TD Bank, Regions Bank and PNC Bank Demonstrate “Total Social” Success

Engagement Labs Announces Rankings of Top U.S. Financial Institutions Based on Online and Offline Conversations

TORONTO, ON – Nov 4, 2014 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. banking institutions for both online and offline conversations. TD Bank, Regions Bank and PNC Bank show the greatest strength in building engagement with audiences both on social media and through offline word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten Online Social Rankings of U.S. Banking Institutions – Six Month Comparison

Source: Engagement Labs eValue2015 rankings of U.S. Banking Institutions

Top Ten U.S. Banking Institutions – Word of Mouth Conversations

Source: Keller Fay’s TalkTrack® 2015 ranking U.S. Banking Institutions offline word of mouth conversation.

Looking at the six month comparison on Facebook, SunTrust Banks moved up in the ranking with the highest eValue score, overtaking TD Bank. The Company also improved its Responsiveness score by 34 percent and saw a boost in Engagement. Bank of America moved from the third to second spot and Regions Bank jumped from seventh to third, which is due to its significant improvement in Responsiveness score. “Responding to customers is and should be a huge part of a business’ social media strategy, especially in the financial sector where customers often turn to social media to ask questions about financial services,” said Bryan Segal, CEO at Engagement Labs. “Finance is a very personal and emotional topic for many, and financial institutions who leverage their social channels to respond to consumer inquiries and humanize their brands will in turn build stronger relationships with their consumers.” Online, TD Bank was the frontrunner on both Facebook and Twitter based on the April and October 2015 rankings. In Engagement Labs’ six month follow-up, TD Bank maintained its dominance on Twitter increasing Responsiveness by 33 percent. Regions Bank also maintained its second place ranking, while Wells Fargo increased one place overtaking Chase. Wells Fargo also had an impressive increase in Impact, significantly increasing the potential reach of its content. Regions Bank also performed well in terms of offline word of mouth, and ranked number one for offline word of mouth sentiment, with 77 percent of the brand’s overall sentiment being positive. TD Bank came in a close second with 75 percent of conversations about the brand being positive. Both Regions Bank and TD Bank are great examples of brands who are propelling conversations both on and offline. PNC Bank came in the top spot for WOM momentum. Momentum demonstrates the increase of brand mentions based on a six month comparison from 2014 to 2015. On Facebook, PNC Bank came in fifth place in October 2015 rankings, a four place increase from Engagement Labs’ earlier 2015 ranking, showing the brand is gaining momentum both on and offline. US Bank was ranked second highest for WOM momentum, however, online the brand’s eValue score decreased both on Facebook and Twitter. This demonstrates that offline word of mouth does not always translate online and vice versa. “Consumers move fluidly between online and offline when they talk about brands, and thus it’s essential for brands to have an understanding of how their customers are engaging with them both online and offline. Just focusing on one aspect — online or offline — can create missed opportunities for a brand to create meaningful customer relationships,” noted Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation via TalkTrack ®; independent research finds offline conversation is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Trump Triumphs on Twitter, Rubio Rules Facebook and Carson Continues to Command Follower Growth During the Third Republican Debate

Engagement Labs Ranks How U.S. Republican Presidential Candidates Performed on Social Media During the Third Republican Debate

TORONTO, Ontario – October 29, 2015 – Technology and data company, Engagement Labs, creator of the eValue™ score, released rankings of the top performing U.S. Republican presidential candidates on Facebook and Twitter, during the third Republican debate which took place on October 28, 2015. Marco Rubio and Donald Trump took the top rankings on Facebook and Twitter, respectively, according to Engagement Labs’ eValue data, while Ben Carson continued to maintain social media momentum with the highest follower growth. eValue Rankings for the Republican Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Republican Candidates on social media

“As the 2016 U.S. presidential election heats up, social media is being utilized as a major tool for voters to show support for their favorite candidates,” said Bryan Segal, CEO at Engagement Labs. “Using the eValue tool, we see support grow week over week with certain candidates like Trump, Carson and Rubio remaining frontrunners on social media, not only through their eValue scores, but also when it comes to follower growth. The challenge the candidates face will be continuing to maintain voter attention between debates through social media activity.” eValue Rankings for the Republican Candidates’ Social Media Follower Growth on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Republican Candidates on social media

