Ulta Moves to the Number One Spot of Engagement Labs’ TotalSocial® Ranking of Top Beauty and Personal Care Brands

Pantene and Maybelline Got Rinsed Off the Top 10

  NEW YORK, NY (October 17, 2019)Engagement Labs (TSXV: EL), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released its TotalSocial® ranking of the top beauty and personal care brands in the U.S based on social influence.   Ulta is the top ranked brand, up from third in the previous ranking, thanks to leading all brands in terms of offline consumer conversations.  The ranking is unique in that it combines offline and online consumer conversations. It is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand social performance. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking published June 2018. 2019 TotalSocial Top 10 Beauty and Personal Care Brands Ulta edged out Bath & Body Works and Sephora among beauty and personal care brands, based on the the quantity and quality of conversation engagement by consumers. The brand’s recent high point was in March when YouTube sensation Jeffree Star drew a massive crowd to a Houston Ulta store to highlight his Morphe brand collaboration.  The impact could be seen in both social media and face-to-face conversations.   Meanwhile, Bath & Body Works held steady in the number two position, one of only two brands scoring above 55 on both online and offline conversation (the other such brand is Lush).  Sephora was third ranked, followed by Dove Men + Care, which jumped up five ranking points to fourth overall thanks to extremely high sentiment scores, both online and offline.   “Leadership in social influence requires brands embrace a holistic strategy, emphasizing both online and offline conversations,” said Ed Keller, CEO of Engagement Labs. “The top TotalSocial beauty brands are what we call Conversation Commanders, because they excel both online and offline. That’s important because online and offline conversations are equally important in driving sales.”   Declining performance in offline conversation drove Avon from first to fifth place in the ranking.   Engagement Labs recently published a report focusing on the large differences in online and offline conversations, which underscores the importance of brands to achieve strength in both channels to drive business performance improvement   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com  

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most brands’ online and offline conversations are very different and require distinctive marketing strategies

  NEW YORK, NY (August 27, 2019) – Engagement Labs (TSXV: EL), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, “360° Social Analytics: Going Beyond Social Media to Grow Brands,” that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.   As more marketing landscape challenges arise for brands, from the decline of advertising from cord cutters to brand controversies in a highly politicized environment — marketers need to look into measurement strategies that treat social media conversations and offline conversations as separate, but equally important channels of consumer experience. Why does this matter? Because conversations among consumers drive about 19 percent of purchases, according to a recent paper published in the MIT Sloan Management Review.   In this report, Engagement Labs undertook a comprehensive analysis, lining up the week-to-week trends for the online and offline conversation trends for 500 brands across multiple sectors such as beauty, personal care, retail, technology, financial services and dining with correlations data for 80 brands, as well as more detailed analytics of Gillette, United Airlines, and Herbal Essences as three case studies.   The Company looked at several key metrics that drive business outcomes, including conversation volume, sentiment, brand sharing (talking about and sharing brand marketing), and influence (connecting with everyday influencers). The report presented that none of those metrics display meaningful correlation between online and offline discussions for brands.   “At a time when social media channels are spreading controversial opinions and outrage, it’s vital for marketers to realize that they do not always reflect consumer sentiment in the real world,” said Ed Keller, CEO of Engagement Labs. “Overreacting to the latest social media blow-up poses major risks for brands. It is vital to have a holistic measurement system that incorporates both online and offline conversations,” added Keller.   The full white paper, “360° Social Analytics: Going Beyond Social Media to Grow Brands” is available for download at http://bit.ly/2NmAeGq.   To learn more about Engagement Labs and learn the strategies for increasing consumer engagement in real-life and online, reach out at: totalsocial@engagementlabs.com.   Connect with us on Twitter: @engagementlabs #totalsocial   ###   About the Study The new white paper is based on data from TotalSocial, an analytics platform that contains weekly online and offline conversation data for nearly 600 brands. For the purpose of this paper, correlation estimates were calculated for 501 brands on data for 2015 and 2016, comparing online and offline conversation metrics for each brand. The results of this analysis were first published in the Journal of Advertising Research, in a paper that was named “Best Practitioner Paper” for 2017. Additional detail available at www.engagementlabs.com.     About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

MRI-Simmons, Engagement Labs partner to help brands, agencies harness the power of word-of-mouth

