• Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings
    Published by Team eValue™ on August 29, 2016

    Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]

  • How Data Helped Us Understand the Complex Millennial Mindset
    Published by Team eValue™ on August 23, 2016

    We love data. It’s pretty much always at the center of everything we do here at Engagement Labs. So when we were approached by Spacefy to help them launch their SpaceRep program, we had to turn to our always reliable bud – data! Sidenote: Since context is important, if you have no idea what a […]

  • So You Think That You’re Social? Meet the Most TotalSocial™ Brands in the U.S.
    Published by Team eValue™ on August 15, 2016

    It’s new. It’s groundbreaking. It’s here. Our innovative TotalSocial™ measurement tool recently launched and it’s set to change the marketing game! In honor of our launch, we put our own tool to the test by measuring the 500+ U.S. brands in our system across 17 different industry categories to show you the power of TotalSocial and […]

  • The TotalSocial™ Adweek Exclusive
    Published by Team eValue™ on August 9, 2016

    It’s official… Here at Engagement Labs we have launched our new and groundbreaking TotalSocialTM measurement solution in the US and the UK! We’re thrilled to share with you the world’s first ever measurement solution to measure ALL consumer conversations – both online AND offline. And we’re not the only ones excited for the launch of […]

  • TotalSocial – Make every conversation count™
    Published by Team eValue™ on August 8, 2016

    How would you feel if we told you there was a single tool that measures ALL consumer conversations about your brand? Don’t believe us? Introducing TotalSocial – Make every conversation countTM – the world’s first measurement solution that integrates all consumer conversations.   An Industry First: Measuring Online and Offline Conversation Research shows word of […]

  • Blurring the Lines of Digital Marketing and Word of Mouth Conversations
    Published by Team eValue™ on July 11, 2016

    Download our latest white paper URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life FACT: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. That’s a huge amount of business generated simply from consumers chatting to one another. While one might be tempted […]

  • URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life
    Published by Team eValue™ on June 17, 2016

    Our media environment is changing and there’s no denying it. While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines between the digital and offline worlds. The digital world is now dramatically impacting the offline world and if you’re a brand, you need an […]

  • The Big 10: Social Media’s Top BBQ Grills & Condiments
    Published by Team eValue™ on May 30, 2016

    Welcome to Engagement Labs’ Big 10 blog series where we rank the top ten brands in various industries based on social media performance! We’re excited for the start of summer and for Mother Nature to send beach weather our way. In honor of the warmer temperatures, we’ve dedicated our first Big 10 post to the […]

  • How to Use Influencers to Drive Word-of-Mouth Strategy
    Published by Team eValue™ on May 5, 2016

    Here’s the fact – influencers are constantly driving brand conversations. When you think of individuals with the most influence, it’s easy to think of all the celebrities with large social media followings. In reality though, they can be someone much closer to home. Influencers can be anyone such as your next door neighbor, your work colleague, […]

  • #FlashbackFriday: TIDAL’s Social Media Sips Some #Lemonade
    Published by Team eValue™ on April 29, 2016

    Welcome to Engagement Labs’ #ThrowbackThursday and #FlashbackFriday blog series where we will look back at industry movers and shakers. Using our eValue Analytics tool we will show how different brands have leveraged social media, successfully or unsuccessfully, to create engagement among fans. For our first post, we look at the phenomenon that is Beyoncé’s #Lemonade… […]