Engagement Labs renews and expands contract with global video streaming service

Annual Renewal Agreement Valued at CAD $190,000

Montreal, QC – (May 2, 2017) — Engagement Labs (TSX VENTURE: EL) announced today that it has successfully secured a contract renewal with a leading video streaming service. The contract has been expanded to include the UK as well as the U.S. The one-year renewal agreement is valued at CAD $190,000. “Media is a highly conversational category – standing apart from all other sectors we measure. Combine this with the fact that consumers generally seek out advice and recommendations from others when purchasing subscription-based streaming services, and it becomes imperative to understand where a brand stands against its peers, what drives people to talk, and how best to spark conversations,” said Ed Keller, CEO of Engagement Labs. Keller concluded, “We are pleased to be continuing our partnership with this industry leader to provide powerful data on social influence to drive their business forward.” About Engagement Labs Engagement Labs (TSX VENTURE: EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry — both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solutions provides brands with unique data fueled insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial is the first technology that combines in-depth social listening with comprehensive offline conversation measurement to provide marketers with the only means to measure all the consumer conservation that drive their business results. It identifies the differences between the online and offline conversations about their brands and provides diagnostics about ways to improve performance. TotalSocial includes the power of Engagement Lab’s eValue and amplifies it many times over. eValue is a component of TotalSocial estimated to represent 1/8th of the algorithm. In addition, it builds upon and extends the world’s most extensive word of mouth database developed by the Keller Fay Group and acquired in 2015 when Engagement Labs acquired Keller Fay. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: KCSA Strategic Communications, ktumino@kcsa.com/asingh@kcsa.com, 212-896-1252 / 212-896-1207 Ed Keller, CEO, Engagement Labs Inc., ed.keller@engagementlabs.com 732-846-6800

Engagement Labs Reports Q4 Results Achieving Guidance

Newly Launched TotalSocial™ Data and Analytics Solution Delivers 2016 Revenue of $1M MONTREAL, Quebec — April 26, 2017 – Engagement Labs Inc. (TSXV: EL) today released results for its fourth quarter and fiscal year ended December 31, 2016. Audited consolidated Financial Statements and Management Report are available on SEDAR’s website at www.sedar.com. Company update: TotalSocial revenues top $1m in launch year; increase in Q4 revenues, improved gross margin and costs sharply reduced TotalSocial contributed $1,016,328 of revenue in 2016, with a growing pipeline of new prospects. This revenue comes from 5 clients signed in 2016 from a mix of industries:

