The NFL Scores a Touchdown on Social Media, While the NHL Scores a Hat Trick with Offline Conversations

Engagement Labs Ranks Major Professional Sports Leagues for Both Social Media Performance and Offline Word of Mouth Conversations

TORONTO, Ontario – November 16, 2015 – Technology and data company Engagement Labs(TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings of the major professional sports leagues on social media and through offline word of mouth (WOM) conversations.

‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company.

“Major professional sports leagues have some of the most loyal fans around. With the far-reaching appeal of sports content and the passion from fans, sports leagues have a major opportunity to utilize social media to keep fans engaged both online and offline even when there isn’t a game to watch,” stated Bryan Segal, CEO of Engagement Labs.

Rankings of Major U.S. Professional Sports Leagues on Facebook, Twitter and Instagram:

 Source: Engagement Labs eValueTM U.S. 2015 rankings of major professional sports leagues on social media

Rankings of Major U.S. Professional Sports Leagues Based on Offline Word of Mouth Data:

Source: Talk Track ® U.S. 2015 rankings of major professional sports leagues word of mouth conversation offline

“When looking at the eValue scores of the different leagues, we see that across the board, each league possesses significantly high Impact scores across Facebook, Twitter and Instagram,” noted Segal. “Though the content being posted by these organizations have impressive reach to mass audiences, where we see room for improvement online is in the creation of response strategies.”

The NFL took the lead online across all three channels with impressive eValue scores. Through a combination of game highlights, player interviews and promotional material for upcoming games, the league generated extensive interest amongst fans online. However, low scores for Responsiveness showcased that that there is an opportunity to create a two-way interaction with fans.

When looking at offline conversations, the NFL placed second for WOM momentum – meaning mentions of the league have increased year-over-year. However, the brand scored the lowest with respect to WOM sentiment. This ‘Total Social’ measurement demonstrates that although the brand is being engaged with online and talked about more frequently offline, conversations about the NFL are less positive. By creating an online strategy that focuses on highlighting positive content around the sport and league, the NFL could strengthen its brand.

On Facebook, the NHL scored 93.3 out of 100 for overall eValue by leveraging similar content as the NFL to engage their audiences. When observing offline WOM rankings, the NHL dominated the conversation. Not only does the NHL rank the highest for WOM sentiment, but they also had the highest growth in offline conversations.

When it comes to the MLB, the league scored higher in Engagement and Impact than the NHL on all three channels, which can be attributed to the fact that the league was at the height of its playoffs during the time period measured. However, the league’s low Responsiveness scores decreased their eValue scores on each channel, ranking them below the NHL on Facebook and Twitter.

“While the NFL is sweeping the board, the NBA is falling behind their peers. The league’s low Responsiveness and Engagement, attributed to them coming in last in the rankings,” continued Segal. “While the NBA season did start later than the NFL and NHL seasons, the weeks leading up to the season was the perfect opportunity to take advantage of downtime to generate buzz and begin interacting with fans.”

Scoring extremely high for Impact across all three channels, the NBA’s content evidently had a widespread reach, indicating abundant opportunity for fan interaction. Therefore, the league should start focusing on their loyal fan base to improve their Engagement and overall eValue scores online. Additionally, based on their second place ranking for offline WOM sentiment, it is clear fans were speaking positively about the league.

About Engagement Labs

Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.

Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.

Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ.
www.engagementlabs.com / www.kellerfay.com

For media inquiries please contact:

Kate Tumino / Kenneth Cousins
KCSA Strategic Communications
ktumino@kcsa.com / kcousins@kcsa.com
212-896-1252 / 212-896-1252

Engagement Labs Selected as one of Canada’s Most Innovative Public Technology Companies by Canadian Innovation Exchange (CIX) and Stockhouse

TORONTO, ON – November 16, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of the eValue score, has been named one of the Most Innovative Public Companies by the CIX and Stockhouse for its market-leading technology that is changing the way companies and marketers measure social media effectiveness.

Chosen by a selection committee made up of technology experts and investors from across the country, Engagement Labs will be presenting at CIX Public Investor Day on Wednesday, November 18, 2015. The Company will showcase its innovative data technology that delivers analytics and insights to top brands, agencies and publishers that enables them to more effectively allocate their social media spend and resources and leverage this growing marketing channel.