MRI/TotalSocial fusion links conversations to rich profiles of media audiences

  NEW YORK, June 5, 2019 – MRI-Simmons, the leading provider of insights on the American consumer, today announced a partnership with Engagement Labs to reveal links between in-person consumer conversations and specific media audiences, segments, and product owner groups. The insights generated by this new partnership allow marketers to activate their offline brand advocates and influencers and “seed” new conversations based on key messaging. The MRI/TotalSocial fusion combines Engagement Labs’ TotalSocial platform – a proprietary database of offline social data – with MRI’s Survey of the American Consumer® – the definitive, ongoing study of US consumers that captures in-depth information on media choices, attitudes, and consumption of products and services in nearly 600 categories. By leveraging in-person discussions, the new MRI/TotalSocial fusion allows:
  • agencies to plan media that are most likely to spark brand or category conversations
  • media owners to sell advertising based on the word-of-mouth influence of their properties
  • marketers to examine conversation trends among consumer segments, such as product owners and users
Clients can use the fusion to:
  • identify demographic segments that are already talking about a brand
  • target media audiences that are more inclined to talk about a certain category
  • encourage positive messages among talkers more likely to have word-of-mouth influence
“We are thrilled to be partnering with an innovative company such as Engagement Labs in bringing the power of word of mouth into the media mix,” said Maureen Doherty, Vice President for Partnerships at MRI-Simmons. “As brands and agencies seek greater control over their plans, and growing reach for their messages, this fusion makes word-of-mouth not only relevant, but actionable. Together, these data sets deliver a unique, real-world tool for unlocking a powerful – but often unreachable – element of branding.” “Our partnership with MRI allows us to collaborate with an industry leader to create and take to market the first and only offering that empowers marketers to direct their paid ad messages to those media and target consumers that are best able to amplify their messages through their real-world social networks,” said Ed Keller, CEO of Engagement Labs.

 

About MRI-Simmons

MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior. MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. To learn more visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.  

About Engagement Labs

Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word-of-mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients. To learn more visit www.engagementlabs.com / www.totalsocial.com.

MRI-Simmons Media Contact

Matt Cumello Senior Director, Marketing press@simmonsresearch.com

Engagement Labs Media Contact

Vanessa Lontoc VP of Marketing vanessa.lontoc@engagementlabs.com 732.846.6800

PlayStation and Allstate Created the Most Talkworthy Marketing Campaigns

Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Financial Services (Especially Insurance) Produce the Most Talkworthy Campaigns Offline

