Leading Global Beverage Company Signs One-Year TotalSocial Contract Following Successful Initial Engagement

Total Client Contracts Valued at CAD $208,000

  New Brunswick, NJ/Montreal, QC — November 11, 2019 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has signed a one-year engagement with a leading global beverage corporation. The second contract is an extension of the original engagement that was previously announced, with the total value of CAD $208,000. Both parties have the mutual option to extend the program for successive 12-month terms.   “The initial engagement with this leading beverage company demonstrated the unique value of TotalSocial and its impact on important business KPIs. In today’s dynamic beverage marketplace, we are delighted that our Client recognizes that TotalSocial data and intelligence can help find new ways to connect more effectively with consumers,” said Ed Keller, CEO of Engagement Labs.   “This is our fourth beverage client within 18 months, that attests the value of our solutions and experience in this sector,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. “The initial engagement proved the value and importance of our data to their business.”       About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Engagement Labs Secures Contract with Top Insurance Provider in America

Initial Engagement Contract Valued at CAD $152,000

  NEW BRUNSWICK, N.J. and MONTREALOct. 22, 2019 /CNW/ — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has successfully engaged one of the largest and top providers of insurance in America. The initial agreement is valued at CAD $152,000 with a goal of continuing the relationship in 2020. The new contract is the Company’s first with an insurance provider and involves insights into the TotalSocial® online and offline conversations about the Client’s brand and key competitors, and measurement of impact of campaigns and sponsorships. The engagement also provides TotalSocial analytics on the Client’s brand health metrics and a roadmap for optimizing consumer conversations for longer-term brand health. The 5-month contract offers both companies the option to continue the engagement for multiple years. Engagement Labs continues to grow its roster of Fortune 500 brands and breadth of industry sectors that use TotalSocial to make fast, smart decisions to improve their business performance. “We are excited to continue to grow our client base and expand into new verticals,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. “TotalSocial is now serving 13 verticals and that is a testament to its broad appeal and its ability to help brands and companies across a diverse set a business needs and goals.” To learn more how to improve your marketing ROI and increase sales through social intelligence, reach out at: totalsocial@engagementlabs.com.   About Engagement Labs
Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact:
Vanessa Lontoc / Ed Keller, CEO
Engagement Labs
vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Major Entertainment Company Signs One-Year TotalSocial Contract Following Successful Engagement

Total Client Contracts Valued at CAD $245,000 After Adopting TotalSocial® Platform in License Deal

  New Brunswick, NJ/Montreal, QC — October 10, 2019 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has signed a year-long engagement with a major entertainment streaming video services company. The contract is the second contract in less than four months and is an extension of the original engagement that was previously announced, with the total value of CAD $245,000. Following the successful engagement, the Client will use the TotalSocial® platform to grow their business through customer acquisition marketing, earned media evaluation, and competitive intelligence.  The TotalSocial proprietary data has been uniquely valuable in the Client’s predictive analytics and modeling techniques for better marketing.   “The media world is changing rapidly, and consumers are looking to their peers for advice on how to save money while expanding their options for in-home entertainment. TotalSocial is a vital tool for helping media clients to leverage the power of peer influence, both online and offline,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. “We are particularly gratified that this streaming media client converted to a monthly license after a successful initial engagement.”     About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Engagement Labs’ Continues to Lead the Way in Thought Leadership and Innovation in Social Data and Analytics

Prestigious Journals and Public Figures Turning to Engagement Labs for Data, Expertise

  New Brunswick, NJ/Montreal, QC — September 30, 2019 — Since the launch of Engagement Labs’ (TSXV: EL) TotalSocial® platform in 2016, it has been leading the social data and analytics space in innovation with its unique data and methodology. Today, the Company announced that TotalSocial this year surpassed 1,500 company and author citations in books and academic publications including a comprehensive article in the MIT Sloan Management Review. These citations and the roster of Fortune 500 clients are further proof that the marketplace and industry experts value the TotalSocial platform. According to Google Scholar, the most frequently cited books and articles based on Engagement Labs data and expertise include:
  • The Influentials: One American in Ten Tells the Other 10 How to Vote, What to Eat, and Where to Buy, Simon and Schuster, cited 611 times.
  • Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth, Journal of Advertising Research, cited 390 times.
  • Word-of-Mouth Advocacy: A New Key to Advertising Effectiveness, Journal of Advertising Research, cited 123 times.
  • The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace by Ed Keller and Brad Fay, Simon and Schuster and cited 77 times.
  Publications citing the Company’s expertise or data include the NY Times, Wall Street Journal, Journal of Consumer Marketing, Marketing Science, Proceedings of the National Academy of Sciences, the Journal of Interactive Advertising, and the Journal of Product & Brand Management.  The Company and TotalSocial data and analytics are often cited by industry experts including Hillary Clinton’s bestseller “What Happened.”   “We’re proud that TotalSocial has become the go-to data source for thought leaders interested in how social influence occurs in the consumer marketplace,” said CEO Ed Keller. “We’ve made our data and expertise accessible to the academic community, and public figures.”   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com  

