Engagement Labs Releases TotalSocial® Ranking of Top Financial Services Brands

Fidelity Retains Top Position and American Express Edges into the Number Two Spot, According to Analysis of Online and Offline Conversations   NEW YORK, NY (July 12, 2018)Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking of the top financial services brands in the U.S. based on social influence.   The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in September 2017. Higher offline volume, which is a measure of how frequently consumers mention a brand in face-to-face conversations, lifted Edward Jones into the top 10, according to Engagement Labs’ report. Likewise, stronger offline volume propelled TD Ameritrade’s rise to the number 10 spot from number 12. However, it was not the only driver. The firm also experienced a large increase in offline brand sharing.   “We see the impact of marketing and business decisions on the movements in the rankings for this period,” said Ed Keller, CEO of Engagement Labs. “Each of the companies that moved upward benefited from corporate actions and marketing sponsorships, which enabled them to earn sustained press coverage and motivated consumers to talk about the brands.”   Strong offline influence, which demonstrates that a more influential group of consumers are talking about the brand in face-to-face conversations, was the biggest force behind Edward Jones’ four-spot jump to seventh place. It also saw improved offline volume and offline brand sharing, which measures the number of consumers talking about a brand’s marketing campaigns in face-to-face conversations. The financial advisory firm has experienced steady growth, recently moving up 27 spots on the Fortune 500 list. In addition, the company was named a “Best Workplace in Financial Services & Insurance” by Fortune in 2018. These accolades contributed to its rise in the rankings.   Meanwhile, American Express’ continued high performance in offline influence and offline brand sharing helped it rise into the number-two spot. The financial giant’s new merchant-focused business model has enabled it to grow—as the company has slashed fees in an effort to attract more merchants to its payment platform. As a result, American Express is poised to become the second-largest card-processing company in the U.S., behind Visa.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Engagement Labs Releases TotalSocial® Ranking of Top Telecommunications Brands

Samsung and Sony Lead in Consumer Chatter with T-Mobile as Top Carrier, while HTC and MetroPCS Lose Signal, According to Analysis of Online and Offline Media Conversations   NEW YORK, NY (June 28, 2018)Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking of the top telecommunications brands in the U.S. based on social influence.   The analysis is unique in that it combines offline and online consumer conversations, and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in January 2018. According to Engagement Labs’ report, Sony jumped up two spots in the ranking into the number two position due to an increase in both online influence and online sentiment—which demonstrates that a more influential group of consumers are talking about the brand via social media, and that those conversations are more positive. In early 2018 at the Consumer Electronics Show (CES), the brand unveiled its Xperia series, a trio of phones that can take 120-degree selfies at 8 megapixels which became available in the U.S. in April.   “The way consumers talk about telecommunications brands is primarily driven by product launches, unique features and customer service,” said Ed Keller, CEO of Engagement Labs. “With so many competing mobile brands and service providers, it is imperative for telecom marketers to understand what drives a positive reaction among consumers and capitalize on these drivers to differentiate themselves in a crowded marketplace.”   With the largest decline among the top 10 telecom brands, HTC slipped down three spots to eighth place due to a decline in offline brand sharing, or the amount of consumers talking about a brand’s marketing campaigns in face-to-face conversations.   In contrast, Sprint made its way up two spots to tie with LG for the fourth position due to an increase in sentiment both offline and online, proving that consumers are speaking more positively about the brand in conversations happening face-to-face with peers as well as via social media. With the recent news of its merger with T-Mobile, which ranked two spots higher at number three, Sprint announced that the company will be led by T-Mobile CEO John Legere.   Verizon also found itself two spots higher in the ranking at number six, due to an increase in the amount of influential consumers who are talking about the brand, both online and offline. This can be attributed to the company’s recent announcement that it will launch a 5G wireless network in several parts of the U.S. in the second half of 2018.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB:  ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business. The Company’s TotalSocial® platform is the only platform that combines powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence. The Company’s cutting-edge predictive analytics uses machine learning and artificial intelligence to reveal the social metrics that increases marketing ROI and top line revenue for its diverse group of clients, consisting of Fortune 500 companies. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Engagement Labs Releases TotalSocial® Ranking of Top Personal Care and Beauty Brands