  NEW YORK, NY (May 1, 2019) – Before consumers make buying decisions, they talk with friends, family, and coworkers. These conversations play a crucial role in the decision-making process, driving an estimated 19 percent of purchases, according to analytics published in the MIT Sloan Management Review. One of the best ways for brands to increase their revenues is to create marketing and advertising that stimulate conversations, whether they happen in offline, face-to-face conversation, or via online social media.  With the decline of ad-supported television, it is becoming even more important for brands to use marketing messages that stimulate sharing, making it possible to reach more consumers with more persuasive content. Engagement Labs is announcing the brands that in 2018 were the most successful in driving consumer conversations with advertising and marketing. Three financial brands, including Allstate, GEICO, and TD Ameritrade, were the best at driving offline conversations, while PlayStation, Red Bull, and Nintendo were best at driving online conversations in social media. In a recent analysis of nearly 500 consumer brands* from a wide variety of categories, Engagement Labs ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising content either online (via social media) or offline (via face-to-face conversations), as part of its TotalSocial® Brand Awards series. BRANDS WITH THE MOST TALKWORTHY MARKETING The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the eight most important drivers of brand performance. These are online and offline in brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), sentiment (having more positive than negative conversations), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Talkworthy Marketing Award is given to brands with the highest brand sharing scores online and offline in 2018. To find the full list of winners across additional categories, click here. PlayStation pwned to the top spot in the online ranking, mainly due to its big game ad for Marvel’s Spider-Man on NFL’s opening night and ‘God of War’ advertising campaign that helped make it the fastest-selling PS4 exclusive. Finishing in second place is Red Bull which unveiled its new Aston Martin car for its flagship Formula One team Red Bull Racing. The energy drinks giant reported a $10.3 million profit in 2018 directly from F1. Red Bull’s branded entertainment production of Liquid Science series on Red Bull TV and Netflix has helped the brand gain online brand sharing with Wu Tang’s GZA episode. “PlayStation and Red Bull are on top of their game when it comes to giving consumers content that’s worth talking about. Our “Online Brand Sharing” metric is a test of the shareability of content online.   Both brands are producing exciting video that also feature highly shareable partner brands like Marvel and Aston Martin,” said Ed Keller, CEO of Engagement Labs.  “Both brands understand the value of telling stories that excite fans, and they are good at execution, too.  Nowadays, brands need to be prepared to invest in effective storytelling.” Nintendo took third place for online brand sharing with its continued success with Nintendo Switch compared to the preceding console Wii U. To keep up with, and counter the success of Sony PlayStation’s Spider-Man release, Nintendo forked over an estimated $6.2 million in advertising spending in August 2018, and increased total spend to promote the popular Fortnite title on its Switch console. The video game community took notice, making Nintendo Switch 2018’s best selling gaming platform. Allstate is in good hands with new CMO Elizabeth Brady, claiming the number one spot of the most talkworthy marketing in offline conversations. The brand refreshed its tagline with “Now that you know the truth, are you in good hands?” with Dennis Haysbert, who has appeared in Allstate marketing since 2003. In recent years the brand has also run an edgier “mayhem” series of commercials with the actor Dean Winters, who plays bad cop to Haysbert’s good cop. With the dual campaign, Allstate increased overall marketing investment in 2018, achieving first place on the Engagement Labs ranking for most talkworthy (offline) marketing. Runner up for second place for offline brand sharing is rival GEICO that spent the most money on advertising than any other insurance company in the U.S. estimated at $1.2 billion in 2018. The insurance provider’s lovable gecko starred in co-branded marketing tie-ins with Avengers: Infinity War and got more than some of the sweet Avengers halo effect. In addition, the “Longest Goal Celebration Ever” meme and talkworthy commercial is rated one of the top 10 soccer ads for the 2018 FIFA World Cup. According to Adweek, the 10 best ads of the biggest soccer event touted an accumulated 125 million minutes of watch time and 83 million views from June 1 through 20, 2018. TD Ameritrade, in third place, has earned conversation from a campaign about conversations. It’s “green room” series of ads portray honest conversations between everyday people and a TD Ameritrade advisor who listens well, and cares. “Our research and analysis lead us to believe that one of the most important tests for advertising is whether people talk about it. Strong creative is talkable, and those conversations amplify the message and encourage purchases. Allstate, GEICO, and TD Ameritrade are examples of brands that are extremely effective at generating conversations with their advertising, and this is a key factor in their success in the marketplace.”   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   *Categories included automotive, beauty and personal care, beverages (alcohol and non-alcoholic), children’s products, consumer packaged goods, dining, financial services, food, health, household products, retail and apparel, supermarkets and grocery stores, technology, and telecom.   ###   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.     For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive

  NEW YORK, NY (March 14, 2018) – Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.   As cord-cutting and advertising avoidance expands to older segments, brands will find it increasingly difficult to achieve their marketing ROI objectives, unless they respond with new approaches that not only reach consumers but also inspire brand engagement. Why does this matter? Because conversations among consumers drive about 19 percent of purchases, according to a new paper published in the MIT Sloan Management Review, including conversations that are triggered by paid advertising.   The analytics behind the new report, “Cutting the Cord That Engages Us,” reveal that over the last five years, the number of consumer conversations about brands per week among teens have dropped from 115 per person per week to 95, while among twentysomethings the drop is from 102 to 93 per person. There is reason to believe that the culprit is declining exposure to television commercials, as millennials are cutting their cable cords in favor of streaming services—or never getting a cord in the first place, becoming members of the so-called “cord never” cohort.  Television ads have historically played a large role in helping to drive conversation, according to Engagement Labs.   “The golden era of television made it relatively easy for brands to engage consumers, by inducing them to watch commercials with full motion and sound,” said Ed Keller, CEO of Engagement Labs. “To succeed in this new era, advertisers will need to be more creative, more relevant, and more interesting if they are going to engage consumers and earn a return on their marketing investment.”  

Digital Replacing TV As Driver of Conversations

Among paid-ad related conversations, there is a large shift away from TV and other traditional advertising channels toward digital. Desktop and mobile ads have leapt into first place among the leading channels, with 31.8 percent of all paid-ad inspired conversations related to a digital paid ad, up from 16.6 percent five years ago. Meantime, TV ads have dropped from first place at 37.4 percent in 2013 to second place at 31.6 percent.  

