Gemma Toner Joins Engagement Labs Board of Directors

TORONTO, Ontario — December 1, 2015 – Technology and data company Engagement Labs (TSXV:EL), today announces the addition of media and telecommunications executive Gemma Toner to its Board of Directors. “Gemma brings a wealth of experience and has a proven track record for driving innovation at the intersection of data, technology and digital media,” said Bryan Segal, CEO at Engagement Labs. “We are pleased to have her join our Board and look forward to benefiting from her vast experience, knowledge, tactical execution, and counsel.” Previously, Toner was an executive at Cablevision System Corporation, a Long Island based cable television company, spanning from 2000 to 2015. Most recently as Senior Vice President of Business Insights and Strategy, she led an enterprise-wide big data initiative designed to utilize advanced analytics to build and grow high performance business and drive strategic planning. During her tenure, she worked closely with the executive team to push technology to consumer and business segments. “I am pleased to join Engagement Labs’ Board of Directors and lend my industry expertise to a forward thinking, data and technology company looking to revolutionize how brands, agencies and publishers use social media and word of mouth data led insights to drive business decisions and results,” said Toner. Prior to her role at Cablevision, Toner delivered ground-breaking, first-to-market cable industry products, including Optimum Online (the fastest growing ISP in the U.S. at the time), Optimum Wi-Fi (the largest Wi-Fi network in the New York metro area), Optimum Rewards, Optimum Voice(VOIP) and Optimum Select (interactive advertising). Additionally, Toner was recently awarded a patent for The System and Method for Set Top Box Viewing Data, which enables the use of set top box data to measure audience viewing. “Gemma Toner is an extremely talented and proven executive whose experience and relationships ‎will assist Engagement Labs to drive sales & marketing efforts into the United States,” said G Scott Paterson, Chairman of Engagement Labs. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent Total SocialTM data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.Dellaquila@engagementlabs.com

Keller Fay Group, an Engagement Labs Company, and Morpace Announce Strategic Partnership

Keller Fay Group to Provide Word of Mouth Advocacy and Influencer Marketing Solutions to the Automotive Sector 

TORONTO, ON. – December 1, 2015 – In an increasingly crowded automotive marketing landscape, brands need to align themselves in the hearts and minds of its consumers to make an impact. Therefore, Keller Fay Group, an Engagement Labs (TSXV: EL) company, today announced a strategic partnership with Morpace, a leading market research and consulting firm, to offer word of mouth (WOM) advocacy and influencer marketing research and consulting services to the automotive sector in order to provide the automotive marketing industry with data and insights to drive sales. “The automotive marketing landscape is increasingly cluttered, and to stand out and thrive, automotive brands need to tap the power of customer advocacy. This type of earned media is proven to make marketing investment more efficient and effective. It’s too valuable to be left to chance, and with the right strategic insights success can be managed,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay. “Combining Keller Fay’s WOM expertise with Morpace’s understanding of both the challenges faced by the automotive industry and the way forward, we will provide clients with a roadmap to win in the marketplace.” Keller Fay is one of the foremost experts in WOM and influencer marketing. Its proprietary solutions include TalkTrack®, the only ongoing WOM tracking system and database, covering automotive and other sectors; Advocacy AnalyzerTM, which provides data driven insights brands need to activate their highly valuable influencers; and Conversation Catalysts®, Keller Fay’s proprietary segmentation for identifying WOM influencers. Keller Fay also offers marketers a unique Total SocialTM measurement solution through the combination of Engagement Labs’ proprietary eValueTM social media measurement tool and offline WOM metrics from TalkTrack. Morpace provides innovative solutions and expertise to support and enhance its clients’ marketing efforts with market research insights, strategic planning and consultation. Morpace is a Marketing News Global Top 50 market research firm. It has established strong industry expertise in several industry verticals, including automotive, where its professionals work with many of the world’s largest original equipment manufacturers (OEM) and suppliers. The partnership between Keller Fay and Morpace will bring together the expertise of each firm to help clients in the automotive sector tap the power of consumer WOM. Research from the Word of Mouth of Marketing Association (WOMMA), the official trade association dedicated to WOM and social media marketing, shows that WOM is a key driver of purchase decisions. In fact, in high consideration categories such as automotive, research has shown that as much as 25 percent of sales can be attributed to WOM advice. “Consumers increasingly rely on the WOM recommendations of those they trust within their personal networks when making any significant purchase decision,” said Morpace Senior Vice President, Brand Strategy Practice David Myhrer. “Healthy automotive brands thrive by delivering outstanding products and superior customer experience, which in turn fuels an emotional connection, driving WOM advocacy. There is no better marketing than the personal recommendation of a trusted friend, family member or colleague.” About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent Total SocialTM data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.dellaquila@engagementlabs.com 