Neutrogena and Burt’s Bees Slay Social Influence and Enter the Top 10, While Old Spice, MAC Cosmetics and Nivea Are Washed Away   NEW YORK, NY (June 14, 2018)Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking of the top personal care and beauty brands in the U.S based on social influence.   The analysis is unique in that it combines offline and online consumer conversations. It is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face and social media conversations. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in December 2017. When compared to the last six months, several brands found themselves washed away in the latest ranking. In fact, three of the previous top 10 brands – Old Spice, MAC Cosmetics and Nivea – fell out of the top 10 entirely. Dove, a brand which held the top spot in the rankings a year ago and is known for being a highly viral brand, dropped again to number four from number three. By contrast, Neutrogena reversed its decline and reclaimed its place among the top 10.   “Our analysis really drives home the need for beauty brands to understand the importance of having a comprehensive view of social influence that embraces conversations as a powerful asset, regardless of where they take place,” said Ed Keller, CEO of Engagement Labs. “Each of the brands that lost their hold on the top 10 experienced a decline in offline scores, while those brands that activated offline conversations saw improvement. As proven by our data and analytics, there is no reliable correlation between conversations happening via social media and those that happen in real-life—and as a result, brands need to create integrated strategies to drive consumer buzz about their brand both online and off.”   In the previous ranking, Neutrogena had been pushed out of the top 10—however, stronger sentiment scores helped the skincare brand re-enter the list as it climbed up to number six. The brand’s key reason for success was stronger offline sentiment, which measures how positive its face-to-face conversations are. At the Consumer Electronics Show earlier this year, the skincare brand debuted a new beauty technology and smartphone app, which allows consumers to scan their skin and get tips on a skin regimen that fits their personal needs.   Meanwhile, Burt’s Bees made its first appearance in the ranking, claiming the number eight spot. Remarkably, the brand’s strong improvement in offline sentiment and online influence, which measures the extent to which an influential audience is advocating for the brand in social media, created enough lift to carry the brand 13 spots. In early 2018, the National Eczema Association (NEA) awarded Burt’s Bees its Seal of Acceptance.   Over the same period, Old Spice failed to engage consumers. The personal care brand experienced a steep decline in both offline and online influence as well as offline brand sharing, which is the extent to which people talk about a brand’s marketing content in word-of-mouth conversations. This caused the brand to fall 17 spots to number 21. In February 2018, the brand aired a commercial entirely in French during the Grammy Awards. Rather than spark conversation, the ad simply confused many consumers.   According to Engagement Labs’ report, Old Spice wasn’t the only falling star. Lower offline sentiment caused MAC Cosmetics to experience a precipitous drop – to number 22 from number six. The beauty brand has found itself at the center of a controversy with animal rights activists who oppose the sale of MAC products in China, where brands are still required to conduct animal testing for cosmetic products sold there.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business. The Company’s TotalSocial® platform is the only platform that combines powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence. The Company’s cutting-edge predictive analytics uses machine learning and artificial intelligence to reveal the social metrics that increases marketing ROI and top line revenue for its diverse group of clients, consisting of Fortune 500 companies. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

How to Beat Amazon: What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War for Consumer Conversations and Retail Dominance

