New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive

  NEW YORK, NY (March 14, 2018) – Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.   As cord-cutting and advertising avoidance expands to older segments, brands will find it increasingly difficult to achieve their marketing ROI objectives, unless they respond with new approaches that not only reach consumers but also inspire brand engagement. Why does this matter? Because conversations among consumers drive about 19 percent of purchases, according to a new paper published in the MIT Sloan Management Review, including conversations that are triggered by paid advertising.   The analytics behind the new report, “Cutting the Cord That Engages Us,” reveal that over the last five years, the number of consumer conversations about brands per week among teens have dropped from 115 per person per week to 95, while among twentysomethings the drop is from 102 to 93 per person. There is reason to believe that the culprit is declining exposure to television commercials, as millennials are cutting their cable cords in favor of streaming services—or never getting a cord in the first place, becoming members of the so-called “cord never” cohort.  Television ads have historically played a large role in helping to drive conversation, according to Engagement Labs.   “The golden era of television made it relatively easy for brands to engage consumers, by inducing them to watch commercials with full motion and sound,” said Ed Keller, CEO of Engagement Labs. “To succeed in this new era, advertisers will need to be more creative, more relevant, and more interesting if they are going to engage consumers and earn a return on their marketing investment.”  

Digital Replacing TV As Driver of Conversations

Among paid-ad related conversations, there is a large shift away from TV and other traditional advertising channels toward digital. Desktop and mobile ads have leapt into first place among the leading channels, with 31.8 percent of all paid-ad inspired conversations related to a digital paid ad, up from 16.6 percent five years ago. Meantime, TV ads have dropped from first place at 37.4 percent in 2013 to second place at 31.6 percent.  

Some Category Down for Everyone, More Categories Down Among Youth

The report identifies that across the US population overall, the biggest declines in conversations are concentrated in our most innovative industries—technology, telecommunications, automotive, media/ entertainment, and sports. All these categories have seen a double-digit percentage decline in the number of conversations consumers have each week over the last five years. In addition to tech, telecom, and media, younger consumers are talking less about beauty, retail, food/dining, and beverages.  

Big Advertisers Seeing Biggest Declines

Looking at 15 brands suffering some of the biggest fall-offs in conversations in those categories, 13 are on the list of the biggest advertisers of 2017, including four of five tech and telecom brands, and all five automotive brands. This supports the idea that declining ad effectiveness is a key issue.  

Some Brands with the Biggest Declines in Conversation since 2013

Some Brands with the Biggest Declines in Conversation since 2013 “This is a wake-up call for advertisers. There’s no stronger measure of brand engagement than consumer conversation. When brands have trouble provoking conversation and recommendation, they need to rethink marketing strategies,” Keller said.  

Surviving the Shift Away From Paid TV

In research for Turner Sports and CBS, for example, Engagement Labs has shown that advertisers get a bigger conversation bump when consumers watch together, whether at home or out-of-home. Practically speaking, this means thinking differently about media buying and creative strategies. Rather than focus on buying reach and tonnage, there will be a new emphasis on developing relationships and driving engagement.   The full white paper, “Cutting the Cord That Engages Us” is available for download at http://bit.ly/2TQkqzH.   To learn more about Engagement Labs and learn the strategies for increasing consumer engagement in real life and online, reach out at: totalsocial@engagementlabs.com.   Connect with us on Twitter: @engagementlabs #totalsocial   ###   About the Study Engagement Labs’ TotalSocial platform measures online and offline conversations for leading brands. For this report, Cutting the Cord That Engages Us, analysts focused on the offline conversations of consumers aged 13 to 69 in 2018, with comparisons to results for the same segment in 2013. Additional detail available at www.engagementlabs.com.     About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com  

Skype and Regions Bank Are the Top US Consumer Brand Performance Leaders in Activating Influencer Conversations

Engagement Labs Names Most Successful Brands in Activating Influential Consumers in 2019 TotalSocial® Brand Awards

Whole Foods is the Only Top 10 Brand for Connecting with Everyday Influencers Both Online and Offline

