Engagement Labs Expands into US and UK Markets with Acquisition of Leading Conversation Market Research Firm Keller Fay Group

The combination of Engagement Labs and Keller Fay gives birth to “Total Social” Measurement – developing a singular measurement of Online & Offline Social Conversations TORONTO, Ontario – July 24, 2015 — Engagement Labs (TSXV:EL) is pleased to announce that today it has completed the arm’s length acquisition of 100% of the stock of Keller Fay Group, the global leader in measuring consumer brand conversations, with offices in New York and the United Kingdom. The combination of the Keller Fay Group with Engagement Labs will result in the delivery of a gold standard toolset for Chief Marketing Officers and marketing professionals to measure their Total Social marketing performance. Keller Fay was founded in 2006 by industry leaders Ed Keller and Brad Fay and in 2014 reported unaudited revenue of approximately US $3.65 million and, excluding approximately US $350,000 of EBITDA losses associated with its nascent UK operations, recorded 2014 EBITDA of approximately US$600,000. The company works on behalf of brands such as AT&T and Toyota, media such as CBS and ESPN, and agencies such as Omnicom and Universal McCann. Further financial information about Keller Fay includes the unaudited balance sheet as of March 31, 2015 consisting of US$1.67 million in total assets including approximately US$950,000 of cash and total liabilities of US$1.37 million including deferred liabilities of US$1.17 million. Keller Fay reported unaudited revenue in Q1 2015 of US$832,000 and had an unaudited pre-tax positive net income of approximately US$20,000. Consideration for the acquisition will consist of US $534,467.25 in cash, 10,426,673 common shares and two cash payments of US$215,000 on each of the first two anniversaries of the acquisition. Approximately 50% of the common shares will be subject to an escrow and released over a three-year period. A key objective of the acquisition is to combine Keller Fay’s industry-leading offline word of mouth measurement data and analytics with Engagement Lab’s industry-leading social media analytics and technology platforms. “We will offer an integrated point of view and one-stop-shop for clients seeking to understand how a brand’s customers and prospects are engaging with the brand and with each other. This unique powerful integration allows for a much needed perspective on the power of conversations regardless of where they occur and how they affect brand and purchase behaviour,” said Bryan Segal, CEO at Engagement Labs. “Keller Fay’s proprietary industry leading research and data quantitatively measures offline social conversations and the impact they have on purchasing decisions. Combined with Engagement Labs’ proprietary eValueTM scoring tool, that measures digital social media marketing performance, marketers will, for the first time, be able to assess the online and offline impact of marketing investment in a single integrated fashion,” said Segal. Ed Keller, co-founder and CEO of Keller Fay, is a bestselling author and one of the most recognized names in conversational marketing. The publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s most recent book, The Face-to Face Book (co-authored with COO Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. In awarding them the prize, the AMA noted, “Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today’s high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future of marketing with the basics.” “We are excited to be joining forces with Engagement Labs as we believe the combination of our respective proprietary online and offline social media measurement capabilities is a game changer, satisfying a growing need and filling a void in the global marketplace,” said Keller. “Our combined ability to measure different channels, as well as our ability to provide actionable insights from such data and research is of significant value to marketing professionals. We will empower businesses to derive the maximum efficiency and effectiveness from their marketing investment through social amplification, both online and offline.” “We have already collaborated and mapped out our plans to launch a SaaS (software-as-a-service) offering featuring the data and analytics derived from Keller Fay research and complementing our eValue SaaS tools and solutions,” added Segal. Upon closing of the acquisition, Segal will be joined on the executive team by Ed Keller and Brad Fay who will become President and Chief Research Officer of Engagement Labs, respectively. In addition, Mr. Bryan Segal, CEO, and Mr. Ed Keller, President, have been appointed to the Board of Directors of the Company. Mr. Adrian Teuscher is stepping down from the Board for personal reasons. “Adrian ‎has been a long standing Board member wh‎ose entrepreneurial instincts have been invaluable to the company. Adrian is a true gentlemen and we are very grateful for his service to the company,” said G Scott Paterson, Chairman. Paul Allard, founder, former Engagement Labs CEO and current Board member said: “‎Adrian was the first investor to believe in the vision I had and through our early challenging years, he always supported the company. Adrian understands the business and personal side of building an enterprise from start-up to becoming the serious business Engagement Labs has become.” Jon Bond of Tomorro LLC acted as a consultant to Engagement Labs on the acquisition and will receive a 2% fee payable in Units of Engagement Labs based on a price per share of $0.50 per share for a total of 244,400 Units, each Unit comprised of one common share and one half of a common share purchase warrant, each whole warrant exercisable for two years at a price of $0.75 per share.  R&D Venture Partners acted as financial advisor to the Company and will receive a 1% fee payable in the same Units for a total of 122,200 Units and Cairn Merchant Partners LP also provided financial advice, for which they will receive cash compensation only. All consultants are at arm’s length to Engagement Labs. Engagement Labs Chairman G. Scott Paterson said, “We are delighted to add Ed Keller and Brad Fay to our Executive Management team and welcome the entire Keller Fay employee group to the Engagement Labs family. This business combination is a key piece of our larger strategic plan to position the company as the global leader in social media measurement. eValue measures the efficacy of a brand’s owned social media properties (including Facebook, Instagram, YouTube and Twitter) and Keller Fay measures the impact of a brand’s earned social media activity.”   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com For media inquiries please contact: Bryan Segal, CEO Engagement Labs Inc. bryan.segal@engagementlabs.com 416-985-5237 Kate Tumino KCSA Strategic Communications ktumino@kcsa.com 212-896-1252      

