How Social Media has Given New Life to the Magazine Publishing Industry
Published by Team eValue™ on July 24, 2015
The magazine industry has seen some hard knocks in the last decade. Gone are the days where people actively wait for the next month’s issue to hit the newsstand. Today’s technology allows people to stay up to date with their favourite publications online. Social media has become the avenue for magazine publications to disseminate news […]
Why Engagement Labs and Keller Fay Group Tied the Knot!
Published by Team eValue™ on July 21, 2015
Delivering Clients a Unique ‘Total Social’ Measurement Tool for Online and Offline Social Conversations. With a company vision to become a one-stop-shop for clients looking for better metrics for their marketing performance in social media, Engagement Labs has acquired the Keller Fay Group – a global leader in measuring offline consumer brand conversations. The Consumer […]
The Game is On! This Week’s Top Pan Am Games Sponsors on Social Media
Published by Team eValue™ on July 20, 2015
In the spirit of the games, we used our eValue tool to rank the performance of the sponsors on Facebook and Twitter to see which brands are deserving of the gold medal.
What Cineplex did to take the Movies to the People
Published by Team eValue™ on July 17, 2015
Creating content that resonates with target audiences and encourages sharing is key to a brand’s success of their overall social media strategy. Engaging content and organic sharing enables brands to extend their reach beyond their own fans and followers and into new communities that paid media alone typically doesn’t reach. Here’s an infographic that shows […]
What’s Cooking? eValue Ranks Your Summer BBQ Lineup of Grills, Hot Dogs and Condiments
Published by Team eValue™ on July 10, 2015
The July 4th weekend saw a 6.4% increase in food sales from last year, as Americans across the country fired up their BBQ’s and celebrated the holiday weekend with friends and family. As the warm summer days and nights continue BBQing will be an enjoyable American pastime.
Benchmark your Brand’s Social Media Performance with eValue™ Analytics
Published by Team eValue™ on June 24, 2015
Social media is no longer a nice to have; it’s a business necessity. In order to break through the noise and ensure your content and message is reaching your target audience, brands need a deeper understanding of their social media performance that goes beyond measuring followers, likes, shares and retweets. What they need is a […]
Data and Banks and Robots, Oh My!
Published by Team eValue™ on June 16, 2015
Last year Royal Bank of Canada (RBC) partnered with Engagement Labs to create a series of videos that were fit for the big screen but made specifically for YouTube to attract the attention of first-time home-buyers. With about two-thirds of first-time home buyers being millennials, an audience that consumes media differently than previous generations, RBC knew they had to do something different to get their attention.
The Top U.S. Online Job Boards Big Interview
Published by Team eValue™ on June 10, 2015
Online job boards are a popular place for job seekers to find work or discover new employment. Providing more than just a place to post job lists or see who’s hiring, many online job destinations are leveraging content disseminated through social media to connect with followers and engage in two-way conversations.
U.S. TV Networks – Who’s TV’s Top Network Bunch?
Published by Team eValue™ on June 3, 2015
This week, we looked at US TV broadcast networks in the following categories, over-the-air channels, news channels, cable channels and premium movie channels and ranked the overall top 50 networks based on their eValue™ scores on Facebook and Twitter.
Here Are Your Top 10 Late Night Shows On Social Media
Published by Team eValue™ on May 25, 2015
Last Wednesday 13.76 million viewers watched as the longest running late night show host David Letterman counted down his final Top Ten List on The Late Show. As a tribute to the legendary host we’ve created our very own Top 10 Late Night Shows on Facebook and Twitter. Using our eValue™ tool we measured the social media […]