Category: Blog

So You Think That You’re Social? Meet the Most TotalSocial™ Brands in the U.S.
August 15, 2016

It’s new. It’s groundbreaking. It’s here. Our innovative TotalSocial™ measurement tool recently launched and it’s set to change the marketing game! In honor of our launch, we put our own tool to the test by measuring the 500+ U.S. brands in our system across 17 different industry categories to show you the power of TotalSocial and […]



The TotalSocial™ Adweek Exclusive
August 9, 2016

It’s official… Here at Engagement Labs we have launched our new and groundbreaking TotalSocialTM measurement solution in the US and the UK! We’re thrilled to share with you the world’s first ever measurement solution to measure ALL consumer conversations – both online AND offline. And we’re not the only ones excited for the launch of […]



TotalSocial – Make every conversation count™
August 8, 2016

How would you feel if we told you there was a single tool that measures ALL consumer conversations about your brand? Don’t believe us? Introducing TotalSocial – Make every conversation countTM – the world’s first measurement solution that integrates all consumer conversations.   An Industry First: Measuring Online and Offline Conversation Research shows word of […]



Blurring the Lines of Digital Marketing and Word of Mouth Conversations
July 11, 2016

FACT: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. That’s a huge amount of business generated simply from consumers chatting to one another. While one might be tempted to believe that most of today’s conversations are happening online – based on how every passer-by on […]



URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life
June 17, 2016

Our media environment is changing and there’s no denying it. While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines between the digital and offline worlds. The digital world is now dramatically impacting the offline world and if you’re a brand, you need an […]



The Big 10: Social Media’s Top BBQ Grills & Condiments
May 30, 2016

Welcome to Engagement Labs’ Big 10 blog series where we rank the top ten brands in various industries based on social media performance! We’re excited for the start of summer and for Mother Nature to send beach weather our way. In honor of the warmer temperatures, we’ve dedicated our first Big 10 post to the […]



How to Use Influencers to Drive Word-of-Mouth Strategy
May 5, 2016

Here’s the fact – influencers are constantly driving brand conversations. When you think of individuals with the most influence, it’s easy to think of all the celebrities with large social media followings. In reality though, they can be someone much closer to home. Influencers can be anyone such as your next door neighbor, your work colleague, […]



#FlashbackFriday: TIDAL’s Social Media Sips Some #Lemonade
April 29, 2016

Welcome to Engagement Labs’ #ThrowbackThursday and #FlashbackFriday blog series where we will look back at industry movers and shakers. Using our eValue Analytics tool we will show how different brands have leveraged social media, successfully or unsuccessfully, to create engagement among fans. For our first post, we look at the phenomenon that is Beyoncé’s #Lemonade… […]



Game of Thrones: The Ruler of the Social Media Iron Throne
April 25, 2016

Months have passed. Winter has come and gone. But this past Sunday, April 24th, Game of Throne finally aired its Season 6 premiere. Is Jon Snow alive? Is Arya really blind? Did Khaleesi reunite with Tyrion to work their way towards Westeros? These are all questions for the showrunners, but here at Engagement Labs, we’re […]



Social Sharing in B2B: Measurement Best Practice
April 22, 2016

We’re back with a new webinar and of course, we want to see you: REGISTER HERE Keller Fay Group, an Engagement Labs Company, has partnered with Cognito Insights – Cognito’s new practice area dedicated to impactful analytics and actionable intelligence – to bring you the second-part of a webinar series on social sharing in B2B […]