«Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth. »

When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing line from its stores, his supporters took to social media to intensify their previous calls to boycott the retailer. Nordstrom had reason to worry: Previous tweets from Mr. Trump calling out other brands, such as Lockheed Martin, had hurt share prices.

«The Perils of Over-Tracking Social Sentiment. »

Good morning. Happy Cyber Monday! That said, it seems some of you were celebrating slightly early this year. As The Wall Street Journal reported, the number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4% from last year, according to analysis from RetailNext. Meanwhile, Adobe said online sales increased 18% over that period. Make sure to check the photo-slider, comparing the lines outside a Best Buy store on Black Friday in 2011 with the far more casual scene this time around.