Trump Maintains Dominance on Twitter, Cruz Leads with Engagement on Facebook and Carson Catapults Follower Growth

Engagement Labs Ranks the Top Performing Candidates on Social Media During the Fourth Republican Debate

TORONTO, Ontario — November 11, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ score, today released rankings of the top performing U.S. Republican Presidential candidates on Facebook and Twitter, during the fourth Republican debate which took place on November 10, 2015. Leading up to the debate, Ted Cruz and Donald Trump were the top contenders on Facebook and Twitter, respectively. According to Engagement Labs’ eValue data, Cruz and Trump maintained their social media standings, while Ben Carson continued to gain social media momentum with the highest follower growth. eValue Rankings of the Top Performing Republican Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Republican Candidates on social media

“With twelve months until the 2016 U.S. presidential elections, the debates continue to be a platform for candidates to speak about their position on important topics and issues that affect the American public,” said Bryan Segal, CEO at Engagement Labs. “Social media is a massive avenue for these candidates to further define their positions and connect on a deeper level with potential voters.” Cruz led the night and came out on top with the highest eValue score. The Texan Senator also had the highest Engagement score and gained the highest number of likes and shares per 1,000 fans, further demonstrating his engaged audience. Carson continued to gain momentum on his Facebook channel with an eValue score of 95.67. He also had the top liked post out of all candidates with an image of himself and his granddaughter having ‘pre- debate time’ which garnered more than 171,300 likes. Carson continued to humanize himself though social media and thus further connect with voters. On Twitter, Trump maintained his dominance with an eValue score of 89.89, along with the top Engagement and Impact scores. Again, Carson came in second place with an eValue score of 76.5 and Jeb Bush took the third spot with a score of 73.61. Marco Rubio had the highest Responsiveness score however his content had a lack of engagement from his followers which brought down his overall eValue score, despite a high Impact score. Rankings of Highest Follower Growth for Republican Candidates on Facebook and Twitter Based on the November 10th, 2015 Debate:

Source: Engagement Labs 2015 rankings of Republican Candidates follower growth on social media

“Follower growth is a hot topic surrounding this election and we continue to see growth among candidate’s social media channels with each debate. For example, Carson’s impressive follower growth throughout each debate is massively expanding the footprint of his social channels and thus his message. He also managed to overtake Trump for highest number of followers on Facebook. Carson led the charge increasing his following by a substantial 72,949 followers on Facebook and 14,313 followers on Twitter,” noted Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Cheers to Corona Extra for Achieving ‘Total Social’ Success Online and Offline

Engagement Labs Announces Rankings of Top U.S. Beer Brands Based on Social Media and Word of Mouth Performance

TORONTO, ON – November 10, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. beer brands for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Beer Brands – Online and Word of Mouth Conversations

Source: Engagement Labs eValueTM 2015 rankings of U.S. beer brands and Keller Fay’s TalkTrack® 2015 ranking U.S. beer brands’ word of mouth conversation.