Engagement Labs Investor Update Conference Call

TORONTO, Ontario — November 26, 2015 – Technology and data company Engagement Labs (TSXV:EL), will hold a conference call on Wednesday, December 2, 2015, beginning at 11:00 a.m. (Eastern Standard Time) to deliver a company update. A replay of the webcast will be available on Engagement Labs website Investor Relations page. The dial-in numbers for the conference call are: North American Toll Free – (877) 291-4570 Local or International Dial-in – (647) 788-4922 Conference ID – 91903686 Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. About Engagement Labs Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.Dellaquila@engagementlabs.com

2015 Q3 Revenue of $1.7 Million Up from $839k in Q2 resulting in a 108% Sequential Quarterly Growth

TORONTO, ON – November 24, 2015 – Technology and data company Engagement Labs Inc. (TSXV:EL), creator of the eValue™ score, is pleased to report that for the quarter ended September 30, 2015, revenue increased to $1.74 million, an increase of 108% compared to the $839,000 recorded in the second quarter ended June 30, 2015. The Company’s business achieved 15.1% sequential quarterly growth due primarily to the signing of an eValue contract and other technology-related services with a large global retailer. The balance of the revenue growth was attributed to the acquisition of Keller Fay Group in July 2015. Gross profit margin was 41% for Q3 2015 compared to 27% for Q2 2015. The acquisition of the Keller Fay Group has resulted in the companies combining strengths and intellectual property to create the world’s first Total Social™ measurement score, which combines Engagement Labs’ eValue (‘owned’ social media metrics) and Keller Fay’s Word of Mouth (‘earned’ social media metrics). “Through the acquisition of Keller Fay Group, Engagement Labs will offer an integrated online and offline point of view for social media measurement and become a one-stop- shop for clients. ‘Total Social’ will deliver brands, agencies, and publishers/broadcasters with unique insights into their marketing activities, competitive bench marketing, extended reach, and results,” said Bryan Segal, CEO at Engagement Labs. Net loss for the quarter ended September 30, 2015 was $1.89 million compared to $2.1 million for Q2 2015. Adjusted EBITDA1 loss from continuing operations for the quarter ended September 30, 2015 was $1.27 million compared to $1.19 million for Q2 2015. Basic and diluted loss per share was $0.04 for the quarter ended September 30, 2015 compared to $0.05 for Q2 2015. Engagement Labs had $4.6 million of cash as of September 30, 2015. “The Keller Fay Group is excited about the opportunity our company has as we joined an innovative and forward thinking company to provide current and new clients with a ‘Total Social’ understanding of their brand,” said Ed Keller, CEO at Keller Fay Group and President at Engagement Labs. “Our team and client base are excited about the direction our combined company is headed and the innovative data and insights we provide brands, empowering them to derive the maximum efficiency and effectiveness from their marketing investment through social advocacy, both online and offline.” “As a company we see steady momentum in our business, from the successful launch of an integrated dashboard for a major global retailer, to our continued work with a California-based Fortune 60 client, to a recent contract win with a major automotive company. With the official launch of our ‘Total Social’ tool expected in the first quarter of 2016, we anticipate continual growth in our company, as we help brands across the globe solve their most pressing business and marketing challenges,” noted Segal.
1 The Adjusted EBIDTA definition of the Company includes severance payments of $182,441. About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline ‘earned social media – word of mouth’ conversations. Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact:
Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.Dellaquila@engagementlabs.com

Engagement Labs Grants 350,000 RSU to Director

TORONTO, Ontario — October 29, 2015 – Technology and data company Engagement Labs Inc. (TSXV:EL), creator of the eValue™ score, today announces that the Board of Directors approved the grant of 350,000 restricted stock units (RSU) for issuance effective October 21, 2015, to a director of the Corporation. The RSUs vest one-half on January 1, 2016, and one-half on January 1, 2017. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.dellaquila@engagementlabs.com

