September 14, 2015
With summer wrapping up, we thought it best to pay homage to the travel season behind us by examining the ever-changing travel industry. Using our eValue™ tool, we ranked the social media performance of the top hotels in the industry to understand the best practices they are leveraging to stand out on social media. Examining […]
September 4, 2015
Fashion retail brands and department stores Nordstrom and Hollister Co. teach us how to stay at the top of the social media class. The sound of children on the playground, bells ringing in the background, and the excessive amount of morning traffic can only mean one thing… It’s back-to-school season! Students are aiming to look […]
July 24, 2015
The magazine industry has seen some hard knocks in the last decade. Gone are the days where people actively wait for the next month’s issue to hit the newsstand. Today’s technology allows people to stay up to date with their favourite publications online. Social media has become the avenue for magazine publications to disseminate news […]
July 21, 2015
Delivering Clients a Unique ‘Total Social’ Measurement Tool for Online and Offline Social Conversations. With a company vision to become a one-stop-shop for clients looking for better metrics for their marketing performance in social media, Engagement Labs has acquired the Keller Fay Group – a global leader in measuring offline consumer brand conversations. The Consumer […]
July 20, 2015
In the spirit of the games, we used our eValue tool to rank the performance of the sponsors on Facebook and Twitter to see which brands are deserving of the gold medal.
July 10, 2015
The July 4th weekend saw a 6.4% increase in food sales from last year, as Americans across the country fired up their BBQ’s and celebrated the holiday weekend with friends and family. As the warm summer days and nights continue BBQing will be an enjoyable American pastime.
June 24, 2015
Social media is no longer a nice to have; it’s a business necessity. In order to break through the noise and ensure your content and message is reaching your target audience, brands need a deeper understanding of their social media performance that goes beyond measuring followers, likes, shares and retweets. What they need is a […]
June 16, 2015
Last year Royal Bank of Canada (RBC) partnered with Engagement Labs to create a series of videos that were fit for the big screen but made specifically for YouTube to attract the attention of first-time home-buyers. With about two-thirds of first-time home buyers being millennials, an audience that consumes media differently than previous generations, RBC knew they had to do something different to get their attention.
June 10, 2015
Online job boards are a popular place for job seekers to find work or discover new employment. Providing more than just a place to post job lists or see who’s hiring, many online job destinations are leveraging content disseminated through social media to connect with followers and engage in two-way conversations.
June 3, 2015
This week, we looked at US TV broadcast networks in the following categories, over-the-air channels, news channels, cable channels and premium movie channels and ranked the overall top 50 networks based on their eValue™ scores on Facebook and Twitter.