“Beer has immense appeal to a broad audience, therefore after analyzing dozens of beer brands, it’s no surprise to see the top U.S. beer brands making a significant impact on social media, indicating that their content is reaching the masses,” said Bryan Segal, CEO at Engagement Labs. Corona Extra is a stand out in the rankings, with strong performance both in terms of its social media engagement as well as its WOM momentum. Momentum demonstrates the increase of brand mentions annually based on a six-month comparison. Corona Extra ranked first on Facebook with the highest overall eValue score and scored significantly above its peers with respect to Engagement and Impact. Online success of the beer brand also translated to WOM success, with Corona Extra scoring the highest for WOM momentum indicating that the brand’s marketing efforts are successfully driving conversation both on and offline. Second place brand on Facebook, Pabst Blue Ribbon, was the most Engaged brand, scoring 68.49 out of 100, when isolating this metric. The brand’s frequent posts on the channel gave its followers ample content to engage with. Third place finisher Budweiser, which had the most followers in the top ten, led the pack for Responsiveness. Bud Light, which placed fourth, ranked the highest for Impact with a score of 83.94. “The most successful beer brands that we have seen online are the ones using content to generate participation from their audiences,” continued Segal. “For example, Pabst Blue Ribbon shared artwork and images from their customers that incorporate the drink, while encouraging the use of their hashtags #Pabst or #PBR. Furthermore, Corona Extra took a similar approach posting professional photography of their beverage accompanied with food or beach scenery and asked a question to fans, which enabled their followers to engage with the post or tag a friend they knew would be interested.” On Twitter, Miller Lite ranked first. The brand had the highest Twitter following and scored significantly higher than its peers when it came to Engagement and Impact, scoring 71.26 and 82.18, respectively. Taking advantage of their expansive reach, the brand consistently posted on Twitter using short, witty and entertaining content that caught the eyes of its audience. Bud Light, ranked second on Twitter, and had the second highest Responsiveness score, followed by Budweiser which was the most Responsive brand with a score of 48.14, more than double the group average score. Measuring WOM momentum, Coors and Coors Light ranked second and third respectively, behind Corona Extra. When it comes to the quality of WOM conversation, Heineken, Sam Adams and Blue Moon are the brands with the strongest positive sentiment. “Ultimately, online conversations can have a major influence on how much people talk about your brand and the word of mouth volume it receives. For example, Corona Extra’s online marketing efforts do not just focus on marketing their beer. The brand markets an experience, such as associating their beer with the enjoyment of a beachside vacation. It’s through marketing strategies like this that a brand stays relevant across various mediums and not just in the online space,” stated Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation via TalkTrack ®; independent research finds offline conversation is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254

Engagement Labs’ Keller Fay Group Expands Investment in “Total Social” Measurement, Hires Agency and Media Executive Maggie Fosdick

TORONTO, ON. – November 10, 2015Keller Fay Group, an Engagement Labs (TSXV: EL) company and creator of Talk Track®, today announces the addition of Maggie Fosdick as Vice President. Fosdick will manage key media and agency accounts, and help the Company further develop their “Total Social” measurement data and analytics tool, which will provide brands with a 360 degree view of how audiences are talking about their brand, both online and offline. Working out of the Keller Fay office in New Brunswick, New Jersey, Fosdick will use her years of experience and knowledge in the industry to expand the reach of the Keller Fay brand. “Maggie’s experience working with influential brands in the research and analytics industry will be leveraged to stay at the leading edge of social influence analytics and insights to support our clients,” said Ed Keller, President of Engagement Labs and CEO of Keller Fay. “With online and offline conversation metrics becoming more intertwined, Maggie’s skills and experience in the fast moving social media and digital media space will help us enhance and grow our ‘Total Social’ offering.” Fosdick joins the Company with more than fifteen years of experience in the consumer research and analytics industry. She has worked with leading media agencies and media, including Universal McCann, Zenith Optimedia and Initiative, as well as NBC Universal. “I am thrilled to join the team at Keller Fay and leverage my experience working with media companies and advertisers to develop and expand the Company’s product set.  At a time when the industry is rapidly evolving, innovative research and data solutions like ‘Total Social’ will be incredibly important to guide marketing strategies that connect with consumers and generate results,” said Fosdick. “Total Social” is the combination of Keller Fay’s TalkTrack data, measuring word of mouth conversations, Engagement Labs’ proprietary eValueTM and other social listening tools, which measures and benchmarks a brand’s social media effectiveness. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.dellaquila@engagementlabs.com

TD Canada Trust Ranked Number One on Social Media, while BMO Financial Group and Scotiabank See its Investment in Fans Pay Off

Engagement Labs Releases Six-Month Rankings Analysis on Canadian Retail Banks

TORONTO, ON – November 5, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released a six-month analysis on the eValue rankings for the top Canadian retail banks on Facebook and Twitter. Top Ten Canadian Retail Banks – Six-Month Comparison on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of Canadian retail banks