With an eValue score of 94.22, Rubio took the top spot on Facebook with Mike Huckabee, Ben Carson and Ted Cruz following close behind, all with eValue scores over 93 out of a possible 100. Although Rubio managed to have the highest Responsiveness subscore, it was Carson who excelled with the highest Impact subscore and active user base. With a major focus on his Facebook account, Carson generated the highest number of followers during the debate, accumulating 60,000 more followers than the number two ranked competitor Trump. For example, Carson’s Facebook post, “We seek your counsel Lord, for you are the answer – use these hands to heal, clear minds to receive your inspiration and wisdom, revive us,” was posted just before the debate began and received more than 223,800 likes and was shared more than 24,500 times. However, while not gaining a significant amount of new followers, Rand Paul had the highest Impact subscore of the group with a score of 94.2. Trump, on the other hand, continued to focus on Twitter as his main social media channel for communicating with voters. He continued to dominate this channel with the highest eValue score and highest number of followers compared to all the other GOP candidates. During the debate, Trump garnered more than 7,700 new followers. However, again Carson managed to overtake Trump in new followers, more than doubling that of Trump’s follower growth. Carson is not only gaining momentum in the polls, but is continuing his momentum on social media. He also tweeted the same post he shared on Facebook before the debate, and garnered more than 4,600 favorites and 2,200 retweets. As Carson develops a social media strategy that is targeted towards a specific audience, he is continuing to see momentum on his social channels. The real surprise on Twitter was John Kasich, who is not a frontrunner on the campaign trail, but managed to develop a small but very active follower base. Although he gained less than 1,500 followers during the debate, he garnered the top Engagement subscore of 82.94. This indicates that while his audience may be small, they are engaged in the content he shares. Rubio remained in third place on Twitter for both the eValue ranking and follower growth, gaining only 600 followers less than Trump. As seen from the second Republican debate, Carly Fiorina continues to climb her way up the social media ladder ranking fifth for follower growth. Additionally, Cruz created attention during the night for calling out the moderators on unfair questioning. He ranked fourth in Engagement Labs’ eValue score and gained more than 4,200 new followers. Cruz’s content had great potential reach as he had the second highest Impact subscore of the group. He not only gained attention on air for his comment about the unfair moderators, but his tweet, “How about we talk about the substantive issues the American people care about? #CNBCGOPDebate,” received more than 2,300 favorites and 1,500 retweets. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Danielle DeVoren KCSA Strategic Communications ktumino@kcsa.com / ddevoren@kcsa.com 212-896-1252 / 212-896-1272

Trick or Treat! Snickers and M&M’s Scare Up Online Engagement on Social Media

Engagement Labs Ranks the Top Selling Chocolate Candy Brands on Facebook and Twitter

TORONTO, ON – Oct 29, 2015 – Today, technology and data company Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, released rankings of the top chocolate candy brands on Facebook and Twitter. This year, it’s estimated that U.S. sales for Halloween candy will be $2.6 billion, with 70% of Americans stating chocolate as their preferred holiday treat. Based on Engagement Labs data, it is clear that the chocolate candy industry utilizes social media channels to increase brand awareness and sales, especially during this time of year. Top Ten Candy Brands on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of chocolate candy brands