  NEW YORK, NY (February 27, 2019) – Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations. This year’s Engagement Labs’ TotalSocial® Brand Awards series, recognize Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via face-to-face conversations). Whole Foods is the only brand that garners a top-ten rank in both the online and offline influence categories. The awards analyzed more than 500 U.S. consumer brands, Engagement Labs selected winners based on the extent to which this influential audience represented a large proportion of those people who talk about and recommend the brands offline and online. The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the eight most important drivers of brand performance. These are online and offline in sentiment (having more positive than negative conversations), influence, brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), and volume (a measure of how much conversation a brand is getting). The Company’s ranking of the Most Loved Brands was released earlier in February based on net sentiment, and over the next several weeks, Engagement Labs will announce awards for the highest scoring brands in each of the remaining TotalSocial categories. The brands that were most successful with everyday influencers are those with the highest online and offline influence scores in 2018. Most Successful Brands in Activating Influential Consumers in 2019 TotalSocial® Brand Awards “Effective activation of the everyday influencers can drive business success, and brands that gain the attention of consumer influencers tend to see improved short-term sales and long-term brand equity,” said Ed Keller, CEO of Engagement Labs and author of The Influentials: One American in Ten Americans tells the Other 9 How to Vote, Where to Eat, and What to Buy. “Everyday influencers are not celebrities and YouTube stars. They are your neighbor or colleague who is knowledgeable about products and eager to share what they know. Success with these influencers is a proven driver of marketing success.” Updated data to The Influentials and extensive analytics undertaking reveal the impact of everyday influencers in driving business outcomes in a recent Admap article.   Top Offline Brands Activating Everyday Influencers The Skype brand, built to connect people, is a vital tool for everyday influencers who prize their networks of people whether they live locally or far away. Skype’s users have spoken and Skype recently redesigned based on customer feedback to get back to it’s roots of a simpler design. Furthermore, the online voice-calling service now comes to Amazon’s Alexa devices at home. Clinique rose to the number-two spot with its Clinique iD’s influencer push for personalization and customization with the consumer’s beauty care, targeted to connect more with Gen-Z and millennial customers. Alaska Airlines ascended to the top three as it introduced more West Coast routes, including Hawaii, and launched a basic economy option.   Top Online Brands Activating Everyday Influencers For the second year in a row, Regions Bank holds its position as the number-one brand that engages influencers online. The brand is also a consistent top awardee of the Javelin’s Trust in Banking Awards, based serving customer needs and protecting their accounts. Regions Bank continues to win everyday influencers with its #PiggyPoetry and #MakeADifference campaign by providing grants to non-profits supporting veterans. Similarly, CVS remains the number-two brand with the most influencers among the people talking about the brand online. Its merger with Aetna for $70 billion contributed conversations about the brand. CVS leads more conversations with its Beauty in Real Life campaign by using unaltered images in their advertisements to show how everyday women use beauty in their daily lives. Diet Dr. Pepper popped up to the number-three spot for online influence in consumer conversations from Lil Sweet ad campaigns in 2017 to its latest Treat Yourself rap music video. Despite the decline in consumption of carbonated soft drinks, the brand is clearly activating consumer conversations with its parent company Dr Pepper Snapple posting a 3 percent increase in sales since 2007,, including a 1.1 percent rise recently.   Meanwhile, Whole Foods has figured out how to connect with both online and offline influencers. More than a year after Amazon acquired Whole Foods, the brand is no longer limited by brick and mortar and are reaching customers wherever they are – whether in-store, through Amazon’s Alexa or Prime. The brand ranked sixth offline and fourth in online influence conversations beating out supermarket brands Trader Joe’s and Publix.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   ###   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations

Disney World and Pillsbury Most Loved in Terms of Offline Conversation, While American Family and Clean & Clear Are of Online Conversation Winners

Beauty and Personal Care Brands Dominate the Online Sentiment of Engagement Labs’ TotalSocial® Brand Awards