  • Banking (UK)
  • Beauty (global contract)
  • Broadcasting (US)
  • Mobile (US)
  • Tax preparation (US)
As the first solution to measure the totality of a brand’s social performance and impact, TotalSocial is a new and innovative measurement and analytics technology for brands and marketers. Launched in 2016, it encompasses both online and offline conversations, providing a scorecard ranking for 500+ US and 350+ UK brands across 18 major industry categories, in addition to diagnostics to guide improvement as well as predictive analytics. On October 3, 2016, the Company announced the closing of $4.3M in financing to fund the growth and further development of TotalSocial. On August 30, 2016, Engagement Labs announced it had substantially re-aligned its day-to-day activities by exiting low margin businesses (primarily in Toronto) and thereby reducing costs sharply ($2.4M annually) and focusing fully on TotalSocial. “During Q3 we took some important decisions to right size our business and focus on the area of greatest growth opportunity and improved gross margins, namely TotalSocial. I am pleased to report that our actions created a healthier outcome for us in Q4 and we are well positioned for an improved outcome in FY 2017,” said Engagement Labs CEO Ed Keller. “Further, the $1m in revenue for TotalSocial in 2016 is encouraging as this new product moved from the conceptual stage to commercial viability very quickly.” Q4 2016 results met or exceeded the guidance given in November 29, 2016 press release:
  Q3 2016 Q4 2016 % improvement
Revenue $905k $1,315k +45%
Gross margin % 14% 52% +271%
Adjusted EBITDA loss -$1,332k -$623k +53%
Q1 revenue is historically lower than Q4 for Engagement Labs, and this pattern will affect Q1 2017 revenue. At the same time, the Company expects the lower cost base will help to mitigate the impact on comparative quarter-to-quarter Adjusted EBITDA loss. 4th Quarter Financial Highlights Revenue for the fourth quarter was $1,314,557, compared to $905,056 in Q3 2016 and $2,372,296 in Q4 2015. The decrease from the fourth quarter of 2015 is fully attributable to the decline of revenue generated by the Canadian units, in Montreal and Toronto, for which the Company was unsuccessful in signing or renewing contracts for services that are no longer offered by the Company. Revenue from Keller Fay Group increased by 33%, from $790,522 in Q3 2016 to $1,052,473 in Q4 2016, and decreased by 17%, from $1,264,015 in Q4 2015. More importantly, the revenue for TotalSocial product increased by 51% from $266,623 in Q3 2016 to $402,035 in Q4 2016. Gross margin increased from 14% in Q3 2016 to 52% in Q4 2016, and increased from 44% in Q4 2015. Non-GAAP Adjusted EBITDA loss for the fourth quarter 2016 was $623,430, compared to a non-GAAP Adjusted EBITDA loss of $1,332,436 for Q3 2016 and $506,876 for Q4 2015. Basic and diluted loss per share was ($0.01) for the quarter ended December 31, 2016 compared to ($0.06) for the quarter ended September 30, 2016 and ($0.02) for the quarter ended December 31, 2015. Fiscal year 2016 Financial Highlights For the year ended December 31, 2016, the Company had revenue of $4,697,118 compared to revenue of $5,756,126 for the year ended December 31, 2015. The decrease of $1,059,008 is fully attributable to the decline of revenue generated by the Canadian units, in Montreal and Toronto, for which the Company did not renew contracts for services that are no longer offered by the Company. The decrease in revenue in the two Canadian units was $2,369,726 in 2016, and was compensated, in part, by an increase of $1,310,718 from Keller Fay Group’s Us and UK activities. Revenue for TotalSocial was $1,016,328 for the year ended December 31, 2016. Gross margin decreased from 38% for the year ended December 31, 2015 to 25% for the year ended December 31, 2016. Non-GAAP Adjusted EBITDA loss for the year was $4,341,185 compared to a non-GAAP Adjusted EBITDA loss of $4,001,155 for the year of 2015. Basic and diluted loss per share decreased by 19% from -$0.16 for the year of 2015 to -$0.13 for the year of 2016. As at December 31, 2016, the Company had cash and restricted cash of $4,536,999, compared to $3,989,697 as at December 31, 2015. Mr. Keller added: “The Company’s success in achieving substantial cost reductions has given us added momentum in driving our business plan forward, resulting in initial sales endorsements of TotalSocial by some of the largest nationally recognized brands in the US.” About Engagement Labs Engagement Labs (TSX VENTURE: EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry — both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solutions provides brands with unique data fueled insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial is the first technology that combines in-depth social listening with comprehensive offline conversation measurement to provide marketers with the only means to measure all the consumer conservation that drive their business results. It identifies the differences between the online and offline conversations about their brands and provides diagnostics about ways to improve performance. TotalSocial includes the power of Engagement Lab’s eValue and amplifies it many times over. eValue is a component of TotalSocial estimated to represent 1/8th of the algorithm. In addition, it builds upon and extends the world’s most extensive word of mouth database developed by the Keller Fay Group and acquired in 2015 when Engagement Labs acquired Keller Fay. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: KCSA Strategic Communications, ktumino@kcsa.com/asingh@kcsa.com, 212-896-1252 / 212-896-1207 Ed Keller, CEO, Engagement Labs Inc., ed.keller@engagementlabs.com 732-846-6800

Engagement Labs wins top honors from Word of Mouth Marketing Association (WOMMA)