According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon

  NEW YORK, NY (May 22, 2018) – Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations, and is the focus of more consumer talk than any other retail brand, which equates to increased sales. In a recent landmark study, Engagement Labs proved that conversations about brands, on average, drive 19 percent of U.S. consumer purchases, representing between $7 and $10 trillion in annual sales. As a formidable competitor across every retail category, it is imperative for retail marketers to leverage strategies that motivate consumers to talk about their brands.   According to Engagement Labs’ new analysis of offline (face-to-face) and online (social media) consumer conversations, many retail brands are doing well, and in some cases, even better than Amazon in certain conversational categories. With a greater understanding of the power of consumer talk, as well as a holistic view of online and offline consumer conversations, retailers can more effectively stand up against Amazon in the battle for social influence and market share. The study is based on the Company’s TotalSocial® score, which combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations about their brands. Together, these are proven to be key drivers of sales.   “While it is obvious that Amazon is redefining the retail industry, there is still tremendous opportunity for retailers to compete,” said Ed Keller, CEO, Engagement Labs. “Our research found that several retailers outperform Amazon in offline conversation – which is equally important in driving consumer sales as the conversations happening online. By understanding consumer conversations, and optimizing marketing campaigns based on this data, retailers have the opportunity to increase their marketing ROI and revenue.”   According to the study, brand marketers can learn from different retailers across categories to better measure up against the online shopping behemoth.   Discount Stores Costco In the discount stores category, Costco’s strong TotalSocial score places it second – after Amazon – with high offline scores for volume (how much the brand is being talked about), sentiment (how positive the conversation is) and influence (how well the brand connects with the everyday influencers). In fact, Costco’s offline sentiment and offline volume scores surpass Amazon’s. Costco’s consistent focus on wholesale prices and quality merchandise is a strategy that resonates with its members in their offline conversations. However, the report found Costco does not perform as well online, revealing an area for improvement for the brand.   Target Target has a stronger TotalSocial online score than either Walmart or Costco, and it ranks just behind Amazon with a very competitive online sentiment score. Target’s success in sparking online conversations is driving e-Commerce sales for the brand.   Department Stores Macy’s A retailer’s entire year is often determined in the months leading up to the holiday season, and according to Engagement Labs’ report, Macy’s surpassed Amazon in online sentiment during this period. In addition, Macy’s online and offline brand sharing scores–the extent to which people are sharing or talking about a brand’s marketing or advertising–are a close second to Amazon’s, and the retailer has higher offline and online influence scores than Amazon, indicating that more influential consumers are talking about Macy’s than Amazon.   Kohl’s The analysis finds that Kohl’s has such strong offline sentiment that it’s a close second to Amazon throughout the year, but similarly to Macy’s, it surpasses Amazon for offline sentiment during the critical holiday shopping season. Over the last several years, Kohl’s has invested in an aggressive omnichannel strategy which motivates brand sharing and both online and offline discussion. For example, mobile now accounts for 67 percent of its online traffic.   The Home Center / Hardware Stores Lowe’s and Home Depot Lowe’s and Home Depot have created experiential marketing campaigns that motivate consumers to talk, leading to strong offline volume and sentiment. Lowe’s ranks higher than Amazon in online sentiment, and both retailers rank higher than Amazon in offline influence, largely due to the fact that when consumers look to make home improvements they seek recommendations from the influencers in their everyday lives.   Specialty Stores Sephora and Ulta Beauty products are intensely personal and Sephora and Ulta understand this. They have created experiential marketing to encourage shoppers to visit the stores, try the products, and then purchase. This approach has motivated consumers to talk about each brand. Sephora has the second highest overall TotalSocial score in the beauty category, behind Amazon. Ulta takes third place. In addition, both brands have higher online sentiment and offline influence scores than Amazon. Ulta also surpasses Amazon in offline sentiment, while Sephora ranks first for offline brand sharing.   “Each conversation metric can impact sales for retail brands,” said Ed Keller. “To better compete, retailers should think about ‘talkability’ when creating their marketing campaigns. By activating consumers to talk positively and share their content offline and online will impact their ability to compete in a rapidly changing retail environment.”   The full e-book, “5 Ways to Beat Amazon” is available for download.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB:  ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business. The Company’s TotalSocial® platform is the only platform that combines powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence. The Company’s cutting-edge predictive analytics uses machine learning and artificial intelligence to reveal the social metrics that increases marketing ROI and top line revenue for its diverse group of clients, consisting of Fortune 500 companies. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Southwest Airlines Maintains its Leadership Position as Most Social Airline Brand