  NEW YORK, NY (February 7, 2019) – Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data and analytics published this year in the MIT Sloan Management Review. For the 2018 analysis of more than 500 US consumer brands in a variety of industry sectors, Engagement Labs ranked the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations), on its second annual TotalSocial® Brand Awards series.   The awards are based on the Company’s proprietary TotalSocial® data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Over the next several months, Engagement Labs will announce awards for the highest scoring brands in each TotalSocial category. The Most Loved Award is given to brands with the highest net sentiment scores online and offline in 2018. 2019 TotalSocial MOST LOVED BRANDS   For the second year in a row, Disney World, promoted as the “Happiest Place on Earth,” tops the list of most loved brands offline and the World’s Best Regarded Companies of 2018. Tied at the number one spot is the iconic Pillsbury brand, that “bakes memories” and kitchen stories with its 49th annual Pillsbury Bake-Off and ugly Christmas sweater hit. At the third position, the Royal Caribbean Cruises invested $120 million in revitalizing their ships cater to millennials and improve the customer base experience. The most loved brands offline are those which are spoken about positively during face-to-face conversations.   American Family tops the list of most loved brands being talked about during online conversations. AmFam continues its #DreamFearlessly marketing campaign that goes beyond TV commercials, but in real lives: from high school sports sponsorships, fan vote contests, scholarship programs to regional “Big Dream” gatherings. While, Clean & Clear ranked second for its high sentiment in online conversations by reaching out to Gen Z’s through real stories from teenage nanoinfluencer endorsements with their newline product line C&C. Mary Kay, which ranked third for online conversations, incentivizes top sales representatives by awarding Mini Coopers and being one of the best employers for diversity. The brand has been able to create a positive brand experience that consumers are eager to talk about with friends and family, both offline and online.   “Becoming a beloved and enthusiastically recommended brand involves connecting with consumers through purpose-driven storytelling, delivering great experiences, and refreshing the connection through innovative marketing and advertising,” said Ed Keller, CEO of Engagement Labs. “While more than half of the top most loved brands are also the largest advertisers in the nation, companies achieve most loved status in a wide variety of ways.”   The beauty and personal care category stood out for high net sentiment online, winning seven of the top 10 spots for positive online conversations, and one of 10 (L’Oréal) for offline conversation.   Mr. Keller explains, “The beauty and personal care category benefits from its intimate connection to consumers—it’s a product you put on your skin, to deliver a healthier, more attractive appearance. Brands that deliver become beloved, generating very positive recommendations.”   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   ###   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com  

Engagement Labs Releases TotalSocial® Ranking of Top Household Products Brands

KitchenAid Tops the Counter for Household Products with Strong Offline Brand Sharing Performance; Glade, Tide and Mr. Clean Join Top Rack while Febreze and Bounty Rolled Off the Top 10

  NEW YORK, NY (January 17, 2019)Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the social intelligence and its impact on business, today released its TotalSocial® top 10 ranking household products brands in the U.S. based on social influence.   The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months, compared to last year six months ending July 2018. TotalSocial® Ranking of Top Household Products Brands For the second time in a row, KitchenAid holds to top position in the TotalSocial ranking, beating out Lysol and Clorox among “household products,” based on the level of conversation engagement by consumers. The KitchenAid brand is celebrating its 100th year, and announced its 2018 Color of the Year (“Birds of Paradise”).   According to Engagement Labs’ report, Glade enjoyed the biggest jump in the rankings, moving into the fourth place from its previous spot at 15, primarily due to increases in offline and online sentiment, and offline influence. The brand recently announced that they will be phasing-out galaxolide, a synthetic musk, from its products.   The Tide and Mr. Clean brands joined the top 10 ranking in this report. Tide rose five spots to the number eight spot, primarily from an increase in sentiment, both online and offline. In January 2018, Tide was at the center of a controversy surrounding teenagers eating their Tide pods detergent. The brand’s sentiment has since recovered. Another factor in the improvement may be the brand’s recently introduced new packaging for liquid detergent, which has many people comparing it to the packaging of boxed wine.  Mr. Clean moved up two spots from number 11 to land in the top 10. This move was due to an increase in offline brand sharing and offline influence. The brand also recently won an award for their advertising campaign in 2018.   “American consumers spend a lot of their waking time in their kitchens, which is one key reason why household products like KitchenAid are the subject of much offline conversations—literally, the kitchen-table conversations that often lead to purchase decisions,” said Ed Keller, CEO of Engagement Labs. “That’s why household product marketers need to measure offline conversations as well as discussions that happen in social media, which TotalSocial enables them to do.”   Declining consumer activation moved Black & Decker down the ranking from the second to tenth-ranked brand, based on a steep decline in online influence. In October 2018, the brand announced an exclusive partnership with Home Depot, but also announced a weakening in profits as well. Febreze dropped out of the top 10 to number 14, while Bounty dropped from the number 9 to the 16th spot.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.     ###   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics shows that both online and offline consumer conversations drive purchase decisions but require separate marketing strategies