“We are honored to be selected by the CIX and Stockhouse for our innovation and leadership position in social media data analytics and activations,” said Bryan Segal, CEO at Engagement Labs. “Through the acquisition this summer of the Keller Fay Group, the industry leading word of mouth market research company, Engagement Labs will continue to expand our technology and further develop our analytics tools into a ‘Total Social’ measurement solution for companies to harness the power of conversations both online and offline. This is an exciting chapter, as we continue to expand and support clients around the globe.”

About Engagement Labs:

Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.

Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.

Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick, NJ.
www.engagementlabs.com / www.kellerfay.com

Download Engagement Lab’s investor relations app on your iPhone, iPad or Android device.

For media inquiries please contact:

Jessica Dell’Aquila
Marketing Director – Engagement Labs
(o) 647-776-4100 ext 214
(m) 416-998-1586
Jessica.Dellaquila@engagementlabs.com

Cheers to Carlsberg and Carling for Leading on Social Media, While Guinness Tops Offline Conversation

Engagement Labs Announces Rankings of U.K. Beer Brands Based on Online and Word of Mouth Conversations

LONDON, UK – November 16, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings for U.K. beer brands for both online and offline word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. eValue Rankings of Major U.K. Beer Brands on Facebook and Twitter:

Source: Engagement Labs’ eValueTM 2015 rankings of U.K. beer brands

TalkTrack Rankings of U.K. Beer Brands WOM Momentum:

Source: Keller Fay Group’s TalkTrack® 2015 rankings of U.K. beer brands

With the highest overall eValue score among the major brands, Carlsberg ranked first on Facebook with an impressive Engagement score of 81.88. The brand’s content also saw the highest number of likes and comments. However, John Smith’s, which secured second place overall, overtook Carlsberg for Engagement with a score of 94.98. Although the brand had a lower following than Carlsberg (and may not be the beer of choice among digital natives), John Smith’s had the highest active user base and highest number of likes per 1,000 fans, proving that the brand had a very active and engaged following. Heineken placed third with the highest Impact score, 93.35, and the second highest Responsiveness score of the top ten. Despite scoring significantly higher for Impact and Responsiveness than both Carlsberg and John Smith’s, Heineken’s low Engagement score of 10.31 prevented the brand from ranking higher. The brand’s high Impact and Responsiveness scores translated well in offline conversations with Heineken placing second for WOM momentum. “Beer brands in the U.K. are a perfect example of how quantity of followers isn’t the defining factor in a successful social media campaign,” stated Steve Thomson, U.K. Managing Director of Keller Fay. “As seen with Heineken, despite having the largest number of fans and the highest Impact score, its lack of engaging content hinders its online success. However, we do see Heineken’s widespread reach converting into offline success with its WOM share growing significantly this year. The brand’s activity and reach online is helping to drive real-world advocacy.” On Twitter, Carling ranked first with an overall eValue score of 80.48, significantly higher than the next ranked competitor, Budweiser. Having ranked first for Responsiveness on Facebook, Carling also managed to score the highest for Responsiveness on Twitter, showing continued dedication to fans across both channels. This positively impacted its offline performance as the brand ranked third for WOM momentum, indicating that the brand’s WOM share increased this year. Based on the TalkTrack rankings, Guinness placed first for WOM momentum indicating the largest growth in WOM share from the previous year. With the second highest Impact scores on both Facebook and Twitter, the brand’s reach ensured its followers continued to speak about the brand offline. “While brands like Guinness and Heineken are leveraging their wide-reaching appeal to grow in offline conversations, they are struggling to effectively engage followers online,” noted Thomson. “Carlsberg and John Smith’s are arguably leading the way online, as they focus on the quality of their content to resonate with fans rather than the quantity of their followers. However, the most successful brands both offline and online, such as Carling, achieve ‘Total Social’ success as they understand that focusing on engagement and responsiveness online can contribute to increasing WOM conversations.” About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Steve Thomson Keller Fay Group sthomson@kellerfay.com +44-7769-289590 Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Hillary Clinton Continues to Win on Facebook, While Bernie Sanders Remains Undefeated on Twitter

Engagement Labs Ranks the Top Performing Candidates on Social Media During the Second Democratic Debate