Engagement Labs Reports 177% Increase in Revenue Q1 2015 over Q1 2014

TORONTO, Ontario — May 29, 2015 – Technology and data company Engagement Labs Inc. (TSXV:EL), creator of the eValue™ score, is pleased to report its financial performance for the first quarter ended March 31, 2015. Revenue increased from continuing operations by 177% to $800,340 in Q1 2015 compared to revenue of $289,044 in Q1 2014. The increase of the company’s year over year quarterly revenue is primarily attributable to the renewal and material increase versus 2014 in the level of business from a Fortune 60 company. The 2015 business activity with this customer, which is primarily associated with digital community management, has increased from the previously press released amount of US $938,000. Gross profit for the period increased to 27% from 4% in Q1 2014. Net loss for the period was $2,088,195 compared to $642,855 for Q1 2014 and Adjusted EBITDA loss from continuing operations increased to $1,554,782 in Q1 2015 from $862,328 for the quarter ended March 31, 2014. Basic and diluted loss per share was $0.07 for the quarter ended March 31, 2015 compared to $0.09 for the quarter ended March 31, 2014. “We continue to invest in R&D related to an aggressive product road map for our flagship SaaS eValue Analytics offering while at that the same time we are building out our sales & marketing capability given our confidence in the market opportunity for eValue Analytics,” said CEO Bryan Segal. “We are delighted to have recently established an on-the-ground presence in Manhattan, the world’s leading advertising market, by having recruited a well-regarded local industry representative as well as having secured a relationship with Tomorro LLC — led by industry veteran and advertising legend John Bond — with the objective of launching and subsequently obtaining widespread penetration of our eValue marketing scoring system in the US”, Segal followed. “At the same time, scoring results from our eValue Analytics tool are increasingly being included in articles in major US media properties including CNBC which last week highlighted our Beer Rankings: Miller Lite’s ‘Share Their Summer’ and ‘We’ll Show America’ Twitter campaign”, said Segal. “Amongst our strategies to propel eValue Analytics into becoming the industry’s global social media marketing ‘currency’ is the weekly publication of Top Ten social media brand rankings which are creating increasing awareness of eValue Analytics while also becoming an excellent source of new customer leads”, Segal concluded.   About Engagement Labs Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brand’s’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ hand picked and verified brands. The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network; Impact is the unique reach content receives on a specific social network; and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users. Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Toronto, Montreal, Paris and New York. www.engagementlabs.com / www.evaluesuite.com