Some Category Down for Everyone, More Categories Down Among Youth

The report identifies that across the US population overall, the biggest declines in conversations are concentrated in our most innovative industries—technology, telecommunications, automotive, media/ entertainment, and sports. All these categories have seen a double-digit percentage decline in the number of conversations consumers have each week over the last five years. In addition to tech, telecom, and media, younger consumers are talking less about beauty, retail, food/dining, and beverages.  

Big Advertisers Seeing Biggest Declines

Looking at 15 brands suffering some of the biggest fall-offs in conversations in those categories, 13 are on the list of the biggest advertisers of 2017, including four of five tech and telecom brands, and all five automotive brands. This supports the idea that declining ad effectiveness is a key issue.  

Some Brands with the Biggest Declines in Conversation since 2013

Some Brands with the Biggest Declines in Conversation since 2013 “This is a wake-up call for advertisers. There’s no stronger measure of brand engagement than consumer conversation. When brands have trouble provoking conversation and recommendation, they need to rethink marketing strategies,” Keller said.  

Surviving the Shift Away From Paid TV

In research for Turner Sports and CBS, for example, Engagement Labs has shown that advertisers get a bigger conversation bump when consumers watch together, whether at home or out-of-home. Practically speaking, this means thinking differently about media buying and creative strategies. Rather than focus on buying reach and tonnage, there will be a new emphasis on developing relationships and driving engagement.   The full white paper, “Cutting the Cord That Engages Us” is available for download at http://bit.ly/2TQkqzH.   To learn more about Engagement Labs and learn the strategies for increasing consumer engagement in real life and online, reach out at: totalsocial@engagementlabs.com.   Connect with us on Twitter: @engagementlabs #totalsocial   ###   About the Study Engagement Labs’ TotalSocial platform measures online and offline conversations for leading brands. For this report, Cutting the Cord That Engages Us, analysts focused on the offline conversations of consumers aged 13 to 69 in 2018, with comparisons to results for the same segment in 2013. Additional detail available at www.engagementlabs.com.     About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com  

Skype and Regions Bank Are the Top US Consumer Brand Performance Leaders in Activating Influencer Conversations

Engagement Labs Names Most Successful Brands in Activating Influential Consumers in 2019 TotalSocial® Brand Awards

Whole Foods is the Only Top 10 Brand for Connecting with Everyday Influencers Both Online and Offline

