Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Nivea and Colgate, Also Gain Offline;

H-E-B and Publix Gain in Social Media;

HGTV Gains Online and Offline

  NEW YORK, NY (June 11, 2020) – The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. The TotalSocial® rankings are based on a combination of metrics including how much conversation brands earn, how positive, whether consumers are sharing brand content, and how well the brand is connecting with the most influential consumers. The top brand for offline conversation in March – May (the “Covid quarter”) is Disney+, which zoomed from last place to first since before its November 2019 launch. HGTV also rose remarkably, from 300th to 9th in 12 months, reflecting much more time for watching television, and interest in home improvement among people stuck at home. Indeed, HGTV is the only brand to appear in both the online and offline TotalSocial Top Ten, having risen from 23rd to 6th online. In online conversations, the Food Network moved up to first place, thanks to increased interest in home cooking during the pandemic, as reflected in more positive conversations about the brand online. Media and entertainment brands perform particularly well online, capturing eight of the top ten positions, with big gains for HGTV, Spotify, and the NFL. Notably absent from the Top Ten lists versus a year ago are Trivago, Audi, and USAA offline, and Disney World online. Declining interest in travel and automobiles during the pandemic explain these declines. Why Disney+ Leads and Bests the Other Streaming Competitors Although Netflix and Amazon earn enormous conversation volume, Disney+ outshines them on the TotalSocial ranker for March to May 2020 due to Disney+ having a more favorable positive-to-negative conversation ratio, and due to the high share of people talking about the brand being socially-connected influencers. “I can’t think of another brand that literally went from zero to number-one so fast,” said Engagement Labs CEO Ed Keller of Disney+. “The combination of a great brand, a successful holiday season release, and then a pandemic keeping people at home has provided the perfect storm for Disney+ plus to succeed in the streaming marketplace. It’s also notable that while the social media conversation curve quickly flattened for Disney+, the offline curve has plateaued at 40 million conversations per week,” Mr. Keller said. “Online and offline conversation trends frequently diverge, which is why it’s important for marketers to measure both conversation channels.”  

DISNEY+ CURVE HAS FLATTENED ONLINE, BUT PLATEAUED OFFLINE

Personal Care and Retail Gain Not all the brands gaining conversation in 2020 are flashy entertainment brands. After Disney+, the biggest offline improvement is for Nivea, which jumped 159th to 3rd on the list, and Colgate which jumped from 43rd to 6th. Online, big gains were registered for drugstore and grocery retailers H-E-B and Publix. These brands are benefiting from consumers’ increased focus on consumer staples, and limited retail options, during the COVID-19 crisis. For the same reason, we saw some stunning gains for a wide variety of household and personal care brands that did not rise high enough to break into the Top Ten, including Campbell’s (+215 places), Degree (+169), Crest (+223), and Bayer (+224) offline; and Dial (+214), Gerber (+217), Downey (+180), Bounty (+67), Glade (+110), and Charmin (+172) online. “The COVID-19 pandemic has reshuffled consumer conversations, in line with changing lifestyles. In fifteen years of tracking, we’ve never seen so much change in such a short time,” Mr. Keller said.   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com      

