Watch this presentation to learn key insights and thoughts on how best to leverage on and offline word of mouth for greater marketing ROI, that drive 19% of sales. Matt Dodd, Managing Partner at Kantar Analytics Practice, co-presented in this webinar.
Watch this presentation to preview the results of a new social attribution study that demonstrates the impact social has on a brand’s sales. Get a first look at the largest predictive modeling project combining offline word of mouth, online social media, media expenditure and sales.