TORONTO, Ontario — November 15, 2015 –  Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ score, today released rankings of the top performing U.S. Democratic Presidential candidates on Facebook and Twitter, during the second Democratic debate which took place on November 14, 2015. Leading up to the debate, Hillary Clinton remained the top contender on Facebook, while Bernie Sanders led on Twitter for his social media performance. According to Engagement Labs’ eValue data, both candidates remained in their leading spots on their respective social media channels. eValue Rankings of the Top Performing Democratic Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Democratic Candidates on social media

“With twelve months left until the U.S. Presidential elections and the number of candidates running from the Democratic party down to three, the debates are more important than ever for candidates to voice their positions on important topics facing the nation,” said Bryan Segal, CEO at Engagement Labs. “Utilizing social media is as crucial as ever for candidates  to connect with their voters and solidify their platforms to the U.S. population.” On Facebook, Hillary Clinton continued to rank first with an overall eValue score of 93.88, while scoring 94.05 for Impact and placed first for Responsiveness. Bernie Sanders was a close second on Facebook. Sanders scored the highest for Engagement with a score of 96.63 and garnered an impressively high active user base.   On Twitter, Sanders maintained his first place ranking with an overall eValue score of 83.71 and the highest Engagement score. Additionally, Sanders had the highest favorites and retweets per 1,000 fans and the most active user base, highlighting his loyal fan base. Tweeting about gun control, education for low and middle-income children and combatting bigotry in the aftermath of this week’s events in Paris, Sanders maintained his stance on many issues which is something that resonated well with his supporters. Clinton came in second overall with an eValue score of 80.08 and also scored the highest for both Impact and Responsiveness. For both channels, third-place candidate Mark O’Malley ranked last in all categories with all his scores falling below the group average. Rankings of Highest Follower Growth for Democratic Candidates on Facebook and Twitter Based on the November 14th, 2015 Debate:

Source: Engagement Labs 2015 rankings of Democratic Candidates’ follower growth on social media

“Follower growth is a main point of interest for this election with so many candidates turning towards social media during and between debates to connect with potential voters. With Clinton leading on Facebook, she also secured the highest follower growth, gaining more than 9,000 new followers – approximately 6,000 more than Sanders. As the leader on Twitter, Sanders did grow his following more than 14,000 individuals. The follower growth difference on Twitter was significantly smaller though, with Clinton coming in a close second with approximately only 200 less followers,” noted Segal. Engagement Labs also found that Republican candidate Donald Trump took the lead for follower growth on both social media channels gaining more followers than any of the Democratic candidates during the debate with more than 21,000 followers on Twitter and almost 18,000 followers on Facebook. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Bottoms Up, Eh! Molson Canadian, Stella Artois and Carling Top Off the Social Media Rankings of Canadian Beer Brands

Engagement Labs Ranks the Top Canadian Beer Brands Based on Facebook and Twitter.

TORONTO, ON – November 11, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released eValue rankings for the top Canadian beer brands on Facebook and Twitter. Top Ten Canadian Beer Brands on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of Canadian beer brands

According to Engagement Labs’ data, Molson Canadian took first place on Facebook with the highest eValue score of the group. The brand over indexed in both its Engagement and Impact scores based on the group average. Stella Artois secured second place overall by ranking first for both Impact and Responsiveness. Stella Artois created a social media strategy with a much different approach than Molson Canadian’s. They leveraged high quality images that focused on the ‘experience’ of drinking its beer. “Molson Canadian utilizes its Canadian reputation to connect with its fan base by posting content embracing Canadian stereotypes such as a love for hockey, while also leveraging its ‘We Are Canadian’ campaign,” stated Bryan Segal, CEO of Engagement Labs. “For example, the brands highest engaged posts on Facebook all leveraged very Canadian-centric content. The brands top engaged post, which garnered more than 16,400 likes, stated ‘Take a load off eh’ accompanied by an image of a man carrying a case of beer..” Carling, ranked first on Twitter, scored above average for Engagement, Impact and Responsiveness. Steam Whistle, ranked second, scored the highest for Responsiveness with a score of 75.92, more than three times higher than the group average, which shows a continued dedication and focus to replying to fans and followers. Molson Canadian, ranked third on Twitter, had the highest Impact score along with the highest active user base and saw the most retweets and favourites per 1,000 fans. Rounding out the top five on Twitter, Budweiser placed first for Engagement and has the highest number of mentions per 1000 fans. However, the brand had a low Responsiveness score which prevented the Company from ranking higher for its overall eValue score. With such an engaged audience, the brand has mass opportunity to apply more emphasis on its response strategy to further encourage engagement and create two-way dialogue with fans. “With a larger fan base on social media, it is expected that certain brands will automatically excel due to its larger followings. But in reality, this isn’t always the case. On Twitter, the data shows that brands should focus on quality posts and user behaviour, such as retweets rather than solely focusing on quantity of posts or number of followers,” noted Segal. “As indicated by the Responsiveness scores, it’s important for brands to focus on opening two-way communication. Brands can post as much engaging content as possible, but if they don’t focus on directly interacting with followers, there is a risk of losing the engagement they’ve worked so hard to generate.” About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Trump Maintains Dominance on Twitter, Cruz Leads with Engagement on Facebook and Carson Catapults Follower Growth