Engagement Labs Grants Options to Directors

TORONTO, ONTARIO–(Marketwired – Apr 2, 2015) – Engagement Labs Inc. (TSX VENTURE:EL) announced today that the Board of Directors has approved the grant of 465,000 stock options to Directors and 70,000 stock options to Officers of the Corporation. The stock options will expire on April 2, 2020, one-third of which vest immediately, and an additional one-third on each of the first and second anniversary of the date of grant. The stock options have an exercise price of $0.60 per share, being the Closing Price of the Corporation’s common shares on April 2, 2015.

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 1-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and KPIs, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked and verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube.

Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com /www.eValueanalytics.com

Contact:
Engagement Labs Inc. Bryan Segal CEO 416-985-5237 bryan.segal@engagementlabs.com

Engagement Labs Grants 20,000 RSUs to Two Directors

TORONTO, ONTARIO–(Marketwired – Apr 1, 2015) – Engagement Labs Inc. (TSX VENTURE:EL) announced today that the Board of Directors approved the grant of 20,000 restricted stock units (RSU) for issuance effective March 31, 2015, to two directors of the Corporation. The RSUs have a term of five years, and vest one-third on March 31, 2016, one-third on March 31, 2017, and one-third on March 31, 2018.

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 1-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and KPIs, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked and verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube.

Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com /www.eValueanalytics.com.

Contact:
Engagement Labs Inc. Bryan Segal CEO 416-985-5237 bryan.segal@engagementlabs.com

Engagement Labs Expands Their Industry Leading Content Amplification Services

Amplification 2.0 will Deliver Greater Reach and Engagement for Clients against Key Targets and Influencer Groups

Technology and data company, Engagement Labs (TSX VENTURE:EL), creator of the eValue™ score, today announces the launch of Amplification 2.0, a publishing tool that broadly distributes content across social media platforms. Throughout the course of the past few months, Engagement Labs has implemented an expanded data-centric methodology and process to drive greater results with innovative industry leading techniques.

As social media is increasingly becoming an all-purpose communication tool, it becomes essential for brands to be present across many social media sites, and the more niche the site, the more valuable the placement. This is further complicated for brands as most niche social networks do not offer advertising options. However, with the right data-centric media plan, Engagement Labs ensures any brand, service, or cause will have their voice heard above the digital noise. Working across the most relevant social destinations, the Company precisely places content, initiating conversation for clients with their target audience.

Bryan Segal, CEO of Engagement Labs shares, “We are very excited about the enhancements to our Content Amplification offerings that allows for increased reach and engagement for our clients. Through our tools, we can authentically connect messages to target audiences in social destinations and against audiences that can otherwise be extremely challenging to reach.”

Some of the key new features of Amplification 2.0 include:

  • Aligning an amplification strategy directly against a content plan – optimizing for topic, message, audience and platform
  • eListen and eValue will be used to power the understanding of the end users digital footprint as well as to extract pertinent insights about the size, sentiment, and influencers for any brand, vertical or category
  • Targets will be scoped using larger data sets, historical campaign performance, and qualitative assessments to drive even more refined and efficient results

Segal adds, “We have seen success with the results to date and we look forward to launching this on a larger scale for all of our clients’ campaigns. At the end of the day, we are eager to drive greater engagement to ensure that our clients’ messages reach their intended audience by driving action to an end destination and generating social advocacy through peer-to-peer sharing.”

About Engagement Labs

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com

eValue Analytics is the global standard for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score against 75,000+ handpicked, verified brands which includes marketers, advertisers publishers and broadcasters across the globe.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

KCSA Strategic Communications
Kate Tumino
ktumino@kcsa.com
212-896-1252
KCSA Strategic Communications
Cait Kilpatrick
ckilpatrick@kcsa.com
212-896-1231

Engagement Labs Completes $ 8 Million Financing

TORONTO, ONTARIO–(Marketwired – Mar 19, 2015) -Engagement Labs Inc. (TSX VENTURE:EL) announced today that it has closed a $ 8 million financing by way of a private placement of $0.50 Units with Cormark Securities Inc. acting as Bookrunner and Lead Agent and including Beacon Securities Limited and Paradigm Capital Inc. as co-Agents, with First Republic Capital Corporation and PowerOne Capital Markets Limited being the primary participants in the selling group.