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline

Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline

  NEW YORK, NY (May 14, 2019) – Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand’s charge to the top of 2019 were its kickoff marketing of Animal Crossing, successful sales of video games like Super Smash Bros. Ultimate and Pokémon Sword, to eSports tournaments and events. PlayStation, the video game console, and AARP, the advocacy organization for the 50+ population, grabbed the top spots of the brands most successful in driving consumer conversations with advertising and marketing. PlayStation bested in social sway for online (via social media) and AARP for the role of paid and owned media in driving offline buzz (primarily via face-to-face conversations). The brands surpassed more than 600 brands to take the first positions of Engagement Labs’ TotalSocial® system in this year’s TotalSocial Brand Awards series in the Most Talkworthy Marketing category. Advertising and marketing is a great conversation starter. It reminds people why they like the brand, or what is new and worth checking, thus providing a trigger for conversations and recommendations.  Media/marketing plays a significant role in driving conversation, which in turns play a crucial role in the decision-making process, driving an estimated 19 percent of purchases, according to Engagement Labs’ analytics published in the MIT Sloan Management Review. About half that impact comes from offline conversation and the other half from social media, making it important for brands to master both. PlayStation launched ‘It’s Time to Play’ campaign in 2019 which led it to the top spot in the online ranking for two years in a row and coincides as the most popular video game console. On its heels are its competitors, Nintendo and Xbox in third place. “PlayStation and the video game industry understand how passionate their fans and gamers can be. They incorporate incredible stories through their games and translates well into their advertising and marketing. Our ‘Online Brand Sharing’ metric is a test of the shareability of content online,” said Ed Keller, CEO of Engagement Labs. “Compelling and buzzworthy ads and marketing make a big difference and a much-needed competitive edge for brands in an increasingly tight market,” added Keller. AARP jumped to the number one spot of the offline brand sharing this year with “Saving for Retirement” campaign with Ad Council, and various ad campaigns including the organization’s prescription drug related advocacy. Runner up for second place for offline brand sharing is AVON, the beauty brand and one of the world’s largest funders of causes that are critical to women’s rights. AVON with an army of more than 200,000 sales representatives in the US are also its brand ambassadors and marketers. “Given the close relationship between consumer conversations and sales, brands that have a strong incentive to create “talkable” and “shareable” campaigns is important to make sure your passionate advocates are armed with the latest content to share with others,” notes Steven Brown, President of Engagement Labs. “AARP, AVON and GEICO are examples of brands that are extremely effective at generating conversations with their advertising, and this is a key factor in their success in the marketplace.” To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com. To learn more about the TotalSocial Brand Awards, click here.   *Categories included automotive, beauty and personal care, beverages (alcohol and non-alcoholic), children’s products, consumer packaged goods, dining, financial services, food, health, household products, retail and apparel, supermarkets and grocery stores, technology, and telecom.  

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  About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   About TotalSocial Brand Awards – Brands with The Most Talkworthy Marketing The awards are based on the Company’s proprietary TotalSocial® data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Talkworthy Marketing Award is given to brands with the highest brand sharing scores online and offline in 2019.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Crystal Light and CVS Lead the Most Successful Brands in Activating Buzz Among US Consumer Influencers

Ranking Focuses on Everyday Influencers, Who Carry Strong Sway with Consumers

  NEW YORK, NY (April 15, 2020) – Crystal Light, the beverage mix, and CVS, retail pharmacy drugstore, grabbed the top spots of the brands most successful with everyday influencers – CVS for online (via social media) and Crystal Light for offline (via face-to-face conversations). The brands bested more than 600 brands to take the first positions of Engagement Labs’ TotalSocial® system in this year’s TotalSocial Brand Awards series. The awards analyzed more than 600 U.S. consumer brands, Engagement Labs selected winners based on the extent to which this influential audience represented a large proportion of those people who talk about and recommend the brands offline and online. “There are ‘everyday influencers,’ in people’s own social networks who get sought out for advice and recommendations,” said Ed Keller, CEO of Engagement Labs and author of the seminal book, The Influentials: One American in Ten Americans tells the Other 9 How to Vote, Where to Eat, and What to Buy. “It is important for brands to focus marketing on the “influencer next-door” who is often called upon to tell their close network about great products without being paid and maintain authenticity,” said Keller. “Marketers have a much more sustainable opportunity to engage everyday influencers whose value comes from personal relationships with their closest friends and families. They should not, however, be confused with paid influencers on places like Instagram and YouTube.” Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations – they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. “This year’s most influential brands is a mix of sectors from retail, airlines, quick service restaurants and not surprisingly the beauty industry earned positive recommendations from consumers,” noted Keller. “We see dramatic leaps in ranking from Costco’s Kirkland brand from social media, and Subaru from offline face to face conversations.” Data and extensive analytics undertaking reveal the impact of everyday influencers in driving business outcomes in WARC’s Admap article. To learn more about Engagement Labs and how to increase your brand’s consumer conversations in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   About TotalSocial Brand Awards – Most Successful Brands in Activating Influential Consumers The awards are based on the Company’s proprietary TotalSocial® data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Successful Brands in Activating Influential Consumers is given to brands with the highest online and offline influence scores in 2019.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Consumer Conversations Reveal Big Differences In Most Loved Brands Online and Offline