  NEW YORK, NY (February 27, 2019) – Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations. This year’s Engagement Labs’ TotalSocial® Brand Awards series, recognize Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via face-to-face conversations). Whole Foods is the only brand that garners a top-ten rank in both the online and offline influence categories. The awards analyzed more than 500 U.S. consumer brands, Engagement Labs selected winners based on the extent to which this influential audience represented a large proportion of those people who talk about and recommend the brands offline and online. The awards are based on the Company’s proprietary TotalSocial data, which continuously measures the eight most important drivers of brand performance. These are online and offline in sentiment (having more positive than negative conversations), influence, brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), and volume (a measure of how much conversation a brand is getting). The Company’s ranking of the Most Loved Brands was released earlier in February based on net sentiment, and over the next several weeks, Engagement Labs will announce awards for the highest scoring brands in each of the remaining TotalSocial categories. The brands that were most successful with everyday influencers are those with the highest online and offline influence scores in 2018. Most Successful Brands in Activating Influential Consumers in 2019 TotalSocial® Brand Awards “Effective activation of the everyday influencers can drive business success, and brands that gain the attention of consumer influencers tend to see improved short-term sales and long-term brand equity,” said Ed Keller, CEO of Engagement Labs and author of The Influentials: One American in Ten Americans tells the Other 9 How to Vote, Where to Eat, and What to Buy. “Everyday influencers are not celebrities and YouTube stars. They are your neighbor or colleague who is knowledgeable about products and eager to share what they know. Success with these influencers is a proven driver of marketing success.” Updated data to The Influentials and extensive analytics undertaking reveal the impact of everyday influencers in driving business outcomes in a recent Admap article.   Top Offline Brands Activating Everyday Influencers The Skype brand, built to connect people, is a vital tool for everyday influencers who prize their networks of people whether they live locally or far away. Skype’s users have spoken and Skype recently redesigned based on customer feedback to get back to it’s roots of a simpler design. Furthermore, the online voice-calling service now comes to Amazon’s Alexa devices at home. Clinique rose to the number-two spot with its Clinique iD’s influencer push for personalization and customization with the consumer’s beauty care, targeted to connect more with Gen-Z and millennial customers. Alaska Airlines ascended to the top three as it introduced more West Coast routes, including Hawaii, and launched a basic economy option.   Top Online Brands Activating Everyday Influencers For the second year in a row, Regions Bank holds its position as the number-one brand that engages influencers online. The brand is also a consistent top awardee of the Javelin’s Trust in Banking Awards, based serving customer needs and protecting their accounts. Regions Bank continues to win everyday influencers with its #PiggyPoetry and #MakeADifference campaign by providing grants to non-profits supporting veterans. Similarly, CVS remains the number-two brand with the most influencers among the people talking about the brand online. Its merger with Aetna for $70 billion contributed conversations about the brand. CVS leads more conversations with its Beauty in Real Life campaign by using unaltered images in their advertisements to show how everyday women use beauty in their daily lives. Diet Dr. Pepper popped up to the number-three spot for online influence in consumer conversations from Lil Sweet ad campaigns in 2017 to its latest Treat Yourself rap music video. Despite the decline in consumption of carbonated soft drinks, the brand is clearly activating consumer conversations with its parent company Dr Pepper Snapple posting a 3 percent increase in sales since 2007,, including a 1.1 percent rise recently.   Meanwhile, Whole Foods has figured out how to connect with both online and offline influencers. More than a year after Amazon acquired Whole Foods, the brand is no longer limited by brick and mortar and are reaching customers wherever they are – whether in-store, through Amazon’s Alexa or Prime. The brand ranked sixth offline and fourth in online influence conversations beating out supermarket brands Trader Joe’s and Publix.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   ###   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations

Disney World and Pillsbury Most Loved in Terms of Offline Conversation, While American Family and Clean & Clear Are of Online Conversation Winners

Beauty and Personal Care Brands Dominate the Online Sentiment of Engagement Labs’ TotalSocial® Brand Awards

  NEW YORK, NY (February 7, 2019) – Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data and analytics published this year in the MIT Sloan Management Review. For the 2018 analysis of more than 500 US consumer brands in a variety of industry sectors, Engagement Labs ranked the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations), on its second annual TotalSocial® Brand Awards series.   The awards are based on the Company’s proprietary TotalSocial® data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Over the next several months, Engagement Labs will announce awards for the highest scoring brands in each TotalSocial category. The Most Loved Award is given to brands with the highest net sentiment scores online and offline in 2018. 2019 TotalSocial MOST LOVED BRANDS   For the second year in a row, Disney World, promoted as the “Happiest Place on Earth,” tops the list of most loved brands offline and the World’s Best Regarded Companies of 2018. Tied at the number one spot is the iconic Pillsbury brand, that “bakes memories” and kitchen stories with its 49th annual Pillsbury Bake-Off and ugly Christmas sweater hit. At the third position, the Royal Caribbean Cruises invested $120 million in revitalizing their ships cater to millennials and improve the customer base experience. The most loved brands offline are those which are spoken about positively during face-to-face conversations.   American Family tops the list of most loved brands being talked about during online conversations. AmFam continues its #DreamFearlessly marketing campaign that goes beyond TV commercials, but in real lives: from high school sports sponsorships, fan vote contests, scholarship programs to regional “Big Dream” gatherings. While, Clean & Clear ranked second for its high sentiment in online conversations by reaching out to Gen Z’s through real stories from teenage nanoinfluencer endorsements with their newline product line C&C. Mary Kay, which ranked third for online conversations, incentivizes top sales representatives by awarding Mini Coopers and being one of the best employers for diversity. The brand has been able to create a positive brand experience that consumers are eager to talk about with friends and family, both offline and online.   “Becoming a beloved and enthusiastically recommended brand involves connecting with consumers through purpose-driven storytelling, delivering great experiences, and refreshing the connection through innovative marketing and advertising,” said Ed Keller, CEO of Engagement Labs. “While more than half of the top most loved brands are also the largest advertisers in the nation, companies achieve most loved status in a wide variety of ways.”   The beauty and personal care category stood out for high net sentiment online, winning seven of the top 10 spots for positive online conversations, and one of 10 (L’Oréal) for offline conversation.   Mr. Keller explains, “The beauty and personal care category benefits from its intimate connection to consumers—it’s a product you put on your skin, to deliver a healthier, more attractive appearance. Brands that deliver become beloved, generating very positive recommendations.”   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   ###   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com  