“With customers turning to banks for very personal reasons, like saving for future investments or paying off debts, customers need to feel like they can trust their bank which is not always an easy task for consumers,” noted Bryan Segal, CEO of Engagement Labs. “In the last six months, we’ve seen Canadian retail banks focus on shedding their rigid and corporate feel to humanize their brand by focusing on interacting directly with their customers on social media to build trust and brand affinity.” On Facebook, TD Canada Trust had an impressive increase in ranking from fifth place to first. They were also the most responsive brand, scoring 80.86 out of a possible 100. They created a successful social media strategy that separated itself from the crowd by responding directly to individual fan comments and questions with the administrators signing off with their name. This approach has personalized the brand, helping to drive not only customer engagement, but also overall eValue score. Meanwhile, BMO Financial Group, previously ranked in third place, managed to increased one spot to second place. The brand’s increase in eValue score and ranking can be credited in part to their increase in Responsiveness. “In the last six months, we have seen Responsiveness scores – one of the three sub categories we measure in determining social media success – of Canadian retail banks increase, with the group average on Facebook improving from our last ranking six months ago,” continued Segal. “Speaking directly to customers online replicates the in-bank experience and allows customers to feel as though their business is appreciated. We see this extensively on Twitter, where Canadian retail banks are interacting directly with followers in real-time.” On Twitter, TD Canada Trust remained in first place scoring the highest with respect to Impact and Responsiveness. Scotiabank rose significantly in the rankings over the last six months, from tenth place to second. With an increase in eValue score by approximately 110 percent, Scotiabank significantly boosted its rankings by focusing on its response strategy, which enabled the brand to come in second place with an impressive Responsiveness score of 80.38. They also scored the highest in Engagement with 74.44. CIBC moved three spots from seventh to fourth place, increasing both its Engagement and Responsiveness scores. “Retail banks are realizing that personalizing the online experience helps to improve the brand’s overall reputation. Increased trust in your brand ultimately results in higher fan engagement, as customers continue to come back to interact with your online content because they know they can expect a response from the brand,” stated Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Banamex and Scotiabank México Named Leading Mexican Retail Banks on Social Media

Engagement Labs Releases Six-Month Rankings Analysis on Mexican Retail Banks

TORONTO, ON – November 5, 2015 – Technology and data company, Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released a six month analysis on eValue rankings for the top Mexican retail banks on Facebook and Twitter. Top Five Mexican Retail Banks – Six Month Comparison on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of Mexican retail banks

“Regardless of which part of the globe you’re located, large financial institutions have a hard time connecting with online followers due to their rigid and corporate feel,” said Bryan Segal, CEO of Engagement Labs. “Social media provides retail banks the opportunity to communicate directly with their customers, both to personalize and humanize their brand. In our analysis of the Mexican retail banks, we’ve seen many companies leverage social media channels to ensure that their clients and consumers are connecting with their content, thus building brand affinity.” On Facebook, Banamex ranked first, two spots higher than its ranking six months previously. Banamex also scored the highest with respect to Impact – one of the three key metrics measured to determine a brand’s overall social media performance, with a score of 88.32, out of a possible 100. The bank put its focus on its content quality by posting unique videos and images incorporating actors from the local theatre community or relating their services to the Mexican national football team. Relating content to topics that interest local audiences enabled the bank to improve its overall eValue ranking and also place first with respect to Engagement. The previously top-ranked brand on Facebook, Scotiabank México, experienced a drop to second place, due to a decrease in Impact and Responsiveness. Meanwhile, third place finisher Banco Santander, managed to increase three spots from the previous eValue ranking. The brand’s impressive increase in overall eValue score can be attributed, in part, to the fact that it increased Engagement among followers. “Overall in the last six months, we have seen Mexican retail banks focusing more on the quality of their content in order to engage as many unique users as possible,” continued Segal. “For instance, Scotiabank México’s created an advertisement that shared stories on their Facebook page about local customers encountering financial troubles but looked to Scotiabank as the solution. The advertisement extended the reach of the brand allowing the general public to relate to these financial scenarios.” On Twitter, Scotiabank México’ placed first, rising two spots from the previous ranking and was the most responsive bank on Twitter. Previously ranked first place, Banco Santander, dropped one spot to second. However, the brand managed to increase its Responsiveness subscore. Banco Inbursa also dropped one place after the six month comparison to third place, also experiencing an increase in Responsiveness along with scoring the highest for Engagement. “While on Facebook, we saw Mexican retail banks focusing on quality of content to engage followers, we’re seeing a different trend on Twitter. The banks are beginning to focus on their response strategies by creating a two-way communication with their followers which amplifies online engagement and builds trust,” stated Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

