Category: Press

Dove Loses Shine and Maybelline Wins Favor with a New Face, While Old Spice Proves to Be “Unforsweatable”
December 14, 2017

Engagement Labs Releases Its Latest TotalSocial® Rankings of Top Personal Care and Beauty Brands Based on Word of Mouth and Social Media Conversations NEW YORK, NY (December 14, 2017) – As a more expansive definition of beauty enters the mainstream, consumers are rewarding brands that get it right, while quickly retreating from those that miss […]



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Bose and Roku Make Some Noise with Consumer Conversations, while Apple, Samsung, and Nintendo Find Strong Connections Offline
November 28, 2017

Audio Equipment Company Leaps into the Top 10 on Engagement Labs’ Latest TotalSocial® Rankings of Top Consumer Electronics Brands Based on Word of Mouth and Social Media Conversations NEW YORK, NY (November 28, 2017) – Consumers are deeply passionate about their gadgets, and they enjoy telling friends, family, and peers about their latest purchase or […]



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New Study Finds that 19 Percent of Sales Are Driven by Consumer Conversations Taking Place Offline and Online
November 27, 2017

Engagement Labs’ Analytics Reveals That Today’s Conversations Predict Next Week’s Sales NEW YORK, NY (November 27, 2017) — A new study released today by Engagement Labs, found that an estimated 19 percent of consumer sales are driven by offline and online social conversations. The study, conducted in conjunction with Koen Pauwels, Professor of Marketing at […]



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Consumer Conversations about Chick-fil-A, Wendy’s and In-N-Out Heat Up, While Coffee Chains Starbucks and Dunkin’ Donuts Freeze Out
November 16, 2017

Engagement Labs’ TotalSocial® Rankings Reveal Consumer Conversation Trends for Top U.S. QSR Brands Based on Word of Mouth and Social Media Conversations NEW YORK, NY (November 16, 2017) – For the most part, the most popular quick-service restaurants (QSR) Americans know today have been around for decades. However, the ever-changing consumer trends in the QSR […]



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Tesla and Toyota Outpace Competitors on Social Influence
October 17, 2017

BMW, Audi Feel the Heat from Tesla in Engagement Labs’ Latest TotalSocial® Rankings of Top US Automotive Brands; Domestic Manufacturers Still Unable to Crack the Top 10 NEW YORK, NY (October 17, 2017) – Tesla Motors is proving to be a tough competitor for other luxury automotive manufacturers, while Toyota further solidifies its dominance among […]



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Coca-Cola and Tropicana Quench Consumer Thirst while Pepsi Goes Flat
October 10, 2017

Engagement Labs’ Newest TotalSocial® Rankings Reveal Consumer Conversation Trends for Top U.S. Non-Alcoholic Beverage Brands Based on Word of Mouth and Social Media Conversations NEW YORK, NY (October 10, 2017) – Beverage brands have long held a strong place within American culture and are also some of the biggest spenders on marketing and advertising, and […]



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PayPal Disrupts the Financial Industry Again – This Time with Strong Social Influence
September 28, 2017

Payments Company Debuts at Number Two on Engagement Labs’ Latest TotalSocial® Rankings of Top U.S. Financial Services Companies Based on Consumer Conversations NEW YORK, NY (September 28, 2017) – PayPal is making good on its promise to disrupt the financial industry. In Engagement Labs’ latest ranking of social influence among U.S. financial brands (banks, investment […]



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The Cookie Does Not Crumble: Engagement Labs’ Newest TotalSocial® Rankings Reveal Consumer Conversation Trends for Top U.S. Food Brands Based on Word of Mouth and Social Media Conversations
September 21, 2017

Quaker Oats Leapfrogs to the #1 TotalSocial Food Brand, While Kellogg’s Falls Several Spots from #1 to #8 and Oreo Makes Its Top Ten Debut NEW YORK, NY (September 21, 2017) – Americans love to talk about their food. In fact, “#Food” has been hashtagged on Instagram more than 235 million times alone. To help […]



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JetBlue Hits Turbulence While Southwest Airlines Flies High
September 12, 2017

Engagement Labs’ New TotalSocial® Rankings Reveal Consumer Conversation Trends for Top U.S. Airlines Based on Word of Mouth and Social Media Conversations NEW YORK, NY (September 12, 2017) – The airline industry relies heavily on customer recommendations and reviews. However, due to a series of very public mishaps and renewed demands from the general public […]



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In a Pendulum Swing, Millennial Men Take On the Role of Key Consumer Influencers
September 7, 2017

According to New Engagement Labs Report, Young Men are More Influential than Women their Age or Men of Prior Generations NEW YORK, NY (September 7, 2017) – While there have been a number of reports highlighting the consumer habits of Millennials over the years, there is an unexpected twist that may stun marketers. According to […]