Engagement Labs Wins Contract to Conduct Word of Mouth Research in China for Leading Automotive Manufacturer

TORONTO, Ontario – October 22, 2015 – Engagement Labs (TSXV:EL) and Keller Fay Group, an Engagement Labs company and creator of TalkTrack®, has secured a first-time contract to conduct a word of mouth (WOM) research study in China for a leading automotive manufacturer. The research will take place during the remainder of 2015 and provide the client with robust, data-driven insights into WOM around the automotive industry within China. “This is the first of many studies where we can leverage our TalkTrack WOM measurement tools and techniques and extend them into new and different geographies,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay. “This contract win will provide us with the opportunity to mirror the success we’ve had in North American and European markets, into other countries where marketers are recognizing the growing importance of social influence and want data and insights to inform their marketing strategies.” Research will highlight the dynamics that drive consumer conservation and how it contributes to sales, including how word of mouth travels from larger cities to smaller areas, as the client seeks to grow their market share in Asia. The research will also give guidance on how to best drive up brand advocacy and understand the impact of marketing actions. “Word of mouth is a critical driver of the consumers decision making process. We have seen in the US that WOM drives 13% of sales on average, and amplifies the effect of paid media by 15%. Now people want to know what it’s impact and role is in other markets. This study will allow the Company to leverage our WOM findings to better plan and optimize its marketing and sales strategies in order to tap into this important marketplace driver,” continued Keller. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Labs’ investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Jessica Dell’Aquila Marketing Director – Engagement Labs (o) 647-776-4100 ext 214 (m) 416-998-1586 Jessica.dellaquila@engagementlabs.com

The Real Value of an Influencer: Keller Fay Group, an Engagement Labs Company, Secures Contract to Produce Innovative Research Study for Leading Influencer Engagement Company

TORONTO, ON. – Oct 8, 2015Keller Fay Group, creator of Talk Track® and an Engagement Labs (TSX VENTURE: EL) company, secured a major contract with a leading influencer engagement company to conduct a comprehensive research mandate. Using proprietary analytics technology and intelligence, the research will lay the foundation for the development of a unique scoring system to measure the value of product influencers. The research mandate as a whole will look to understand the value product influencers have on a consumer’s purchasing cycle and how this data can be leveraged to positively impact a brand’s sales and revenue. With an innovative approach to the quantification of social influence, Keller Fay will team up with a top level academic from a leading U.S. business school. The research will create a social value score that will quantify the value of advice and recommendations from the client’s membership base of product experts and influencers, relative to non-experts. Research will provide insights into two key dimensions as it relates to earned social media: how influential their members are compared to non-members, and why their membership base of experts is more influential. “Social influence is redefining the consumer and brand power dynamic and with that, word of mouth peer recommendations have gained significant weight in the consumer purchasing cycle. Recommendations from influencers are more key than ever, but brands want proof that their conversations drive sales, and that’s what our research will provide — hard metrics about the ways in which influencer recommendations translate to sales and revenue,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay. “Through this comprehensive research we will provide our client with a powerful new metric and related insights into the value of word of mouth influence among their network, in both professional and personal situations. We are proud to be selected for this important study, continuing to build on our expertise in influencer research and analytics,” said Keller. About Engagement Labs Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness. Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation. Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ. www.engagementlabs.com / www.kellerfay.com Download Engagement Lab’s investor relations app on your iPhone, iPad or Android device. For media inquiries please contact: Kate Tumino / Kenneth Cousins KCSA Strategic Communications ktumino@kcsa.com / kcousins@kcsa.com 212-896-1252 / 212-896-1252