Nintendo Switch and Gain Lead Offline Talk, While Beauty Brands Dominate Most Positive Brands Online

Unilever’s Dove Men + Care Only Brand Among Top Ten Both Online and Offline Sentiment

  NEW YORK, NY (March 12, 2019) – Nintendo Switch, the fastest-selling console of the current generation, and Gain laundry detergent zoomed up the list of brands most positively talked about in offline conversations, both leapfrogging ahead of more than 600 brands to take the first and second “most loved” positions, respectively, in Engagement Labs’ TotalSocial® system. Meantime, online brand conversations generated a completely different list of most loved brands, including American Family Insurance and Great Value, a Walmart brand, earning the most positive online talk.  Only one brand, Unilever’s Dove Men + Care, managed to rank among the most positively talked about brands both online and offline. Marketers desire to foster a brand evangelist movement and a community of active brand advocates. Brand evangelism is important as positive consumer conversations about the brands they love can accelerate and grow business. According to Engagement Labs data and analytics 19 percent of all consumer purchases are driven by these kinds of consumer conversations. For the 2019 analysis of more than 600 US consumer brands across a spectrum of industry sectors and categories, Engagement Labs ranked the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations) based on its annual TotalSocial® Brand Awards series. TotalSocial Brand Awards 2020 - Most Loved Brands Offline TotalSocial Brand Awards 2020 - Most Loved Brands Online “The eclectic mix of brands on our ‘most loved’ brands list show that brands in any category can earn positive recommendations from consumers,” said Engagement Labs CEO Ed Keller. “We also see the potential for brands to improve, dramatically, as Nintendo, Gain, and CoverGirl did last year.” Many of the brands on both the online and offline lists are in the beauty category. Aveeno and Olay are among the most positively talked about brands offline, while 7 of the 10 top online brands are in the beauty category, including Avon, Mary Kay, and Garnier Fructis. “The beauty category has worked hard to engage online influencers, and it shows in the positive discussions these brands receive,” said Keller. “It’s a lesson for other categories, as well, that they can benefit from proactive social media campaigns.” Despite the general strength of beauty brands, several fell of the lists entirely.  L’Oréal dropped off the “most loved” offline list, from number 8 in 2018 to 34 in 2019. In terms of positive online conversations, Estee Lauder fell from 8 to 46, and Neutrogena fell from 9 to 73. To learn more about Engagement Labs and how to increase your brand’s consumer conversations in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   About TotalSocial Brand Awards – Most Loved Brands The awards are based on the Company’s proprietary TotalSocial® data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Loved Award is given to brands with the highest net sentiment scores online and offline in 2019.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Most Candidates Catching Up with Biden In Kitchen-Table Conversations Among Democrats, According to Latest Word-Of-Mouth Study

