• How to Use Influencers to Drive Word-of-Mouth Strategy
    Published by Team eValue™ on May 5, 2016

    Here’s the fact – influencers are constantly driving brand conversations. When you think of individuals with the most influence, it’s easy to think of all the celebrities with large social media followings. In reality though, they can be someone much closer to home. Influencers can be anyone such as your next door neighbor, your work colleague, […]

  • #FlashbackFriday: TIDAL’s Social Media Sips Some #Lemonade
    Published by Team eValue™ on April 29, 2016

    Welcome to Engagement Labs’ #ThrowbackThursday and #FlashbackFriday blog series where we will look back at industry movers and shakers. Using our eValue Analytics tool we will show how different brands have leveraged social media, successfully or unsuccessfully, to create engagement among fans. For our first post, we look at the phenomenon that is Beyoncé’s #Lemonade… […]

  • Game of Thrones: The Ruler of the Social Media Iron Throne
    Published by Team eValue™ on April 25, 2016

    Months have passed. Winter has come and gone. But this past Sunday, April 24th, Game of Throne finally aired its Season 6 premiere. Is Jon Snow alive? Is Arya really blind? Did Khaleesi reunite with Tyrion to work their way towards Westeros? These are all questions for the showrunners, but here at Engagement Labs, we’re […]

  • Social Sharing in B2B: Measurement Best Practice
    Published by Team eValue™ on April 22, 2016

    We’re back with a new webinar and of course, we want to see you: REGISTER HERE Keller Fay Group, an Engagement Labs Company, has partnered with Cognito Insights – Cognito’s new practice area dedicated to impactful analytics and actionable intelligence – to bring you the second-part of a webinar series on social sharing in B2B […]

  • The 2016 Social Media Graduating Class for Higher Education
    Published by Team eValue™ on April 14, 2016

    Every class has its over-achievers. We’ve either been them or were tempted to throw something at them when they raised their hands in class. But here at Engagement Labs we celebrate the overachievers – particularly the social media overachievers. Recently ranking the top U.S. and Canadian colleges and universities based on their social media performance, […]

  • Media Madness 2016: The eValue Social Media Bracket
    Published by Team eValue™ on March 15, 2016

    eValue Bracket Ranking – How does Media Madness work? Follow our live tournament updates: Sweet 16 – Elite 8 – Final Four – Championship Welcome to the second annual eValue Media Madness bracket – the tournament where the top 16 NCAA sponsors fight for the social media championship title based on their eValue performance! Meet the Competitors Based […]

  • How to Excel at User-Generated Content: Lessons from the Automotive Industry
    Published by Team eValue™ on March 10, 2016

    Vroom, vroom! Engagement Labs recently ranked the top U.S. automotive brands based on their social media performance and saw one trend frequently emerge amongst the most popular online automotive brands – they sure like user-generated content. Populating their social channels with content straight from their followers, these very popular brands are in turn generating great […]

  • Social Sharing in B2B: What Did We Learn From the Webinar?
    Published by Team eValue™ on March 9, 2016

    Did you tune in? On February 23rd, 2016, Keller Fay Group, an Engagement Labs Company, partnered with Cognito Insights to bring you the first part of their webinar series titled “Social Sharing in B2B: Understanding the Cycle of Influence”. Peeling back the layers surrounding the complex topic of social sharing, we identified for B2Bs in […]

  • Re!Think Conference 2016: Driving Effectiveness with Talkworthy Advertising
    Published by Team eValue™ on March 8, 2016

    A few questions for you… When was the last time you talked with somebody about a TV commercial you saw, or shared one online? What do you think makes an ad “talkworthy” or “shareworthy”? Are you more likely to purchase a product that you have talked to other people about? These are the questions we […]

  • The Social Media Awards Season: Which Awards Show Won Online?
    Published by Team eValue™ on March 3, 2016

    Glitz, glamor and glory can only mean one thing – awards season. Starting with the Golden Globes in January all the way to the Oscars this past week, March marks the end of the flashy season and it’s finally time to hang up our red carpet looks. Three major awards shows were broadcasted over the […]