Category: Blog

Are Americans Losing Their Interest in Football?
February 1, 2017

Sports marketers are well aware that the NFL suffered a large viewership decline during the 2016 season. Are Americans losing their interest in football? Or was this strictly a ratings issue brought on by the election and the increasing ability to watch football on different platforms? TotalSocialTM shows that the NFL’s problem is not limited […]

Presidential Election 2016
What the Trump Victory Can Teach Brand Marketers
January 18, 2017

By all accounts, the surprising election of Donald Trump as president was due in part to a social media juggernaut, driven by Trump’s skillful use of Twitter to mobilize supporters and dominate the campaign narrative, as well as the large-scale sharing of news—real and fake—among like-minded tribes. But 2016 was a social election in another […]

Social TV
The Most Social Shows on TV: The First TotalSocial Perspective
January 13, 2017

In an age of snaps, tweets, posts, likes, texts and chats, the influence of friends, family and co-workers on what you watch on TV remains even more substantial. Have you made a viewing recommendation over dinner with friends for them to binge watch AMC’s The Walking Dead or talked about #thefeels you experienced with NBC’s […]

Corona: A Social Misfit Who is the Life of the IRL Party
December 13, 2016

The beer category is known for having great online sharing. So why is Corona a Social Misfit? The beer category itself is defined by sociability. Corona’s strong connection to summertime and the beach well aligns it with prompts for consumers to share pictures and good times involving the brand on social media. But, when we […]

Surprise Trump Win a Warning for Marketers to Beware of Conversations They Don’t See
December 1, 2016

Political operatives aren’t the only ones trying to learn the lessons of Donald Trump’s victory. Marketers are also assessing whether they, too, may be misreading consumer signals, including traditional market research, to tap into what drives the nation’s consumers. According to a recent article about the advertising industry in the New York Times, “when Mr. […]

Chipotle Struggles to Regain Consumer Favor
November 16, 2016

It’s been a year since Chipotle’s E.coli crisis, and the brand continues to be talked about negatively by consumers. We analyzed our TotalSocial consumer conversation data for Chipotle during the past year, examining in-depth the restaurant chain’s performance in the “Sentiment” category. Sentiment is a measurement of how positive the conversation is around a brand, […]

6 Ways Word of Mouth Influences Revenue
November 15, 2016

“Nothing influences people more than a recommendation from a trusted friend,” Mark Zuckerberg once famously said. “A trusted referral is the Holy Grail of advertising.” Many brands have conducted customer research that confirms word of mouth recommendations are the #1 way people to decide to use their product. As a brand or marketing manager, can […]

A Tale of Two Pepsis
October 31, 2016

We often hear that soda is bad for us. Especially regular soft drinks, which are packed with 120+ calories per can. So it is worth pointing out that – as far as consumer conversations are concerned – Pepsi is doing a better job fostering positive online Volume and Brand Sharing than its sister, Diet Pepsi. […]

Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings
August 29, 2016

Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]

How Data Helped Us Understand the Complex Millennial Mindset
August 23, 2016

We love data. It’s pretty much always at the center of everything we do here at Engagement Labs. So when we were approached by Spacefy to help them launch their SpaceRep program, we had to turn to our always reliable bud – data! Sidenote: Since context is important, if you have no idea what a […]