Receives Gold and Silver WOMMY Awards in the Research Category

Montreal, QC, (April 27, 2017) — The Word of Mouth Marketing Association (WOMMA) announced today that Engagement Labs Inc. (TSX VENTURE:EL) has received top honors for its prestigious “WOMMY” Award in the research category. The recognition is for two of the company’s research reports developed with its TotalSocial measurement solution — “How Word of Mouth Conversations Explain the Trump Victory,” which received a gold award, as well as the silver award for the research paper, “Social Media: Tip of an Iceberg that Does Not Predict What Lies Beneath.” The WOMMY Awards are the premier industry recognition of word of mouth marketing. The research category celebrates the most effective integration of research into word of mouth marketing and/or social media marketing strategy. “This award validates the high quality data and insights that TotalSocial provides,” said Ed Keller, CEO at Engagement Labs. “Brands utilize our tools to understand exactly how they are performing in relation of their competitors, as well as measure their marketing effectiveness and how that directly correlates to sales. The research reports we submitted tap into the data derived from our TotalSocial platform to address broader, wide-ranging themes that directly affect brands across different categories.” As the gold award winner, the Company’s report titled, “How Word of Mouth Conversations Explain the Trump Victory,” takes a look at the surprising results of the 2016 election by analyzing how consumer conversations responded to campaign events. Beyond President Trump’s use of Twitter and all the online chatter, there was an enormous amount of face-to-face conversations happening among Americans, which, in the end, proved to be far more predictive of the race as compared to the traditional polls, a finding reported in the Huffington Post. The silver award winner, Engagement Labs’ new analysis titled, “Social Media: Tip of an Iceberg that Does Not Predict What Lies Beneath,” is based on the Company’s TotalSocial measurement system, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth conversations. The analysis of TotalSocial data found that there is almost no statistical relationship between what consumers say about brands on social media and during offline, “water cooler” conversations. This underscores the need for marketers to focus on both offline word of mouth as well as social media conversations to best drive marketing ROI via social influence. The winners of Gold, Silver and Bronze prizes in each category were announced at a WOMMA conference which took place on April 26 in New York, NY. WOMMA, founded in 2004, is the official trade association dedicated to word of mouth and social media marketing and is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers. Members of WOMMA include some of the most innovative companies who have shown a commitment to the word of mouth marketing industry through advocacy, education, and ethics. Engagement Labs’ patent pending TotalSocial measurement solution is the first-ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. To learn more visit www.engagementlabs.com / www.totalsocial.com. Copies of the reports are also available upon request. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. “Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.” For media inquiries please contact: Kate Tumino KCSA Strategic Communications ktumino@kcsa.com 212-896-1252

Leading Diet and Lifestyle Brand Selects Engagement Labs’ TotalSocial™ Data and Analytics Solution to Measure Campaign Performance and its Link to Sales

Three-Year Contract Valued at CD $240,000

Montreal, QC–(April 12, 2017)Engagement Labs (TSX VENTURE: EL) announced that it has secured a new contract with one of the world’s leading diet and lifestyle brand to utilize TotalSocial™, its proprietary data and analytics solution. The three-year agreement, valued at CD $240,000, will provide comprehensive in-depth conversation tracking, factoring in both online and offline conversation, and campaign analyses based on the evaluation of social impact of key marketing campaigns and how that impacts sales. Additionally, patent pending TotalSocial will also benchmark the company against its competitors and apply diagnostics to guide improvement. In Q1 2017, the Company launched version 2 of its TotalSocial measurement platform, which is predictive of consumer sales by using a new proprietary algorithm that links brands’ offline and online social metrics with sales performance, empowering brand marketers to better drive marketing ROI. “With the recent launch of TotalSocial version 2, brands are viewing our solution as a ‘need to have’ tool to understand how to drive the conversations that impact sales,” said Ed Keller, CEO of Engagement Labs. “This is further validated by the fact that one of the world’s top diet and lifestyle brand will now be using TotalSocial to ensure that its marketing campaigns resonate both online and offline.” The patent pending TotalSocial measurement solution is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. To learn more visit www.engagementlabs.com / www.totalsocial.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. “Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.” For further information please contact: Ed Keller Engagement Labs Inc. ed.keller@engagementlabs.com 732-846-6800 For media inquiries please contact: Kate Tumino KCSA Strategic Communications ktumino@kcsa.com 212-896-1252