The Offering is comprised of approximately 16,000,000 Units at a subscription price of $0.50 per Unit, each Unit consisting of one common share and one-half of one common share purchase warrant, each whole warrant exercisable into one common share of the Company at a price of $0.75 per share for two years following closing. Aggregate compensation payable to the Agents (including any members of the selling group) consisted of cash commission equal to up to eight percent of the Offering plus brokers’ compensation warrants equal in number to up to eight per cent of the number of brokered Units issued exercisable into Units at a price of $0.50 per Unit for a period of twenty-four months from Closing. Use of proceeds is for general working capital.

Bryan Segal, CEO of Engagement Labs, said: “We are pleased with the support we have received from investors in Canada and the United States. This working capital affords us the opportunity to rapidly market eValue – our proprietary industry leading social media marketing scoring metric.”

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 1-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and KPIs, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked and verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com.

Contact:
For media inquiries please contact: Eli Singer CMO + CSO (416) 566 2322 eli.singer@engagementlabs.com

Engagement Labs Inc. Ranks in the “2015 TSX Venture 50”

TORONTO, ONTARIO–(Marketwired – Feb. 11, 2015) – Engagement Labs Inc (TSXV:EL) is pleased to announce that the Company has achieved a ranking in the 2015 TSX Venture 50, from over 1,900 companies listed on the TSX Venture Exchange.

The TSX Venture 50 is a ranking of the prior year’s top performers on the TSX Venture Exchange, spanning the Clean Technology, Diversified Industries, Mining, Oil & Gas and Technology & Life Sciences sectors. These emerging companies have shown strong results in key measures of market performance. The ranking is comprised of ten companies from each of the five industry sectors and is based on four equally weighted criteria: market capitalization growth, share price appreciation, trading volume and analyst coverage.

“After becoming Chairman in January 2014, we undertook a complete transformation of the Company which included changing the Company’s name to Engagement Labs, launching eValue – our flagship cloud-based SaaS offering -, completing two financings, recruiting top flight Board members, recruiting our unique ‘Founders Steering Team’ consisting of established global marketing executives and, importantly, recruiting proven experienced senior executives including our CEO, CMO and Head of Sales” noted G. Scott Paterson, Engagement Labs Chairman of the Board.

“The Company is now poised to aggressively ‎market our eValue suite of analytics tools and our value-added service capabilities to global brands”, Paterson continued. “This month alone both Forbes and Bloomberg referred to Engagement Labs’ analytics in articles about Brand social media marketing, affirming our view that our eValue Scoring system has the potential to become the industry standard,” he added.

“At the same time, investors are increasingly taking notice our story and we are pleased ‎to be included in the 2015 TSX Venture 50”, Paterson concluded.

In other news, the company reports that it had cash on its balance sheet as of December 31, 2014 of approx. $2.3 million. The company believes that revenue for the year ended December 31, 2014 (excluding the Edu Performance unit which was divested at year end) was approximately $2,035,000. In addition, the company believes that its revenue for 2015 will meet or exceed the forecasted revenue of $3.8 million included in a recently published research report. The company also reports that it could not come to mutually agreeable terms with former CEO Paul Allard to remain with the company as Chief Innovation Officer following a recent leadership change. Mr. Allard will remain on the Board of Directors of the company.

-30-

About Engagement Labs

Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 1-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and KPIs, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked and verified brands.

Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Toronto, Montreal and Paris. www.engagementlabs.com / www.eValueanalytics.com

For media inquiries please contact:

Kate Tumino
KCSA Strategic Communications
ktumino@kcsa.com
212-896-1252

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Engagement Labs welcomes the new year with three client wins – TransCanada Corporation, Kubota Canada and Cineplex

TORONTO, Ontario – February 4th– 2015 is off to a promising start for data-based analytics company Engagement Labs.