Engagement Labs Signs Contract with Major Telecom Company to Drive Marketing Decisions, Measurement

New Client Licenses TotalSocial® Platform in One Year Deal Valued at CAD $239,000

  New Brunswick, NJ/Montreal, QC — September 26, 2019 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has signed a contract valued at CAD $239,000 per year with a leading telecommunications conglomerate to provide holistic marketing measurement to the Client’s residential services division that includes cable television, internet, telephone and wireless services.   TotalSocial® measures both online and offline consumer conversations about brands, and the new client intends to use the platform to measure the overall effectiveness of its marketing, and to help identify the drivers of brand equity and client acquisition.  The telecommunications giant will input TotalSocial data into market mix models that estimate the contribution of marketing activities to brand success.   “Clients increasingly recognize that social engagement is a key indicator of marketing effectiveness, and also creates an amplification factor to increase the impact of marketing,” said CEO Ed Keller. “This new client values the holistic approach of TotalSocial, which brings together the offline conversations and social media conversations relating to the client and key competitors. The SVP of Brand told us they value TotalSocial for its ability to tie together all their social and media activities, and prove impact on the brand as a whole, as well as on business results.”   “We’re pleased that with the addition of this client we now have three of the biggest telecommunications companies in America using TotalSocial,” said Steven Brown, President and Chief Revenue Officer.   In January, the prestigious MIT Sloan Management Review published Engagement Labs’ analytics showing that the metrics measured on the TotalSocial platform predict 19 percent of consumer purchases, providing clients with the tools they need to improve sales growth.  Over half of the impact on sales comes from offline conversations about brands, which no other measurement system captures on a consistent basis. ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Engagement Labs Reports TotalSocial Continued Revenue Growth in Q2 2019

  • 17% year-over-year growth in TotalSocial revenue

  • EBITDA improved by 53% from Q2 2018

  • Non-GAAP Adjusted EBITDA improved by 50% from Q2 2018

  MONTREAL, Quebec — August 22, 2019 – Engagement Labs Inc. (TSXV: EL) released results for its second quarter ended June 30, 2019. Condensed interim consolidated Financial Statements and Management Report are available on SEDAR’s website at www.sedar.com.   Second Quarter Financial Highlights
  • Total company revenue was $961,435 for Q2 2019, of which $927,671 is TotalSocial® revenue, representing a 17% increase in TotalSocial revenue vs Q2 2018 ($791,274).
  • Operating expenses have decreased to $1,274,931 in Q2 2019, down 20% or $325,775 from $1,600,706 in Q2 2018.
  • Gross margin increased to 48% in Q2 2019, from 39% in Q2 2018.
  • Net loss before income taxes has decreased to -$784,522 in Q2 2019, down 46% or -$659,300 from -$1,443,822 in Q2 2018.
  • EBITDA loss of -$463,162 for Q2 2019, representing an improvement of $514,982, from -$978,144 for Q2 2018.
  • Non-GAAP Adjusted EBITDA loss of -$412,425 for Q2 2019, representing an improvement of $407,461 from -$819,886 for Q2 2018.
  • Basic and diluted income per share was ($0.01) for Q2 2019 compared to ($0.02) for Q2 2018.
  • As at June 30, 2019, the Company had cash of $2,085,264, compared to $906,455 as of December 31, 2018.
“TotalSocial is gaining traction in 2019, with 30 client deployments across 12 industry verticals.  We have recently announced our first clients in two new sectors – leisure travel and video games – both with leading players.  What’s attractive about this breadth is that it proves TotalSocial is not just a platform for a handful of brands in a limited set of categories, but has a large Total Addressable Market to pursue,” said Ed Keller, CEO. “Further, our cost cutting initiatives have put us on a path to cash flow breakeven that will make us a stronger company.”  

