Watch this presentation to learn key insights and thoughts on how best to leverage on and offline word of mouth for greater marketing ROI, that drive 19% of sales. Peter Ibarra, Director of Strategic Initiatives at Dstillery, co-presented in this webinar.
Watch this presentation to learn key insights and thoughts on how best to leverage on and offline word of mouth for greater marketing ROI, that drive 19% of sales. Matt Dodd, Managing Partner at Kantar Analytics Practice, co-presented in this webinar.
Watch this presentation to preview the results of a new social attribution study that demonstrates the impact social has on a brand’s sales. Get a first look at the largest predictive modeling project combining offline word of mouth, online social media, media expenditure and sales.