“Halloween provides chocolate and candy brands a major opportunity to reach a wide variety of audiences,” said Bryan Segal, CEO of Engagement Labs. “Affiliation with widely-recognized holidays only helps to improve a brand’s awareness among fans and stay top-of-mind for consumers when they purchase their treat of choice.” Snickers, a Mars candy brand, was the top performing chocolate candy brand on Facebook, scoring the highest among all brands when it comes to Engagement and ranked the second highest with respect to Impact. Making the most of their product’s association with Halloween, the brand has posted Halloween-themed content incorporating their branding to count down the days to the holiday. Boasting the highest number of likes and comments, the brand’s Halloween-themed content resonated well with audiences. On Twitter, M&M’s, another Mars brand, scored the top spot, while popular Hershey brand, KitKat placed a close second with the highest follower growth and the highest Responsiveness subscore. KitKat’s impressive response strategy, replying directly to followers and retweeting entertaining follower content, helped the brand resonate with consumers and build brand affinity. “We found that the brands are creating a higher Impact on Facebook and have higher Engagement on Twitter, while Responsiveness, for the most part, lacks across both channels” continued Segal. “Leveraging association with upcoming events and holidays can initially engage an audience, but it’s how the brand continues to interact with followers that keeps them continually invested. If chocolate candy brands are aiming to drive sales, they need to focus on standing out from competitors through the creation of interesting content and execution quick, authentic response strategies.” Similar to KitKat, fellow Hershey’s product Reese’s Peanut Butter Cups managed to secure third place for both Facebook and Twitter. The brand scored the highest for Impact on Facebook and above average for both Engagement and Impact on Twitter. Meanwhile, Nestlé’s Butterfinger placed second on Facebook and had the second highest Engagement and Responsiveness scores. Butterfinger also had the highest likes and shares per 1000 fans. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Creative Quality is not Only the Leading Factor in Driving ROI but Also the Lead Factor in Getting Consumers to Talk about a Brand

Engagement Labs ranks TV advertising campaigns that drive brand conversations

TORONTO, Ontario – October 27, 2015 – Keller Fay Group, an Engagement Labs (TSXV:EL) company, has partnered with Analytic Partners to gain a deeper understanding of the relationship between consumer word of mouth (WOM) and the quality of brand advertising, to determine the impact it has on sales. The study brings together robust WOM tracking data using Keller Fay’s TalkTrack®, and extensive industry insights from Analytic Partners’ ROI Genome Project. According to an analysis of more than 250 TV campaigns, the study found that when advertising causes conversations and online sharing, it is much more likely to also drive sales, compared to when it does not drive conversation. Additionally, the quality of the creative is more effective at driving consumers to talk about a brand than the amount of airtime or ad spend the TV campaign received. Considering that 13 percent of all sales ($6B) are driven by word of mouth, this is big business. “At Analytics Partners, we use analytics to provide our clients with in-depth insights into what drives ROI across multiple industries, countries and through different marketing and emerging media channels. Leveraging Keller Fay’s WOM data, we were able to draw fascinating conclusions into the effectiveness of how advertising drives conversation,” said Maggie Merklin, Senior Vice President at Analytics Partners. “Furthermore, the research found that it is not necessarily the amount of advertising that a brand does, but rather it’s the quality of the creative, that tends to spark conversations.” In a separate analysis, Keller Fay did a ranking of brands that had the most talked about TV commercials. Rankings of the Top Ten most talked about brands based on its TV advertising

Source: TalkTrack ® 2015 rankings of US brands word of mouth conversation.

“Word of mouth is the invisible hand of marketing effectiveness. While it is hard to measure and see, —both online and offline— it is a crucial mechanism through which advertising works,” said Bray Fay, Chief Operating Officer at Keller Fay and Chief Research Officer at Engagement Labs. “What we found in this study was ads that had clear branding, a persuasive message, used human and/or celebrity endorsement, and took advantage of contextually relevant events (e.g. luxury brands ads during the Oscars), performed better than other types of ads. If a brand isn’t creating an ad that people want to talk about, they are losing a significant piece of potential consumer dollars.” Based on Keller Fay’s WOM findings, Papa John’s was the most talked about brand based on its TV advertisements and one-third of its positive conversations included a discussion of its TV ads. Additionally, the brand leveraged celebrities, like Peyton Manning and their CEO in commercials, sparking conversations. “During our research, it was interesting to see that restaurants dominated in the top ten rankings as the most talked about commercials, as seven of these ten brands are restaurants. For example, Papa John’s created the perfect recipe for conversation – its use of celebrity spokespeople, strategic media buys during sporting and other major events, as well as its use of clear brand messaging. On the other hand, the leading non-restaurant brand that drove conversations with TV ads was AXE. They are a great example of using humor and sexiness to spark discussion,” said Fay. Keller Fay, an Engagement Labs Company, is a research firm that specializes in tracking word of mouth data related to brands. The company’s Talk Track™ product allows advertisers to know who is talking about a brand, what they are saying (good or bad) and the impact that conversation has on sales. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com About Analytics Partners Analytic Partners is a leading global marketing consultancy, founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI.  Analytic Partners provides both the technology and consultants to help marketers achieve a deeper understanding of their business through insights from marketing mix modeling, cross-media attribution, digital and social media analysis, customer loyalty analysis, predictive modeling and marketing optimization. With multiple locations in the Americas, EMEA and Asia-Pacific, Analytic Partners serves multinational businesses and local brands across the globe. Visit us at www.analyticpartners.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

