5 Myths About Social Influence – and 5 Realities You Need to Know

Over the last decade, marketers have been lured by the promise of what social media reveals about how consumers talk about their brands. While social media data does provide valuable insight and can be a vital component of brand, research and strategy, it’s essential to remember it’s only one piece of the consumer conversation and rarely is reflective of the larger conversation that is taking place. 

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Put Predictive Social Analytics to Work and Boost Sales with TotalSocial® Predict

One of the most challenging problems for marketers is the ability to identify the precise conversational forces, offline and online, that will best drive their brand’s performance. It’s especially difficult because online and offline conversation performance are largely unrelated and work independently of each other, as we found in our recently published research.

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Is Social Media a Good Measure of All Consumer Conversations?

With social media, consumers have more channels through which they can share opinions and advice about the products and services they like and those they don’t. Of course, brand marketers are eager to measure these conversations to understand what consumers are saying about their brands. But, in new research from Engagement Labs, we discovered there’s a danger to this approach. If you’re only measuring social media conversations, you’re not likely to be getting the full story.

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When Consumers Talk, It’s the NBA, Not the NFL, that Dominates

The Cleveland Cavaliers and the Golden State Warriors are heading toward a much-anticipated third-in-a-row showdown in the NBA Finals. But, off court, the NFL and the NBA are vying to become the world’s top sport. Although the NFL is the dominant sports league in America – it’s projected to bring in $14 billion in revenue next season, compared to the NBA’s projected $8 billion – the NBA has become the talk of the town.

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Will Dove’s “Real Beauty” Bottles Hurt the Movement?

Dove has built its brand around the perception of beauty, and it has executed so well on this concept that we recently ranked it as number one personal care and beauty brand in our TotalSocial® rankings (see below). We also featured Dove in our latest ebook, “Lessons from the Leaders of Social Influence,” in which we highlight the marketing strategies that have made it so successful. 

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Tesla Pulls into the Top 10 TotalSocial® Automotive Brands, but Audi is the Brand to Watch

Since the automobile is one of America’s most cherished icons, traditional car makers have long been able to generate talk among auto enthusiasts and car buyers. But when we released our first-ever TotalSocial® ranking of automotive brands recently, we were impressed to find that Tesla – a relative newcomer in automotive manufacturing – had climbed into the top 10.

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