Engagement Labs Ranks the Top Performing Candidates on Social Media During the Fourth Republican Debate

TORONTO, Ontario — November 11, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ score, today released rankings of the top performing U.S. Republican Presidential candidates on Facebook and Twitter, during the fourth Republican debate which took place on November 10, 2015. Leading up to the debate, Ted Cruz and Donald Trump were the top contenders on Facebook and Twitter, respectively. According to Engagement Labs’ eValue data, Cruz and Trump maintained their social media standings, while Ben Carson continued to gain social media momentum with the highest follower growth. eValue Rankings of the Top Performing Republican Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Republican Candidates on social media

“With twelve months until the 2016 U.S. presidential elections, the debates continue to be a platform for candidates to speak about their position on important topics and issues that affect the American public,” said Bryan Segal, CEO at Engagement Labs. “Social media is a massive avenue for these candidates to further define their positions and connect on a deeper level with potential voters.” Cruz led the night and came out on top with the highest eValue score. The Texan Senator also had the highest Engagement score and gained the highest number of likes and shares per 1,000 fans, further demonstrating his engaged audience. Carson continued to gain momentum on his Facebook channel with an eValue score of 95.67. He also had the top liked post out of all candidates with an image of himself and his granddaughter having ‘pre- debate time’ which garnered more than 171,300 likes. Carson continued to humanize himself though social media and thus further connect with voters. On Twitter, Trump maintained his dominance with an eValue score of 89.89, along with the top Engagement and Impact scores. Again, Carson came in second place with an eValue score of 76.5 and Jeb Bush took the third spot with a score of 73.61. Marco Rubio had the highest Responsiveness score however his content had a lack of engagement from his followers which brought down his overall eValue score, despite a high Impact score. Rankings of Highest Follower Growth for Republican Candidates on Facebook and Twitter Based on the November 10th, 2015 Debate:

Source: Engagement Labs 2015 rankings of Republican Candidates follower growth on social media

“Follower growth is a hot topic surrounding this election and we continue to see growth among candidate’s social media channels with each debate. For example, Carson’s impressive follower growth throughout each debate is massively expanding the footprint of his social channels and thus his message. He also managed to overtake Trump for highest number of followers on Facebook. Carson led the charge increasing his following by a substantial 72,949 followers on Facebook and 14,313 followers on Twitter,” noted Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Cheers to Corona Extra for Achieving ‘Total Social’ Success Online and Offline

Engagement Labs Announces Rankings of Top U.S. Beer Brands Based on Social Media and Word of Mouth Performance

TORONTO, ON – November 10, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. beer brands for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Beer Brands – Online and Word of Mouth Conversations

Source: Engagement Labs eValueTM 2015 rankings of U.S. beer brands and Keller Fay’s TalkTrack® 2015 ranking U.S. beer brands’ word of mouth conversation.