3-Mobile Calls in as Word of Mouth Leader of the Telecom Industry, While O2 Makes Waves on Social Media

Engagement Labs ranks the top UK telecom companies for word of mouth conversation and on Facebook and Twitter

London, UK – October, 26 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the Keller Fay Group, an Engagement Labs company, today released the first ‘Total Social’ data rankings on how the UK’s four largest mobile telecom companies performed socially — both on social media and offline via word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and Keller Fay’s TalkTrack®, the leading measurement source of WOM conversation. UK Telecom Rankings Based on TalkTrack WOM and eValue

Source: TalkTrack ® 2015 rankings of UK telecom brands’ word of mouth conversation. Engagement Labs eValueTM 2015 rankings of UK telecoms brands.

Based on TalkTrack data, 3-Mobile was ranked number one for offline WOM momentum, having, over the past 12 months, increased its TalkShare – the percentage of conversation an individual brand has relative to WOM for all brands in the category. Three also over performed in terms of TalkShare relative to its market share. In addition to leading in WOM momentum, Three also had a substantial advantage in terms of WOM quality, with the highest positive sentiment score at 73 percent. In comparison, Vodafone had average momentum, but ranked last of the four brands for WOM sentiment which can be due to the many conversations about the brand were negative or ‘mixed’ in tone. “Word of mouth is a critical driver of consumer’s decision making process,” said Steve Thomson, UK Managing Director of Keller Fay. “There is clear evidence that WOM drives sales, search, web visits and other key brand outcomes. With customers having so many options, each experience and interaction counts and is not enough for brands to stay relevant on only one medium. The power of conversations online and offline can sway share of wallet in a short period of time.” When looking at the online rankings, O2 dominated on both Facebook and Twitter with the highest eValue scores. The brand also saw the highest Impact and Engagement subscores. O2’s challenge is arguably to leverage its social properties better in driving offline WOM. EE came in second place on Twitter with the highest Responsiveness subscore of 87.08 and second highest Engagement and Impact subscores. The brand also had the highest active user base, which means it had the highest amount of audience engagement with the content the brand shared. EE also garnered the highest follower growth on Twitter, with O2 coming in a close second. “In the telecom industry, having a social media response strategy is extremely important, as many consumers go to a brand’s social media channels for customer service inquiries. Leveraging social media channels to respond to consumer questions is imperative for brands to build a loyal and active fan base,” noted Thomson. “Twitter, for example is a prime social channel to allow real-time, two-way conversations between a brand and its followers. Brands should use the channel to answer consumer questions and respond to both negative and positive comments. Simply acknowledging a negative tweet can put a consumer at ease and build on brand affinity.” About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Steve Thomson Keller Fay Group sthomson@kellerfay.com +44-7769-289590 Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Scream Queens Continues to Rule Over the Online Conversation, while The Muppets Make an Offline Comeback

Engagement Labs releases ‘Total Social’ rankings measuring performance of online and offline conversations for new fall TV shows

TORONTO, ON. – October 22, 2015 – Technology and data company Engagement Labs (TSXV:EL), today released ‘Total Social’ data rankings on the new fall TV show lineup for online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue™ social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Scream Queens is undefeated with respect to online conversation on Facebook, Twitter and Instagram for the fourth week in a row, while placing a close second to The Muppets for the most offline word of mouth. According to TalkTrack and eValue data, below are the rankings of the new fall TV shows for offline word of mouth conversation and on Facebook, Twitter and Instagram:

Source: Keller Fay’s TalkTrack® ranking of new fall TV show word of mouth conversation. Engagement Labs eValueTM U.S. 2015 rankings of new fall TV shows. Both metrics are for the week of October 12th to October 18th. *Blood & Oil, Limitless and Supergirl all tied for 8th in the word of mouth rankings.