  NEW YORK, NY (January 10, 2019)Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review.   The MIT Sloan article titled “Deriving Value From Conversations About Your Brand,” is based on analytics conducted and authored by three executives of Engagement Labs in conjunction with Koen Pauwels, Professor of Marketing at Northeastern University. The article demonstrates that in most cases there was little correlation between what consumers say online and offline about brands, even though both streams of conversation can have big effects on a company’s sales.   The analysis is based on Engagement Labs’ proprietary TotalSocial data and analytics, reveals that 19 percent of U.S. consumer purchases are traced to consumers talking about brands online and offline.   In addition, the analytics determined correlations between consumer conversations and purchases for 175 brands across multiple sectors such as beauty, personal care, retail, technology and food, as well as more detailed analytics of 21 brands, including Apple, Intel, A&W, Campbell’s, Lay’s, Red Bull, and Revlon.   “MIT Sloan Management Review publishes top quality content, and we are delighted to be able to contribute and join a highly esteemed community of authors and researchers in the fields of business and marketing,” said Ed Keller, CEO, Engagement Labs. “I urge Fortune 500 marketing leaders to read our report and analytics that provide guidance for driving growth through online and offline social strategies.”   How Customer Conversations Affect Sales The Engagement Labs analytics found that offline and online conversations had similarly large impacts on sales. For the 21 brands most closely studied, 9 percent of purchase decisions could be traced back to online conversations and engagement that occurred in social media (including Facebook, Twitter, Instagram, YouTube, blogs, and customer forums). A slightly larger share — 10 percent of sales — was related to offline conversations as measured through continuous surveys.   The Metrics That Matter Most For offline conversations, the most important metric was the volume, or quantity, of conversations. While for online conversations, sentiment mattered more. Notably, the analytics found that online and offline sentiment often move in opposite directions. Another metric worth tracking is the extent to which the brand is being talked about off-line by “influencers” — people who regularly give consumer advice.   Implications for Marketing Engagement Labs recommends that marketers look for ways to drive more positive conversations both online and offline. In many cases, this will mean going back to marketing fundamentals — rethinking product design, market segmentation, customer service, messaging, and channel selection — with social strategy in mind. Understanding the value that each type of conversation may provide — and how — can help businesses develop smarter marketing strategies and make targeted investments that lead to growth.   “There are a number of quite important implications of this study for marketers,” said Keller. “Underestimating or ignoring the impact of social influence will negatively impact a brand’s bottom line. Social media conversation has a measurable business impact. Our analytics also demonstrate that social influences go well beyond the screen. Consumers are making purchasing decisions at the water cooler, on dates and at home with family, as well as chatting with friends on Twitter and other social networks.”   The full MIT Sloan article, “Deriving Value From Conversations About Your Brand” is available for download at http://bit.ly/2SXef8B.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   Connect with us on Twitter: @engagementlabs #totalsocial     ###     About the Study Engagement Labs’ TotalSocial platform measures online and offline conversations on 501 U.S. brands. For this analysis, we collected online data for 2015 and 2016 and offline data for 2013 through 2016. Our continuous survey research program yielded data on brands from an average of 7,000 offline conversations per week with consumers ages 13 to 69. A regression analysis to link the online and off-line conversations to third-party weekly sales data that we acquired for 175 brands, and to weekly ad expenditure data for a subset of 21 of those brands using a method known as market mix modeling.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   About MIT Sloan Management Review   MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change. www.sloanreview.mit.edu   For media inquiries please contact: Vanessa Lontoc Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Engagement Labs Releases TotalSocial® Ranking of Top Supermarkets Brands

