• The Most Social Shows on TV: The First TotalSocial Perspective
    Published by Michel Fortin on January 13, 2017

    In an age of snaps, tweets, posts, likes, texts and chats, the influence of friends, family and co-workers on what you watch on TV remains even more substantial. Have you made a viewing recommendation over dinner with friends for them to binge watch AMC’s The Walking Dead or talked about #thefeels you experienced with NBC’s […]

  • Corona: A Social Misfit Who is the Life of the IRL Party
    Published by Engagement Labs on December 13, 2016

    The beer category is known for having great online sharing. So why is Corona a Social Misfit? The beer category itself is defined by sociability. Corona’s strong connection to summertime and the beach well aligns it with prompts for consumers to share pictures and good times involving the brand on social media. But, when we […]

  • Surprise Trump Win a Warning for Marketers to Beware of Conversations They Don’t See
    Published by Engagement Labs on December 1, 2016

    Political operatives aren’t the only ones trying to learn the lessons of Donald Trump’s victory. Marketers are also assessing whether they, too, may be misreading consumer signals, including traditional market research, to tap into what drives the nation’s consumers. According to a recent article about the advertising industry in the New York Times, “when Mr. […]

  • Chipotle Struggles to Regain Consumer Favor
    Published by Engagement Labs on November 16, 2016

    It’s been a year since Chipotle’s E.coli crisis, and the brand continues to be talked about negatively by consumers. We analyzed our TotalSocial consumer conversation data for Chipotle during the past year, examining in-depth the restaurant chain’s performance in the “Sentiment” category. Sentiment is a measurement of how positive the conversation is around a brand, […]

  • 6 Ways Word of Mouth Influences Revenue
    Published by Engagement Labs on November 15, 2016

    “Nothing influences people more than a recommendation from a trusted friend,” Mark Zuckerberg once famously said. “A trusted referral is the Holy Grail of advertising.” Many brands have conducted customer research that confirms word of mouth recommendations are the #1 way people to decide to use their product. As a brand or marketing manager, can […]

  • A Tale of Two Pepsis
    Published by Engagement Labs on October 31, 2016

    We often hear that soda is bad for us. Especially regular soft drinks, which are packed with 120+ calories per can. So it is worth pointing out that – as far as consumer conversations are concerned – Pepsi is doing a better job fostering positive online Volume and Brand Sharing than its sister, Diet Pepsi. […]

  • Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings
    Published by Engagement Labs on August 29, 2016

    Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]

  • How Data Helped Us Understand the Complex Millennial Mindset
    Published by Engagement Labs on August 23, 2016

    We love data. It’s pretty much always at the center of everything we do here at Engagement Labs. So when we were approached by Spacefy to help them launch their SpaceRep program, we had to turn to our always reliable bud – data! Sidenote: Since context is important, if you have no idea what a […]

  • So You Think That You’re Social? Meet the Most TotalSocial™ Brands in the U.S.
    Published by Engagement Labs on August 15, 2016

    It’s new. It’s groundbreaking. It’s here. Our innovative TotalSocial™ measurement tool recently launched and it’s set to change the marketing game! In honor of our launch, we put our own tool to the test by measuring the 500+ U.S. brands in our system across 17 different industry categories to show you the power of TotalSocial and […]

  • The TotalSocial™ Adweek Exclusive
    Published by Engagement Labs on August 9, 2016

    It’s official… Here at Engagement Labs we have launched our new and groundbreaking TotalSocialTM measurement solution in the US and the UK! We’re thrilled to share with you the world’s first ever measurement solution to measure ALL consumer conversations – both online AND offline. And we’re not the only ones excited for the launch of […]