Engagement Labs announces most loved brands during pandemic year

Bulldog Reporter   by Bulldog Reporter | Mar 22, 2021 Trader Joe’s, the American neighborhood grocery store, and Carter’s the retailer of children’s apparel rocketed up the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories, to take top “most loved” honors in Engagement Labs’ fourth annual TotalSocial® Brand Awards. Meantime, Great Value, a Walmart brand, and American Family Insurance earn the top positions (as they did last year) for the most loved brands in online talk. Unilever’s Dove claims special notice as the only brand to rank among brands both online and offline during the COVID era – an important achievement given the importance of both offline and online in driving business performance. Dove’s improvement in online brand love grew more than any other top 10 brand. This reflected Dove’s focus on The CROWN Act and #BeautyBias campaigns that resonated to women everywhere and providing a platform for impactful conversations on social and racial justice in America. Dove has a long tradition of campaigns that are engaging both online and offline since its provocative landmark Real Beauty campaign, and 2020 was no exception. Consumer conversations changed dramatically during the COVID-19 pandemic with everyday categories such as beauty and personal care, video games, and household cleaning products taking on new importance and shifted consumer needs as time spent at home surged and amid quarantine mode for many Americans.   Read the full Agility PR – Bulldog Reporter article, here.
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The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

MarketingCharts   Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn’t changed: the majority of all WOM is still done face-to-face. This is per new data from Engagement Labs. Marking 15 years of measuring offline WOM – defined by Engagement Labs as conversations taking place face-to-face, by phone, emailing, texting, or any channel other than posting on social media – the study finds that WOM in the US remains majority (66%) face-to-face, just as it was at the start of the study, despite this share decreasing from 74% in 2007. Also between 2007 and 2020, the share of WOM accounted for by phone conversations has remained steady at around 17%, while among online channels the share of conversations attributed to instant message/text message has increased from 3% to 8%, and email’s share has dipped from 3% to 2%. WOM has clear benefits for brands: research from Bluecore finds that despite the rise of influencer marketing WOM still tops the list of channels that most influence online shoppers’ decision to try a new brand. And, Marketing Charts’ US Purchase Influencers Report indicated that recommendations from friends and family were US adults’ biggest purchase influencer.

WOM Impressions

The study looks to emphasize that rather than compromise offline WOM, as social media has developed, offline WOM has actually increased. In 2007, there were an estimated 13.2 billion weekly offline WOM impressions about brands, with that figure climbing to 14 billion per week in 2020.   Read the full MarketingCharts article, here.
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Top 10 UK Brands Online: Sports, Technology, Media Dominate British Online Consumer Conversations