Whole Foods Tops the Shopping List for Supermarkets and Hypermarkets with Strong Social Performance; Sam’s Club and Albertsons Join Top Shelf Grocers while Safeway Drops out of Top 10

  NEW YORK, NY (November 8, 2018)Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® top 10 ranking supermarkets and hypermarket brands in the U.S. based on social influence.   The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months, compared to last year six months ending March 2017. Top 10 TotalSocial Supermarket and Hypermarket Brands According to Engagement Labs’ report, Sam’s Club enjoyed the biggest jump in the rankings, moving into the eighth place from its previous spot at 13, primarily due to large increase in offline sentiment, and to a lesser extent an increase in online brand sharing. The brand announced in mid-2018 that they were changing the format of several of their stores to be more like “distribution warehouses” to focus on fulfilling online orders. They are also developing a small-format concept focusing on fresh food and “grab-and-go” meals.   Whole Foods moved into the number one spot from its previous rank at two, due to an increase in offline brand sharing. The American supermarket chain that specializes in selling organic products was acquired by Amazon last year, and has offered savings exclusive to Amazon Prime members. Target is ranked second overall and is the top-ranked “hypermarket” on the list.   “It is natural for consumers to develop a very close relationship with the grocery store they visit frequently, and thus it is important for them to focus on driving recommendations from their loyal customers,” said Ed Keller, CEO of Engagement Labs. “The emergence of home delivery for groceries increases the competitive challenge. Whole Foods’ number-one TotalSocial rank, combined with the backing of its new owner, Amazon, makes it the brand to watch in this important category.”   Consumers across generations approach shopping in different ways. Safeway dropped out of the top 10 to number 18. The brand’s Florida stores have recently been acquired by Publix. While it’s parent company Publix, the employee-owned supermarket chain, currently sits at number five from its previously held number one spot. This drop was caused by a decrease in the brand’s sentiment, particularly online. Publix was recently at the center of a boycott because of the their support of Adam Putnam for Florida governor, a self-proclaimed “proud NRA sellout”.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.  

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  About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, Marketing Director / Ed Keller, CEO Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com  

Engagement Labs Finds Consumers Living in a “Political Brand Bubble”

New #PoliticalBrandBubble Quiz Reveals that Recommended Brands Often Predict Political Allegiances

  NEW YORK, NY (October 11, 2018) – Today’s polarized political environment is increasingly impacting brand marketers, as dramatically illustrated by Nike’s decision to launch a controversial campaign featuring ex-NFL player Colin Kaepernick.  So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash. It appears Nike’s deep understanding of its target market was a key factor in the initial success of the campaign, as its share of positive word of mouth grew.   The intersection between brand marketing and politics is illustrated in a new way today as Engagement Labs, a leading social intelligence data and analytics company, has released an online quiz called “Do You Live in a Political Brand Bubble?” based on its data indicating that the advocates of many brands also lean strongly toward either Democrats or Republicans.   “Some brand allegiances are obvious, such as Democrats recommending MSNBC and Republicans recommending Fox News among cable news channels. But many other brands have advocates who lean red or blue as well, and are harder to guess,” said Engagement Labs’ Chief Commercial Officer Brad Fay. “Do Republicans or Democrats recommend Allstate for insurance?  What about State Farm? And which party’s supporters are more likely to travel booking sites Hotels.com and Trivago? These are all brands that lean red or blue, and factor into the new Engagement Labs quiz.”   Engagement Labs created the quiz drawing from its TotalSocial® data platform that contains online and offline consumer conversation data of routinely recommended brands that lean left or right in terms of their most ardent fans. The results on whether the quiz-takers are living in a Democratic or Republican “Brand Bubble,” links to Engagement Labs study at the end of the quiz.   “Some brands are getting involved with politics willingly, as in the Nike example, but others have been drawn in unwillingly, such as Nordstrom when they were criticized by President Trump for dropping the Ivanka Trump brand from their stores and catalog,” said Fay.  “Our quiz is meant to highlight one critical factor—the importance of knowing your audience.  Before deciding whether to jump into the political fray, brands really need to do their homework and figure out whether their target markets leans left or right, and it’s not always obvious.”   Another brand that made a political calculation, Dick’s Sporting Goods, wrongly predicted they would lose business when they stopped selling assault weapons in the wake of the Parkland, Florida shooting tragedy.  CEO Edward Stack publicly predicted revenues would suffer for having made a decision based on corporate ethics, but Engagement Labs’ measured more positive offline sentiment for the brand that ultimately led to a higher stock price for the company.   Quiz-takers can share their results by tagging @EngagementLabs and #PoliticalBrandBubble on Facebook and Twitter, and invite their friends and family to learn more about their political allegiance based on the brands they recommend.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com  

