Mr. Gilbert Boyer, BA, CMA serves as the Chief Financial Officer of Parta Dialogue Inc. Mr. Boyer has been Finance Director and Controller of Location Brossard Inc. since 2006. He served as Secretary of Parta Dialogue Inc. Mr. Boyer has over 20 years experience in Management, Accounting and Cost Control in the small -medium sized business segments. He served as a Controller of Drakkar & Associates Inc. from 1996 to 2006. Mr. Boyer has experience in services and in manufacturing industries. He served as a Director of Parta Sustainable Solutions Inc. (formerly, Parta Capital Croissance I Inc. and Parta Growth Capital I Inc.) since December 21, 2007. Mr. Boyer holds a Bachelor in Business Administration from the University du Québec à Montréal and has the CMA (Comptable en Management Accrédité) certification.
Cédric de Saint Léger has always found himself at the intersection of technology and media, and loves when the two combine into a new challenge. Perpetually beta-testing and keeping up with the leading edge of technology, Cedric is passionate about going beyond the limits in productive and innovative ways.
His early experience in the media industry taught him what it takes to deliver high-end, demanding web apps within tight schedules, a lesson that came in handy when he took the leap into Big Data and joined Engagement Labs. Cédric now shares and promotes both technical and social media knowledge, bringing his relaxed, “can do” attitude to every job. But while he may be laid back, he’s never afraid to get his hands dirty while mentoring and collaborating with what he calls “his team of geniuses.”
Steven M Brown is an industry veteran and first mover in the digital industry with over thirty years’ experience. As President and Chief Revenue Officer, he oversees all aspects of revenue including strategy, marketing, business development and sales. He recently served as Chief Revenue Officer of ViewLift, a leading technology company with a best-in-breed video platform. In this capacity, he led market strategies and revenue growth and worked with major content providers including NBCU, Tegna and Monumental Sports Network. Previously, Brown served as Senior Vice President of Platform Sales and Advertising Solutions for NeuLion, a leading sports technology company. During his tenure, NeuLion experienced unprecedented customer growth. Brown served as Chief Sales and Marketing Officer of SilverCarrot, Inc., a Digital Marketer and Publisher that works with Fortune 500 Brands. In this leadership role, Brown directed sales and marketing, business development, operations and was responsible for the company’s overall financial performance, delivering significant growth and profitability under his guidance. Throughout his highly successful career, Brown has also guided several high performance sales and business development teams for industry powerhouses including United Online, IGN/News Corp, and Viacom/CBS Radio.
Ed Keller is CEO and a Director of Engagement Labs. As CEO he has spearheaded the company’s development and commercialization of TotalSocial®, a patent-pending technology solution that combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations about their brands. Together these are proven to be important drivers of sales; offline conversation is an even bigger factor than social media, one that is often overlooked by marketers.
Keller has been called “one of the most recognized names in word of mouth” and the publication of his first book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s second book, The Face-to Face Book (co-authored with Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. Reflecting his industry stature, Keller was elected to the Word of Mouth Marketing Hall of Fame in 2014. He has also been awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member.
Earlier in his career, Keller was CEO of one of the US’s largest marketing research firms, RoperASW. He is on the Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Keller speaks frequently to business audiences about word of mouth and social media marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.