Biden and Sanders Neck-and-Neck, with Strong Sentiment Advantage for Sanders

Warren in Third Place; Bloomberg Ahead of Buttigieg

African American conversations very different from other Democrats

  NEW YORK, NY (January 13, 2020) – Former Vice President Joe Biden remains the most talked about candidate for President among Democrats nationwide, but other candidates are catching up, notably Senators Bernie Sanders and Elizabeth Warren, as well as former New York City Mayor Michael Bloomberg, according to a new study completed by Engagement Labs before the January debate in Des Moines, IA. Just over 1 in 3 Democrats (34.4%) reported having talked about Joe Biden in the prior 7 days, about the same as in a mid-December wave of the study. Meantime, Senator Sanders has risen 4 points, and trails Biden in Democratic conversations by only 3. All other top candidates also rose 3-5 points. The December study stood out because it showed newly announced candidate Bloomberg at fourth place, ahead of Buttigieg who generally was ahead of Bloomberg in national polls at the time.  Bloomberg’s polling has risen since pulling him even with Buttigieg in several recent polls. “Bloomberg’s rise in the polls in January is consistent with what we’ve seen time and again—word of mouth predicts future preferences and behavior,” said Engagement Labs CEO Ed Keller.   Conversation Sentiment Favors Sanders, Buttigieg, Warren The study also gauges sentiment, where the leaders are Sanders, Buttigieg, and Warren for whom more than 60% of their conversations are “mostly positive” according to the Democrats. Since December, conversations are less positive for Klobuchar (-7 points) and Gabbard (-14), while sentiment about Bloomberg has risen 8 points to 49% positive, the largest gain among any candidate. African American Conversations Like Sanders, Dislike Buttigieg and Klobuchar While Biden leads in the conversations of African Americans, his lead over Sanders is weaker than many observers might expect. Biden’s edge over Sanders in the frequency of conversations is just 31.7% to 29.0%, and Sanders has the most enthusiasm of any candidate, with 69% positive versus 58% for Biden. Compared to all Democrats, Buttigieg’s rank in conversation frequency among African Americans drops from fifth to ninth, and his positive drops from second to ninth. Whereas Klobuchar’s sentiment ranks fifth among all Democrats, she is last among African Americans. Both Klobuchar’s and Buttigieg’s sentiment is 22 points lower among African Americans than among all Democrats. Candidates who have more positive sentiment among African Americans than all Democrats include Yang who jumps from fourth to first, Biden who jumps from sixth to fourth, and Bloomberg who jumps from ninth to fifth. “African Americans are a key voting constituency in Democratic politics and their conversations are extremely important to monitor,” said Engagement Labs’ Ed Keller. “Sanders makes a very strong showing, belying the conventional wisdom that this group – which will be front and center in South Carolina – is Biden’s fire wall.” This Democratic Word-of-Mouth study was conducted via online interviews among 1,925 registered Democrats between January 8 and 9, 2020. Respondents reported on candidate conversations they participated in during the past seven days. ###   About Engagement Labs   Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Democratic Voters Are Taking a Serious Look at Bloomberg – He Leads Buttigieg in Word of Mouth Ranking

Fully 15.5% of Democrats Talked About Bloomberg Last Week, versus 4.9% Who Say they Will Vote for Him

Bloomberg’s Word of Mouth Engagement Exceeds His Share of Polling Preference by the Biggest Margin of Any Candidate

  NEW YORK, NY (December 18, 2019) – More than half of Democrats (54%) are talking weekly about the candidates seeking their votes in the 2020 primaries, according to a new study released today. The new study, by Engagement Labs, reveals that Michael Bloomberg is getting a serious look by Democratic voters just three weeks after entering the race based on the fact that his word of mouth engagement exceeds his share of polling preference by the biggest margin of any candidate. Fully 15.5% of Democratic voters talked about Bloomberg last week, versus 4.9% who say they will vote for him according to the national polls.   The 10.6-point difference is the largest for any Democratic candidate, and Bloomberg’s word of mouth engagement exceeds that of Pete Buttigieg, putting him in the top four.  

WEEKLY CONVERSATION TOPICS AMONG REGISTERED DEMOCRATS

Word of Mouth Among Democrats vs. Polling

  “These results reveal that Bloomberg has quickly earned his way into the top consideration set as reflected by his #4 ranking ahead of Mayor Pete,” according to Ed Keller, CEO of Engagement Labs which conducted the study and one of the nation’s leading experts on word of mouth. “We have built many predictive analytics models that demonstrate word of mouth is a powerful and leading indicator of future decisions,” Mr. Keller added.   The study also found that 41% of Bloomberg’s conversation sentiment is mostly positive, and 37% is a mixture of some positive and some negative. “We often see that media is a driver of consumer word of mouth, and media awareness often drives more positive sentiment for brands,” says Keller. “The next month will be pivotal to see whether Bloomberg’s media-based strategy is successful in converting chatter into positive advocacy for his candidacy.”   This Democratic Nomination Word-of-Mouth study was conducted online among 1,956 registered Democrats between December 13 and 16, 2019 by Engagement Labs, using sample and data collection technology provided by Dynata, the world’s largest first-party data and insights platform. Respondents reported on candidate conversations they participated in during the past seven days.  A more detailed analysis is available here.   ###   About Engagement Labs   Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com  