Engagement Labs renewed a contract with TransCanada Corporation for a 2015 social media measurement and conversation topic scanning.  The contract value is a 279% increase over 2014.  As a major North American energy company, they are using the eValue analytics to draw insights from relevant conversations on social media, which will ultimately inform their communication strategy moving forward.

Engagement Labs is executing their second online film for Kubota Canada, one of the country’s leading tractor and heavy equipment manufacturers. This comes on the heels of a fall YouTube campaign that was adapted for television broadcast during the Grey Cup. Using Engagement Labs’ eValue analytics and eListen tools help to drive industry leading creative.

“Our foray into digital marketing has been a resounding success so far, and we owe it to the expertise of the creative and analytics teams at Engagement Labs,” said Jill Kleovoulos, Marketing Specialist, Kubota Canada.

Along with these recent successes, Engagement Labs is continuing a collaboration with Cineplex. In 2014, the agency was tapped to develop a transformational social media strategy for the brand. In 2015, Engagement Labs will guide the roll out of the strategy.

With Engagement Labs’ robust social media measurement tool, eValue, companies partnered with them will be able to track their social performance in real time.

“We are excited to continue our work with TransCanada, Kubota and Cineplex. Leveraging our social media eValue technology to help improve our customers social media marketing is our passion. These client engagements and increase in business is the start of lots of positive momentum that we expect with our growing clientele.” said Bryan Segal, CEO of Engagement Labs.

cta_04

About Engagement Labs

Engagement Labs’ patented eValue™ Score is the Global Standard for Social Scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 1-100. eValue measures brands’ social media and digital marketing efforts, and is composed of a series of metrics and KPIs, including: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked and verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com

For media inquiries please contact:

Eli Singer
CMO + CSO
(416) 566 2322
eli.singer@engagementlabs.com

Sasha Bricel
Account Executive
(647) 981 7397
sasha.bricel@engagementlabs.com

Global Data From eValue Analytics Reveals Consumers Diverse Interests in Advertiser Brands on Social Networks

Pillsbury ranks #1 in the United States, Harley Davidson for India, Cinepolis for Mexico, First Choice for UK and Audi for Germany highlighting diverse consumer interests based on geographical locations.

Overall the Automobile category is most dominant Advertiser category across all 9 countries, ranking multiple times in the top 20 brands for each country.

TORONTO, ONTARIO – Jan. 6, 2015 – Engagement Labs (TSX VENTURE:EL), the data-based communications company and creator of eValue™, the global benchmark for social scoring, today released its “Global Data” showcasing the top eValue rankings for 9 countries including The United States, India, Mexico, The United Kingdom, Germany, France, Canada, Brazil and Australia.

#1 eValue™ Score by Country – Advertiser Brands

scrn1

The eValue score brings more than 300 conventional social media metrics together to provide a single comprehensive and benchmarked score for marketers across the globe.

The diversity of Advertiser brands with top ranking eValue scores proves that no matter where you are in the world, as an Advertiser, your social strategy needs to be filled with engaging content, delivering relevant and timely responsiveness, and creating impact with your consumers, allowing you to gain incredible momentum on social media.

“The top ranking brands across the globe have all recognized that engagement is a key component to performing well on social networks. Content that generates activity travels across communities and carries the brand message further, often with individual consumers adding flavor with their own personal messages.” said Eli Singer, CMO of Engagement Labs.

Retail and Automotive Categories Ranked highly across countries

scrn2

Looking more broadly at the Top 20 ranking of each country, auto brands were the most popular. Globally all top ranked automotive companies over-index on the Impact metric, showing that their content is being shared widely across the social channel. Volkswagen Mexico extraordinarily had four times the administrator activity than any other automotive manufacturer. Jaguar US had the highest fan growth year over the year and Audi Germany had the highest active user base.