Company Hires Computershare for Equity-Based Securities Administration Agreement

The Company has retained Computershare Trust Company of Canada (“Computershare”) to act as administrative agent to administer an Equity-Based Securities Administration Agreement (the “Plan”) for the sale of shares of the Company underlying its various share compensation arrangements to pay withholding taxes on behalf of Plan beneficiaries.  Computershare will establish a separate custodial account in its name and execute sales through its own broker in the normal course.  In accordance with Exchange requirements, the Company announces that further to the shareholders’ meeting held May 22, 2019 at which shareholders approved the issue of 6,000,000 common shares to directors for past services, the Company confirms that, subject to TSX final approval, a final number of 4,294,447 common shares will be issued in the aggregate, inclusive of common shares that will  be issued to Computershare under the Plan.   ###     About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Sales to Leading Brands Drive 55% Year-on-Year Growth for Engagement Labs’ TotalSocial® Data Platform

Repeated Quarterly Growth as Client Base Expands to 12 Categories

  New Brunswick, NJ/Montreal, QC — August 20, 2019 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that revenues for its flagship product, TotalSocial® had reached approximately CDN $3.8 million for the 12 months ending June 30, 2019, up 55% versus the prior 12 months.  In addition, the Company announced:  
  • Double-digit growth for each of the recent four quarters, compared to a year earlier (see chart below)
  • Contracts with more than 30 Fortune 500 companies since the inception of TotalSocial in late 2016.
  • Contract values between $100,000 and $400,0000 annually, with an average duration of 24 months, along with shorter initial engagements with prestigious, blue chip brands.
  • A broadening of the TotalSocial client base from nine to 12 industries over the last 12 months, with new clients served in the beverages, travel, and video game categories.
“Last year was transformational as we completely shifted Engagement Labs staffing, infrastructure, and revenues to the TotalSocial platform,” said CEO Ed Keller.  “Our strategy is based on marketplace feedback indicating strong demand for a tool that helps separate the signal from the noise of social media, which is an important part of what TotalSocial delivers.”   In January, the prestigious MIT Sloan Management Review published Engagement Labs’ analytics showing that the metrics measured on the TotalSocial platform predict 19% of consumer purchases, providing clients with the tools they need to improve sales growth.  Over half of the impact on sales comes from offline conversations about brands, which no other measurement system captures on a consistent basis.   “The diversity and prestige of our client base are important validators of our business and sales strategy,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. “We are experiencing strong momentum which we expect will continue in the year ahead.”   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Engagement Labs Announces Special Investor Call for Tuesday, August 13th

New Brunswick, NJ/Montreal, QC —August 9, 2019 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it intends to hold a Special Investor Call on Tuesday, August 13th at 4 pm Eastern time. Details for the call are below.   The Company intends to update shareholders as a consequence of having received multiple inquiries from shareholders and prospective shareholders regarding ‎recent new contract press releases including the announcement regarding the engagement of an investment bank to explore strategic alternatives.   Date:  August 13th, 2019 Time:  4pm Eastern time Participants: Toll-free dial-in number (Canada/US): 1-866-323-9095 Local dial-in number:  416-849-3996 International dial-in numbers:  Click here for list of international dial-in numbers Participant passcode:  478389#   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Five Prestigious Brands Tap Engagement Labs for Initial Engagements

Combined TotalSocial Programs Valued at CAD $324,250

  New Brunswick, NJ/Montreal, QC —August 7, 2019 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has secured five initial engagements with leading brands in four industry verticals. The combined sales value of the contracts is CAD $324,250. The verticals involved include banking, beverages, retail, and streaming television. All five engagements are based on the Company’s TotalSocial® platform that measures online and offline consumer conversations. “TotalSocial is a multi-year, monthly subscription service. In the case of these highly prestigious clients, we have designed initial engagements to convert to ongoing programs following successful completion,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. A key component of these engagements is applying predictive analytics to connect consumer, to measure the relationship between consumer conversations and purchases, and to identify marketing strategies to drive growth. Earlier this year, the MIT Sloan Management Review published the result to a major analytic project by Engagement Labs and a leading academic at Northeastern University that showed consumer conversations account for 19% of consumer purchases, on average. TotalSocial provides clients with opportunities to capitalize on this insight to increase sales. ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Engagement Labs Engages New York-based Investment Bank to Consider the Company’s Strategic Alternatives

New Brunswick, NJ/Montreal, QC — August 2, 2019 — Engagement Labs Inc. (TSXV: EL), announced today that the Company had received unsolicited expressions of interest with respect to the possible strategic investment in or acquisition of the Company, and in light of this has engaged a New York-based investment bank to work with the Board of Directors to consider its strategic alternatives which may include taking on a strategic investor, the sale of the Company and/or some or all of its assets. There is no assurance that any material decisions will be made as a consequence of this process.     ###     About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com   Neither TSX Venture Exchange nor IIROC accepts responsibility for the adequacy or accuracy of this release.   For inquiries please contact: Ed Keller, CEO Engagement Labs ed.keller@engagementlabs.com