Amazon and Nike Retain Social Influence Leadership in a Strong Category

Kohl’s, Costco, Old Navy All Moving Up the List

  NEW YORK, NY (November 19, 2019) – Engagement Labs (TSXV: EL), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released its TotalSocial® ranking of the top retail brands in the U.S. based on social influence.   Retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the US marketplace impressive.   Amazon retains the first place spot with a score of 67.1, while Nike remains in second place at 65, despite a turbulent year that had sharp drops in the brand’s “net sentiment” in social media, as a result of two controversies Engagement Labs has previously reported on related to former NFL player Colin Kaepernick. Amazon dominates consumer conversations and is the focus of more consumer talk than any other retail brand. Amazon has consistently performed better than average both online and offline, earning the “Conversation Commander” status. In a landmark study, Engagement Labs proved that conversations about brands, on average, drive 19 percent of U.S. consumer purchases.   Meanwhile, Kohl’s has moved up to fourth place from seventh, at 60.8, and Costco and Old Navy have joined the list at ninth and 10th, respectively. Victoria’s Secret had the most precipitous drop, falling to 12th from fifth just one year ago, consistent with widespread reports of business difficulties, as we and others have reported recently.   “Published analytics by Engagement Labs have proven that stronger performance on TotalSocial metrics are linked to business growth, which is why businesses from Victoria’s Secret to Amazon should be focused on improving TotalSocial scores,” said Ed Keller, CEO of Engagement Labs. “Amazon may be the hands-down leader for social influence in retail, but there are plenty of opportunities for other businesses to improve,” Mr. Keller said.   Last year, Engagement Labs published a report, “How to Beat Amazon,” which provides a guide to brands on improving TotalSocial performance.   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   INSET: Nike TotalSocial Online and Offline Sentiment Scores   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Ulta Moves to the Number One Spot of Engagement Labs’ TotalSocial® Ranking of Top Beauty and Personal Care Brands

Pantene and Maybelline Got Rinsed Off the Top 10

  NEW YORK, NY (October 17, 2019)Engagement Labs (TSXV: EL), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released its TotalSocial® ranking of the top beauty and personal care brands in the U.S based on social influence.   Ulta is the top ranked brand, up from third in the previous ranking, thanks to leading all brands in terms of offline consumer conversations.  The ranking is unique in that it combines offline and online consumer conversations. It is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand social performance. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking published June 2018. 2019 TotalSocial Top 10 Beauty and Personal Care Brands Ulta edged out Bath & Body Works and Sephora among beauty and personal care brands, based on the the quantity and quality of conversation engagement by consumers. The brand’s recent high point was in March when YouTube sensation Jeffree Star drew a massive crowd to a Houston Ulta store to highlight his Morphe brand collaboration.  The impact could be seen in both social media and face-to-face conversations.   Meanwhile, Bath & Body Works held steady in the number two position, one of only two brands scoring above 55 on both online and offline conversation (the other such brand is Lush).  Sephora was third ranked, followed by Dove Men + Care, which jumped up five ranking points to fourth overall thanks to extremely high sentiment scores, both online and offline.   “Leadership in social influence requires brands embrace a holistic strategy, emphasizing both online and offline conversations,” said Ed Keller, CEO of Engagement Labs. “The top TotalSocial beauty brands are what we call Conversation Commanders, because they excel both online and offline. That’s important because online and offline conversations are equally important in driving sales.”   Declining performance in offline conversation drove Avon from first to fifth place in the ranking.   Engagement Labs recently published a report focusing on the large differences in online and offline conversations, which underscores the importance of brands to achieve strength in both channels to drive business performance improvement   To learn more about Engagement Labs and how to increase your brand’s word of mouth in real life and online, reach out at: totalsocial@engagementlabs.com.   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com  

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most brands’ online and offline conversations are very different and require distinctive marketing strategies