“The Automobile category is a leading industry that has excelled in using social. Their ability to extend brand awareness, execute impactful content creation that resonates with their audiences and build excellent trust with their consumers is unparalleled. This data shows that although Advertising brands around the globe are different and per country strategies are imperative, there are some definite winning strategies that world leading brands are taking to score with their consumers on social media” said Bryan Segal CEO of Engagement Labs.

As we head into 2015 Social Media will continue to expand and grow in significance with consumers. Consumers continue to evolve their influence sphere, and traditional advertising is one avenue to reach prospective consumers, but social media delivers a unique experience that allows for unparalleled one to one consumer interaction.

About Engagement Labs

Engagement Labs’ patented eValue™ Score is the Global Standard for Social Scoring. eValue analytics Pro, an enterprise grade social media analytics platform, scores brands between 1-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and KPI’s, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measuring that of their competitors, across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com

FOR FURTHER INFORMATION PLEASE CONTACT:

Eli Singer
CMO + CSO
(416) 566 2322
eli.singer@engagementlabs.com

Sasha Bricel
Account Executive
(647) 981 7397
sasha.bricel@engagementlabs.com

Engagement Labs Appoints Bryan Segal, Former Vice President of Sales of comScore, as CEO

Engagement Labs Appoints Bryan Segal, Former Vice President of Sales of comScore, as CEO

Rob Dickson, Former Managing Director of MDC Partners, Appointed Vice-Chairman of the Board

Veteran CMO John Boynton Forms and Will Chair ‘Founders Steering Team’

TORONTO, Ontario – Dec. 1, 2014:  Engagement Labs (EL.V), a leading provider of social media metrics and content amplification, announced today a series of senior leadership and advisory team appointments including the appointment of Bryan Segal, age 38, as Chief Executive Officer.

Segal Named CEO

Bryan Segal is regarded as a leading North American authority on complex digital research advertising solutions‎.

Mr. Segal joins Engagement Labs from comScore Inc. where he served as Vice President of Sales for 14 years since the company was launched in Canada. comScore is a world leading internet analytics company providing marketing data and analytics to many of the world’s largest enterprises (US $1.5 billion market cap).

Mr. Segal is extremely active in the digital community speaking regularly at industry conferences as well as currently serving on the Board of IAB Canada. ‎

Paul Allard, founder of Engagement Labs, and current CEO is moving into the role of Chief Innovation Officer said: “Bryan has precisely the experience and pedigree to lead Engagement Labs ‎to our full potential. Our team has worked tirelessly for five years building our proprietary suite of technology tools setting the table for our monetization plan which culminated with the 2014 commercial launch and introduction of our eValue analytics measurement tools.”

Segal noted: “I am very excited about the opportunity to lead Engagement Labs. I believe the company is extremely well positioned to be a global leader in the burgeoning social media marketing data analytics space. Engagement Labs combined analytics and service offerings deliver clients a full solution set that maximizes and optimizes their digital and social media investments.”

Segal continued: “All advertising mediums eventually develop a score – and that score then becomes a currency for trading and understanding business effectiveness. eValue is leading the industry in becoming the currency for social medium measurement.”

Dickson Named Vice Chair

Rob Dickson was recruited to join the Board by G. Scott Paterson when he joined the Company as Chairman in January 2014. The Board has added the Vice Chair title as Dickson has been instrumental in the Company’s strategic planning and has been asked to work alongside incoming CEO Bryan Segal as an advisor on corporate and M&A initiatives.

Mr. Dickson was Managing Director of MDC Partners ‎(one of the world’s largest global providers of marketing services) for over 10 years and now is a leading North American M&A advisor in marketing communications. Rob also serves as a Board member and Chair of the Audit Committees of each of H&R Real Estate Investment Trust and Edgefront Real Estate Trust.

Sheldon Pollack, a Board member who was also recruited to join in 2014 said: “Rob has significant domain expertise and is very skilled at assisting our team’s strategizing and recruitment efforts.”