TotalSocial recognized by The Word Of Mouth Marketing Association

Engagement Labs Named WOMMY Award Finalist for Two Research Reports

Montreal, QC, (April 5, 2017) — The Word of Mouth Marketing Association (WOMMA) announced today that Engagement Labs Inc. (TSX VENTURE:EL) is a finalist for its prestigious “WOMMY” Award in the research category. The recognition is for research based on the company’s patent pending TotalSocial™ data and analytics solution. The WOMMY Awards are the premier industry recognition of word of mouth marketing. Engagement Labs is recognized for a new analysis titled, “Social Media: Tip of an Iceberg that Does Not Predict What Lies Beneath,” based on the Company’s TotalSocial measurement system, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth conversations. The key insight obtained from the analysis of TotalSocial data is that there is little to no statistical relationship between what consumers say about brands on social media and during offline, “water cooler” conversations. This underscores the need for marketers to focus on both offline word of mouth as well as social media conversations to best drive marketing ROI via social influence. The analysis looked at week-by-week data for social media and offline word of mouth conversations for more than 500 brands over the course of a year. According to Engagement Labs, “While there is a modest correlation between online and offline conversation volume, such correlations are too infrequent to be relied upon by researchers and marketers. Correlations are near zero when it comes to other metrics such as sentiment, sharing of brand content, and engagement by influencers. For marketers and researchers alike, this implies that if you rely on social media conversations alone, you are only listening to a fraction of what consumers are saying about your brand, and that it would be misguided to draw conclusions based on this as to consumer conversation writ large.” Engagement Labs’ report titled, “How Word of Mouth Conversations Explain the Trump Victory,” has also been named a finalist. The winners of Gold, Silver and Bronze prizes in each category will be announced at a WOMMA conference taking place on April 26 in New York, NY. WOMMA is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics. This is the second recognition the Company has received in 2017. Recently, Corporate Vision Magazine named Engagement Labs CEO Ed Keller as the “2017 New Jersey CEO of the Year,” which was announced in its March 2017 issue. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. “Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.” For media inquiries please contact: Kate Tumino / Amrita Singh KCSA Strategic Communications ktumino@kcsa.com / asingh@kcsa.com 212-896-1252 / 212-896-1207

Engagement Labs’ new proprietary algorithm links TotalSocial™ solution to sales data for hundreds of brands

Company acquires third party sales data turning its TotalSocial™ data solution into a must-have for brand marketers

Montreal, QC, (March 23, 2017)Engagement Labs Inc. (TSX VENTURE:EL) today announced version 2 of its TotalSocial™ measurement platform, which is predictive of consumer sales by using a new proprietary algorithm that links brands’ offline and online social metrics with sales performance. The new version of TotalSocial empowers brand marketers to better drive marketing ROI by understanding the direct link between their TotalSocial scores and sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand the impact of online and offline conversations that drive business results. TotalSocial reveals to marketers how their online and offline conversations compare and contrast, while helping to identify areas of competitive opportunity or significant emerging threats. The firm, which has a unique and proprietary database of online and offline metrics for more than 500 brands in the U.S. and 350 in the U.K., acquired U.S. sales data for a substantial number of these brands from leading sources of syndicated sales data such as Nielsen, NPD Group and others, ranging from 2014 to 2016, with a focus on more recent time periods. The data was used to develop predictive statistical models determining the impact of each of eight core metrics to consumer purchases, which resulted in the most extensive links between word of mouth and social media metrics to sales. The link between the sales data and the word of mouth data was measured through statistical regression. By observing the correlation between how word of mouth data increases or decreases as compared to sales patterns at the same time or beforehand, Engagement Labs was able to isolate both the impact and significance of TotalSocial scores. The data was controlled for seasonal impacts and trends to ensure the company was measuring true incremental impact. “Engagement Labs is committed to building the best vehicle for measuring a brand’s social performance both on and offline because we know how important this holistic view is to brand performance,” said Ed Keller, CEO of Engagement Labs. “When we released TotalSocial last fall, it provided a unique window for brands to understand the totality of conversation about them, including the important but hard to measure face-to-face conversations as well as the conversations on social media. Our goal has always been to go beyond measurement, to make sure we could answer the all-important question, ‘With what impact?’ Now, we’re able to demonstrate the direct linkage between a brand’s TotalSocial scores and sales.” The models developed by Engagement Labs assign near-equal weight in the algorithm for online and offline consumer conversations, demonstrating the critical impact of consumer recommendations and conversations that happen both face-to-face and in social media. This empirically validates the importance of a TotalSocial solution for marketers. Offline volume and sentiment carry the highest weights, compared to all the other metrics, which include the sharing of brand content or the engagement of influencers, as well as online volume and sentiment. “The empirical data which marries Engagement Labs’ TotalSocial scores with third party sales data proves beyond a doubt that a brand’s TotalSocial score has a strong correlation to its sales data,” added Brad Fay, Engagement Labs’ Chief Commercial Officer. “Brand marketers should ask themselves two questions; ‘How do I improve my TotalSocial scores?’ and ‘How do I explain to the c-suite where we should be investing our marketing dollars to drive sales?” In addition to the outcomes-based weightings, version 2 also includes updates which were designed to increase the timely delivery of data, as well as to make room for a more customized application of the system. For more information about the company’s TotalSocial data solution, visit www.engagementlabs.com/totalsocial. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. “Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.” For further information please contact: Ed Keller Engagement Labs Inc. ed.keller@engagementlabs.com 732-846-6800 For media inquiries please contact: Kate Tumino KCSA Strategic Communications ktumino@kcsa.com 212-896-1252