Engagement Labs Releases Latest TotalSocial® Rankings of Top U.S. Airlines Based on Word of Mouth and Social Media Conversations

  NEW YORK, NY (May 10, 2018) – It hasn’t been all smooth rides for the airline sector over the last six months, with technical malfunctions, major hiccups in customer service and even tragedies involving passenger pets. However, according to an in-depth social analysis by Engagement Labs of consumer conversations that take place offline (face-to-face), as well as online (via social media), the best keep getting better while those at the bottom have shown little improvement over the last six months.   To help airline marketers better understand which brands consumers are talking about with family, friends and peers, both offline and online, Engagement Labs released its latest TotalSocial® rankings on the top performing airlines in the U.S. The report looks at how each airline performed in social conversations over the past six months, compared to a previous ranking of the top airlines in September 2017. The analysis, which is unique in that it combines offline and online consumer conversations, is based on Engagement Labs’ proprietary TotalSocial data and analytics continuously measures the most important drivers of brand performance in both face-to-face and social media conversations. According to the report, Southwest Airlines maintained its leadership position and saw a sizable increase in its online and offline influence score. Engagement Labs defines influence as how well the brand connects with the everyday influencers who have the largest social networks in both the offline and online worlds.   “While our analysis timeframe did not include the recent Southwest tragedy that took place on April 17 killing one passenger, our initial data shows that offline and online sentiment for the brand fell sharply during the week of the incident,” said Ed Keller, CEO of Engagement Labs. “However, since our analysis only takes into context six months prior to March, we don’t yet know the long-term impact this may have on the brand’s position as the number one airline.”   Keller added, “Southwest has clearly built a brand that consumers enjoy interacting with and sharing positive experiences about. While we do expect to see negative conversations take place around a tragedy like the one that just passed, this doesn’t mean that Southwest will suffer long-term reputational damage if it continues to deliver an authentic experience, create a strong work environment and execute strong marketing campaigns.”      In second place, JetBlue moved up two spots to number two as a result of the airline’s increase in its offline sentiment—indicating that conversations about the airline were positive—and online influence score, which measures the amount of influencers talking about the brand. Its increase was a result from the airline being named the Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation at the end of 2017, a title it has earned for the sixth year in a row. In addition, JetBlue was very active in supporting recovery efforts in Puerto Rico launching a public service campaign, 100x35JetBlue.     While the position of United Airlines in the ranking does not change, its sentiment score is lower than that of Spirit Airlines’ in last place, indicating that while many consumers may be talking about the brand, they are having negative conversations.   Alaska Airlines fell to fifth place, previously ranked second, as a result of its decline in offline sentiment. The airline’s decline may have been attributed to an incident in which the flight attendants failed to address a passenger’s lewd and uncomfortable remarks which resulted in negative conversations among the public.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs Engagement Labs (TSXV:EL) provides the world’s leading brands with a unique and powerful data and technology solution to drive sales growth and improve marketing ROI. Our TotalSocial® technology combines online social media listening metrics with the world’s only ongoing measurement of offline word-of-mouth conversations into a single dashboard, to provide marketers with the ability to measure performance, diagnose areas of weakness and opportunity and identify specific strategies and tactics to increase sales and improve marketing ROI. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial tracks 500 brands across 16 major industry categories within the U.S., and 350 brands across 18 industry categories in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Bose, MetroPCS and U.S. Bank Awarded Most Improved Brands by Engagement Labs TotalSocial® Brand Awards

Engagement Labs Names Brands that have Experienced the Most Improvement with Respect to Consumer Conversations