B&M Joins the Top 10 As Well

_112869699_gettyimages-1209519827-1 A newly released ranking of UK brand performance on social media declares Twitter, the social networking service, as #1, followed by Liverpool FC grabbing the #2 spot and YouTube claiming the #3 spot. Brands in media, technology and sports garnered 9 of the top 10 spots in social media performance. Retailer B&M joins this group as the only brand outside of this trio of categories to earn top 10 status, an honor it shared in 2019 as well. The ranking was released by Engagement Labs, a data and analytics company that measures online and offline performance for brands. This ranking focused on brand performance online via social media. The dominant role of sports, technology and media is consistent with prior findings from Engagement Labs that showed these three categories also dominate social media conversation in the US, where they collectively account for more than three quarters of all social media conversation about brands. Engagement Labs TotalSocial Top 10 UK Brands Online in 2020 The newly released analysis ranks the brands based on Engagement Labs proprietary TotalSocial® data and analytics platform, which continuously measures social metrics that are proven drivers of business performance of more than 400 UK brands. To achieve its top honors, Twitter holds the #1 position with scores dominating in volume, brand sharing and influence, but with a decidedly mixed performance in net sentiment – the brand has more negative online conversations about its brand than positive. Netflix has the biggest rank change among the top 10, from position #15 in 2019 to #4 in 2020. Due to the sharp increase in streaming media during the pandemic, consumer conversations about streaming services such as Netflix and YouTube are up from a year ago as the British population during Covid-19 – like people everywhere – were in lockdown, bored and desperate for home entertainment and eager to share with others. Similarly, while fans were unable to attend live sports events, football matches were aired live in the UK with its share of challenges of lockdown cancellations and delays, but very strong social engagement. Football clubs Liverpool, Manchester United, Chelsea and Manchester City online conversation landscape was primarily driven by high volume and brand sharing for sports leagues during 2020. The PGA did not garner nearly the same volume of online chatter as the rest of the top 10, but earned the highest online sentiment. B&M also earned high sentiment that helped propel it into the top 10 for the second year in a row. The Top 10 TotalSocial Online UK Brands is based on social media conversations along four conversation dimensions: volume (a measure of how many conversations mention a brand), net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are share branded social content for the brand), and influence (the extent to which an influential audience is talking about a brand). TotalSocial Online Key Metrics The clout of consumer conversation is real – and it is an imperative aspect of any marketing strategy today. These conversations, reviews and the counsel of our peers have enormous impact on consumer choices and thus on brands in terms of sales, brand health, and other KPIs. The pandemic era has motivated consumers to explore new options across a variety of categories. More than ever, brands that respond most effectively to the pandemic through changes in products, messaging, and marketing should be in the best position to rebound once the economy returns to normal.

Beauty and Personal Care Brands Sweep Most Loved Brands

BeautyMatter  
By Kelly Kovack  Posted March 1, 2021 In Trend
Before consumers make buying decisions, they talk. But what do they talk about and how has that changed? Online and offline—through social media, product reviews, face-to-face or via Zoom, by text or IM, or via whatever channel—Americans seek recommendations, feedback, and validation in our choices of entertainment and products. According to Engagement Labs data and analytics, 19 percent of all consumer purchases are driven by these kinds of consumer conversations. Dove excels as the only brand among the top 10 in both online and offline sentiment.
“COVID-19 changed our lives during 2020. The brands on our ‘most loved’ brands list reflect the change in brand landscape as exhibited in those that earned the most positive recommendations from consumers during the pandemic,” said Engagement Labs CEO Ed Keller. “We see dramatic change for Nivea, Minecraft, Oreo and Lipton offline, and Dove and Fabuloso online, as well as home appliance brands KitchenAid and Frigidaire. And congratulations to Dove for once again leading the way in both offline and online conversation with relevant, talkworthy content as they have consistently done for many years now.” “Even with the pandemic and everything it brought with it, along with the polarized political climate, consumers continued to talk about brands. To be successful in this new era, marketers must be part of the consumer conversation, which is predictive of long-term brand value, in addition to sales,” Keller noted. “Marketers need to have unique strategies for positive engagement and consumer conversation online vs. offline to drive better brand and business outcomes.”
 
  Read the full BeautyMatter article, here.
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For more information on TotalSocial®  or to request a demo, visit www.engagementlabs.com For sales contact us at:sales@engagementlabs.com For media inquires contact us at:media@engagementlabs.com
About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?
 

10 Most Loved Brands of 2020

Global Cosmetic Industry Magazine  

TotalSocial has curated a list of the top 10 brands that are most loved by consumers, both online and offline, during 2020.

This analysis ranks the most loved brands based on net positive conversations happening online (via social media) and offline via any channel other than posting on social media. Unilever’s Dove is the only brand to rank among brands both online and offline during the COVID-19 era. Dove’s improvement in online brand love grew more than any other top 10 brand.

