Category: Blog

Advertising & Social Media – Responsibility for Content
October 1, 2014

While working with a large wine and spirits company based in Australia, we received a request to isolate certain keywords on their brands’ Facebook pages as well as specific brand mentions on Twitter.The reason they needed to isolate these messages was due to Australian regulations related to the messages displayed on their page. For example, […]

Social Media Policies for Business

Like it or not, social media is increasingly becoming a part of our professional lives as well as our personal lives. With brands taking to Facebook, Twitter, Instagram and even Snapchat, it begs the question, where is the line between personal and professional life on Social Media?

What social media analytics can and can’t do!
September 30, 2014

Effectively managing the data that social media monitoring tools can collect — and then doing something meaningful with that data poses a challenge for many organizations, due to marketing executives’ limited understanding of analytics technology, and knowledge of how to best evaluate and employ the results they produce. The amount of data being created and […]

Part 2: Social Media Mistakes Small Businesses can avoid
September 26, 2014

Some low hanging fruits to improve and some easy mistakes to avoid while setting up Social Media for your small business.

Mobile Phone Makers Respond to iPhone6 on Twitter
September 17, 2014

In light of Apple’s hugely hyped iPhone 6 release event, we chose to zero in on the mobile phone industry. Before we start, let’s address the elephant in the room: Apple still doesn’t have an official Twitter handle or Facebook page, although that may be changing soon.  However, this hasn’t stopped the tidal wave of […]

Happy Hour For Alcohol Brands On Facebook
September 15, 2014

Many consumers have a remarkably strong sense of loyalty toward their favorite alcohol brands. Despite the fact that most of us would have a hard time differentiating the taste once mixed into their favorite cocktail, devotion to one’s brand often borders on lunacy. It is evident that this fidelity stems from branding and the lifestyles […]

Let’s Go Viral!
September 3, 2014

There isn’t a day that goes by without a new video making the news – for better or for worse… In recent years, an increasing number of brands have literally exploded through video broadcasting on channels such as YouTube, Vimeo, Vine and now Instagram. It didn’t take much for everyone to talk about the use […]

Banks rebuilding customer trust with social media
September 2, 2014

The Banking and Financial services industry is the heart of our economic system. Nonetheless, it has suffered a serious loss of public trust in recent years. Events like the U.S. mortgage crisis and Occupy Wall Street have strained consumer confidence in this sector. In an effort to earn back trust and build relationships, banking and […]

Social KPIs To Help You Reach Your Brand Objectives
August 28, 2014

It’s no longer possible to implement social media marketing strategies without defining quantitative objectives. These objectives should take the form of social media KPIs (Key Performance Indicators). Only once these clear indicators are identified, will your actions begin to take shape. 3 steps to define your brand’s strategy on social networks There are many social […]

How to Optimize Content with Social Analytics
August 26, 2014

This article by Engagement Labs, originally appeared on the Hausman Marketing Letter website on Aug 20th, 2014. Whether your goal as a marketer is to engage your community, drive leads to your online store or increase brand notoriety, content marketing is paramount. For each goal, you’ll need to define specific content strategies and monitor specific […]