Category: Blog

Taking a Vacation as a Social Media Manager
August 21, 2014

We all know social media doesn’t sleep. It also doesn’t take a vacation. But fortunately for us Social Media Managers, we can still take one while keeping an eye and ear on our pages and preventing a meltdown in our absence. In order to take off for your summer vacation without fear, there are a […]



Soft Drinks Invest Hard In Social

Soft drink companies have always invested heavily in advertising. We’ve all seen the vintage Coca Cola ads from the 20’s, the Michael Jackson commercials from the 80’s or the countless slogans that come to mind. Soft drink brands pushed hard in attempts to align themselves with consumer lifestyle choices. They established a “what you drink […]



#SMM @ #SXSW
August 15, 2014

#engagementabs has monitored both social media conversation and sponsors’ accounts on Twitter for the opening of the festival and here are some of our observations:



Fast Times of Fast-Food Marketing
August 13, 2014

As much as we’d all like to get on the “slow food” movement and only eat local, organic produce there are times when we stink at planning our meals or even finding the time to sit down and eat. For those moments/days/decades we often seek out fast food. What it lacks in nutritional value it […]



How the Sharing Economy Runs on Social Media
August 8, 2014

The Sharing Economy is a socio-economic system built around the sharing of human and physical resources. Be it a house, car, artwork, dress, or even a business, almost anything you can think of now has a sharing platform for it. The sharing-economy has been growing steadily for years, and has created a two-sided marketplace, with multi-billion […]



The Social Media Manager’s New Year’s Resolutions – 2014
August 6, 2014

1. I will not use tragedy or death to market products Cough, cough Kenneth Cole. We get it. Sometimes, we are really tempted to use that trending hashtag that seems to fit perfectly with our latest tweet, but more often than not, it’s usually best to just pass. A perfect example is Kenneth Cole’s infamous […]



5 Keys to Social Media Strategy for Small Business

It’s dangerous for small businesses to underestimate the power of social media. Today, ninety-three percent of marketers use social media in some shape or form, for diverse purposes including community building, customer service, building brand awareness, and lead generation. Getting this right can transform your business. While large companies are able to throw huge amounts of […]



Selecting the right e-commerce platform

So you want to add e-commerce capability to your site, or even create a new online store. There are several factors to consider in choosing the best possible route to accomplishing this.  You could do it yourself, however if you’re not a professional, you risk making the store look cheap. For many internet shoppers, a […]



Creating an Editorial Calendar

Community Managers are always looking for ways to simplify their job and maximize their productivity. One of the easiest ways to save time is to plan an editorial calendar. While planning your social communications ahead of time does allow you to increase efficiency, it also ensures that your social strategy is clear, targeted and in […]



9 Elements of a Great Product Demo

Whether you are in-person or online, selling a physical product or software, here are some guidelines that will help keep your presentation on point and interesting: 1. Create a conversation – With the excitement of selling and tight schedules of customers, it’s easy to launch right into the demo without creating any baseline. People love […]