Most Loved Brands Offline

  1. Trader Joe’s
  2. Carter’s
  3. Nintendo Switch
  4. Oreo
  5. Dove
  6. Minecraft
  7. Lego
  8. Lipton
  9. Dove Men+Care
  10. Nivea

Most Loved Brands Online

  1. Great Value
  2. American Family Insurance
  3. Kirkland’s
  4. Dove
  5. Garnier Fructis
  6. KitchenAid
  7. Clean & Clear
  8. Frigidaire
  9. Clinique
  10. Fabuloso
Engagement Labs CEO Ed Keller said, “Even with the pandemic and everything it brought with it, along with the polarized political climate, consumers continued to talk about brands. To be successful in this new era, marketers must be part of the consumer conversation, which is predictive of long-term brand value, in addition to sales. Marketers need to have unique strategies for positive engagement and consumer conversation online vs. offline to drive better brand and business outcomes.”
Read the full Global Cosmetic Industry Magazine article, here.
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For more information on TotalSocial®  or to request a demo, visit www.engagementlabs.com For sales contact us at:sales@engagementlabs.com For media inquires contact us at:media@engagementlabs.com
About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?
 

Trader Joe’s, Great Value ‘Most Loved Brands’

MediaPost by Tanya Gazdik  
Trader Joe’s and Walmart’s Great Value are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs.
Consumer conversations changed dramatically during the COVID-19 pandemic, according to the company’s fourth annual TotalSocial Brand Awards. Everyday categories such as beauty and personal care, video games, and household cleaning products took on new importance and shifted consumer needs as time spent at home surged and amid quarantine mode for many Americans. Carter’s joined Trader Joe’s in rocketing up the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories. Other top brands on the offline list include Nintendo Switch (which last year led offline), Oreo, Dove, Minecraft, Lego, Lipton, Dove Men+Care and Nivea. Online, American Family insurance, which topped last year’s list held the number two spot this year. Others in the top 10 are Kirkland, Dove, Garnier Fructis, KitchenAid, Clean & Clear, Frigidaire, Clinique and Fabuloso. The beauty and personal care category stood out for high net sentiment online and offline. Unilever’s Dove claims special notice as the only brand to rank among brands both online and offline during the COVID-19 era. Dove’s improvement in online brand love grew more than any other top 10 brand. This reflected Dove’s focus on campaigns that resonated to women everywhere and providing a platform for impactful conversations on social and racial justice in America. Dove has a long tradition of campaigns that are engaging both online and offline since its provocative landmark Real Beauty campaign, and 2020 was no exception, per Engagement Labs.
  Read the full MediaPost article, here.
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For more information on TotalSocial®  or to request a demo, visit www.engagementlabs.com For sales contact us at:sales@engagementlabs.com For media inquires contact us at:media@engagementlabs.com
About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?
 

Beauty and Personal Care Brands Dominate Most Loved Brands During Pandemic Year, New Study of Online and Offline Consumer Conversations Reveals

Customer Think  

Trader Joe’s and Carter’s Lead Offline Talk Sentiment, While Walmart’s Great Value and American Family Insurance Retain their Rankings as the Most Positive Brands Online

Unilever’s Dove Excels as Only Brand Among Top Ten In Both Online and Offline Sentiment

NEW YORK, NY (February 24, 2021) – Trader Joe’s, the American neighborhood grocery store, and Carter’s the retailer of children’s apparel rocketed up the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories, to take top “most loved” honors in Engagement Labs’ fourth annual TotalSocial® Brand Awards.
Meantime, Great Value, a Walmart brand, and American Family Insurance earn the top positions (as they did last year) for the most loved brands in online talk. Unilever’s Dove claims special notice as the only brand to rank among brands both online and offline during the COVID era – an important achievement given the importance of both offline and online in driving business performance. Dove’s improvement in online brand love grew more than any other top 10 brand. This reflected Dove’s focus on The CROWN Act and #BeautyBias campaigns that resonated to women everywhere and providing a platform for impactful conversations on social and racial justice in America. Dove has a long tradition of campaigns that are engaging both online and offline since its provocative landmark Real Beauty campaign, and 2020 was no exception. Consumer conversations changed dramatically during the COVID-19 pandemic with everyday categories such as beauty and personal care, video games, and household cleaning products taking on new importance and shifted consumer needs as time spent at home surged and amid quarantine mode for many Americans.
  Read the full Customer Think article, here.
Follow Us:

For more information on TotalSocial®  or to request a demo, visit www.engagementlabs.com For sales contact us at:sales@engagementlabs.com For media inquires contact us at:media@engagementlabs.com
About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?
 

