Blog

  • Here Are Your Top 10 Late Night Shows On Social Media
    Published by Team eValue™ on May 25, 2015

    Last Wednesday 13.76 million viewers watched as the longest running late night show host David Letterman counted down his final Top Ten List on The Late Show. As a tribute to the legendary host we’ve created our very own Top 10 Late Night Shows on Facebook and Twitter. Using our eValue™ tool we measured the social media […]

  • Who are the Top Beer Brands on Twitter America? Here’s Your Long Weekend 6-Pack
    Published by Team eValue™ on May 20, 2015

    To help you choose your Memorial Day beer of choice here your long weekend 6-pack based on our recent press release on the top ranked beer brands on Twitter in the U.S.

  • Hey Canada! Here’s your 6-pack line-up for top Canadian beer brands on Twitter.
    Published by Team eValue™ on May 15, 2015

    In our most recent press release we looked at the top Canadian beer brands and breweries on Twitter using our eValue™ tool and ranked them according to their performance on Twitter. We’re taking a deeper dive into some of the top brands and see how they’re utilizing social to reach their audience. Here is your long weekend 6-pack!

  • Hot off the press! eValue proves news publications excel on social
    Published by Team eValue™ on May 8, 2015

    When it comes to news on social media it’s about reach not responsiveness What was once a growing trend has now become a mandatory strategy for brands to disseminate information to their target audiences. Social media provides a way for companies to engage with their audiences and with more people obtaining their daily news online, […]

  • The secret for top performing banks on social media? Be human.
    Published by Team eValue™ on April 24, 2015

    The aftermath of the 2008 financial crisis created a negative perception of big banks and how they were viewed by their consumers. Seeing them as large, monolithic establishments, with reckless behaviours, customer distrust was at an all time high. We used our eValue™ tool to look at the top scoring banks from each country and […]

  • TD’s Strategy of Vigilance Wins on Social Media
    Published by Team eValue™ on April 20, 2015

    Banks have it tough on social media. Amidst the barrage of harsh criticism and pointed blame, the genuine bits of praise and sincere customer service inquiries are unfortunately few and far between. Needless to say, such choppy digital waters must to be navigated with grace and tact.

  • eValue Media Madness 2015
    Published by Team eValue™ on March 24, 2015

    Introducing the first ever eValue Media Madness bracket, the only tournament where the top 16 NCAA sponsors battle for social media glory using only their eValue performance metrics.

  • Here’s the social media metric luxury fashion brands don’t care about
    Published by Team eValue™ on February 19, 2015

    The post-Valentine’s day period may signify the approach of spring for many, but for others it signifies a time when the who’s-who of the fashion industry gathers for fall/winter fashion shows. Luxury brands who show their collections in Milan, Paris, London, or NY have a discernible impact on fashion trends and eventually on the assortment […]

  • Brand Battle: Fox Searchlight vs. The Weinstein Company
    Published by Team eValue™ on February 18, 2015

    The 87th Academy Awards is this Sunday, and winners predictions are going ahead. With nine nominations between them, including the Oscar for Best Film, Birdman and The Grand Budapest Hotel are both distributed by Fox Searchlight. The Imitation Game collects eight nominations, giving the Weinstein Company hope not to leave empty-handed. Both Fox Searchlight and […]

  • Brand Battle: Cadbury vs. Hershey
    Published by Team eValue™ on February 10, 2015

    Cadbury and Hershey’s are two brand heavyweights when it comes to chocolate, and since chocolate is intrinsically tied to Valentine’s Day, we wanted to see how they’re faring on Facebook around this time of year. There’s also that little matter of their real-life legal battle, which involved Hershey getting a U.S. ban on importing Cadbury […]