Blog

  • Blurring the Lines of Digital Marketing and Word of Mouth Conversations
    Published by Team eValue™ on July 11, 2016

    Download our latest white paper URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life FACT: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. That’s a huge amount of business generated simply from consumers chatting to one another. While one might be tempted […]

  • URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life
    Published by Team eValue™ on June 17, 2016

    Our media environment is changing and there’s no denying it. While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines between the digital and offline worlds. The digital world is now dramatically impacting the offline world and if you’re a brand, you need an […]

  • The Big 10: Social Media’s Top BBQ Grills & Condiments
    Published by Team eValue™ on May 30, 2016

    Welcome to Engagement Labs’ Big 10 blog series where we rank the top ten brands in various industries based on social media performance! We’re excited for the start of summer and for Mother Nature to send beach weather our way. In honor of the warmer temperatures, we’ve dedicated our first Big 10 post to the […]

  • How to Use Influencers to Drive Word-of-Mouth Strategy
    Published by Team eValue™ on May 5, 2016

    Here’s the fact – influencers are constantly driving brand conversations. When you think of individuals with the most influence, it’s easy to think of all the celebrities with large social media followings. In reality though, they can be someone much closer to home. Influencers can be anyone such as your next door neighbor, your work colleague, […]

  • #FlashbackFriday: TIDAL’s Social Media Sips Some #Lemonade
    Published by Team eValue™ on April 29, 2016

    Welcome to Engagement Labs’ #ThrowbackThursday and #FlashbackFriday blog series where we will look back at industry movers and shakers. Using our eValue Analytics tool we will show how different brands have leveraged social media, successfully or unsuccessfully, to create engagement among fans. For our first post, we look at the phenomenon that is Beyoncé’s #Lemonade… […]

  • Game of Thrones: The Ruler of the Social Media Iron Throne
    Published by Team eValue™ on April 25, 2016

    Months have passed. Winter has come and gone. But this past Sunday, April 24th, Game of Throne finally aired its Season 6 premiere. Is Jon Snow alive? Is Arya really blind? Did Khaleesi reunite with Tyrion to work their way towards Westeros? These are all questions for the showrunners, but here at Engagement Labs, we’re […]

  • Social Sharing in B2B: Measurement Best Practice
    Published by Team eValue™ on April 22, 2016

    We’re back with a new webinar and of course, we want to see you: REGISTER HERE Keller Fay Group, an Engagement Labs Company, has partnered with Cognito Insights – Cognito’s new practice area dedicated to impactful analytics and actionable intelligence – to bring you the second-part of a webinar series on social sharing in B2B […]

  • The 2016 Social Media Graduating Class for Higher Education
    Published by Team eValue™ on April 14, 2016

    Every class has its over-achievers. We’ve either been them or were tempted to throw something at them when they raised their hands in class. But here at Engagement Labs we celebrate the overachievers – particularly the social media overachievers. Recently ranking the top U.S. and Canadian colleges and universities based on their social media performance, […]

  • Media Madness 2016: The eValue Social Media Bracket
    Published by Team eValue™ on March 15, 2016

    eValue Bracket Ranking – How does Media Madness work? Follow our live tournament updates: Sweet 16 – Elite 8 – Final Four – Championship Welcome to the second annual eValue Media Madness bracket – the tournament where the top 16 NCAA sponsors fight for the social media championship title based on their eValue performance! Meet the Competitors Based […]

  • How to Excel at User-Generated Content: Lessons from the Automotive Industry
    Published by Team eValue™ on March 10, 2016

    Vroom, vroom! Engagement Labs recently ranked the top U.S. automotive brands based on their social media performance and saw one trend frequently emerge amongst the most popular online automotive brands – they sure like user-generated content. Populating their social channels with content straight from their followers, these very popular brands are in turn generating great […]