“Four weeks into the fall TV season and Scream Queens has not budged from its first place ranking online. This is likely a result of their social media strategy that leverages content from their big-name celebrity cast” said Ed Keller, CEO at Keller Fay and President at Engagement Labs. “While maintaining online hype, the show has also consistently battled with The Muppets for top spot for offline word of mouth conversation during the course of the first four weeks of the fall TV season. Despite being the most talked about shows offline, the conversations about Scream Queens and The Muppets have not always been positive.” Having ranked the most talked about show among women for the past four weeks, Scream Queens saw its sentiment among women drop below its sentiment among men this week. In fact, among the top ten most talked about shows, Scream Queens recorded the lowest level of positive sentiment over the course of the past four weeks. This week, The Muppets experienced a comeback, reclaiming the sole top spot for word of mouth conversations and rose in online rankings for both Facebook and Instagram. On Facebook, the show broke into the top ten and on Instagram, it jumped two spots to third place. However, the show also experienced lower than average positive conversations (sentiment) among both men and women; its sentiment is second lowest in sentiment scores, with only Scream Queens faring more poorly. Quantico ranked third for offline word of mouth this week while Blindspot placed fourth for offline conversations both this week, and the past three weeks. Unlike Scream Queens and The Muppets, Quantico and Blindspot garnered high levels of word of mouth sentiment, with Blindspot leading amongst all shows measured. Several new shows were able to break into the top ten for both online and offline conversation, as they premiered or their premiere dates approached. Supergirl reentered the offline word of mouth conversation rankings at tenth. The show also moved into the rankings on Facebook, and experienced a 10 point eValue score increase to place fifth on Instagram. In addition, newcomer Wicked City experienced a significant 30 point increase in its eValue score, placing third on Twitter, while the recently premiered Crazy Ex-Girlfriend placed eighth, after jumping more than 30 points. “It is to be expected that shows that just premiered or are about to premiere are driving buzz. However, the real test is measuring how they rank after they have been broadcasting for several weeks,” continued Keller. “The shows that have continuously made our rankings, week-after-week, are carving out loyal fan bases that are consistently discussing their programing both online and offline. However, it is a challenge for those shows that have low sentiment scores to learn how to activate their fans to offset negative word of mouth.” For more information on the rankings or to receive the full data set please contact – Jessica.Dellaquila@engagementlabs.com About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Krispy Kreme Doughnuts and Pizza Hut Satisfy the Hunger of Online Fans, While Offline Fans Fill-Up on McDonald’s

Engagement Labs Releases Six-Month ‘Total Social’ Rankings of Online and Offline Conversations for Top U.S. Quick Service Restaurants

TORONTO, ON – October 20, 2015 –Technology and data company Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. quick service restaurants (QSR) for both online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Top Ten Quick Service Restaurants – Six-Month Comparison on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of QSR restaurants

Top Ten Quick Service Restaurants – Word of Mouth Offline Conversations

Source: Keller Fay’s TalkTrack® 2015 ranking QSR restaurants word of mouth conversation.