Engagement Labs Releases TotalSocial® Ranking of Top Consumer Electronics Brands

PlayStation and Bose Level Up, while Nintendo and ASUS Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations

  NEW YORK, NY (September 27, 2018)Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking of the top consumer electronics brands in the U.S. based on social influence.   The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in November 2017. Top 10 TotalSocial Consumer Electronics Brands in Social Influence According to Engagement Labs’ report, parent company Apple tumbled out of the top spot to land at number four. Although key sub-brands like iPhone and iPad failed to break into the top 10, the company’s brands collectively dominate consumer conversations, despite not having brand social pages. If all of Apple’s brands were combined into a single score, the parent brand – which recently became the first publicly traded company to reach $1 trillion in value – would easily dominate the number one position.   Sony’s PlayStation, benefiting from the enormous popularity of the game Fortnite: Battle Royale, claimed the number one spot as its online sentiment increased. This score indicates consumers are talking positively about the brand in social media. More than 125 million people worldwide are playing Fortnite: Battle Royale, and the game is the top grossing title on consoles, according to SuperData Arcade. This popularity has contributed to a higher number of positive conversations about PlayStation. In addition, a PS4/Fortnite bundle kit hit the market in late August, further driving buzz.   “In consumer electronics, social performance sometimes is driven by having the hottest or newest toy, as we are seeing with Playstation’s Fortnite game. But it also helps to have widespread adoption and use, which are key to the social success of Kindle, Samsung, and Bose,” said Ed Keller, CEO of Engagement Labs. “It’s counter-intuitive but also true that offline conversation is extremely important to technology brands. We find that nearly 30 percent of electronics purchases are explained by consumer conversations, and more than half of the impact comes from face-to-face and voice-to-voice conversation.”   Meanwhile, Bose jumped five spots to fifth in the rankings. Its online sentiment and offline influence scores increased, as did online brand sharing, which measures the number of consumers sharing the brands’ marketing campaigns via social media. The brand’s noise-cancelling headphones have received rave reviews, and its newly released noise-masking sleepbuds appear to be following the same trajectory. Designed to promote better sleep, the new headphones are already in high demand.   Nintendo took a three-spot dive in the rankings to number 9 due to sharp declines in both offline and online influence. At the recent E3 conference, the annual event for video games and consoles, the brand’s announcements failed to impress media, analysts and even investors, as its stock price plunged shortly after.   Computer maker ASUS experienced the biggest drop in the category, plummeting 17 spots to number 22. Although the brand’s scores weakened across the board, its online and offline influence scores performed significantly worse than any other measure. The brand faces intense competition, as Apple recently surpassed it in the notebook market. In addition, PC sales are on a downward trend.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Generation Z Report Reveals them to be Social Foodies with Declining Interest in Cars and Retail Malls

Back-to-School Report by Engagement Labs Declares Gen Z to be a “TotalSocial Generation”