  NEW YORK, NY (May 1, 2018) – With consumer conversations driving 19 percent of sales, it is no surprise that marketers want to improve how much and how positively consumers are talking about their brands. In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs identified the top brands that saw the most improvement of conversations happening online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial® Brand Awards series.   The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance. These are: brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), sentiment (having more positive than negative conversations), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Improved Award is given to brands with the largest improvement in their TotalSocial scores for 2017 compared to their performance in 2016.   To find the full list of winners across additional categories, click here. “When evaluating what criteria catapulted brands to a significant year-over-year improvement, more positive sentiment was a key driving factor,” said Ed Keller, CEO of Engagement Labs. “This is an important lesson for brand marketers. It’s not just about generating large quantities of conversations, it’s about generating positive conversations, and minimizing negative ones, in order to propel a brand forward.”   According to the Engagement Labs report, the number one most improved brand for TotalSocial Offline was Bose. The increase was attributed to the brand’s offline sentiment score – which indicates that consumers are speaking more positively about the brand, year-over-year, during face-to-face conversations. Consumers were more likely to respond positively in light of Bose’s commitment to product innovation, including the release of its new noise-canceling headphones developed with the help of Google. In fact, their offline scores peaked in August, when the company “accidentally” released a picture of its new headphones in a company newsletter.   Cisco, ranked second for most improved offline conversation, saw an increase in offline sentiment and offline brand sharing – an indication that consumers are talking about the brand’s marketing during face-to-face conversations. In fact, Cisco’s TotalSocial offline score increased during the second half of 2017 which was due to its “The Network. Intuitive. Explained” ad, featuring Game of Thrones’ star Peter Dinklage.   Ranking third for most improved offline conversation, Michael’s Stores saw an increase in its offline sentiment and offline influence score – which indicates there is an influential audience advocating for the brand through offline conversations. In fact, Michael’s Stores went from below average in 2016 to above average in 2017 upon announcing their “Vision 2020 Strategy,” a plan to launch a “more data-driven approach to retail operations” and a more omni-channel retail experience for consumers.   The top-ranked brand for most improved online conversation went to U.S. Bank due to its increase in online sentiment and online influence. Similarly, MetroPCS, which ranked second in the online category, also saw increases in online sentiment and influence. MetroPCS’ increase in sentiment is particularly noteworthy as it took the company from a below average score in sentiment to above-average performance.   The third place runner-up for most improved online conversation, Ashley Home Furniture, showcased its corporate social responsibility by sponsoring “Hope to Dream” sleep events with the Miami Dolphins and a Minor League Baseball team, the Clearwater Thrashers, which gave new mattresses, bedding and pillows to kids in need. This campaign from the furniture retailer contributed to an increase in its online sentiment score.   “The six brands on the most improved ranking all have reason to be proud of their improving TotalSocial performances, even though they each achieved them in different ways,” added Keller. “These brands are on a solid path toward business improvement, given the linkage between a Company’s business outcomes and TotalSocial scores. Our research shows that a ten percent improvement in TotalSocial scores will lead to a nearly three percent improvement in consumer sales for the average brand.”   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   About Engagement Labs Engagement Labs (TSXV:EL) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial® platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals. To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Walmart and Fox News, Dominating Consumer Conversations, Named Most Talked About Brands

Engagement Labs Announces Winners of TotalSocial® Brand Awards for Volume

  NEW YORK, NY (April 24, 2018) – Before consumers buy, they talk. They seek recommendations from friends, co-workers and family about where to shop, what to eat or drink and what shows to watch. Such conversations have a large impact on the revenue of the brands being discussed. According to Engagement Labs’ analytics, consumer conversations drive 19% of all consumer sales.   In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs ranked the brands that are the most talked about in consumer conversations. The rankings, which are part of the Company’s TotalSocial® Brand Awards series, are based on the volume of conversation about the brand online (via social media) and offline (via face-to-face conversations).   The awards are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance. These are: brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), sentiment (having more positive than negative conversations), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Previously, Engagement Labs announced awards for the highest scoring brands in three of the TotalSocial categories: brand sharing, sentiment and influence. The Most Talked About Brand Award is given to those with the highest volume scores online and offline in 2017. To find the full list of winners across additional categories, click here.