“Quick service restaurants are extremely appealing to the public since they are affordable and easily accessible. With such an immense reach and a reputation for fast-paced service, it is imperative for these brands to utilize social media channels such as Facebook and Twitter to keep up with consumer demand and inquiries,” said Bryan Segal, CEO at Engagement Labs. “With the restaurants facing increased competition, they must differentiate themselves to stay top-of-mind with their customers — social media can serve as a platform to accomplish these goals.” Based on Engagement Labs’ eValue data, Krispy Kreme Doughnuts took the lead on Facebook, generating an overall eValue score of 80.37, which was a significant jump compared to the April 2015 rankings, where the brand placed 14th. Boasting the most administrator posts (posts published by the account admin) out of the top Ten restaurants, Krispy Kreme Doughnuts drastically increased its Engagement subscore by posting content with images of its latest products and promotions connecting the brand to events such as Pirate Day and Halloween. Previously top-ranked brand on Facebook, Wendy’s experienced a drop to second place after the six-month analysis, with a 13-point decrease in its eValue score to 78.94. The decrease in its overall eValue score is due to the brand’s Responsiveness subscore dropping significantly. “Implementing a social media response strategy is a crucial factor in the restaurant industry as it creates a stronger connection between brands and their followers,” continued Segal. “Twitter is a prime social channel to allow real-time, two-way conversations between a brand and followers. For QSR restaurants, it is important to leverage this channel to answer consumer questions and respond to both negative and positive comments. Simply acknowledging a negative tweet can put a consumer at ease and build on brand affinity.” On Twitter, Pizza Hut remained in first place and received the highest Impact subscore of 91.77 and 66.11 for Responsiveness. Chipotle Mexican Grill jumped three spots from sixth place to third with the highest Responsiveness subscore of 80.04. Chipotle Mexican Grill responds to followers by having admins sign off using their names. This humanizes the responses and makes the tweets more personal, building brand affinity among consumers. Meanwhile, Burger King, which previously held the second place slot, drastically dropped to ninth place with a decrease in both Engagement and Responsiveness. As reflected by the TalkTrack data, while the top Ten brands for offline word of mouth conversations comprise many brands included in the eValue rankings, there are significant differences in the rankings overall. McDonald’s proved to be the most talked-about QSR brand offline, while Taco Bell placed second for word of mouth conversation. Neither first place brands in the eValue rankings, Krispy Kreme Doughnuts and Pizza Hut, made it to the TalkTrack top Ten. “In such a competitive market, brands should understand that online conversations are not the only way to determine customer loyalty and offline conversations, and what people are saying via word-of-mouth is proven to be just as influential,” Segal noted. “The restaurant industry is very fast-paced, and it’s not enough for these brands to stay relevant on one medium alone. With customers having so many options, each experience and interaction counts. The power of conversations online and offline can sway share of wallet in a short period of time. Focusing on response strategies and generating positive buzz will help with bringing customers in the door and putting money in the cash register.” About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Justin Trudeau is Named Canada’s Newest Prime Minister in the Polls and on Twitter

Engagement Labs Ranks How Canadian Prime Minister Candidates Performed on Social Media Before and During the Federal Election Date

TORONTO, Ontario – October 20, 2015 – Technology and data company, Engagement Labs, creator of the eValue™ score, today released a ranking of the top performing Canadian Prime Minister candidates on Facebook and Twitter, before and during the October 19, 2015 election when Justin Trudeau was announced as the nation’s 23rd Prime Minister. Leading up to the election, incumbent Stephen Harper was ranked number one on Facebook, while Liberal leader and victor, Justin Trudeau placed first on Twitter, according to Engagement Labs’ eValue score. Pre and During Election eValue Rankings for the Prime Minister Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM 2015 rankings of Canadian Prime Minister candidates on social media