Engagement Labs Reports 127 Percent Increase in Q2 2015 Revenue

TORONTO, Ontario — August 17, 2015 – Technology and data company Engagement Labs Inc. (TSXV:EL), creator of the eValue score, is pleased to report its financial performance for the second quarter ended June 30, 2015. For the quarter ended June 30, 2015 revenue increased to $839,005 an increase of 127 percent compared to the quarter ended June 30, 2014. The increase of the company’s year over year quarterly revenue is primarily attributed to the contract renewal and increase in revenue from a California-based Fortune 60 client. Gross profit margin was 27 percent for Q2 2015 which was equal to the gross profit margin in Q2 2014. Net loss for the quarter ended June 30, 2015 was $2,079,748 compared to $1,488,848 for the quarter ended June 30, 2014. Adjusted EBITDA[1] loss from continuing operations for the quarter ended June 30, 2015 was $1,369,162 compared to $1,020,512 for the quarter ended June 30, 2014. Basic and diluted loss per share was $0.05 for the quarter ended June 30, 2015 compared to $0.20 for the quarter ended June 30, 2014. Engagement Labs` had $6,079,991 of cash as of June 30, 2015. “During the quarter, we continued to invest in the development of our lead product – eValue – and in the build-out of a sales & marketing team. Our pipeline has never been stronger with respect to companies considering the use of eValue Analytics and other Engagement Labs’ solutions and services. We expect Q3 and Q4 to show meaningful quarter over quarter growth as we convert many of our current prospects into SaaS clients,” said Bryan Segal, CEO at Engagement Labs. “In addition, having closed on July 24, 2015 the acquisition of New Jersey and London, UK-based Keller Fay Group, we are now head-down working through integration plans. We are very excited about the creation of our proprietary ‘Total Social Score’ which will be anchored by eValue and Keller Fay Group’s proprietary research and analytics which focus on the measurement of earned social media and offline Brand conversations. We believe that this combination of research, data and analytics producing a ‘Total Social Media Score’ will be considered highly unique by the market place and deliver a strong value-proposition to companies world-wide,” Segal continued. “Also of note is a recent mandate signed in late July for the procurement by Engagement Labs of a ‘Social Media Dashboard’ that will incorporate eValue and other third party social media data and analytics sources for use by a Major Global Retailer. While we are pleased that the first year revenue associated with this mandate is $372,000, what is more significant is having won the confidence of this global Brand and being selected as the vendor of this new approach to assimilating, interpreting and generating action-oriented insights from multiple sources of social media metrics,” noted Segal. [1] The Adjusted EBIDTA definition of the Company includes severance payments of $182,441. About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com   For media inquiries please contact: Bryan Segal CEO, Engagement Labs Inc. bryan.segal@engagementlabs.com 416-985-5237 Danielle DeVoren / Katelyn Tumino KCSA Strategic Communications ddevoren@kcsa.com / ktumino@kcsa.com 212-896-1272 / 212-896-1252  

Engagement Labs Investor Update

Monday, August 17th, 2015 at 10:30am ET Speakers: Scott Paterson, Chair Bryan Segal, CEO (416) 985-5237 bryan.segal@engagementlabs.com Ed Keller, President 1 (732) 846-6800 ekeller@kellerfay.com   Listen to the call by playing the play button below.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Bryan Segal, CEO Engagement Labs Inc. bryan.segal@engagementlabs.com 416-985-5237

Engagement Labs Expands into US and UK Markets with Acquisition of Leading Conversation Market Research Firm Keller Fay Group

