• North American top banks
    The secret for top performing banks on social media? Be human.
    April 24, 2015

    The aftermath of the 2008 financial crisis created a negative perception of big banks and how they were viewed by their consumers. Seeing them as large, monolithic establishments, with reckless behaviours, customer distrust was at an all time high. We used our eValue™ tool to look at the top scoring banks from each country and […]

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    TD’s strategy of vigilance wins on social media
    April 20, 2015

    Banks have it tough on social media. Amidst the barrage of harsh criticism and pointed blame, the genuine bits of praise and sincere customer service inquiries are unfortunately few and far between. Needless to say, such choppy digital waters must to be navigated with grace and tact.

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    eValue Media Madness 2015
    March 24, 2015

    Introducing the first ever eValue Media Madness bracket, the only tournament where the top 16 NCAA sponsors battle for social media glory using only their eValue performance metrics.

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    Here’s the social media metric luxury fashion brands don’t care about
    February 19, 2015

    The post-Valentine’s day period may signify the approach of spring for many, but for others it signifies a time when the who’s-who of the fashion industry gathers for fall/winter fashion shows. Luxury brands who show their collections in Milan, Paris, London, or NY have a discernible impact on fashion trends and eventually on the assortment […]

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    Brand Battle: Fox Searchlight vs. The Weinstein Company
    February 18, 2015

    The 87th Academy Awards is this Sunday, and winners predictions are going ahead. With nine nominations between them, including the Oscar for Best Film, Birdman and The Grand Budapest Hotel are both distributed by Fox Searchlight. The Imitation Game collects eight nominations, giving the Weinstein Company hope not to leave empty-handed. Both Fox Searchlight and […]

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    Brand Battle: Cadbury vs. Hershey
    February 10, 2015

    Cadbury and Hershey’s are two brand heavyweights when it comes to chocolate, and since chocolate is intrinsically tied to Valentine’s Day, we wanted to see how they’re faring on Facebook around this time of year. There’s also that little matter of their real-life legal battle, which involved Hershey getting a U.S. ban on importing Cadbury […]

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    Brand Spotlight: The Grammys
    February 9, 2015

    The music industry’s biggest night is also one of TV’s biggest social media events of the year. It’s truly become a dual screen experience. Last year, Evan Greene, Chief Marketing Officer for The Recording Academy said “Social engagement at the GRAMMY’s continues to explode year over year as fans seek ever deeper ways to connect […]

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    Brand Spotlight: Always
    February 5, 2015

    The Always brand has become aligned with their provocative #LikeAGirl campaign, featuring an ad that flips the concept of using “like a girl” as an insult on its head. The spot, which has been called groundbreaking and features girls and boys of different ages acting out what it means to throw/run/fight “like a girl,” aired […]

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    The 2nd Annual Vince Lombardi Social Media Marketing Awards
    February 4, 2015

    The Super Bowl isn’t just the most watched sporting event in America; it’s a prime opportunity for brands to grab you by the American Footballs and flaunt their latest ads. This year, advertisers broke a record by paying an average of $4.5 million USD per 30-second TV spot. Coupled with the 184 million viewers that […]

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    Brand Battle: Nissan vs. Toyota
    February 3, 2015

    Based on this year’s ads, some people have begun to refer to Super Bowl as “Fathers Day Part 2”. With popular sentiment being that brands have never given fathers their due when it comes to their portrayal in ads, many brands took a different direction this year. Two major auto brands, Toyota and Nissan, went […]