As Vice President of Client Success at Engagement Labs, Matt is dedicated to providing strategic insights and actionable solutions for clients to better understand how conversations – both offline and online – are impacting their businesses.
With nearly 20 years of concentration and professional experience in marketing, Matt is a firm believer in the power of everyday conversations to drive measurable business results for brands. Matt has been with Engagement Labs since 2013, and his current role is instrumental in delivering the TotalSocial measurement and analytics tools to clients, providing marketers and consumer insights teams at some of today’s leading brands with a comprehensive view of how audiences are talking about their brand, both offline and online.
Prior to joining Engagement Labs, Matt worked as a consultant with NM Incite, the Nielsen and McKinsey joint venture, advising a wide variety of Fortune 500 companies on social media strategy and best practices.
Matt holds a Bachelor of Business Administration in Marketing from the University of Notre Dame and an MBA from Wake Forest University.
Rick Larkin is Chief Analytics Officer. He is responsible for expanding innovation in our products and services through statistics, machine learning, and big data. A leader in data-driven marketing with more than 15 years of experience at the intersection of marketing, data and technology.
Rick joins Engagement Labs from Neustar’s MarketShare, one of the fastest growing marketing analytics software companies, where he was Senior Vice President of Strategy. His worked enabled marketers and brands globally to build world-class measurement systems to improve their marketing ROI and drive measurable bottom-line results.
Before MarketShare, Rick was director of operations at TBWA\CHIAT\DAY and a management consulting for IBM Global Business Services. Rick received an MBA from the Langone Business School at NYU and a BS in engineering from Rutgers University.
Heather Evans is the Head of Product at Engagement Labs. She has twenty years of experience in the field of data and analytics. Heather played a vital role in the development and evolution of the major products at Engagement Labs, including the flagship product TotalSocial®, a data and analytics platform that combines consumer conversations that occur both online and offline. As Head of Product, Heather integrates the work of multiple teams including Technology, Data Development, Research and several major vendors. Heather also works closely with Engagement Labs partners such as Kantar, MRI-Simmons and Nielsen to create innovative co-branded products for the marketplace.
Prior to her product development role, Heather provided services to a wide range of Engagement Labs clients in the categories of media, video games, technology, telecom, consumer packaged goods, as well as media agencies.
Before joining Engagement Labs and Keller Fay Group (which was merged into Engagement Labs), she worked at Dow Jones where she managed and executed consumer and business-to-business market research for the company’s suite of prestigious brands, such as The Wall Street Journal, Barron’s, Dow Jones Newswires, and MarketWatch. Before that, she held a market intelligence and research position at Factiva, a Dow Jones & Reuters company.
Heather holds a Bachelor of Science degree in Marketing from The College of New Jersey.
Mr. Gilbert Boyer, BA, CMA serves as the Chief Financial Officer of Parta Dialogue Inc. Mr. Boyer has been Finance Director and Controller of Location Brossard Inc. since 2006. He served as Secretary of Parta Dialogue Inc. Mr. Boyer has over 20 years experience in Management, Accounting and Cost Control in the small -medium sized business segments. He served as a Controller of Drakkar & Associates Inc. from 1996 to 2006. Mr. Boyer has experience in services and in manufacturing industries. He served as a Director of Parta Sustainable Solutions Inc. (formerly, Parta Capital Croissance I Inc. and Parta Growth Capital I Inc.) since December 21, 2007. Mr. Boyer holds a Bachelor in Business Administration from the University du Québec à Montréal and has the CMA (Comptable en Management Accrédité) certification.
Cédric de Saint Léger has always found himself at the intersection of technology and media, and loves when the two combine into a new challenge. Perpetually beta-testing and keeping up with the leading edge of technology, Cedric is passionate about going beyond the limits in productive and innovative ways.
His early experience in the media industry taught him what it takes to deliver high-end, demanding web apps within tight schedules, a lesson that came in handy when he took the leap into Big Data and joined Engagement Labs. Cédric now shares and promotes both technical and social media knowledge, bringing his relaxed, “can do” attitude to every job. But while he may be laid back, he’s never afraid to get his hands dirty while mentoring and collaborating with what he calls “his team of geniuses.”
Brad Fay is the Senior Consultant of Engagement Labs and former Chief Commercial Officer, where he shared responsibility for developing the company’s new TotalSocial® platform, a powerful tool that helps brands improve marketing effectiveness and ROI by leveraging social influence among consumers. TotalSocial® is the only system that brings together the consumer conversations about brands that happen both in social media and face-to-face.
Brad has had been a leader in the research and marketing industries for more than two decades, recently serving as Chairman of the Board of the Word of Mouth Marketing Association, and President of the New York-based Market Research Council. He also is a winner of the Grand Innovation Award of the Advertising Research Foundation for developing a survey-based system for measuring offline consumer conversations at Keller Fay Group, the company he co-founded with Ed Keller in 2006, later acquired by Engagement Labs. The company is a publicly owned and based in Montreal, with offices in London, New York, Chicago, San Francisco, and Boston.
Brad is the co-author, with Ed Keller, of The Face-to-Face Book, winner of the 2013 Best Book in Marketing Award from the American Marketing Association Foundation. Brad has been recognized as a Distinguished Alumni of the survey research program at the University of Connecticut, where we received a Master’s in Political Science. He received his BA, cum laude, in Government from Colby College in Waterville, ME.
Steven M Brown is an industry veteran and first mover in the digital industry with over thirty years’ experience. As President and Chief Revenue Officer, he oversees all aspects of revenue including strategy, marketing, business development and sales. He recently served as Chief Revenue Officer of ViewLift, a leading technology company with a best-in-breed video platform. In this capacity, he led market strategies and revenue growth and worked with major content providers including NBCU, Tegna and Monumental Sports Network. Previously, Brown served as Senior Vice President of Platform Sales and Advertising Solutions for NeuLion, a leading sports technology company. During his tenure, NeuLion experienced unprecedented customer growth. Brown served as Chief Sales and Marketing Officer of SilverCarrot, Inc., a Digital Marketer and Publisher that works with Fortune 500 Brands. In this leadership role, Brown directed sales and marketing, business development, operations and was responsible for the company’s overall financial performance, delivering significant growth and profitability under his guidance. Throughout his highly successful career, Brown has also guided several high performance sales and business development teams for industry powerhouses including United Online, IGN/News Corp, and Viacom/CBS Radio.
Ed Keller is CEO and a Director of Engagement Labs. As CEO he has spearheaded the company’s development and commercialization of TotalSocial®, a patent-pending technology solution that combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations about their brands. Together these are proven to be important drivers of sales; offline conversation is an even bigger factor than social media, one that is often overlooked by marketers.
Keller has been called “one of the most recognized names in word of mouth” and the publication of his first book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s second book, The Face-to Face Book (co-authored with Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. Reflecting his industry stature, Keller was elected to the Word of Mouth Marketing Hall of Fame in 2014. He has also been awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member.
Earlier in his career, Keller was CEO of one of the US’s largest marketing research firms, RoperASW. He is on the Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Keller speaks frequently to business audiences about word of mouth and social media marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.