  NEW YORK, NY (August 28, 2018) – For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail, teenagers are shunning destination retail and the auto industry for FaceTime, 7-Eleven, and Starbucks. Marketers have an inherent fascination with the next big thing, and the next big thing is Generation Z. Generation Z, the next consumer powerhouse is expected to account for 40 percent of all consumers by 2020. In a recent landmark study, Engagement Labs proved that conversations about brands, on average, drive 19 percent of U.S. consumer purchases, representing between $7 and $10 trillion in annual sales. For that reason, Engagement Labs’ analysis includes not only social media, but also what Generation Z is talking about face-to-face, in the real world. The study “Gen Z: The TotalSocial Generation,” reveals that Gen Z is highly talkative about brands. They have 13.4 conversations about products and services on average each day, one-third more than the 9.9 conversations among people 21 and older. They also talk more about political and cultural topics such as the environment and health eating or nutrition. In a typical day they have 30 percent more conversations than adults about such issues. How Many Daily Conversations- Gen Z Report by Engagement Labs “We call Generation Z a TotalSocial generation because they are socializing both online and offline. They have more consumer conversations than older consumers, but it’s not just a digital phenomenon. They are talking more face-to-face about products and services as well,” said Ed Keller, CEO, Engagement Labs. “We are also seeing major shifts from the teenagers of five years ago, indicating that Gen Z is a very different type of generation, with long-term implications for marketers.” The study identifies broad patterns from changes in the individual brands that teenagers talk about every day, indicating that restaurants and local retail are in, while cars, specialty and department stores are all out with this generation of teenagers.  Gen Z Most Talked About Brands iPhone and Apple are the two most talked about brands of Generation Z, making a profound statement about the importance of technology, connectivity, and mobility for teenagers today. Other rising brands on the list include Nike, proving its relevance to yet another generation of youth, and the ever-present Walmart brand. Two of the great competitive brands of our eras—Coca Cola and Pepsi—are down 21 percent and 49 percent, respectively, suggesting Generation Z is moving away from sugary beverage brands that have dominated their category for several generations. The Gen Z Top 8 Brands “As important as the trends may be, there are plenty of brands that are succeeding despite them. No matter which category you’re in, the key to connecting with Generation Z is to listen—and learn.” Destination Retail Gives Way to Convenience Among Teens The biggest declines among teens since 2013 are for Nordstrom, JCPenney, Kohl’s, Macy’s, Kmart, Sears, and TJ Maxx. Some bright spot for teenagers are “neighborhood” convenience and drugstores. 7-Eleven is up by more than 300 percent among Generation Z in terms of the frequency of conversation, while Aldi’s, Walgreens, and CVS are also posing double and triple digit gains. Taken together with the increase in Walmart conversations, the reports’ authors attribute the shift to a preference for “around the corner” retail in place of destination retail. A Cultural Shift Away from Cars Generation Z is turning away from the American love affair with cars, in a trend which may be related, as well, to the declining allure of destination retail. In a world with ride sharing via Uber and Lyft, electric bicycles, and public transit, conversation levels for automobiles have plummeted among teenagers for nearly every mass market brand and many smaller nameplates as well. Teenagers today have many ways to get to the places they want to be, without needing to own a car upon their 16th birthday. Most Restaurant Brands Gain from TotalSocial Gen Z Today, compared to 2013, nearly every restaurant is being talked about more often by Gen Z. Conversation levels among teens have literally tripled—or more—for several restaurant chains: Baskin & Robbins, Del Taco, Domino’s, and California Pizza Kitchen. Despite the rising tide for restaurants among Generation Z overall, several quick services restaurants in like McDonald’s are seeing modest declines, including Burger King, Subway, Taco Bell, and Wendy’s. The report authors see evidence that casual chains that enable “hanging out” with friends are becoming more popular than the in-and-out convenience of “quick service” restaurants.  Gen Z is taking the “fast” out of “food.” Teen Talk Favors Mobility and Connectivity to Hardware Among Generation Z, the ascendant brands in tech are the one that travel well in denim pockets—brands like iPhone, iTunes, Facebook, Amazon, and Google. These brands are much more talked about by teens versus five years ago, while less portable hardware brands like Toshiba, Sony, HP, and Lenovo are being talked about far less often by teens. Traditional Youth Brands No Longer at the “Cool Table” A surprising number of youth-oriented brands are being left out of the conversation among Generation Z. The biggest declines are for retail & apparel brands Aeropostale, Hollister, and Abercrombie & Fitch, a large shift away from shopping mall retailers. Many of the declining brands are athletic shoes—Reebok, Converse, Vans, Puma—might lead one to think there is a category effect going on, except for the fact that Nike is rising, and is now one of the most talked about brands among Gen Z. Brands of Our Grandparents Are Back! Brands as diverse as Ace Hardware, Scott Tissue, Breyers Ice Cream, and Post cereals are seeing new life with today’s teens who are talking much more about their brands than five years ago – some of these brands have commitments to environmental sustainability, a topic that Gen Z talks about much more than their elders. The full white paper, “Gen Z: The TotalSocial Generation” is available for download at http://bit.ly/2ohzipi To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   Connect with us on Twitter: @engagementlabs #totalsocial     About The Study Engagement Labs’ TotalSocial platform measures online and offline conversations for leading brands. For this report, Generation Z: A TotalSocial Generation, analysts focused on the offline conversations of consumers aged 13 to 20, with comparisons to the same age group in 2013, and to older consumers today. Additional detail available at www.engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Engagement Labs Releases TotalSocial® Ranking of Top Food Brands