“Beer has immense appeal to a broad audience, therefore after analyzing dozens of beer brands, it’s no surprise to see the top U.S. beer brands making a significant impact on social media, indicating that their content is reaching the masses,” said Bryan Segal, CEO at Engagement Labs. Corona Extra is a stand out in the rankings, with strong performance both in terms of its social media engagement as well as its WOM momentum. Momentum demonstrates the increase of brand mentions annually based on a six-month comparison. Corona Extra ranked first on Facebook with the highest overall eValue score and scored significantly above its peers with respect to Engagement and Impact. Online success of the beer brand also translated to WOM success, with Corona Extra scoring the highest for WOM momentum indicating that the brand’s marketing efforts are successfully driving conversation both on and offline. Second place brand on Facebook, Pabst Blue Ribbon, was the most Engaged brand, scoring 68.49 out of 100, when isolating this metric. The brand’s frequent posts on the channel gave its followers ample content to engage with. Third place finisher Budweiser, which had the most followers in the top ten, led the pack for Responsiveness. Bud Light, which placed fourth, ranked the highest for Impact with a score of 83.94. “The most successful beer brands that we have seen online are the ones using content to generate participation from their audiences,” continued Segal. “For example, Pabst Blue Ribbon shared artwork and images from their customers that incorporate the drink, while encouraging the use of their hashtags #Pabst or #PBR. Furthermore, Corona Extra took a similar approach posting professional photography of their beverage accompanied with food or beach scenery and asked a question to fans, which enabled their followers to engage with the post or tag a friend they knew would be interested.” On Twitter, Miller Lite ranked first. The brand had the highest Twitter following and scored significantly higher than its peers when it came to Engagement and Impact, scoring 71.26 and 82.18, respectively. Taking advantage of their expansive reach, the brand consistently posted on Twitter using short, witty and entertaining content that caught the eyes of its audience. Bud Light, ranked second on Twitter, and had the second highest Responsiveness score, followed by Budweiser which was the most Responsive brand with a score of 48.14, more than double the group average score. Measuring WOM momentum, Coors and Coors Light ranked second and third respectively, behind Corona Extra. When it comes to the quality of WOM conversation, Heineken, Sam Adams and Blue Moon are the brands with the strongest positive sentiment. “Ultimately, online conversations can have a major influence on how much people talk about your brand and the word of mouth volume it receives. For example, Corona Extra’s online marketing efforts do not just focus on marketing their beer. The brand markets an experience, such as associating their beer with the enjoyment of a beachside vacation. It’s through marketing strategies like this that a brand stays relevant across various mediums and not just in the online space,” stated Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation via TalkTrack ®; independent research finds offline conversation is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Engagement Labs’ Keller Fay Group Expands Investment in “Total Social” Measurement, Hires Agency and Media Executive Maggie Fosdick

TORONTO, ON. – November 10, 2015Keller Fay Group, an Engagement Labs (TSXV: EL) company and creator of Talk Track®, today announces the addition of Maggie Fosdick as Vice President. Fosdick will manage key media and agency accounts, and help the Company further develop their “Total Social” measurement data and analytics tool, which will provide brands with a 360 degree view of how audiences are talking about their brand, both online and offline. Working out of the Keller Fay office in New Brunswick, New Jersey, Fosdick will use her years of experience and knowledge in the industry to expand the reach of the Keller Fay brand. “Maggie’s experience working with influential brands in the research and analytics industry will be leveraged to stay at the leading edge of social influence analytics and insights to support our clients,” said Ed Keller, President of Engagement Labs and CEO of Keller Fay. “With online and offline conversation metrics becoming more intertwined, Maggie’s skills and experience in the fast moving social media and digital media space will help us enhance and grow our ‘Total Social’ offering.” Fosdick joins the Company with more than fifteen years of experience in the consumer research and analytics industry. She has worked with leading media agencies and media, including Universal McCann, Zenith Optimedia and Initiative, as well as NBC Universal. “I am thrilled to join the team at Keller Fay and leverage my experience working with media companies and advertisers to develop and expand the Company’s product set.  At a time when the industry is rapidly evolving, innovative research and data solutions like ‘Total Social’ will be incredibly important to guide marketing strategies that connect with consumers and generate results,” said Fosdick. “Total Social” is the combination of Keller Fay’s TalkTrack data, measuring word of mouth conversations, Engagement Labs’ proprietary eValueTM and other social listening tools, which measures and benchmarks a brand’s social media effectiveness. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.dellaquila@engagementlabs.com

TD Canada Trust Ranked Number One on Social Media, while BMO Financial Group and Scotiabank See its Investment in Fans Pay Off

Engagement Labs Releases Six-Month Rankings Analysis on Canadian Retail Banks

TORONTO, ON – November 5, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released a six-month analysis on the eValue rankings for the top Canadian retail banks on Facebook and Twitter. Top Ten Canadian Retail Banks – Six-Month Comparison on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of Canadian retail banks