TD Bank, Regions Bank and PNC Bank Demonstrate “Total Social” Success

Engagement Labs Announces Rankings of Top U.S. Financial Institutions Based on Online and Offline Conversations

TORONTO, ON – Nov 4, 2014 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. banking institutions for both online and offline conversations. TD Bank, Regions Bank and PNC Bank show the greatest strength in building engagement with audiences both on social media and through offline word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten Online Social Rankings of U.S. Banking Institutions – Six Month Comparison

Source: Engagement Labs eValue2015 rankings of U.S. Banking Institutions

Top Ten U.S. Banking Institutions – Word of Mouth Conversations

Source: Keller Fay’s TalkTrack® 2015 ranking U.S. Banking Institutions offline word of mouth conversation.

Looking at the six month comparison on Facebook, SunTrust Banks moved up in the ranking with the highest eValue score, overtaking TD Bank. The Company also improved its Responsiveness score by 34 percent and saw a boost in Engagement. Bank of America moved from the third to second spot and Regions Bank jumped from seventh to third, which is due to its significant improvement in Responsiveness score. “Responding to customers is and should be a huge part of a business’ social media strategy, especially in the financial sector where customers often turn to social media to ask questions about financial services,” said Bryan Segal, CEO at Engagement Labs. “Finance is a very personal and emotional topic for many, and financial institutions who leverage their social channels to respond to consumer inquiries and humanize their brands will in turn build stronger relationships with their consumers.” Online, TD Bank was the frontrunner on both Facebook and Twitter based on the April and October 2015 rankings. In Engagement Labs’ six month follow-up, TD Bank maintained its dominance on Twitter increasing Responsiveness by 33 percent. Regions Bank also maintained its second place ranking, while Wells Fargo increased one place overtaking Chase. Wells Fargo also had an impressive increase in Impact, significantly increasing the potential reach of its content. Regions Bank also performed well in terms of offline word of mouth, and ranked number one for offline word of mouth sentiment, with 77 percent of the brand’s overall sentiment being positive. TD Bank came in a close second with 75 percent of conversations about the brand being positive. Both Regions Bank and TD Bank are great examples of brands who are propelling conversations both on and offline. PNC Bank came in the top spot for WOM momentum. Momentum demonstrates the increase of brand mentions based on a six month comparison from 2014 to 2015. On Facebook, PNC Bank came in fifth place in October 2015 rankings, a four place increase from Engagement Labs’ earlier 2015 ranking, showing the brand is gaining momentum both on and offline. US Bank was ranked second highest for WOM momentum, however, online the brand’s eValue score decreased both on Facebook and Twitter. This demonstrates that offline word of mouth does not always translate online and vice versa. “Consumers move fluidly between online and offline when they talk about brands, and thus it’s essential for brands to have an understanding of how their customers are engaging with them both online and offline. Just focusing on one aspect — online or offline — can create missed opportunities for a brand to create meaningful customer relationships,” noted Segal. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation via TalkTrack ®; independent research finds offline conversation is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Trump Triumphs on Twitter, Rubio Rules Facebook and Carson Continues to Command Follower Growth During the Third Republican Debate

Engagement Labs Ranks How U.S. Republican Presidential Candidates Performed on Social Media During the Third Republican Debate

TORONTO, Ontario – October 29, 2015 – Technology and data company, Engagement Labs, creator of the eValue™ score, released rankings of the top performing U.S. Republican presidential candidates on Facebook and Twitter, during the third Republican debate which took place on October 28, 2015. Marco Rubio and Donald Trump took the top rankings on Facebook and Twitter, respectively, according to Engagement Labs’ eValue data, while Ben Carson continued to maintain social media momentum with the highest follower growth. eValue Rankings for the Republican Candidates on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Republican Candidates on social media