Engagement Labs Secures First UK Contract for TotalSocial™ Data and Analytics Solution with Top UK Bank

New Annual Contract Valued at More than CD $125,000

Montreal, QC–(January 24, 2017) – Engagement Labs (TSX VENTURE: EL) announced that it has secured a new contract with one of the UK’s leading banks to utilize TotalSocial™, its proprietary data and diagnostic solution, which was launched in 2016. This represents the first UK contract for TotalSocial as well as its first contract with a financial services company. The one-year agreement, valued at more than CD $125,000, will provide a comprehensive in-depth conversation tracking, factoring in both online and offline conversation, ongoing KPI tracking, and campaign analyses based on evaluation of social impact of key marketing campaigns by the bank. “As one of the world’s preeminent financial hubs, the UK represents a critical and strategically important market for us,” said Ed Keller, CEO of Engagement Labs. “In partnering with Engagement Labs, this top bank has proven itself to be ahead of the curve, and many of its competitors, in recognizing the importance of paying attention to consumer conversation and activity, online and offline. From a brand perspective, it is vital that financial services companies increasingly turn their attention to the discussions occurring among their customer base in order to better understand this stakeholder group’s needs and act upon them.” Additionally, TotalSocial will also benchmark the company against its competitors in the UK banking and financial services sector, and apply diagnostics to guide improvement. The patent pending TotalSocial measurement solution is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. To learn more visit www.engagementlabs.com / www.totalsocial.com. About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial measurement solution provides brands with unique data fueled insights and powerful analytics to understand online and offline social impact and drive business results. As a unique measurement solution, TotalSocial demonstrates to marketers how their online conversations differ from offline conversation and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and Keller Fay’s comprehensive offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. “Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.” For further information please contact: Alan Huycke Investor Cubed Inc ahuycke@investror3.ca +1.416.366.0010 For media inquiries please contact: Kate Tumino KCSA Strategic Communications ktumino@kcsa.com +1.212.896.1252

Engagement Labs Secures First Contract Renewal for TotalSocial™ Measurement Solution with Leading Global Beauty Manufacturer