Engagement Labs Releases TotalSocial® Ranking of Top Household Products Brands

KitchenAid Tops the Counter for Household Products with Strong Offline Brand Sharing Performance; Glade, Tide and Mr. Clean Join Top Rack while Febreze and Bounty Rolled Off the Top 10

  NEW YORK, NY (January 17, 2019)Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the social intelligence and its impact on business, today released its TotalSocial® top 10 ranking household products brands in the U.S. based on social influence.   The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months, compared to last year six months ending July 2018. TotalSocial® Ranking of Top Household Products Brands For the second time in a row, KitchenAid holds to top position in the TotalSocial ranking, beating out Lysol and Clorox among “household products,” based on the level of conversation engagement by consumers. The KitchenAid brand is celebrating its 100th year, and announced its 2018 Color of the Year (“Birds of Paradise”).   According to Engagement Labs’ report, Glade enjoyed the biggest jump in the rankings, moving into the fourth place from its previous spot at 15, primarily due to increases in offline and online sentiment, and offline influence. The brand recently announced that they will be phasing-out galaxolide, a synthetic musk, from its products.   The Tide and Mr. Clean brands joined the top 10 ranking in this report. Tide rose five spots to the number eight spot, primarily from an increase in sentiment, both online and offline. In January 2018, Tide was at the center of a controversy surrounding teenagers eating their Tide pods detergent. The brand’s sentiment has since recovered. Another factor in the improvement may be the brand’s recently introduced new packaging for liquid detergent, which has many people comparing it to the packaging of boxed wine.  Mr. Clean moved up two spots from number 11 to land in the top 10. This move was due to an increase in offline brand sharing and offline influence. The brand also recently won an award for their advertising campaign in 2018.   “American consumers spend a lot of their waking time in their kitchens, which is one key reason why household products like KitchenAid are the subject of much offline conversations—literally, the kitchen-table conversations that often lead to purchase decisions,” said Ed Keller, CEO of Engagement Labs. “That’s why household product marketers need to measure offline conversations as well as discussions that happen in social media, which TotalSocial enables them to do.”   Declining consumer activation moved Black & Decker down the ranking from the second to tenth-ranked brand, based on a steep decline in online influence. In October 2018, the brand announced an exclusive partnership with Home Depot, but also announced a weakening in profits as well. Febreze dropped out of the top 10 to number 14, while Bounty dropped from the number 9 to the 16th spot.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.     ###   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics shows that both online and offline consumer conversations drive purchase decisions but require separate marketing strategies