“As the 2016 U.S. presidential election heats up, social media is being utilized as a major tool for voters to show support for their favorite candidates,” said Bryan Segal, CEO at Engagement Labs. “Using the eValue tool, we see support grow week over week with certain candidates like Trump, Carson and Rubio remaining frontrunners on social media, not only through their eValue scores, but also when it comes to follower growth. The challenge the candidates face will be continuing to maintain voter attention between debates through social media activity.” eValue Rankings for the Republican Candidates’ Social Media Follower Growth on Facebook and Twitter:

Source: Engagement Labs eValueTM U.S. 2015 rankings of Republican Candidates on social media

With an eValue score of 94.22, Rubio took the top spot on Facebook with Mike Huckabee, Ben Carson and Ted Cruz following close behind, all with eValue scores over 93 out of a possible 100. Although Rubio managed to have the highest Responsiveness subscore, it was Carson who excelled with the highest Impact subscore and active user base. With a major focus on his Facebook account, Carson generated the highest number of followers during the debate, accumulating 60,000 more followers than the number two ranked competitor Trump. For example, Carson’s Facebook post, “We seek your counsel Lord, for you are the answer – use these hands to heal, clear minds to receive your inspiration and wisdom, revive us,” was posted just before the debate began and received more than 223,800 likes and was shared more than 24,500 times. However, while not gaining a significant amount of new followers, Rand Paul had the highest Impact subscore of the group with a score of 94.2. Trump, on the other hand, continued to focus on Twitter as his main social media channel for communicating with voters. He continued to dominate this channel with the highest eValue score and highest number of followers compared to all the other GOP candidates. During the debate, Trump garnered more than 7,700 new followers. However, again Carson managed to overtake Trump in new followers, more than doubling that of Trump’s follower growth. Carson is not only gaining momentum in the polls, but is continuing his momentum on social media. He also tweeted the same post he shared on Facebook before the debate, and garnered more than 4,600 favorites and 2,200 retweets. As Carson develops a social media strategy that is targeted towards a specific audience, he is continuing to see momentum on his social channels. The real surprise on Twitter was John Kasich, who is not a frontrunner on the campaign trail, but managed to develop a small but very active follower base. Although he gained less than 1,500 followers during the debate, he garnered the top Engagement subscore of 82.94. This indicates that while his audience may be small, they are engaged in the content he shares. Rubio remained in third place on Twitter for both the eValue ranking and follower growth, gaining only 600 followers less than Trump. As seen from the second Republican debate, Carly Fiorina continues to climb her way up the social media ladder ranking fifth for follower growth. Additionally, Cruz created attention during the night for calling out the moderators on unfair questioning. He ranked fourth in Engagement Labs’ eValue score and gained more than 4,200 new followers. Cruz’s content had great potential reach as he had the second highest Impact subscore of the group. He not only gained attention on air for his comment about the unfair moderators, but his tweet, “How about we talk about the substantive issues the American people care about? #CNBCGOPDebate,” received more than 2,300 favorites and 1,500 retweets. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Danielle DeVoren KCSA Strategic Communications ktumino@kcsa.com / ddevoren@kcsa.com 212-896-1252 / 212-896-1272

Trick or Treat! Snickers and M&M’s Scare Up Online Engagement on Social Media

Engagement Labs Ranks the Top Selling Chocolate Candy Brands on Facebook and Twitter

TORONTO, ON – Oct 29, 2015 – Today, technology and data company Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, released rankings of the top chocolate candy brands on Facebook and Twitter. This year, it’s estimated that U.S. sales for Halloween candy will be $2.6 billion, with 70% of Americans stating chocolate as their preferred holiday treat. Based on Engagement Labs data, it is clear that the chocolate candy industry utilizes social media channels to increase brand awareness and sales, especially during this time of year. Top Ten Candy Brands on Facebook and Twitter

