May 25, 2015
Last Wednesday 13.76 million viewers watched as the longest running late night show host David Letterman counted down his final Top Ten List on The Late Show. As a tribute to the legendary host we’ve created our very own Top 10 Late Night Shows on Facebook and Twitter. Using our eValue™ tool we measured the social media […]
May 20, 2015
To help you choose your Memorial Day beer of choice here your long weekend 6-pack based on our recent press release on the top ranked beer brands on Twitter in the U.S.
May 15, 2015
In our most recent press release we looked at the top Canadian beer brands and breweries on Twitter using our eValue™ tool and ranked them according to their performance on Twitter. We’re taking a deeper dive into some of the top brands and see how they’re utilizing social to reach their audience. Here is your long weekend 6-pack!
May 8, 2015
When it comes to news on social media it’s about reach not responsiveness What was once a growing trend has now become a mandatory strategy for brands to disseminate information to their target audiences. Social media provides a way for companies to engage with their audiences and with more people obtaining their daily news online, […]
April 24, 2015
The aftermath of the 2008 financial crisis created a negative perception of big banks and how they were viewed by their consumers. Seeing them as large, monolithic establishments, with reckless behaviours, customer distrust was at an all time high. We used our eValue™ tool to look at the top scoring banks from each country and […]
April 20, 2015
Banks have it tough on social media. Amidst the barrage of harsh criticism and pointed blame, the genuine bits of praise and sincere customer service inquiries are unfortunately few and far between. Needless to say, such choppy digital waters must to be navigated with grace and tact.
March 24, 2015
Introducing the first ever eValue Media Madness bracket, the only tournament where the top 16 NCAA sponsors battle for social media glory using only their eValue performance metrics.
March 4, 2015
Maintaining a good social presence for car companies is important not only to create brand awareness but as a platform to maintain a community of brand advocates. The top automotive brands on Facebook have fan bases that measure in the millions. Nissan for example has over 12 million. So instead of just generating their own […]
February 24, 2015
How does a company score big during the Academy Awards? By taking a traditionally dry subject (real estate) and tying it to emotional stuff like dogs, then featuring said dogs in a heartwarming ad aired during what some advertisers call “the Super Bowl for women”. The ad is also featured on Coldwell Banker’s Facebook page, […]
February 23, 2015
**Update: The Ritz-Carlton featured this blog post in their official Press Release. Summer officially started on June 21st and everyone is now looking forward to their vacation – including social media managers. In case you didn’t know, social media is now a key element of hotel marketing, and it’s easy to see why. People love […]