Learn how to understand the value each type of conversation provides. Find out in this MIT Sloan Management Review article, authored by Engagement Labs’ Ed Keller, Brad Fay, and Rick Larkin with Dr. Koen Pauwels of Northeastern University.
Influencer marketing is hot — but does it drive return on investment? And how should you think about who your influencers are? Find out in this Admap article, authored by Engagement Labs’ Ed Keller and Brad Fay, and Matt Dodd of Kantar Analytics.