Category: Blog

The Foodie Generation: QSR & Beverage Industry Trends to Attract Millennials
November 3, 2015

A lot has been said about the millennial generation over the years. They’ve been described as everything from tech-savvy, to narcissistic, to ‘always on’. One of the defining features of Generation Y that rings very true is their need for authenticity in advertising when it comes to their favorite brands. Millennials can sniff out when […]



The Virtual Debate: The GOP Steal the Twitter Show During the Democratic Debate
October 14, 2015

While the U.S. Presidential candidates for the Democratic Party battled it out Tuesday night during the first Democratic Debate, social media was rumbling with the opinions of the Republican Party candidates, with Presidential hopefuls like Mike Huckabee and Donald Trump live-tweeting the debate. In fact on October 13th, 2015, Donald Trump gained the most followers […]



The Online Elections: Which Canadian Prime Minister Candidate is Leading the Social Media Polls One Week Before the Election?
October 13, 2015

Next Monday, we will see Canadians all around the nation heading to the polls to make their voices heard in this year’s federal election. With election day less than a week away and advanced voting polls already closed, Engagement Labs continued to track the progress of the candidates’ social media performances. Last week we showed […]



Spreading the Good Word: Why Brands Must ShareGood to Stay Relevant
October 9, 2015

In today’s connected world, gone are the Mad Men days of advertising where brands pushed their key messages on mass audiences while focusing on the bottom dollar. With the introduction of social media, citizens, consumers and advocates now have a public medium to express their opinions on how different brands conduct business – whether positive […]



The Online Elections: Which Canadian Prime Minister Candidate is Leading the Social Media Polls?
October 6, 2015

It’s federal election time in Canada which means campaign trails, political advertisements and televised debates have taken over the nation. With election day less than two weeks away and the race as tight as it’s ever been, Engagement Labs wanted to see how the different candidates were faring on social media. A few weeks ago […]



30 Under 30: Engagement Labs’ Very Own Jesse Abrams Makes Marketing Magazine’s Exclusive List

What happens when you hire the best and brightest minds in the industry? You find one of your own making the 30 Under 30 list for the finest young marketing professionals in Canada. This week Marketing Magazine released their list of 30 Under 30 honourees for 2015 and we are thrilled to announce our very […]



The Festival Spotlight: Toronto International Film Festival Receives a Standing Ovation on Social Media
October 5, 2015

With 500,000 public attendees, 408,117 tickets sold and 71 countries represented in 2015, the Toronto International Film Festival (TIFF) is a pretty big deal. Known globally as the leading public film festival, the Festival has been drawing in A-list celebrities and the most buzz-worthy films from around the globe for the last 40 years. According […]



Caffeine Wars: The Coffee Chain vs. The Coffee Brand
September 29, 2015

Coffee makes the world go round. Just ask any office in any part of the world and you’ll see how much the caffeinated drink has helped worker productivity. Having ranked the top coffee chains and brands recently based on their eValue scores, we decided to take a look at the reigning social media leaders to […]



The Greatest Hits: How are Music Streaming Services Using Social Media to Climb the Charts?
September 18, 2015

When you see someone with headphones plugged in, tuned out, chances are they’re jamming to their favorite tunes on a music streaming service. With the emergence of so many of these services in the last few years, the music industry has been revolutionized. Music fans are now turning to music streaming services to create their […]



The King of Late Night TV: Jimmy Fallon Keeps the Social Media Throne
September 17, 2015

But The Late Show newcomer Stephen Colbert is close behind Gone are the days when David Letterman would greet you on your TV while you lounged around in the comforts of your home. With the Fall 2015 TV season rolling out onto our small screens, a new competitor has entered the late night TV ring to […]