• The Online Elections: Which Canadian Prime Minister Candidate is Leading the Social Media Polls?
    Published by Team eValue™ on October 6, 2015

    It’s federal election time in Canada which means campaign trails, political advertisements and televised debates have taken over the nation. With election day less than two weeks away and the race as tight as it’s ever been, Engagement Labs wanted to see how the different candidates were faring on social media. A few weeks ago […]

  • 30 Under 30: Engagement Labs’ Very Own Jesse Abrams Makes Marketing Magazine’s Exclusive List
    Published by Team eValue™ on

    What happens when you hire the best and brightest minds in the industry? You find one of your own making the 30 Under 30 list for the finest young marketing professionals in Canada. This week Marketing Magazine released their list of 30 Under 30 honourees for 2015 and we are thrilled to announce our very […]

  • The Festival Spotlight: Toronto International Film Festival Receives a Standing Ovation on Social Media
    Published by Team eValue™ on October 5, 2015

    With 500,000 public attendees, 408,117 tickets sold and 71 countries represented in 2015, the Toronto International Film Festival (TIFF) is a pretty big deal. Known globally as the leading public film festival, the Festival has been drawing in A-list celebrities and the most buzz-worthy films from around the globe for the last 40 years. According […]

  • Caffeine Wars: The Coffee Chain vs. The Coffee Brand
    Published by Team eValue™ on September 29, 2015

    Coffee makes the world go round. Just ask any office in any part of the world and you’ll see how much the caffeinated drink has helped worker productivity. Having ranked the top coffee chains and brands recently based on their eValue scores, we decided to take a look at the reigning social media leaders to […]

  • The Greatest Hits: How are Music Streaming Services Using Social Media to Climb the Charts?
    Published by Team eValue™ on September 18, 2015

    When you see someone with headphones plugged in, tuned out, chances are they’re jamming to their favorite tunes on a music streaming service. With the emergence of so many of these services in the last few years, the music industry has been revolutionized. Music fans are now turning to music streaming services to create their […]

  • The King of Late Night TV: Jimmy Fallon Keeps the Social Media Throne
    Published by Team eValue™ on September 17, 2015

    But The Late Show newcomer Stephen Colbert is close behind Gone are the days when David Letterman would greet you on your TV while you lounged around in the comforts of your home. With the Fall 2015 TV season rolling out onto our small screens, a new competitor has entered the late night TV ring to […]

  • Trending in the Travel Industry: Top 5 Social Media Trends for Hotels
    Published by Team eValue™ on September 14, 2015

    With summer wrapping up, we thought it best to pay homage to the travel season behind us by examining the ever-changing travel industry. Using our eValue™ tool, we ranked the social media performance of the top hotels in the industry to understand the best practices they are leveraging to stand out on social media. Examining […]

  • Back-to-School: Which U.S. Department Stores & Fashion Retail Brands Make the Grade for Social Media?
    Published by Team eValue™ on September 4, 2015

    Fashion retail brands and department stores Nordstrom and Hollister Co. teach us how to stay at the top of the social media class. The sound of children on the playground, bells ringing in the background, and the excessive amount of morning traffic can only mean one thing… It’s back-to-school season! Students are aiming to look […]

  • How Social Media has Given New Life to the Magazine Publishing Industry
    Published by Team eValue™ on July 24, 2015

    The magazine industry has seen some hard knocks in the last decade. Gone are the days where people actively wait for the next month’s issue to hit the newsstand. Today’s technology allows people to stay up to date with their favourite publications online. Social media has become the avenue for magazine publications to disseminate news […]

  • Why Engagement Labs and Keller Fay Group Tied the Knot!
    Published by Team eValue™ on July 21, 2015

    Delivering Clients a Unique ‘Total Social’ Measurement Tool for Online and Offline Social Conversations. With a company vision to become a one-stop-shop for clients looking for better metrics for their marketing performance in social media, Engagement Labs has acquired the Keller Fay Group –  a global leader in measuring offline consumer brand conversations. The Consumer […]