  NEW YORK, NY (January 10, 2019)Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review.   The MIT Sloan article titled “Deriving Value From Conversations About Your Brand,” is based on analytics conducted and authored by three executives of Engagement Labs in conjunction with Koen Pauwels, Professor of Marketing at Northeastern University. The article demonstrates that in most cases there was little correlation between what consumers say online and offline about brands, even though both streams of conversation can have big effects on a company’s sales.   The analysis is based on Engagement Labs’ proprietary TotalSocial data and analytics, reveals that 19 percent of U.S. consumer purchases are traced to consumers talking about brands online and offline.   In addition, the analytics determined correlations between consumer conversations and purchases for 175 brands across multiple sectors such as beauty, personal care, retail, technology and food, as well as more detailed analytics of 21 brands, including Apple, Intel, A&W, Campbell’s, Lay’s, Red Bull, and Revlon.   “MIT Sloan Management Review publishes top quality content, and we are delighted to be able to contribute and join a highly esteemed community of authors and researchers in the fields of business and marketing,” said Ed Keller, CEO, Engagement Labs. “I urge Fortune 500 marketing leaders to read our report and analytics that provide guidance for driving growth through online and offline social strategies.”   How Customer Conversations Affect Sales The Engagement Labs analytics found that offline and online conversations had similarly large impacts on sales. For the 21 brands most closely studied, 9 percent of purchase decisions could be traced back to online conversations and engagement that occurred in social media (including Facebook, Twitter, Instagram, YouTube, blogs, and customer forums). A slightly larger share — 10 percent of sales — was related to offline conversations as measured through continuous surveys.   The Metrics That Matter Most For offline conversations, the most important metric was the volume, or quantity, of conversations. While for online conversations, sentiment mattered more. Notably, the analytics found that online and offline sentiment often move in opposite directions. Another metric worth tracking is the extent to which the brand is being talked about off-line by “influencers” — people who regularly give consumer advice.   Implications for Marketing Engagement Labs recommends that marketers look for ways to drive more positive conversations both online and offline. In many cases, this will mean going back to marketing fundamentals — rethinking product design, market segmentation, customer service, messaging, and channel selection — with social strategy in mind. Understanding the value that each type of conversation may provide — and how — can help businesses develop smarter marketing strategies and make targeted investments that lead to growth.   “There are a number of quite important implications of this study for marketers,” said Keller. “Underestimating or ignoring the impact of social influence will negatively impact a brand’s bottom line. Social media conversation has a measurable business impact. Our analytics also demonstrate that social influences go well beyond the screen. Consumers are making purchasing decisions at the water cooler, on dates and at home with family, as well as chatting with friends on Twitter and other social networks.”   The full MIT Sloan article, “Deriving Value From Conversations About Your Brand” is available for download at http://bit.ly/2SXef8B.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   Connect with us on Twitter: @engagementlabs #totalsocial     ###     About the Study Engagement Labs’ TotalSocial platform measures online and offline conversations on 501 U.S. brands. For this analysis, we collected online data for 2015 and 2016 and offline data for 2013 through 2016. Our continuous survey research program yielded data on brands from an average of 7,000 offline conversations per week with consumers ages 13 to 69. A regression analysis to link the online and off-line conversations to third-party weekly sales data that we acquired for 175 brands, and to weekly ad expenditure data for a subset of 21 of those brands using a method known as market mix modeling.   About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   About MIT Sloan Management Review   MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change. www.sloanreview.mit.edu   For media inquiries please contact: Vanessa Lontoc Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Engagement Labs Releases TotalSocial® Ranking of Top Supermarkets Brands

Whole Foods Tops the Shopping List for Supermarkets and Hypermarkets with Strong Social Performance; Sam’s Club and Albertsons Join Top Shelf Grocers while Safeway Drops out of Top 10

  NEW YORK, NY (November 8, 2018)Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® top 10 ranking supermarkets and hypermarket brands in the U.S. based on social influence.   The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months, compared to last year six months ending March 2017. Top 10 TotalSocial Supermarket and Hypermarket Brands According to Engagement Labs’ report, Sam’s Club enjoyed the biggest jump in the rankings, moving into the eighth place from its previous spot at 13, primarily due to large increase in offline sentiment, and to a lesser extent an increase in online brand sharing. The brand announced in mid-2018 that they were changing the format of several of their stores to be more like “distribution warehouses” to focus on fulfilling online orders. They are also developing a small-format concept focusing on fresh food and “grab-and-go” meals.   Whole Foods moved into the number one spot from its previous rank at two, due to an increase in offline brand sharing. The American supermarket chain that specializes in selling organic products was acquired by Amazon last year, and has offered savings exclusive to Amazon Prime members. Target is ranked second overall and is the top-ranked “hypermarket” on the list.   “It is natural for consumers to develop a very close relationship with the grocery store they visit frequently, and thus it is important for them to focus on driving recommendations from their loyal customers,” said Ed Keller, CEO of Engagement Labs. “The emergence of home delivery for groceries increases the competitive challenge. Whole Foods’ number-one TotalSocial rank, combined with the backing of its new owner, Amazon, makes it the brand to watch in this important category.”   Consumers across generations approach shopping in different ways. Safeway dropped out of the top 10 to number 18. The brand’s Florida stores have recently been acquired by Publix. While it’s parent company Publix, the employee-owned supermarket chain, currently sits at number five from its previously held number one spot. This drop was caused by a decrease in the brand’s sentiment, particularly online. Publix was recently at the center of a boycott because of the their support of Adam Putnam for Florida governor, a self-proclaimed “proud NRA sellout”.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.  

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  About Engagement Labs Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, Marketing Director / Ed Keller, CEO Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com