Beauty and Personal Care Brands Dominate Most Loved Brands During Pandemic Year, New Study of Online and Offline Consumer Conversations Reveals

Trader Joe’s and Carter’s Lead Offline Talk Sentiment, While Walmart’s Great Value and American Family Insurance Retain their Rankings as the Most Positive Brands Online

 

Unilever’s Dove Excels as Only Brand Among Top Ten In Both Online and Offline Sentiment

  NEW YORK, NY (February 24, 2021) – Trader Joe’s, the American neighborhood grocery store, and Carter’s the retailer of children’s apparel rocketed up the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories, to take top “most loved” honors in Engagement Labs’ fourth annual TotalSocial® Brand Awards.   Meantime, Great Value, a Walmart brand, and American Family Insurance earn the top positions (as they did last year) for the most loved brands in online talk.   Unilever’s Dove claims special notice as the only brand to rank among brands both online and offline during the COVID era – an important achievement given the importance of both offline and online in driving business performance. Dove’s improvement in online brand love grew more than any other top 10 brand. This reflected Dove’s focus on The CROWN Act and #BeautyBias campaigns that resonated to women everywhere and providing a platform for impactful conversations on social and racial justice in America. Dove has a long tradition of campaigns that are engaging both online and offline since its provocative landmark Real Beauty campaign, and 2020 was no exception.   Consumer conversations changed dramatically during the COVID-19 pandemic with everyday categories such as beauty and personal care, video games, and household cleaning products taking on new importance and shifted consumer needs as time spent at home surged and amid quarantine mode for many Americans.   This analysis ranks the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations as well as phone, emailing, texting, IM’ing, video chat – in other words, via any channel other than posting on social media) to determine its annual TotalSocial Brand Awards winners.

Why TotalSocial: Offline and Online Conversations Matter

Before consumers make buying decisions, they talk – especially during COVID times. But what do they talk about and how has that changed?  Online AND Offline – through social media, product reviews, face-to-face or via Zoom, by text or IM, or via whatever channel – Americans seek recommendations, feedback and validation in our choices of entertainment and products. These conversations, reviews and the counsel of our peers have enormous impact on consumer choices and thus on brands in terms of sales, brand health, and other KPIs. According to Engagement Labs data and analytics 19 percent of all consumer purchases are driven by these kinds of consumer conversations.   “COVID-19 changed our lives during 2020. The brands on our ‘most loved’ brands list reflect the change in brand landscape as exhibited in those that earned the most positive recommendations from consumers during the pandemic,” said Engagement Labs CEO Ed Keller. “We see dramatic change for Nivea, Minecraft, Oreo and Lipton offline, and Dove and Fabuloso online, as well as home appliance brands KitchenAid and Frigidaire. And congratulations to Dove for once again leading the way in both offline and online conversation with relevant, talkworthy content as they have consistently done for many years now.”   “Even with the pandemic and everything it brought with it, along with the polarized political climate, consumers continued to talk about brands. To be successful in this new era, marketers must be part of the consumer conversation, which is predictive of long-term brand value, in addition to sales,” Keller noted. “Marketers need to have unique strategies for positive engagement and consumer conversation online vs. offline to drive better brand and business outcomes.”   To learn more about Engagement Labs and how to increase your brand’s consumer conversations in real life and online, reach out at: totalsocial@engagementlabs.com.   To learn more about the TotalSocial Brand Awards, click here.  

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  About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial® TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals.   About TotalSocial Brand Awards – Most Loved Brands The awards are based on the Company’s proprietary TotalSocial® data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Loved Award is given to brands with the highest net sentiment scores online and offline in 2020.   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.   Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs 732-846-6800 vanessa.lontoc@engagementlabs.com