‘Frozen 2’ Will Be on Disney+ Just as Employees Start Working From Home

Ruth Carson

March 14, 2020 12:58 AM EDT | Last Updated: March 14, 2020 1:30 PM EDT

  … Disney has struggled to find the right programming for Disney+, its most important new business initiative in years. While subscribers of the five-month old streaming service jumped to 28.6 million by early February, it has seen a number of high-profile projects fizzle, including a “Muppets” series with Josh Gad and halting the production of the “Lizzie McGuire” show. Disney+ saw a big jump in social media and other conversations after its launch, according to Engagement Labs, a market research firm that tracks such data. Weekly impressions for the service have trailed a bit since then and remain only a third of what Netflix generates. The Star Wars-spin off “The Mandalorian” has been the service’s biggest hit. “For the shows, we only have data for ‘The Mandalorian’ for Disney+, which means it’s the only original show they have that has enough consumer conversations that can be measured in our platform,” Engagement Labs said.   Read the full Bloomberg News article, here.
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Consumers Reveal Most Loved Brands

Engagement Lab’s TotalSocial analyzed consumer sentiment data on brands across industries.

By Alexandra Pastore on March 13, 2020 19 percent of all consumer purchases are driven by consumer conversation.   Beauty brands took the lead for the most positive online consumer conversations with eight brands from the beauty and personal-care category standing out with high-net sentiment online and offline in TotalSocial’s analysis. Unilever’s Dove Men + Care ranked among the most positively talked about brands online and off-line. As brands earn “brand evangelism,” Engagement Labs says growth in positive conversations notably grows business. According to the company’s research, 19 percent of all consumer purchases are driven by consumer conversation. For Engagement Labs 2019 analysis the company looked at more than 600 U.S. consumer brands. “The eclectic mix of brands on our ‘most-loved’ brands list show that brands in any category can earn positive recommendations from consumers,” said Ed Keller, chief executive officer at Engagement Labs. “We also see the potential for brands to improve, dramatically, as Nintendo, Gain and CoverGirl did last year.” Engagement Lab’s TotalSocial 2019 Most Loved Brands.  Courtesy Image. Keller further points to the beauty category’s work with online influencers and its parallel to the acceleration of positive discussions. “It’s a lesson for other categories, as well, that they can benefit from proactive social media campaigns,” said Keller. Aveeno and Olay ranked among the “most positively talked about brands offline.” And further, seven of the 10 brands ranked as top online brands come from the beauty category.     Read the full Women’s Wear Daily (WWD) article, here.
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Nintendo Switch, American Family ranked ‘most beloved brands’

Marketing Dive  

AUTHOR: Dianna Christie | PUBLISHED: March 12, 2020

Dive Brief:

  • Video game console Nintendo Switch is the most loved brand in offline consumer conversations, followed by Gain laundry detergent, according to Engagement Labs’ TotalSocial​ study shared with Marketing Dive. Both labels jumped ahead more than 60 spots since 2018, now ahead of the other 600 brands measured on the list.
  • American Family Insurance was the most loved brand in online conversations for the second straight year, followed by many in the beauty and personal care category, such as Dove Men + Care, Avon, Mary Kay and Garnier Fructis.
  • Disney World ranked No. 3 in the offline conversations ranking. Unilever’s Dove Men + Care was the only brand to rank on both the online and offline lists.

Dive Insight:

Engagement Labs’ latest ranking highlights how consumers are discussing their favorite brands in different forums, illustrated by the fact that the most popular brands differ significantly when compared online versus offline. Offline seemed to be the most common way to discuss the most loved entertainment and toy brands than other categories. The Nintendo Switch ranked No. 1, Disney World No. 3, Lego No. 4, Fisher-Price No. 5, and Marvel at No. 7. These brands and others in the category can learn from this data that in-person activations and offline marketing may be more effective ways to reach consumers and establish positive associations.     Read the full Marketing Dive article, here.
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9 of the Most Loved Brands in Online & Offline Talk

Global Cosmetic Industry Magazine  

Unilever’s Dove Men + Care is the only brand to land to rank as “most loved” both online and offline, based on data collected in Engagement Labs’ TotalSocial list.

For the 2019 analysis of more than 600 U.​S. consumer brands across a spectrum of industry sectors and categories, Engagement Labs ranked the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversa­tions) based on its annual TotalSocial Brand Awards series. Many of the brands on both the online and offline lists are in the beauty category. Aveeno and Olay are among the most positively talked about brands offline, while seven of the 10 top online brands are in the beauty category, including Avon, Mary Kay and Garnier Fructis. Despite the general strength of beauty brands, several fell off the lists entirely. L’Oréal dropped off the “most loved” offline list, from number eight in 2018 to 34 in 2019; in terms of the “most loved” online list, Estée Lauder fell from eight to 46, and Neutrogena fell from nine to 73. Marketers desire to foster a brand evangelist movement and a community of active brand advocates, because positive consumer conversations about brands can accelerate and grow business. According to Engagement Labs data and analytics 19 percent of all consumer purchases are driven by these kinds of consumer conversa­tions.   Read the full Global Cosmetic Industry Magazine article, here.
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Nintendo Switch, American Family ‘Most Loved Brands’

MediaPost by Tanya Gazdik Nintendo Switch and American Family are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. Consumer conversations reveal a big difference in the most-loved brands online versus offline, according to research. Nintendo Switch and Gain laundry detergent zoomed up on the list of brands most positively talked about in offline conversations — both leapfrogging ahead of more than 600 brands to take the first and second “most loved” positions in Engagement Labs’ TotalSocial system. Online brand conversations generated a completely different list of most-loved brands — including American Family Insurance and Great Value, a Walmart brand, earning the most positive online talk. Only one brand — Unilever’s Dove Men + Care — managed to rank among the most positively talked-about brands both online and offline. Marketers desire to foster active brand advocates because positive consumer conversations about brands can accelerate and grow business. According to Engagement Labs data and analytics, 19% of all consumer purchases are driven by these kinds of consumer conversations.       Read the full MediaPost article, here.
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The ‘most loved’ global beauty brands revealed in new study

  By Lucy Tandon Copp 12-Mar-2020 The top ten online and offline brands include several beauty brands including Aveeno, Dove Men+Care, Olay and Lush The ‘most loved’ global brands have been revealed with several beauty brands ranking in the top ten. In new analysis by Engagement Labs’, the data and analytics company studied online and offline conversations, brand sharing, volume, influence and sentiment in 2019, which are said to be proven drivers of business performance. The most loved brands offline were . . .     Read the full Cosmetics Business article, here.
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Consumer Conversations Reveal Big Differences In Most Loved Brands Online and Offline

Nintendo Switch and Gain Lead Offline Talk, While Beauty Brands Dominate Most Positive Brands Online

Unilever’s Dove Men + Care Only Brand Among Top Ten Both Online and Offline Sentiment

  NEW YORK, NY (March 12, 2019) – Nintendo Switch, the fastest-selling console of the current generation, and Gain laundry detergent zoomed up the list of brands most positively talked about in offline conversations, both leapfrogging ahead of more than 600 brands to take the first and second “most loved” positions, respectively, in Engagement Labs’ TotalSocial® system. Meantime, online brand conversations generated a completely different list of most loved brands, including American Family Insurance and Great Value, a Walmart brand, earning the most positive online talk.  Only one brand, Unilever’s Dove Men + Care, managed to rank among the most positively talked about brands both online and offline. Marketers desire to foster a brand evangelist movement and a community of active brand advocates. Brand evangelism is important as positive consumer conversations about the brands they love can accelerate and grow business. According to Engagement Labs data and analytics 19 percent of all consumer purchases are driven by these kinds of consumer conversations. For the 2019 analysis of more than 600 US consumer brands across a spectrum of industry sectors and categories, Engagement Labs ranked the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations) based on its annual TotalSocial® Brand Awards series. TotalSocial Brand Awards 2020 - Most Loved Brands Offline TotalSocial Brand Awards 2020 - Most Loved Brands Online “The eclectic mix of brands on our ‘most loved’ brands list show that brands in any category can earn positive recommendations from consumers,” said Engagement Labs CEO Ed Keller. “We also see the potential for brands to improve, dramatically, as Nintendo, Gain, and CoverGirl did last year.” Many of the brands on both the online and offline lists are in the beauty category. Aveeno and Olay are among the most positively talked about brands offline, while 7 of the 10 top online brands are in the beauty category, including Avon, Mary Kay, and Garnier Fructis. “The beauty category has worked hard to engage online influencers, and it shows in the positive discussions these brands receive,” said Keller. “It’s a lesson for other categories, as well, that they can benefit from proactive social media campaigns.” Despite the general strength of beauty brands, several fell of the lists entirely.  L’Oréal dropped off the “most loved” offline list, from number 8 in 2018 to 34 in 2019. In terms of positive online conversations, Estee Lauder fell from 8 to 46, and Neutrogena fell from 9 to 73. To learn more about Engagement Labs and how to increase your brand’s consumer conversations in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.   ###   About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   About TotalSocial Brand Awards – Most Loved Brands The awards are based on the Company’s proprietary TotalSocial® data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Loved Award is given to brands with the highest net sentiment scores online and offline in 2019.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com

Engagement Labs Signs Its First Multinational Ready-to-Drink Juice Brand New TotalSocial® Contract

Engagement Contract Valued at CAD $112,200

  New Brunswick, NJ/Montreal, QC — February 26, 2020 — Engagement Labs Inc. (TSXV: EL) (the “Company”) is pleased to announce progress with its growth strategy with the signing of a key new client in the fruit-based beverage industry. The Company has secured a contract with one of the leading multinational ready-to-drink juice brands to utilize TotalSocial® as its proprietary data and analytics platform for social intelligence. The total value of the contract is CAD $112,200. “We are very pleased and excited to add our first leading producer and marketer of branded fruit juices to our roster of clients,” said Ed Keller, CEO of Engagement Labs. “The global market for juice continues to expand and expected to keep growing. We are also increasingly seeing many beverage companies trust and rely on our TotalSocial offering.” “With the rising need to gain competitive advantage in the beverage market, we believe that this contract can grow in size as we build a stronger relationship with this brand,” said Steven Brown, President & Chief Revenue Officer of Engagement Labs. ### About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Which media dominate American word of mouth in 2020?

Bulldog Reporter   by Richard Carufel | Feb 19, 2020   It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with word-of-mouth specialist Engagement Labs, assesses and quantifies the role media platforms have in driving Americans’ conversations. The top media influencer was television, particularly for daily news, entertainment and political conversations. Six of ten respondents said their political conversations were affected by TV. The results couldn’t be clearer—if you’re a marketer, you can’t afford to underutilize TV, especially local broadcast TV, according to the firms’ newly released 2020 American Conversation Study. Out of the 2,000 adults 18+ sampled, 68 percent reported being somewhat to very likely to share news from their local TV station. Fifty-eight percent of all respondents said they reference stories heard on local news in daily conversations; for home improvement and furniture opinion leaders this number rises to 72 percent. Seventy-one percent of financial and automotive opinion leaders said they refer to local news stories in daily conversations. The study also revealed interesting data when it comes to believability and trust. Local broadcast TV news was number one for both believability and trust, cited by 81 percent of respondents. Of all media, Americans trust social content the least (31 percent), with three out of five respondents reporting that “fake news” is the most prevalent on social media. In addition, only 59 percent said they trust cable news.     Read the full Bulldog Reporter/Agility PR article, here.
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Super Bowl 2020: The Winners in Driving Buzz (And They Aren’t the Winners of the USA Today Ad Meter)

Bud Light Seltzer Super Bowl Ad 2020 A month ago, we declared in Marketing Dive, that USA Today’s Ad Meter — the most widely used indicator of advertising success in the big game — “doesn’t work, and it is destined to fail again next month.” We based this on an extensive analysis of Super Bowl ad study published in the peer reviewed Journal of Advertising Research. Once again this year, we see Super Bowl ads that drive the most offline and online social engagement – engagement that leads to proven business outcomes – are not the ones highly rated on the popularity charts. And similarly, the most popular ads measured by USA Today are often not achieving the highly important goal of creating the buzz that drives consumer behavior. None of the top three performers in the USA Today Ad Meter – Jeep, Hyundai and Google – managed to crack the top 30 in terms of driving offline brand advocacy. In fact, while the average Super Bowl advertiser this year saw a 49% increase in water cooler buzz after the Big Game, none of these three saw an increase at all. And online, none were in the top 10 and all were well below the advertiser average of a 110% increase in online chatter. 020-02 EL01 SUPER BOWL CHARTS-02 So, who won the battle for the water cooler buzz in 2020?  Once again it was a Budweiser brand, this time with Bud Light Seltzer.  In the USA Today Ad Meter it didn’t crack the top 10. The winner in online chatter, Coke Zero Energy, was ranked #47 by USA Today. Only Pepsi Zero Sugar ranks in the top 5 for both offline and online consumer conversations. 020-02 EL01 SUPER BOWL CHARTS-01 To see the full ranking and to learn more about TotalSocial’s unique data, insights and how it can help you evaluate the full value of your sports sponsorship and marketing ROI, please complete the briefing form.