New One Year Extension Valued at CD $890,000

Montreal, QC–(January 10, 2017) – Engagement Labs (TSX VENTURE: EL) announced today that it has successfully secured a contract renewal with a leading global beauty manufacturer (the Customer) to utilize TotalSocial™, its proprietary data and diagnostic solution, which was launched in 2016. The new one-year agreement, valued at CD $890,000, which represents the first contract extension for TotalSocial, will provide continuous scoring and diagnostics for marketing and social campaigns in 10 markets around the world including in Europe, Latin America and Asia. “TotalSocial has quickly gained traction with the senior leadership teams at a number of major global brands and has been integrated it into their marketing strategies. The early success of TotalSocial, including a strong perceived return-on-investment, was the driving force behind the renewal of the contract, which includes improved economics for Engagement Labs compared to the original agreement,” said Ed Keller, CEO of Engagement Labs. “We are extremely encouraged that TotalSocial data and diagnostics are viewed as integral key performance indicators for the Customer’s marketing strategy, and we look forward to delivering increased value over the coming year.” The Customer utilizes TotalSocial to support its marketing and social selling strategy. Specifically, TotalSocial is being used to measure the volume of conversations about the brand, sentiment of those conversations, as well as the amount content that is shared about the brand and whether or not influencers are talking about it. The Customer can also determine what type of content is being most talked about – both online and offline. TotalSocial is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. This score and accompanying diagnostics enables companies to better understand the drivers of marketing effectiveness and ROI, and the actions they can take to drive new revenue. To learn more visit www.engagementlabs.com / www.totalsocial.com About Engagement Labs Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK. “Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.” For inquiries please contact: Kate Tumino ktumino@kcsa.com 212.896.1252

Engagement Labs Reports Q3 Financial Results

Listen to the call by pressing the play button below.

— Realignment to focus on TotalSocial Completed

— TotalSocial Revenue of $715k YTD in Launch Year

— $2.4m in Annualized Cost Reductions Implemented

— > 20% Revenue Growth and > 50% Improvement in Adjusted EBITDA Expected for Q4

MONTREAL, Quebec — November 29, 2016 – Engagement Labs Inc. (TSXV: EL) today released results for its third quarter for the period ending September 30, 2016. Condensed interim consolidated Financial Statements and Management Report are available on SEDAR’s website at www.sedar.com. Company update: TotalSocial revenues growing, costs sharply reduced On August 30, 2016 Engagement Labs announced it had substantially re-aligned its day-to-day activities to focus fully on TotalSocial, a new and innovative measurement and analytics technology for brands and marketers launched in 2016. As the first tool to measure a brand’s social impact, TotalSocial encompasses both online and offline conversations, providing a scorecard ranking for 500+ US and 350+ UK brands across 18 major industry categories, in addition to diagnostics to guide improvement. On October 3, 2016, the Company announced the closing of $4.3M in financing to fund the growth and further development of TotalSocial. TotalSocial has contributed $715,452 of revenue through Q3, with a growing pipeline of new prospects. All sales, client service and product delivery activities for Engagement Labs are now based in the US and the UK. Technology development and senior finance remain in Montreal. As a result of its re-alignment, the Company has substantially reduced its operational expenses, mainly in Toronto, leading to a reduction in annualized costs of approximately $2.4m, ($200k per month), including reduction of headcount, other administrative and overhead cost reductions. This cost reduction is expected to have a positive impact on the net loss and adjusted EBITDA of the Company, on both a short- and long-term basis. For Q4 2016, Management is expecting an increase in revenue over Q3, which combined with the reduction in expenses, taking fully effect at beginning of Q4, is expected to lead to a significant decrease in net loss and adjusted EBITDA.
Q3 2016 Q4 Estimated Improvement
Revenue $905k + 20% to 23%
Gross margin % 14% + 200% to 220%
Adjusted EBITDA loss -$1,332k + 50% to 55%
“I am pleased to report that our early sales efforts for TotalSocial are beginning to bear fruit, with previously announced sales to leading brands in telecom, broadcasting and beauty, as well our most recent sale to a leader in the tax preparation sector. In addition to these sales, we have a pipeline that leads us to believe that 2017 is going to be an exciting year for the company,” said Engagement Labs CEO Ed Keller. “Over the past several months we have also taken significant steps to reduce costs and to ‘right-size’ our operations. Our reduced cost base, combined with the infusion of new capital will allow us to focus squarely on sales and continued product development for TotalSocial, leaving us optimistic about the outlook for the remainder of 2016 and beyond.” 3rd Quarter Financial Highlights In Q3, the realignment of the Company’s business was implemented and headcount and other cost reductions were implemented. Revenue for the third quarter was $905,056, compared to $1,144,059 in Q2 2016 and $1,744,485 in Q3 2015. The decrease in revenue from quarter-to-quarter is attributable to the decline in Toronto-based revenue, which decreased to $84,364 in Q3 2016 from $436,339 in Q2 2016 and $731,545 in Q3 2015. Revenue from Keller Fay Group increased to $790,521 in Q3 2016 compared to $676,134 in Q2 2016 and $760,580 in Q3 2015. In Q3 2016, revenue for TotalSocial product increased by 66% to $259,503, compared to $156,099 in Q2 2016. Non-GAAP Adjusted EBITDA loss for the third quarter 2016 was $1,332,436, compared to a non-GAAP Adjusted EBITDA loss of $1,180,636 for Q2 2016 and $895,191 for Q3 2015. Basic and diluted loss per share was ($0.06) for the quarter ended September 30, 2016 compared to ($0.04) for the quarter ended September 30, 2015 and ($0.03) for the quarter ended June 30, 2016. Nine-Month Period Financial Highlights For the nine-month period ended September 30, 2016, the Company had revenue of $3,382,561 compared to revenue of $3,383,830 for the nine-month period ended September 30, 2105. Revenue for TotalSocial was $715,452 for the nine-month period ended September 30, 2016. Non-GAAP Adjusted EBITDA loss for the nine-month period was $3,717,755 compared to a non-GAAP Adjusted EBITDA loss of $3,494,279 for the nine-month period of 2015. Basic and diluted loss per share decreased by 13% from -$0.15 for the nine-month period of 2015 to -$0.13 for the nine-month period of 2016. As at September 30, 2016, the Company had cash and restricted cash of $6,327,609, compared to $3,593,740 as at June 30, 2016. About Engagement Labs Engagement Labs (TSX VENTURE: EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry — both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solutions provides brands with unique data fueled insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial is the first technology that combines in-depth social listening with comprehensive offline conversation measurement to provide marketers with the only means to measure all the consumer conservation that drive their business results. It identifies the differences between the online and offline conversations about their brands and provides diagnostics about ways to improve performance. TotalSocial includes the power of Engagement Lab’s eValue and amplifies it many times over. eValue is a component of TotalSocial estimated to represent 1/8th of the algorithm. In addition, it builds upon and extends the world’s most extensive word of mouth database developed by the Keller Fay Group and acquired in 2015 when Engagement Labs acquired Keller Fay. Disclaimer in regards to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Alan Huycke, Investor Cubed Inc, ahuycke@investror3.ca, 416.366.0010 Ed Keller, CEO, Engagement Labs, Ed.keller@engagementlabs.com, 732.846.6800

