Category: Blog

The 2016 Social Media Graduating Class for Higher Education
April 14, 2016

Every class has its over-achievers. We’ve either been them or were tempted to throw something at them when they raised their hands in class. But here at Engagement Labs we celebrate the overachievers – particularly the social media overachievers. Recently ranking the top U.S. and Canadian colleges and universities based on their social media performance, […]



Media Madness 2016: The eValue Social Media Bracket
March 15, 2016

eValue Bracket Ranking – How does Media Madness work? Follow our live tournament updates: Sweet 16 – Elite 8 – Final Four – Championship Welcome to the second annual eValue Media Madness bracket – the tournament where the top 16 NCAA sponsors fight for the social media championship title based on their eValue performance! Meet the Competitors Based […]



How to Excel at User-Generated Content: Lessons from the Automotive Industry
March 10, 2016

Vroom, vroom! Engagement Labs recently ranked the top U.S. automotive brands based on their social media performance and saw one trend frequently emerge amongst the most popular online automotive brands – they sure like user-generated content. Populating their social channels with content straight from their followers, these very popular brands are in turn generating great […]



Social Sharing in B2B: What Did We Learn From the Webinar?
March 9, 2016

Did you tune in? On February 23rd, 2016, Keller Fay Group, an Engagement Labs Company, partnered with Cognito Insights to bring you the first part of their webinar series titled “Social Sharing in B2B: Understanding the Cycle of Influence”. Peeling back the layers surrounding the complex topic of social sharing, we identified for B2Bs in […]



Re!Think Conference 2016: Driving Effectiveness with Talkworthy Advertising
March 8, 2016

A few questions for you… When was the last time you talked with somebody about a TV commercial you saw, or shared one online? What do you think makes an ad “talkworthy” or “shareworthy”? Are you more likely to purchase a product that you have talked to other people about? These are the questions we […]



The Social Media Awards Season: Which Awards Show Won Online?
March 3, 2016

Glitz, glamor and glory can only mean one thing – awards season. Starting with the Golden Globes in January all the way to the Oscars this past week, March marks the end of the flashy season and it’s finally time to hang up our red carpet looks. Three major awards shows were broadcasted over the […]



The Big Win: News UK & Keller Fay Group Sweep the Media Research Awards 2016
February 22, 2016

Bust out the confetti and pop some champagne bottles because we’ve got some exciting news to share… News UK, publisher of The Times and The Sun, won big at the Media Research Awards 2016, hosted by Mediatel, with their innovative Project Footprint – a research project in conjunction with Keller Fay Group, an Engagement Labs […]



Social Sharing in B2B: Understanding the Cycle of Influence
February 18, 2016

We’re hosting a webinar! And we want to see you there: REGISTER HERE  Keller Fay Group, an Engagement Labs Company, has partnered with Cognito Insights – Cognito’s new practice area dedicated to impactful analytics and actionable intelligence – to bring you a two-part webinar series on social sharing in B2B financial services. The concept of social sharing […]



The Real MVPs: The Athletic Brands of NBA All-Star Weekend 2016

That’s a wrap, folks. After months of preparation, excitement and build-up, NBA’s All-Star Weekend 2016 came to a close this past weekend in Toronto – or the 6ix, as the cool kids say. The record-breaking weekend not only brought out the best in the players and celebrities in attendance, but some of the biggest athletic […]



The Social Touchdown: The Winning Advertisers of Super Bowl 50
February 10, 2016

It’s the television event of the year – the Super Bowl. The Big Game draws in millions of eyes from all around the world and never fails to be a bonanza for any spectator. You would think audiences tune in for the good ol’ game of football, however, as the years have progressed, the Super […]