Walmart clipped the top spot as the Most Talked About Brand offline. As the largest brick-and-mortar retailer in the world—more than one-third of Americans visit Walmart in person or online every day—it’s no surprise that the brand is the subject of more real-life consumer conversations than any other. But in its fierce competition with Amazon, the retailer has also taken action. For example, the Company revamped its return policy to make it easier to start the process from the Walmart app. By offering customers the comfort of shopping online from home along with the ease of picking up in-store, Walmart has a compelling competitive angle that drives consumer talk. Evidently, this effort is having an impact: the retailer’s U.S. e-commerce sales were up approximately 40 percent in 2017.   “The Most Talked About brands are, of course, leaders in both size and market share. However, their marketing departments also understand the importance of making strategic decisions that get people talking, in order to distinguish themselves from the competition,” said Ed Keller, CEO of Engagement Labs. “These brands compete fiercely on the playing field by investing in talkworthy advertising, designing talkworthy products and cultivating relationships with loyal customers who advocate for the brand.”   With nearly 3,900 beverage choices, the brand right behind Walmart is – quite literally – on everyone’s lips. The largest beverage company in the world, Coca-Cola, earned the number two spot as Most Talked About Brand in offline conversations. In 2017, the company hired James Quincy as CEO, saying it would “focus on driving revenue growth by building and bringing to market ‘consumer-centric’ brands – including more low- and no-sugar options and drinks in emerging categories.” The brand was also named the official soft drink of Major League Baseball.   Meanwhile, Samsung, which manufactures everything from smartphones to washing machines, comes in at number three among the Most Talked About offline brands. While Samsung beat out key rival Apple for the top three list, this is due mainly to branding decisions by the two companies. For example, Samsung uses the same brand name for all its products, while Apple has several sub brands like iPhone, iTunes, iPad, and Mac. If one were to add all the Apple-owned brands together, it would rise to number one on the list for volume of conversation.   Online, the Most Talked About brand was Fox News, which both won the ratings war in 2017 and found itself in the social media spotlight. President Donald Trump generated significant conversation about the brand when he tweeted numerous times about the channel using the #foxnews hashtag.    Reflecting the dominant role of sports in consumer conversations, the NBA was number two and the NFL number three on the list for the most online conversations. The edge for the NBA comes largely from a longer season than the NFL with five times the number of games, providing basketball fans a greater opportunity to talk about the NBA on social media. Additionally, the last game of the NBA Finals in 2017 was the most watched one since 1998, which enabled the league to jump ahead of other brands.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   About Engagement Labs Engagement Labs (TSXV:EL) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial® platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals. To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Puma, Pillsbury and GEICO Created the Most Talkworthy Marketing Campaigns