Engagement Labs Investor Update Conference Call

Montreal, Quebec – November 21, 2016 – Technology and data company Engagement Labs (http:https://www.engagementlabs.com) (TRSV:EL) will hold a conference call on Wednesday November 30, 2016 beginning at 2.30pm (Eastern Standard Time) to deliver a company update, including Q3 ‘16 results and a Q4 ’16 and FY ‘17 outlook. In addition, CEO Ed Keller will give a presentation detailing the company’s business plan for 2017 – 2018 built around its newly launched TotalSocial analytics solution. “I am pleased that our early sales efforts for TotalSocial are beginning to bear fruit and I look forward to sharing our TotalSocial story with investors and prospective investors,” says Keller. “Over the past several months we have sharply reduced our costs. This reduced cost base, combined with the new capital we have raised, allows us to focus fully on sales and the continued product development for TotalSocial and makes us optimistic about the outlook for the remainder of 2016 and the years ahead.” Participant Dial-ins: Webcast Link : http://edge.media-server.com/m/p/uzynaps5 Dial in (or International No) : 1 2165620387 Dial in – Toll-Free : 1 844-347-6829 Audience Passcode : 26039581 A replay of the webcast will be available on the Engagement Labs website Investor Relations page. About Engagement Labs Engagement Labs (TSX VENTURE:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry — both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs’ TotalSocial measurement solutions provides brands with unique data fueled insights and powerful analytics to understand online and offline social impact and drive business results. For inquiries please contact: Alan Huycke, Investor Cubed Inc, ahuycke@investror3.ca, 416.366.0010 Ed Keller, CEO Engagement Labs, ed.keller@engagementlabs.com, 732.846.6800