Source: Engagement Labs eValueTM 2015 rankings of chocolate candy brands

“Halloween provides chocolate and candy brands a major opportunity to reach a wide variety of audiences,” said Bryan Segal, CEO of Engagement Labs. “Affiliation with widely-recognized holidays only helps to improve a brand’s awareness among fans and stay top-of-mind for consumers when they purchase their treat of choice.” Snickers, a Mars candy brand, was the top performing chocolate candy brand on Facebook, scoring the highest among all brands when it comes to Engagement and ranked the second highest with respect to Impact. Making the most of their product’s association with Halloween, the brand has posted Halloween-themed content incorporating their branding to count down the days to the holiday. Boasting the highest number of likes and comments, the brand’s Halloween-themed content resonated well with audiences. On Twitter, M&M’s, another Mars brand, scored the top spot, while popular Hershey brand, KitKat placed a close second with the highest follower growth and the highest Responsiveness subscore. KitKat’s impressive response strategy, replying directly to followers and retweeting entertaining follower content, helped the brand resonate with consumers and build brand affinity. “We found that the brands are creating a higher Impact on Facebook and have higher Engagement on Twitter, while Responsiveness, for the most part, lacks across both channels” continued Segal. “Leveraging association with upcoming events and holidays can initially engage an audience, but it’s how the brand continues to interact with followers that keeps them continually invested. If chocolate candy brands are aiming to drive sales, they need to focus on standing out from competitors through the creation of interesting content and execution quick, authentic response strategies.” Similar to KitKat, fellow Hershey’s product Reese’s Peanut Butter Cups managed to secure third place for both Facebook and Twitter. The brand scored the highest for Impact on Facebook and above average for both Engagement and Impact on Twitter. Meanwhile, Nestlé’s Butterfinger placed second on Facebook and had the second highest Engagement and Responsiveness scores. Butterfinger also had the highest likes and shares per 1000 fans. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Creative Quality is not Only the Leading Factor in Driving ROI but Also the Lead Factor in Getting Consumers to Talk about a Brand

Engagement Labs ranks TV advertising campaigns that drive brand conversations

TORONTO, Ontario – October 27, 2015 – Keller Fay Group, an Engagement Labs (TSXV:EL) company, has partnered with Analytic Partners to gain a deeper understanding of the relationship between consumer word of mouth (WOM) and the quality of brand advertising, to determine the impact it has on sales. The study brings together robust WOM tracking data using Keller Fay’s TalkTrack®, and extensive industry insights from Analytic Partners’ ROI Genome Project. According to an analysis of more than 250 TV campaigns, the study found that when advertising causes conversations and online sharing, it is much more likely to also drive sales, compared to when it does not drive conversation. Additionally, the quality of the creative is more effective at driving consumers to talk about a brand than the amount of airtime or ad spend the TV campaign received. Considering that 13 percent of all sales ($6B) are driven by word of mouth, this is big business. “At Analytics Partners, we use analytics to provide our clients with in-depth insights into what drives ROI across multiple industries, countries and through different marketing and emerging media channels. Leveraging Keller Fay’s WOM data, we were able to draw fascinating conclusions into the effectiveness of how advertising drives conversation,” said Maggie Merklin, Senior Vice President at Analytics Partners. “Furthermore, the research found that it is not necessarily the amount of advertising that a brand does, but rather it’s the quality of the creative, that tends to spark conversations.” In a separate analysis, Keller Fay did a ranking of brands that had the most talked about TV commercials. Rankings of the Top Ten most talked about brands based on its TV advertising

Source: TalkTrack ® 2015 rankings of US brands word of mouth conversation.

