Category: Blog

Trending in the Travel Industry: Top 5 Social Media Trends for Hotels
September 14, 2015

With summer wrapping up, we thought it best to pay homage to the travel season behind us by examining the ever-changing travel industry. Using our eValue™ tool, we ranked the social media performance of the top hotels in the industry to understand the best practices they are leveraging to stand out on social media. Examining […]

Back-to-School: Which U.S. Department Stores & Fashion Retail Brands Make the Grade for Social Media?
September 4, 2015

Fashion retail brands and department stores Nordstrom and Hollister Co. teach us how to stay at the top of the social media class. The sound of children on the playground, bells ringing in the background, and the excessive amount of morning traffic can only mean one thing… It’s back-to-school season! Students are aiming to look […]

How Social Media has Given New Life to the Magazine Publishing Industry
July 24, 2015

The magazine industry has seen some hard knocks in the last decade. Gone are the days where people actively wait for the next month’s issue to hit the newsstand. Today’s technology allows people to stay up to date with their favourite publications online. Social media has become the avenue for magazine publications to disseminate news […]

Why Engagement Labs and Keller Fay Group Tied the Knot!
July 21, 2015

Delivering Clients a Unique ‘Total Social’ Measurement Tool for Online and Offline Social Conversations. With a company vision to become a one-stop-shop for clients looking for better metrics for their marketing performance in social media, Engagement Labs has acquired the Keller Fay Group –  a global leader in measuring offline consumer brand conversations. The Consumer […]

The Game is On! This Week’s Top Pan Am Games Sponsors on Social Media
July 20, 2015

In the spirit of the games, we used our eValue tool to rank the performance of the sponsors on Facebook and Twitter to see which brands are deserving of the gold medal.

What’s Cooking? eValue Ranks Your Summer BBQ Lineup of Grills, Hot Dogs and Condiments
July 10, 2015

The July 4th weekend saw a 6.4% increase in food sales from last year, as Americans across the country fired up their BBQ’s and celebrated the holiday weekend with friends and family. As the warm summer days and nights continue BBQing will be an enjoyable American pastime.

Benchmark your Brand’s Social Media Performance with eValue™ Analytics
June 24, 2015

Social media is no longer a nice to have; it’s a business necessity. In order to break through the noise and ensure your content and message is reaching your target audience, brands need a deeper understanding of their social media performance that goes beyond measuring followers, likes, shares and retweets. What they need is a […]

RBC Films - sci-fi trailer screenshot 8
Data and Banks and Robots, Oh My!
June 16, 2015

Last year Royal Bank of Canada (RBC) partnered with Engagement Labs to create a series of videos that were fit for the big screen but made specifically for YouTube to attract the attention of first-time home-buyers. With about two-thirds of first-time home buyers being millennials, an audience that consumes media differently than previous generations, RBC knew they had to do something different to get their attention.

Online Job Boards
The Top U.S. Online Job Boards Big Interview
June 10, 2015

Online job boards are a popular place for job seekers to find work or discover new employment. Providing more than just a place to post job lists or see who’s hiring, many online job destinations are leveraging content disseminated through social media to connect with followers and engage in two-way conversations.

US Media Channels
U.S. TV Networks – Who’s TV’s Top Network Bunch?
June 3, 2015

This week, we looked at US TV broadcast networks in the following categories, over-the-air channels, news channels, cable channels and premium movie channels and ranked the overall top 50 networks based on their eValue™ scores on Facebook and Twitter.