  NEW YORK, NY (August 27, 2019) – Engagement Labs (TSXV: EL), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, “360° Social Analytics: Going Beyond Social Media to Grow Brands,” that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.   As more marketing landscape challenges arise for brands, from the decline of advertising from cord cutters to brand controversies in a highly politicized environment — marketers need to look into measurement strategies that treat social media conversations and offline conversations as separate, but equally important channels of consumer experience. Why does this matter? Because conversations among consumers drive about 19 percent of purchases, according to a recent paper published in the MIT Sloan Management Review.   In this report, Engagement Labs undertook a comprehensive analysis, lining up the week-to-week trends for the online and offline conversation trends for 500 brands across multiple sectors such as beauty, personal care, retail, technology, financial services and dining with correlations data for 80 brands, as well as more detailed analytics of Gillette, United Airlines, and Herbal Essences as three case studies.   The Company looked at several key metrics that drive business outcomes, including conversation volume, sentiment, brand sharing (talking about and sharing brand marketing), and influence (connecting with everyday influencers). The report presented that none of those metrics display meaningful correlation between online and offline discussions for brands.   “At a time when social media channels are spreading controversial opinions and outrage, it’s vital for marketers to realize that they do not always reflect consumer sentiment in the real world,” said Ed Keller, CEO of Engagement Labs. “Overreacting to the latest social media blow-up poses major risks for brands. It is vital to have a holistic measurement system that incorporates both online and offline conversations,” added Keller.   The full white paper, “360° Social Analytics: Going Beyond Social Media to Grow Brands” is available for download at http://bit.ly/2NmAeGq.   To learn more about Engagement Labs and learn the strategies for increasing consumer engagement in real-life and online, reach out at: totalsocial@engagementlabs.com.   Connect with us on Twitter: @engagementlabs #totalsocial   ###   About the Study The new white paper is based on data from TotalSocial, an analytics platform that contains weekly online and offline conversation data for nearly 600 brands. For the purpose of this paper, correlation estimates were calculated for 501 brands on data for 2015 and 2016, comparing online and offline conversation metrics for each brand. The results of this analysis were first published in the Journal of Advertising Research, in a paper that was named “Best Practitioner Paper” for 2017. Additional detail available at www.engagementlabs.com.     About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

MRI-Simmons, Engagement Labs partner to help brands, agencies harness the power of word-of-mouth

MRI/TotalSocial fusion links conversations to rich profiles of media audiences

  NEW YORK, June 5, 2019 – MRI-Simmons, the leading provider of insights on the American consumer, today announced a partnership with Engagement Labs to reveal links between in-person consumer conversations and specific media audiences, segments, and product owner groups. The insights generated by this new partnership allow marketers to activate their offline brand advocates and influencers and “seed” new conversations based on key messaging. The MRI/TotalSocial fusion combines Engagement Labs’ TotalSocial platform – a proprietary database of offline social data – with MRI’s Survey of the American Consumer® – the definitive, ongoing study of US consumers that captures in-depth information on media choices, attitudes, and consumption of products and services in nearly 600 categories. By leveraging in-person discussions, the new MRI/TotalSocial fusion allows:
  • agencies to plan media that are most likely to spark brand or category conversations
  • media owners to sell advertising based on the word-of-mouth influence of their properties
  • marketers to examine conversation trends among consumer segments, such as product owners and users
Clients can use the fusion to:
  • identify demographic segments that are already talking about a brand
  • target media audiences that are more inclined to talk about a certain category
  • encourage positive messages among talkers more likely to have word-of-mouth influence
“We are thrilled to be partnering with an innovative company such as Engagement Labs in bringing the power of word of mouth into the media mix,” said Maureen Doherty, Vice President for Partnerships at MRI-Simmons. “As brands and agencies seek greater control over their plans, and growing reach for their messages, this fusion makes word-of-mouth not only relevant, but actionable. Together, these data sets deliver a unique, real-world tool for unlocking a powerful – but often unreachable – element of branding.” “Our partnership with MRI allows us to collaborate with an industry leader to create and take to market the first and only offering that empowers marketers to direct their paid ad messages to those media and target consumers that are best able to amplify their messages through their real-world social networks,” said Ed Keller, CEO of Engagement Labs.

 

About MRI-Simmons

MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior. MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. To learn more visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.  

About Engagement Labs

Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word-of-mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients. To learn more visit www.engagementlabs.com / www.totalsocial.com.

MRI-Simmons Media Contact

Matt Cumello Senior Director, Marketing press@simmonsresearch.com

Engagement Labs Media Contact

Vanessa Lontoc VP of Marketing vanessa.lontoc@engagementlabs.com 732.846.6800