Blog

  • Breaking Social News: How Digital & Print News Outlets Make Headlines on Social Media
    Published by Team eValue™ on February 5, 2016

    Where are you getting your news nowadays? The newspaper? Local news at 6 PM? What about social media? According to a recent study published by Pew Research Center, the number of Americans using Facebook and Twitter for news sources has risen significantly with 63% of users on each platform using the platform for news stories […]

  • The Automobile & Millennials: How Teenagers are Shifting Gears on Daily Conversations About Cars
    Published by Team eValue™ on February 1, 2016

    The age of 16 has always been considered a huge milestone – a rite of passage, one might say. You nervously step into the DMV, shade in those multiple choice bubbles and keep your fingers crossed. If you knew your stuff, you’d be getting behind the wheel of a car for the first time, inching […]

  • The Social Media Force: Lessons From the Online Jedi Master – Star Wars
    Published by Team eValue™ on January 18, 2016

    The Force was strong with this blockbuster. Earning almost 2 billion dollars internationally and counting, the latest Star Wars film is poised to be the highest-grossing film in this galaxy and beyond, even after only one month in theaters. Since the announcement of the franchise’s revival, the online world has been set ablaze in anticipation of […]

  • 2016 Predictions: What’s In Store for Social Media in the New Year?
    Published by Team eValue™ on December 23, 2015

    We think it’s safe to say that 2015 was a big year for social media. The year brought us some of the biggest changes yet with the inclusion of buy buttons on social channels, the increase in paid social media and the launch and exponential growth of newer platforms such as Periscope, MeerKat and Snapchat. […]

  • The Social Year-End Countdown: Social Media’s Favorite Brands of 2015
    Published by Team eValue™ on December 17, 2015

    It’s hard to believe 2015 is coming to close when it feels like just yesterday we were ringing in the new year. With 2016 around the corner, everyone’s releasing their “Best of 2015” lists analyzing the best of the best of various hot topics from the year. Forbes recently released their list of America’s 10 […]

  • The Changing Face of Television: How TV Shows Are Moving Into the Social Media Age
    Published by Team eValue™ on December 4, 2015

    Technology has shifted the way we watch and discuss TV. PVRs and online streaming services have decreased the need for audiences to tune into live programming, which provides a problem for networks and advertisers looking to get the attention of audiences. However, the shift of communication towards social media platforms has evolved the way audiences […]

  • Targeting the Inner Child: How Toy Brands Are Marketing to Adults
    Published by Team eValue™ on

    Gifts, gifts, gifts! This is on everyone’s minds these days with the holiday season upon us. For children, toys are an easy option, but they can also be a surprisingly excellent gift for adults. With toys made for both children and adults stocking the shelves, it’s a hassle to figure out which toy is best […]

  • The YouTube Vlogger: Social Media’s Latest Career Choice
    Published by Team eValue™ on November 26, 2015

    Vloggers – you may have heard of them. They’re one of the latest career options that have emerged from the social media revolution. Posting YouTube videos on hot topics, these individuals have not only launched incredible careers, but are raking in millions. Just take a look at Forbes Magazine’s list of highest-paid YouTube stars to […]

  • Canada Vs. The U.S.: Who Serves Up the Beer with the Best Social Media Presence?
    Published by Team eValue™ on November 24, 2015

    It’s the age-old question. Which nation does beer better – Canada or the U.S.? Engagement Labs recently ranked the top beer brands in Canada and the U.S. for social media performance. While we may not be able to settle this feud with a definitive answer to which country does beer better, we can show you what […]

  • The Human Touch: A Lesson From Banks on How to Make Your Brand More Personable
    Published by Team eValue™ on November 12, 2015

    Feeling like a number is the worst. One of the most frustrating customer experiences is receiving the same generic support that was provided to customer one through one thousand. No one wants to feel as though their business isn’t truly valued, yet somehow many leave brand interactions feeling this way. So, as a brand, how […]