The combination of Engagement Labs and Keller Fay gives birth to “Total Social” Measurement – developing a singular measurement of Online & Offline Social Conversations TORONTO, Ontario – July 24, 2015 — Engagement Labs (TSXV:EL) is pleased to announce that today it has completed the arm’s length acquisition of 100% of the stock of Keller Fay Group, the global leader in measuring consumer brand conversations, with offices in New York and the United Kingdom. The combination of the Keller Fay Group with Engagement Labs will result in the delivery of a gold standard toolset for Chief Marketing Officers and marketing professionals to measure their Total Social marketing performance. Keller Fay was founded in 2006 by industry leaders Ed Keller and Brad Fay and in 2014 reported unaudited revenue of approximately US $3.65 million and, excluding approximately US $350,000 of EBITDA losses associated with its nascent UK operations, recorded 2014 EBITDA of approximately US$600,000. The company works on behalf of brands such as AT&T and Toyota, media such as CBS and ESPN, and agencies such as Omnicom and Universal McCann. Further financial information about Keller Fay includes the unaudited balance sheet as of March 31, 2015 consisting of US$1.67 million in total assets including approximately US$950,000 of cash and total liabilities of US$1.37 million including deferred liabilities of US$1.17 million. Keller Fay reported unaudited revenue in Q1 2015 of US$832,000 and had an unaudited pre-tax positive net income of approximately US$20,000. Consideration for the acquisition will consist of US $534,467.25 in cash, 10,426,673 common shares and two cash payments of US$215,000 on each of the first two anniversaries of the acquisition. Approximately 50% of the common shares will be subject to an escrow and released over a three-year period. A key objective of the acquisition is to combine Keller Fay’s industry-leading offline word of mouth measurement data and analytics with Engagement Lab’s industry-leading social media analytics and technology platforms. “We will offer an integrated point of view and one-stop-shop for clients seeking to understand how a brand’s customers and prospects are engaging with the brand and with each other. This unique powerful integration allows for a much needed perspective on the power of conversations regardless of where they occur and how they affect brand and purchase behaviour,” said Bryan Segal, CEO at Engagement Labs. “Keller Fay’s proprietary industry leading research and data quantitatively measures offline social conversations and the impact they have on purchasing decisions. Combined with Engagement Labs’ proprietary eValueTM scoring tool, that measures digital social media marketing performance, marketers will, for the first time, be able to assess the online and offline impact of marketing investment in a single integrated fashion,” said Segal. Ed Keller, co-founder and CEO of Keller Fay, is a bestselling author and one of the most recognized names in conversational marketing. The publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s most recent book, The Face-to Face Book (co-authored with COO Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. In awarding them the prize, the AMA noted, “Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today’s high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future of marketing with the basics.” “We are excited to be joining forces with Engagement Labs as we believe the combination of our respective proprietary online and offline social media measurement capabilities is a game changer, satisfying a growing need and filling a void in the global marketplace,” said Keller. “Our combined ability to measure different channels, as well as our ability to provide actionable insights from such data and research is of significant value to marketing professionals. We will empower businesses to derive the maximum efficiency and effectiveness from their marketing investment through social amplification, both online and offline.” “We have already collaborated and mapped out our plans to launch a SaaS (software-as-a-service) offering featuring the data and analytics derived from Keller Fay research and complementing our eValue SaaS tools and solutions,” added Segal. Upon closing of the acquisition, Segal will be joined on the executive team by Ed Keller and Brad Fay who will become President and Chief Research Officer of Engagement Labs, respectively. In addition, Mr. Bryan Segal, CEO, and Mr. Ed Keller, President, have been appointed to the Board of Directors of the Company. Mr. Adrian Teuscher is stepping down from the Board for personal reasons. “Adrian ‎has been a long standing Board member wh‎ose entrepreneurial instincts have been invaluable to the company. Adrian is a true gentlemen and we are very grateful for his service to the company,” said G Scott Paterson, Chairman. Paul Allard, founder, former Engagement Labs CEO and current Board member said: “‎Adrian was the first investor to believe in the vision I had and through our early challenging years, he always supported the company. Adrian understands the business and personal side of building an enterprise from start-up to becoming the serious business Engagement Labs has become.” Jon Bond of Tomorro LLC acted as a consultant to Engagement Labs on the acquisition and will receive a 2% fee payable in Units of Engagement Labs based on a price per share of $0.50 per share for a total of 244,400 Units, each Unit comprised of one common share and one half of a common share purchase warrant, each whole warrant exercisable for two years at a price of $0.75 per share.  R&D Venture Partners acted as financial advisor to the Company and will receive a 1% fee payable in the same Units for a total of 122,200 Units and Cairn Merchant Partners LP also provided financial advice, for which they will receive cash compensation only. All consultants are at arm’s length to Engagement Labs. Engagement Labs Chairman G. Scott Paterson said, “We are delighted to add Ed Keller and Brad Fay to our Executive Management team and welcome the entire Keller Fay employee group to the Engagement Labs family. This business combination is a key piece of our larger strategic plan to position the company as the global leader in social media measurement. eValue measures the efficacy of a brand’s owned social media properties (including Facebook, Instagram, YouTube and Twitter) and Keller Fay measures the impact of a brand’s earned social media activity.”   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Bryan Segal, CEO Engagement Labs Inc. bryan.segal@engagementlabs.com 416-985-5237 Kate Tumino KCSA Strategic Communications ktumino@kcsa.com 212-896-1252