“Word of mouth is the invisible hand of marketing effectiveness. While it is hard to measure and see, —both online and offline— it is a crucial mechanism through which advertising works,” said Bray Fay, Chief Operating Officer at Keller Fay and Chief Research Officer at Engagement Labs. “What we found in this study was ads that had clear branding, a persuasive message, used human and/or celebrity endorsement, and took advantage of contextually relevant events (e.g. luxury brands ads during the Oscars), performed better than other types of ads. If a brand isn’t creating an ad that people want to talk about, they are losing a significant piece of potential consumer dollars.” Based on Keller Fay’s WOM findings, Papa John’s was the most talked about brand based on its TV advertisements and one-third of its positive conversations included a discussion of its TV ads. Additionally, the brand leveraged celebrities, like Peyton Manning and their CEO in commercials, sparking conversations. “During our research, it was interesting to see that restaurants dominated in the top ten rankings as the most talked about commercials, as seven of these ten brands are restaurants. For example, Papa John’s created the perfect recipe for conversation – its use of celebrity spokespeople, strategic media buys during sporting and other major events, as well as its use of clear brand messaging. On the other hand, the leading non-restaurant brand that drove conversations with TV ads was AXE. They are a great example of using humor and sexiness to spark discussion,” said Fay. Keller Fay, an Engagement Labs Company, is a research firm that specializes in tracking word of mouth data related to brands. The company’s Talk Track™ product allows advertisers to know who is talking about a brand, what they are saying (good or bad) and the impact that conversation has on sales. About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com About Analytics Partners Analytic Partners is a leading global marketing consultancy, founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI.  Analytic Partners provides both the technology and consultants to help marketers achieve a deeper understanding of their business through insights from marketing mix modeling, cross-media attribution, digital and social media analysis, customer loyalty analysis, predictive modeling and marketing optimization. With multiple locations in the Americas, EMEA and Asia-Pacific, Analytic Partners serves multinational businesses and local brands across the globe. Visit us at www.analyticpartners.com. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

3-Mobile Calls in as Word of Mouth Leader of the Telecom Industry, While O2 Makes Waves on Social Media

Engagement Labs ranks the top UK telecom companies for word of mouth conversation and on Facebook and Twitter

London, UK – October, 26 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the Keller Fay Group, an Engagement Labs company, today released the first ‘Total Social’ data rankings on how the UK’s four largest mobile telecom companies performed socially — both on social media and offline via word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and Keller Fay’s TalkTrack®, the leading measurement source of WOM conversation. UK Telecom Rankings Based on TalkTrack WOM and eValue

Source: TalkTrack ® 2015 rankings of UK telecom brands’ word of mouth conversation. Engagement Labs eValueTM 2015 rankings of UK telecoms brands.

Based on TalkTrack data, 3-Mobile was ranked number one for offline WOM momentum, having, over the past 12 months, increased its TalkShare – the percentage of conversation an individual brand has relative to WOM for all brands in the category. Three also over performed in terms of TalkShare relative to its market share. In addition to leading in WOM momentum, Three also had a substantial advantage in terms of WOM quality, with the highest positive sentiment score at 73 percent. In comparison, Vodafone had average momentum, but ranked last of the four brands for WOM sentiment which can be due to the many conversations about the brand were negative or ‘mixed’ in tone. “Word of mouth is a critical driver of consumer’s decision making process,” said Steve Thomson, UK Managing Director of Keller Fay. “There is clear evidence that WOM drives sales, search, web visits and other key brand outcomes. With customers having so many options, each experience and interaction counts and is not enough for brands to stay relevant on only one medium. The power of conversations online and offline can sway share of wallet in a short period of time.” When looking at the online rankings, O2 dominated on both Facebook and Twitter with the highest eValue scores. The brand also saw the highest Impact and Engagement subscores. O2’s challenge is arguably to leverage its social properties better in driving offline WOM. EE came in second place on Twitter with the highest Responsiveness subscore of 87.08 and second highest Engagement and Impact subscores. The brand also had the highest active user base, which means it had the highest amount of audience engagement with the content the brand shared. EE also garnered the highest follower growth on Twitter, with O2 coming in a close second. “In the telecom industry, having a social media response strategy is extremely important, as many consumers go to a brand’s social media channels for customer service inquiries. Leveraging social media channels to respond to consumer questions is imperative for brands to build a loyal and active fan base,” noted Thomson. “Twitter, for example is a prime social channel to allow real-time, two-way conversations between a brand and its followers. Brands should use the channel to answer consumer questions and respond to both negative and positive comments. Simply acknowledging a negative tweet can put a consumer at ease and build on brand affinity.” About Engagement Labs Engagement Labs (TSXV:EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 – an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com For media inquiries please contact: Steve Thomson Keller Fay Group sthomson@kellerfay.com +44-7769-289590 Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1254