powered Chevrolet Corvette, with an eValue score of 82.94. The brand jumped six spots from Engagement Labs’ previous automotive data ranking done in March 2015. The brand leverages its Facebook page to engage with Corvette fanatics by posting high-quality images, along with impressive stats and facts on speed that make it superior to other cars. Corvette also had the highest positive brand sentiment in offline conversations based on Talk Track data. Online, the brand encourages people to share images of their own Corvettes and leverages this user-generated content across their social platforms. This builds brand affinity with audiences, which translates to offline conversation. “Social media has become the go-to place for consumers to gain in-depth industry information on the brands they are interested in purchasing, and for the automotive industry, this consumer trend is increasing. According to the 2014 CMO Council Report, 84 percent of automotive shoppers are on Facebook, and 24 percent of them have used Facebook as a resource for making their vehicle purchases,” said Segal. “Additionally 94 percent of millennial car buyers gather information online. Social media provides automotive brands with a powerful tool to market directly with target consumer markets.” Taking second place in eValue rankings on Facebook is Nissan, which moved down a spot since March. The brand earned the highest Engagement subscore of 70.09 and the highest active user base, meaning they have a high percentage of followers actively engaging with their content. Offline the brand took the sixth place spot with a positive sentiment score of 78 percent. Tesla Motors may be relatively new to the industry, but the manufacturer is showing steady increase in popularity both online and offline. Taking the top spot in Talk Track offline word of mouth momentum score, Tesla Motors’ word of mouth volume doubled from last year and demonstrated 80 percent positive sentiment offline. Online, the brand ranked fifth on Facebook and eighth on Twitter. On Twitter, BMW leads the pack with an eValue score of 78.65. The brand also has a Responsiveness subscore of 55.83, more than 25 points above the group average, indicating that it responds more often and faster than its peers. Nissan took the second spot on Twitter with an eValue score of 78.16, while Mercedes-Benz ranked third with the highest Impact subscore of 89.58. “The US automotive market has seen a steady growth for the most part of 2015. Brands who focus on their social media channels and building effective content to help strengthen relationships with fans both online and offline could have a one-up on their competition,” noted Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Lights, Camera, Action! L’Oréal Paris, Hudson’s Bay, Express and Moet & Chandon Are Amongst the Top Social Media Brands of the 40th Toronto International Film Festival

Engagement Labs Demonstrates How a Festival Sponsorship Improves Brands’ Social Media Performance During This Year’s Toronto International Film Festival

TORONTO, ON – Oct 2, 2015 – Technology and data company, Engagement Labs (TSX VENTURE: EL) creator of the eValue™ score, today released data on the top performing sponsors during the 40th annual Toronto International Film Festival (TIFF) that took place September 10, 2015 to September 20, 2015 on Facebook, Twitter and Instagram. “Seen as the leading public film festival in the world with a record 500,000 public attendees and 408,117 tickets sold this year, TIFF has established itself over the last 40 years on a global scale. With such international attention it only makes sense that the festival has gained numerous illustrious sponsors. Being associated to an event as grand as TIFF enables brands to boost their overall reputation and provides sponsors with the opportunity to expose themselves to a wider audience base via social media activations,” said Bryan Segal, CEO at Engagement Labs. “We see specific sponsors who align their content to the Festival’s editorial voice, tone and overarching narrative, are able to resonate the most with a broader TIFF audience.” “For instance, looking at the eValue scores on Twitter, we see Cineplex Entertainment scoring well with an eValue score of 71.34. During the Festival, their Twitter feed leveraged their sponsorship by posting content related directly to the event, such as a trailer for an upcoming Festival film or images of celebrities from red carpet premieres,” continued Segal. “As the major cinema brand in Canada, Cineplex strategically attached itself to one of the biggest global film festivals, solidifying their reputation and engaging a diverse audience.” Moreover, Major Sponsor L’Oréal Paris and Official Multi-Brand Retailer Hudson’s Bay also performed extremely well on Twitter. Both sponsors took a similar approach to Cineplex, leveraging Festival content to their advantage. L’Oréal Paris posted makeup looks from the red carpet events, increasing their eValue score over 20 points from pre-festival rankings. While Hudson’s Bay provided a branded red carpet for several of the premieres, scored an overall eValue score of 73.52, posting images of celebrities gracing the aforementioned carpet. “Taking a look at Facebook, we see similar trends that were leveraged on Twitter. Moët & Chandon earned an eValue score of 71.47 and boasted an increase in our Engagement subscore during the festival by over 10 points to 82.6. This can be due to their posting of images from their red carpet campaign involving celebrities autographing a giant bottle of Moët & Chandon,” stated Segal. Royal Bank of Canada (RBC) — the Official Bank of the Festival, increased Engagement, Impact and Responsiveness on Facebook during the time of the Festival, by engaging their audiences through videos of correspondents on the red carpet speaking to celebrity attendees. Moreover, telecommunications company and Lead Sponsor Bell amplified their Engagement subscore on Facebook, while Major Sponsor Visa Canada improved both their Engagement and followers during the course of the Festival through their red carpet images. Media partner of the Festival, The Toronto Star, scored an impressive eValue score of 93.68 and an Engagement subscore of 100, out of a possible 100, on Facebook. As a news outlet covering the Festival on a daily basis, the brand was consistently posting content related to the Festival, thus engaging with highly active and unique users. On Instagram, Express scored an overall eValue score of 75.75 through their posting of Festival-related content. The brand shared content from red carpet events incorporating celebrities wearing their brand, which allowed them to create engagement and increased their already highly active user base. “One thing we have seen amongst the top performing sponsors is a consistent promotion of related Festival content,” notes Segal. “Making the most of their sponsorship of the global event helped these brands reach more diverse audiences and engage different followers. Brands are always looking for new effective social media strategies to grow and engage their following, so what better way than to incorporate content involving A-list celebrities and the most buzz-worthy films.” After all, during the Festival, TIFF itself managed to increase its eValue scores across their Facebook and Instagram channels to impressive levels. Scoring a 90.27 on Facebook, it is clear that the Festival is resonating well with followers, which only works to benefit any sponsor brands attached to the Festival. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252