Boynton Forms and Will Chair ‘Founders Steering Committee’

John Boynton has recruited a group of leading marketing and advertising executives ‎to join the newly formed Founders Steering Team which he will Chair. The team members are industry leaders who are seeking to add value to the development of Engagement Labs’ eValue measurement tools such that the entire world marketing, advertising and PR industries can benefit.

The Founders Steering Team’s mandate is to work with the Company’s executive leadership and its data scientists with a view to assessing, validating, adjusting and steering the metrics used in the complex algorithm that derives the eValue scoring matrix.

Mr. Boynton has worked in Europe, the US and Canada in senior marketing roles with Pizza Hut, KFC, Sprint, AT&T, amongst others, and most recently, prior to joining Aimia in late 2014, was Chief Marketing Officer of Rogers Wireless and Rogers Communications.

Chairman of Engagement Labs G. Scott Paterson said: “John Boynton is considered one of the godfathers of Canada’s Chief Marketers (CMOs). We are delighted that John and a highly esteemed group of world class marketing and advertising executives have agreed to be part of the Company’s Founders Steering Team lending their time and expertise to ensure the eValue measurement tools represent what the industry needs.”

Boynton noted: “I am pleased to have played a role in creating Engagement Labs’ Founders Steering Team. My colleagues and I plan to provide input into the development of the eValue scoring metric methodology. I know from personal experience that the industry really needs these measurement tools and who better to steer their development than a proven team of experienced marketing and advertising executives.”

Founders Steering Team

John Boynton, Chair
Chief Marketing Officer
Aimia Inc.
Toronto 

Pete Marino
Chief Public Affairs & Comm. Officer
MillerCoors
Chicago

Chris O’Neill
Global Business Operations
Google (X)
San Francisco Bay Area

Martin Riley
Retired CMO, Pernod Ricard
President, World Federation of Advertisers
Paris 

Daryl Simm
Chairman & CEO
Omnicom Media Group
New York

Gemma Toner
SVP Business Insights & Strategy
Cablevision
New York

Compensation Update

The Board of Directors approved the grant of 500,000 stock options to Mr. Bryan Segal in connection with his appointment as Chief Executive Officer. The five year stock options will expire on November 30, 2019, one-third of which vest immediately, one-third on each of the first and second anniversary of his employment.  The stock options have an exercise price of $0.43 per share.  The Board also approved the grant of a further 145,000 stock options to certain non-executive officers.

The Board of Directors also approved the grant of RSU’s for issuance effective January 1, 2015, to (i) the incoming CEO as remuneration for employment, (ii) reflect the extraordinary contributions of certain directors of the Corporation in terms of the ongoing stewardship and development of the business requiring significant additional time and expertise of such directors, and (iii) provide remuneration to certain non-executive officers and members of the Founder’s Steering Team.  The RSU’s have a term of five years, and vest one-third on January 1, 2016, one-third on January 1, 2017, and one-third on January 1, 2018.  The allocation of RSUs included:  Bryan Segal 500,000, Rob Dickson 175,000, G. Scott Paterson 170,000, Sheldon Pollack 50,000 and an additional 495,000 RSUs have been issued to non-executive officers and to members of the Founder’s Steering Team.

About eValue

Engagement Labs’ patented eValue™ Score aspires to be the Global Standard for Social Media Scoring.  eValue™ analytics Pro, is an enterprise grade patent pending proprietary complex algorithm indexing Brands on a relative basis (between 0-100) benchmarked against 75,000+ Brands. eValue measures 200+ metrics and KPI’s determining engagement, responsiveness and impact.

About Engagement Labs

Engagement Labs (EL.V) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows Brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measuring that of their competitors, across major social networks including Facebook, Twitter and YouTube. Engagement Labs maintains offices in Toronto, Montreal and Paris.

CONTACT INFORMATION

Engagement Labs Inc.
Eli Singer
Chief Strategic Officer / Chief Marketing Officer
416-566-2322
eli.singer@engagementlabs.com

Engagement Labs Inc.
Sasha Bricel
Account Executive
647-981-7397
sasha.bricel@engagementlabs.com