Among the five candidates that vied for Prime Minister, Trudeau, Harper and Mulcair had been neck-and-neck throughout the campaign periods, both in the polls and on social media. With the polls shifting in Trudeau’s favour in the week prior to the election, shifts in social media performance showed similar trends. “Social media played an integral role in the 2015 Canadian Federal Elections. Voters were using their social media channels to share their real-time thoughts and probe candidates on major topics of discussion,” said Bryan Segal, CEO at Engagement Labs. “With an active and engaged audience, candidates took advantage of this opportunity by leveraging their social channels to amplify their message and reach among voters.” Prior to the election, Harper placed first on Facebook and Trudeau followed behind with the second highest eValue score. Signs of change started to brew in the week leading up to the election where Trudeau experienced the largest follower growth with a nine percent increase. On the day of the election, the rankings did not shift dramatically on Facebook with Trudeau remaining in first place. However, Trudeau gained serious momentum on the channel, with an uptake in his eValue score and a 10% increase in his active user base on election day. The week leading up to the election, Engagement Labs saw Trudeau leading on Twitter with an eValue score of 87.05. With the most tweets and replies out of all candidates, Trudeau secured the largest follower growth from the prior week, as well as the highest Engagement and Impact subscores. Posting less frequently with only 18 tweets, Harper placed second in the eValue rankings. Green Party leader, Elizabeth May, surpassed Tom Mulcair on Twitter with both the highest active user base and Responsiveness subscore. Unlike Facebook, Twitter did not see any changes in its rankings during the election. New Prime Minister Trudeau maintained first place with an increase in his eValue score and all subscores which really pointed to his increased momentum. “As the 2015 election has been touted the ‘social media election,’ candidates who did not leverage these mediums to connect with voters and emphasize their positions on the important issues, saw themselves left behind both online and in the polls,” noted Segal. “With Trudeau named the new Prime Minister of Canada, it indicates that there was positive impact on being very active on social media up until the ballots were counted; the engagement, impact, and sentiment of social media was amplified and brought to life. This power was very much harnessed by Trudeau, and the results followed as we saw in the polls.” About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Which Beverage Brands are Online Audiences Drinking Up? Monster Energy, Coca-Cola, Simply Orange and FIJI Water are Quenching the Thirst of Social Media Followers

Engagement Labs Ranks the Top Performing Beverage Brands in the Energy Drink, Water, Soda and Juice & Flavored Drink Categories on Social Media

TORONTO, ON – Oct 19, 2015 – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released the rankings of non-alcoholic beverage brands in the water, energy drink, soda and juice and flavored beverage categories in the U.S on Facebook, Twitter and Instagram. Top Energy Drink Brands on Facebook, Twitter and Instagram

 Source: Engagement Labs eValueTM U.S. 2015 rankings of energy drink brands on social media

 Top Water Brands on Facebook, Twitter and Instagram

 Source: Engagement Labs eValueTM U.S. 2015 rankings of water brands on social media

 Top Soda Brands on Facebook, Twitter and Instagram

Source: Engagement Labs eValueTM U.S. 2015 rankings of soda brands on social media

 Top Juice and Flavored Beverage Brands on Facebook, Twitter and Instagram

 Source: Engagement Labs eValueTM U.S. 2015 rankings of juice and flavored beverage brands on social media

“Known as the ‘always on’ generation, 71 percent of millennials engage in social media activity daily. With this generation being so active online, beverage companies have an opportunity to directly target this mass audience through social media,” said Bryan Segal, CEO at Engagement Labs. “Our data found that energy drinks in particular have honed in on this market and are performing better on social media compared to the other beverage brand categories.” Across all three social media channels, Monster Energy and Red Bull ranked the highest in their category. On Facebook, Monster Energy ranked second for Impact with a subscore of 95.78, out of a possible 100, and Red Bull in first place with an Impact subscore of 95.83. With such high Impact scores, it is clear that they have been successful at reaching numerous unique users. This can be attributed to the fact that these particular brands have created content to coincide with millennial-centric events and activities such as extreme sports, UFC and music festivals, which has established engagement among their followers. On Instagram, Energy drinks continue to dominate based on their eValue scores, with Monster Energy, Rockstar Energy Drink and Red Bull scoring 91, 84 and 92 for Impact subscore, respectively. The brands continued to post sport and event related content to reach their younger target audience. Engagement Labs found that overall water brands had lower eValue scores across all social channels measured. These brands made less of an impact with online audiences, in comparison to soda, juice and energy drinks. However, one area in which water brands excelled was Responsiveness. On Twitter, FIJI Water created a successful social media response strategy that resulted in an 86.87 Responsiveness subscore. Although the brand didn’t necessarily have the mass impact that energy drinks did, on average they put more effort into interacting with audiences through online conversations. Soda giant Coca-Cola achieved high Impact subscores across all social media channels, which made them a leader on Facebook, Twitter and Instagram. Nevertheless, the brand’s Engagement subscores on average were low, indicating that although they have a high following, their content has not necessarily created the highest engagement among their diverse following. “Soda brands are popular amongst various demographics, as we saw that with brands like 7UP, they are leveraging their channels to target younger demographics. For example, 7UP successfully leveraged their Twitter channel to showcase the brands connection to music with the hashtag #7x7UP and partnership with music producer Tiësto, which helped to increase their Engagement and eValue score.” noted Segal. When the Company looked at the juice and flavored beverage category, they found that Gatorade and Gold Peak Tea are the only brands to rank in the top five across all three social channels. On Instagram, Gatorade took the top spot with a high Impact subscore of 83 along with a high active user base. On Facebook, popular orange juice brand Simply Orange Juice, came in first place with an eValue score of 87.62, which was the highest eValue score on Facebook of all the brands measured in all four categories. The brand had an extremely active user base with an Engagement subscore of 91.1 and the most likes per 1000 users. “Looking at the categories overall, we found that the energy brands were the most successful in regards to our eValue ranking. It is essential that beverage brands use social networks to connect with their audience demographics, allowing them to create targeted content that will truly resonate with their diverse audiences and encourage them to engage, share and support the content, keeping the brand top of mind and — ultimately driving increases in sales,” continued Segal. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