Puma, Pillsbury and GEICO Created the Most Talkworthy Marketing Campaigns

Engagement Labs Names Winners of TotalSocial® Brand Awards for Brand Sharing

NEW YORK, NY (April 10, 2018) – At any given moment, consumers are at the receiving end of a number of different marketing and advertising messages across categories and a variety of platforms (digital, TV, print, mobile, etc.). With the increased fragmentation of media and the shrinking of consumer attention spans, it is imperative to not only be creative, but to encourage sharing and conversations. Analytics by Engagement Labs finds that talkable marketing is one of the factors that drives 19% of all consumer sales. In a recent analysis of nearly 500 consumer brands* from a variety of categories, Engagement Labs ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising content both online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial® Brand Awards series. The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance. These are: brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), sentiment (having more positive than negative conversations), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Talkworthy Marketing Award is given to brands with the highest brand sharing scores online and offline in 2017. To find the full list of winners across additional categories, click here. Pillsbury took the top spot in the online ranking, after launching its 48th Annual Pillsbury Bakeoff, which was heavily promoted on the company’s web properties and social media channels. Following up in second place is PlayStation, which boasted a rise in sales of its consoles and games in 2017. “Brands such as Pillsbury and PlayStation have a clear understanding of their audience and are creating marketing campaigns that are activating these consumers to ‘talk,’ which is evident in the amount of sharing that is occurring on their social media channels,” said Ed Keller, CEO of Engagement Labs. “Naturally fans of Pillsbury are responding to the recipes and clever uses of its products that the brand regularly promotes, while the gaming community is consistently reacting to PlayStation’s social media posts about its video game sneak peaks.” Arby’s, which took third place for online brand sharing, has revamped its brand and advertising strategy over the last several years, which has proven to be effective. Following the success of a viral twee about Pharrell Williams in 2014, the brand has since revamped its social media presence to not take itself too seriously while also engaging with niche audiences such as the video game community who responds to its gaming references, giving its fans more reason to share and engage with their content. Puma tops the list of brands with the most talkworthy marketing offline—which means that people are talking about a company’s marketing or advertising during face-to-face conversations. The brand created a robust ambassador campaign, which partnered with current, trendy celebrities with large followings, including Selena Gomez, Big Sean and Rihanna. Falling into second and third place, respectively, GEICO and Priceline.com also sparked offline conversations about their marketing efforts. GEICO, which is famously known for its light-hearted commercials featuring its gecko mascot, has found success in facilitating conversations about its ads in a category that is typically challenged with low engagement. Meanwhile, Priceline.com, which operates in the highly-competitive market of online travel agents, made the top three following its decision to increase its brand advertising, including a particular focus on increasing its presence on TV advertising, further keeping them in the conversation. “Interestingly, the brands that ranked in the bottom three for the least talkworthy marketing aren’t entirely inactive in their marketing efforts,” Keller continued. “It is clear that brands such as Aveeno are failing to create a connection with consumers online, due to a lack of sharable content on its social media and digital channels. On the other hand, even though brands such as Hormel are still actively running TV commercials, we can gauge the success of these campaigns by monitoring how much consumers are amplifying that message in online and offline conversations.” To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. To learn more about the TotalSocial Brand Awards, click here. *Categories included automotive, beauty and personal care, beverages (alcohol and non-alcoholic), children’s products, consumer packaged goods, dining, financial services, food, health, household products, retail and apparel, supermarkets and grocery stores, technology, telecom and travel services.   About Engagement Labs Engagement Labs (TSXV:EL) provides the world’s leading brands with a unique and powerful data and technology solution to drive sales growth and improve marketing ROI. Our TotalSocial® technology combines online social media listening metrics with the world’s only ongoing measurement of offline word-of-mouth conversations into a single dashboard, to provide marketers with the ability to measure performance, diagnose areas of weakness and opportunity and identify specific strategies and tactics to increase sales and improve marketing ROI. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial tracks 500 brands across 16 major industry categories within the U.S., and 350 brands across 18 industry categories in the UK. To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207
Follow Us:

Engagement Labs Awarded 2017 Best Paper from Advertising Research Foundation

Journal of Advertising Research Honors the Company’s Groundbreaking Study Proving Lack of Correlation Between Online and Offline Conversations About Brands Montreal, QC/New Brunswick, NJ – (March 28, 2018) – The Advertising Research Foundation (ARF) has announced that Engagement Labs (TSX VENTURE: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses, has received the 2017 Best Practitioner Paper award by the Journal of Advertising Research, for its innovative study demonstrating the degree to which online and offline conversations are very different from each other. The article, “Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline: Volume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations” (June 2017, 57[2]), explores the extent to which social media and real-world conversations differ from each other, as well as how the lack of correlation suggests a need for marketers to develop separate digital and offline social strategies. The study analyzed online and offline conversation data for 500 U.S. brands distributed across 16 diverse product and service categories over a twelve-month period and provides evidence as to why online social media conversations alone are not reliable for predicting brand performance in its totality. The research lends empirical proof for why Engagement Labs launched TotalSocial®, the only data and analytics platform that combines online and offline data with predictive analytics linking these metrics to brand outcomes. “Receiving this honor from the ARF validates the power of the data and insights of our TotalSocial data and analytics platform and the potential it has to influence how brand marketers plan and measure their marketing for maximum ROI and revenue growth,” said Brad Fay, Chief Commercial Officer at Engagement Labs and co-author of the winning paper. “As social channels continue to rise in importance, we are confident that our comprehensive data and analytics will become increasingly valuable.” “A Journal of Advertising Research Best Paper is recognized for its originality, clarity, scope of work, and the potential to influence business practice and future research. This winning paper from Engagement Labs was successful in fully meeting these requirements,” added Nanette Burns, Managing Editor at the Journal of Advertising Research. The award was announced at the ARF’s annual ConsumerXScience conference in New York City on March 27. Best Papers are selected for their originality, clarity, scope of work, and the potential to influence business practice and future research. The Company is presenting two significant studies at the ConsumerXScience conference during the following sessions: • Topic: “The Remarkable Influence of Millennial Men” Speakers: Brad Fay and Maggie Fosdick, Engagement Labs’ Vice President of Client Success Date/Time: March 27 at 10:50 a.m. ET. Description: The session will focus on how to recalibrate marketing for Millennial Men, a demographic which now exceeds young women as influential consumers. • Topic: “This Month’s Brand Conversations Produce Next Month’s Sales” Speakers: Ed Keller, CEO at Engagement Labs and Koen Pauwels, Ph.D. and Professor of Marketing at Northeastern University Date/Time: March 28 at 11:40 a.m. ET. Description: The session will focus on the Company’s landmark modeling study which provides marketers with the keys to unlock brand growth through social influence. The Journal of Advertising Research (JAR), the flagship research journal of the ARF, acts as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice, and academics at all levels of research. About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB:  ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals. To learn more visit www.engagementlabs.com / www.totalsocial.com. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207 Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com 732-846-6800
Follow Us:

Engagement Labs Renews Contract With Leading US Telecom; Grows Annual Contract Size by 100%

Expands Relationship to Include Second National Brand Montreal, QC/New Brunswick, NJ – (March 14, 2018) – Engagement Labs (TSX VENTURE: EL) (OTCQB: ELBSF) announced today that it continues to accelerate its growth and retention of clients in 2018 with a major renewal and upsell of a Fortune 500 US telecom client. The deal represents a 100 percent increase in the annual contract value vs. 2017, and an overall 300 percent increase in deal term with increased platform capabilities. The total value of the contract is CDN $580,000 (USD$450,000) for three years. “Consumer conversation plays a very strong role in the telecom sector and it represents an important vertical for Engagement Labs,” according to Ed Keller, CEO of Engagement Labs. “This is a client who highly values our data and analytics as it has proven to be a powerful predictor of their business performance. This was a key driver in their decision to expand the contract to include a second flagship brand in their corporate portfolio and renew for three years.” “Retaining and growing our client base is one of our main focuses for 2018,” adds Steven Brown, President and Chief Revenue Officer of Engagement Labs. “Having a major telecom client make a long-term commitment in 2018 speaks to the value that our platform offers companies.” The Company also announced that the Board has approved the issuance of 1,411,978 restricted share awards, in lieu of cash bonuses, to officers and employees of the Corporation. Each Restricted Share will be subject to risk of forfeiture over a period of three years. About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on businesses. Engagement Labs’ TotalSocial platform provides brands with unique online (social media) and offline (word of mouth) insights, and predictive analytics achieved through machine learning, to reveal the social metrics and insights that will increase marketing ROI and top line revenue. TotalSocial, which tracks 500 brands, is the only platform that provides marketers with proprietary brand data, industry and competitive intelligence and in-depth analysis of what drives performance and how to improve, while tracking KPI’s and goals.  To learn more visit www.engagementlabs.com / www.totalsocial.com. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207 Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com 732-846-6800
Follow Us: