Blog

  • Data and Banks and Robots, Oh My!
    Published by Team eValue™ on June 16, 2015

    Last year Royal Bank of Canada (RBC) partnered with Engagement Labs to create a series of videos that were fit for the big screen but made specifically for YouTube to attract the attention of first-time home-buyers. With about two-thirds of first-time home buyers being millennials, an audience that consumes media differently than previous generations, RBC knew they had to do something different to get their attention.

  • The Top U.S. Online Job Boards Big Interview
    Published by Team eValue™ on June 10, 2015

    Online job boards are a popular place for job seekers to find work or discover new employment. Providing more than just a place to post job lists or see who’s hiring, many online job destinations are leveraging content disseminated through social media to connect with followers and engage in two-way conversations.

  • U.S. TV Networks – Who’s TV’s Top Network Bunch?
    Published by Team eValue™ on June 3, 2015

    This week, we looked at US TV broadcast networks in the following categories, over-the-air channels, news channels, cable channels and premium movie channels and ranked the overall top 50 networks based on their eValue™ scores on Facebook and Twitter.

  • Here Are Your Top 10 Late Night Shows On Social Media
    Published by Team eValue™ on May 25, 2015

    Last Wednesday 13.76 million viewers watched as the longest running late night show host David Letterman counted down his final Top Ten List on The Late Show. As a tribute to the legendary host we’ve created our very own Top 10 Late Night Shows on Facebook and Twitter. Using our eValue™ tool we measured the social media […]

  • Who are the Top Beer Brands on Twitter America? Here’s Your Long Weekend 6-Pack
    Published by Team eValue™ on May 20, 2015

    To help you choose your Memorial Day beer of choice here your long weekend 6-pack based on our recent press release on the top ranked beer brands on Twitter in the U.S.

  • Hey Canada! Here’s your 6-pack line-up for top Canadian beer brands on Twitter.
    Published by Team eValue™ on May 15, 2015

    In our most recent press release we looked at the top Canadian beer brands and breweries on Twitter using our eValue™ tool and ranked them according to their performance on Twitter. We’re taking a deeper dive into some of the top brands and see how they’re utilizing social to reach their audience. Here is your long weekend 6-pack!

  • Hot off the press! eValue proves news publications excel on social
    Published by Team eValue™ on May 8, 2015

    When it comes to news on social media it’s about reach not responsiveness What was once a growing trend has now become a mandatory strategy for brands to disseminate information to their target audiences. Social media provides a way for companies to engage with their audiences and with more people obtaining their daily news online, […]

  • The secret for top performing banks on social media? Be human.
    Published by Team eValue™ on April 24, 2015

    The aftermath of the 2008 financial crisis created a negative perception of big banks and how they were viewed by their consumers. Seeing them as large, monolithic establishments, with reckless behaviours, customer distrust was at an all time high. We used our eValue™ tool to look at the top scoring banks from each country and […]

  • TD’s Strategy of Vigilance Wins on Social Media
    Published by Team eValue™ on April 20, 2015

    Banks have it tough on social media. Amidst the barrage of harsh criticism and pointed blame, the genuine bits of praise and sincere customer service inquiries are unfortunately few and far between. Needless to say, such choppy digital waters must to be navigated with grace and tact.

  • eValue Media Madness 2015 Bracket – NCAA Tournament Sponsors
    Published by Team eValue™ on March 24, 2015

    Introducing the first ever eValue Media Madness bracket, the only tournament where the top 16 NCAA sponsors battle for social media glory using only their eValue performance metrics.