The Online and Offline Reign of Scream Queens Continues, While The Muppets Audience Chitchat Is Turning Negative

Engagement Labs Releases the Third Week of ‘Total Social’ Rankings Measuring Performance of Online and Offline Conversations for New Fall TV Shows

TORONTO, ON – Oct 15, 2015 –  Technology and data company Engagement Labs (TSX VENTURE: EL), today released ‘Total Social’ data rankings on the new fall TV show lineup that include online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue™ social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Scream Queens continued to dominate the online conversation on Facebook, Twitter and Instagram for the third week in a row. Scream Queens and Quantico have moved up in the rankings creating a three way tie for first place with The Muppets for most word of mouth conversations.

 Source: Keller Fay’s TalkTrack® ranking of new fall TV show word of mouth conversation. Engagement Labs eValue U.S. 2015 rankings of new fall TV shows. Both metrics are for the week of October 5th to October 11th. *Scream Queens, The Muppets and Quantico tied for lead in word of mouth ranking

This week Engagement Labs saw Quantico jump from fourth place to a tie for first place for word of mouth conversations. The real driving force for the jump was the increase in conversation among men, which went from sixth place last week to first place this week. Scream Queens, experienced an increase in mouth conversation, with more than two times as much word of mouth conversation among women than men. The show also saw the highest follower growth online, increasing their followers by more than five times the group average for follower growth. “In its third week on-air, Scream Queens is continuing to see momentum both online and offline,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay. “Social media has created the rise of the second screen and according to Nielsen data, increases in conversation on Twitter during live programming signal that there is high engagement among the general viewing audience. We are seeing this correlation with Scream Queens, as it remains at the top of conversation rankings both online and around the water cooler.” The Muppets saw a decline both online and offline. On Facebook it moved down in the rankings from fourth to eleventh place with a near ten-point decline in eValue score. Although it remained tied for first for word of mouth conversation, last week the show was ranked number one among both men and women, whereas this week the show fell to number four among men and number two among women. Not only did the show drop in word of mouth volume, but it also saw a sharp decrease in sentiment. The show’s positive word of mouth sentiment barely outweighed its mixed and negative word of mouth sentiment. Quantico, despite coming in first place for word of mouth conversation and moving from number six to number one among the most talked about new fall TV shows for men, remained in seventh spot in its eValue ranking on Facebook. The show also fell from sixth to eleventh on Twitter, with a decrease in eValue score of more than 15 points. “Quantico is seeing a much higher active user base on Facebook than on Twitter. However, the show does not respond to fans at all on Facebook. With a much more active audience on the Facebook platform, the show should begin engaging with fans on Facebook to further drive engagement and increase overall eValue score,” noted Keller. For more information on the rankings or to receive the full data set please contact –Jessica.Dellaquila@engagementlabs.com About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252