Ben Schneider is the VP of Data Development at Engagement Labs. He has fifteen years of experience in the field of data and analytics and played a vital role in combining the consumer conversations that occur both online and offline that are included in the flagship product TotalSocial®.
As the VP of Data Development, Ben helps our head of product integrate the work of Technology, Research, and Customer Success. Ben also works closely with Engagement Labs technology partners, to deliver the most actionable data possible to our customers and teams. Prior to his data development role, Ben provided custom research services to a wide range of Engagement Labs clients in the categories of media, video games, technology, telecom, consumer packaged goods, as well as media agencies.
Before joining Engagement Labs and Keller Fay Group (which was merged into Engagement Labs), he worked at Opinion Research for their Customer Strategies division, working with large utilities, delivery service companies, and medical device companies. Ben holds a Bachelor of Science degree in Political Science from Northeastern University.
Vanessa Lontoc is the Vice President of Marketing and Sales Operations of Engagement Labs. Vanessa leads and uses her digital marketing, sales enablement, and execution skills to generate significant increases, productivity and marketing services operational effectiveness and desired business outcomes.
Vanessa is a self-starter, tech-savvy, creative, and entrepreneurial marketing executive with 20+ years of diverse experience and deep background in marketing, including evaluating and executing market strategy, performing market analysis, leading PR, media and events planning and promotion, etc.
Her career is comprised of various leadership roles and experiences in B2B and B2C in Fortune 500, growth stage startups to small and mid-cap companies across various industry verticals and sectors such as consumer electronics, SaaS platforms, and media. She is the first Asian-American Advisory Board member of the Frank J. Guarini School of Business at Saint Peter’s University. Vanessa served as a marketing, campaign management and operations contributor to Councilman At-Large Rolando Lavarro, Jr. – the first Asian-American council member of Jersey City.
Vanessa holds a Bachelor of Science degree from Saint Peter’s University, double majored in Computer Science (Management Information System concentration) and Communications with a minor in Business Law. She completed her MBA in Marketing Management and Finance in Pace University Lubin School of Business.
Vanessa is an active community advocate of grass roots projects in New Jersey and New York, especially in her hometown Jersey City. She’s a supporter of organizations that promote and develop leadership skills in youth and women, and empowerment of the AAPI and the underrepresented.
As Vice President of Client Success at Engagement Labs, Matt is dedicated to providing strategic insights and actionable solutions for clients to better understand how conversations – both offline and online – are impacting their businesses.
With nearly 20 years of concentration and professional experience in marketing, Matt is a firm believer in the power of everyday conversations to drive measurable business results for brands. Matt has been with Engagement Labs since 2013, and his current role is instrumental in delivering the TotalSocial measurement and analytics tools to clients, providing marketers and consumer insights teams at some of today’s leading brands with a comprehensive view of how audiences are talking about their brand, both offline and online.
Prior to joining Engagement Labs, Matt worked as a consultant with NM Incite, the Nielsen and McKinsey joint venture, advising a wide variety of Fortune 500 companies on social media strategy and best practices.
Matt holds a Bachelor of Business Administration in Marketing from the University of Notre Dame and an MBA from Wake Forest University.
Heather Evans is the Head of Product at Engagement Labs. She has twenty years of experience in the field of data and analytics. Heather played a vital role in the development and evolution of the major products at Engagement Labs, including the flagship product TotalSocial®, a data and analytics platform that combines consumer conversations that occur both online and offline. As Head of Product, Heather integrates the work of multiple teams including Technology, Data Development, Research and several major vendors. Heather also works closely with Engagement Labs partners such as Kantar, MRI-Simmons and Nielsen to create innovative co-branded products for the marketplace.
Prior to her product development role, Heather provided services to a wide range of Engagement Labs clients in the categories of media, video games, technology, telecom, consumer packaged goods, as well as media agencies.
Before joining Engagement Labs and Keller Fay Group (which was merged into Engagement Labs), she worked at Dow Jones where she managed and executed consumer and business-to-business market research for the company’s suite of prestigious brands, such as The Wall Street Journal, Barron’s, Dow Jones Newswires, and MarketWatch. Before that, she held a market intelligence and research position at Factiva, a Dow Jones Reuters company.
Heather holds a Bachelor of Science degree in Marketing from The College of New Jersey.
Steven M Brown is an industry veteran and first mover in the digital industry with over thirty years’ experience. As President and Chief Revenue Officer, he oversees all aspects of revenue including strategy, marketing, business development and sales. He recently served as Chief Revenue Officer of ViewLift, a leading technology company with a best-in-breed video platform. In this capacity, he led market strategies and revenue growth and worked with major content providers including NBCU, Tegna and Monumental Sports Network. Previously, Brown served as Senior Vice President of Platform Sales and Advertising Solutions for NeuLion, a leading sports technology company. During his tenure, NeuLion experienced unprecedented customer growth. Brown served as Chief Sales and Marketing Officer of SilverCarrot, Inc., a Digital Marketer and Publisher that works with Fortune 500 Brands. In this leadership role, Brown directed sales and marketing, business development, operations and was responsible for the company’s overall financial performance, delivering significant growth and profitability under his guidance. Throughout his highly successful career, Brown has also guided several high performance sales and business development teams for industry powerhouses including United Online, IGN/News Corp, and Viacom/CBS Radio.