Goya and Pillsbury Spice Up Tableside Chats while General Mills and Quaker Oats Stay on the Shelf, According to Analysis of Online and Offline Media Conversations

  NEW YORK, NY (August 9, 2018)Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking of the top food brands in the U.S. based on social influence. The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in September 2017. Top 10 TotalSocial Food Brands by Engagement Labs According to Engagement Labs’ report, Goya climbed up five spots in the ranking to the number two spot due to an increase in online sentiment and offline influence – revealing that consumers are talking positively about the brand via social media, while an influential group of consumers are spreading the word about the brand in face-to-face conversations. For example, the company’s Goya Gives initiative donated 1 billion pounds of supplies to the people of Puerto Rico after the devastation of Hurricane Maria, which resonated positively with consumers. The company also successfully engaged with bloggers to help generate buzz for meat-free recipes as part of its “Can Do” program with Meatless Monday, which donates food to Feeding America with every purchase. Pillsbury, another company which saw a significant jump in the rankings, moved into the top ten into fifth place from its previous spot at number 13, due to its overall success in sparking face-to-face conversations among consumers. The company successfully engaged with consumers in February when they announced a winner for its “Pillsbury Bake-Off,” an iconic baking competition that partnered with celebrity chef and Food Network star Ree Drummond after a four-year hiatus. “When consumers make purchases, they care about how that brand makes a difference and takes a stand on social responsibility,” said Ed Keller, CEO of Engagement Labs. “With so many competing food products available to shoppers today, it is imperative for brand marketers to understand what values resonate with consumers and are driving conversations. For most of the brands in our ranking, these conversations may serve as the determining factor as to whether or not their product lands into shopping carts.” With all of the ingredients for success, Betty Crocker earned top leaderboard status at number one, up from its previous ranking in second place. However, while the brand climbed in the ranking, its parent company, General Mills saw the steepest decline in its category, falling out of the top ten entirely due to a significant drop in offline influence as well as offline brand sharing, which measures the extent to which consumers are talking about a brand’s marketing campaigns in face-to-face conversations. General Mills has reported a continued slide in sales due to its inability to keep up with changing consumer tastes, as customers opt for healthier breakfast options to replace sugary cereals. The declining consumer interest in sugary breakfast items also had an impact on Quaker Oats, which experienced a drop down to seventh place from its number one spot due to a fall in offline influence and in both offline and online brand sharing, or the amount of consumers sharing the brands’ marketing campaigns via social media. To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc / Brad Fay Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com / brad.fay@engagementlabs.com