“With customers turning to banks for very personal reasons, like saving for future investments or paying off debts, customers need to feel like they can trust their bank which is not always an easy task for consumers,” noted Bryan Segal, CEO of Engagement Labs. “In the last six months, we’ve seen Canadian retail banks focus on shedding their rigid and corporate feel to humanize their brand by focusing on interacting directly with their customers on social media to build trust and brand affinity.” On Facebook, TD Canada Trust had an impressive increase in ranking from fifth place to first. They were also the most responsive brand, scoring 80.86 out of a possible 100. They created a successful social media strategy that separated itself from the crowd by responding directly to individual fan comments and questions with the administrators signing off with their name. This approach has personalized the brand, helping to drive not only customer engagement, but also overall eValue score. Meanwhile, BMO Financial Group, previously ranked in third place, managed to increased one spot to second place. The brand’s increase in eValue score and ranking can be credited in part to their increase in Responsiveness. “In the last six months, we have seen Responsiveness scores – one of the three sub categories we measure in determining social media success – of Canadian retail banks increase, with the group average on Facebook improving from our last ranking six months ago,” continued Segal. “Speaking directly to customers online replicates the in-bank experience and allows customers to feel as though their business is appreciated. We see this extensively on Twitter, where Canadian retail banks are interacting directly with followers in real-time.” On Twitter, TD Canada Trust remained in first place scoring the highest with respect to Impact and Responsiveness. Scotiabank rose significantly in the rankings over the last six months, from tenth place to second. With an increase in eValue score by approximately 110 percent, Scotiabank significantly boosted its rankings by focusing on its response strategy, which enabled the brand to come in second place with an impressive Responsiveness score of 80.38. They also scored the highest in Engagement with 74.44. CIBC moved three spots from seventh to fourth place, increasing both its Engagement and Responsiveness scores. “Retail banks are realizing that personalizing the online experience helps to improve the brand’s overall reputation. Increased trust in your brand ultimately results in higher fan engagement, as customers continue to come back to interact with your online content because they know they can expect a response from the brand,” stated Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Banamex and Scotiabank México Named Leading Mexican Retail Banks on Social Media

Engagement Labs Releases Six-Month Rankings Analysis on Mexican Retail Banks

TORONTO, ON – November 5, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released a six month analysis on eValue rankings for the top Mexican retail banks on Facebook and Twitter. Top Five Mexican Retail Banks – Six Month Comparison on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of Mexican retail banks

“Regardless of which part of the globe you’re located, large financial institutions have a hard time connecting with online followers due to their rigid and corporate feel,” said Bryan Segal, CEO of Engagement Labs. “Social media provides retail banks the opportunity to communicate directly with their customers, both to personalize and humanize their brand. In our analysis of the Mexican retail banks, we’ve seen many companies leverage social media channels to ensure that their clients and consumers are connecting with their content, thus building brand affinity.” On Facebook, Banamex ranked first, two spots higher than its ranking six months previously. Banamex also scored the highest with respect to Impact – one of the three key metrics measured to determine a brand’s overall social media performance, with a score of 88.32, out of a possible 100. The bank put its focus on its content quality by posting unique videos and images incorporating actors from the local theatre community or relating their services to the Mexican national football team. Relating content to topics that interest local audiences enabled the bank to improve its overall eValue ranking and also place first with respect to Engagement. The previously top-ranked brand on Facebook, Scotiabank México, experienced a drop to second place, due to a decrease in Impact and Responsiveness. Meanwhile, third place finisher Banco Santander, managed to increase three spots from the previous eValue ranking. The brand’s impressive increase in overall eValue score can be attributed, in part, to the fact that it increased Engagement among followers. “Overall in the last six months, we have seen Mexican retail banks focusing more on the quality of their content in order to engage as many unique users as possible,” continued Segal. “For instance, Scotiabank México’s created an advertisement that shared stories on their Facebook page about local customers encountering financial troubles but looked to Scotiabank as the solution. The advertisement extended the reach of the brand allowing the general public to relate to these financial scenarios.” On Twitter, Scotiabank México’ placed first, rising two spots from the previous ranking and was the most responsive bank on Twitter. Previously ranked first place, Banco Santander, dropped one spot to second. However, the brand managed to increase its Responsiveness subscore. Banco Inbursa also dropped one place after the six month comparison to third place, also experiencing an increase in Responsiveness along with scoring the highest for Engagement. “While on Facebook, we saw Mexican retail banks focusing on quality of content to engage followers, we’re seeing a different trend on Twitter. The banks are beginning to focus on their response strategies by creating a two-way communication with their followers which amplifies online engagement and builds trust,” stated Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252