Engagement Labs Signs New Deal with an Industry Leading Media and Entertainment Company’s Sports Division

Client Secures Introductory TotalSocial® Deal Valued at Approximately CAD $47,000

  New Brunswick, NJ/Toronto, Ontario — October 1, 2020 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has signed a new contract valued at approximately CAD $47,000 with the sports division of a major multinational mass media and entertainment conglomerate. Engagement Labs will provide the Client TotalSocial data and analytics of one of the U.S. premier sports leagues to help the Client understand KPIs, beyond ratings, that demonstrate any positive momentum in its storytelling franchise – on and off the show. “We’re thrilled to be working with such a high-profile media giant that demonstrates the value of our data, authority and expertise in the sports media and entertainment space,” said Ed Keller, CEO at Engagement Labs. “In this next normal, we understand the difficulties many brands have in generating buzz and our data and analytics can help measure the effectiveness behind their expenditures and objectives.” “Last month we announced a new deal with a U.S. sports broadcasting and this agreement is yet another prominent addition to our media and entertainment roster of clients,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. “We continue to see the marketplace reengage with us and this project will be the start of a long-term relationship.”   RSA Grant The Company also announced today that previously approved RSU grants that have been earned are being cancelled and renewed as RSAs. From the 1,313,840 granted RSAs, 782,643 are for three officers of the Company and 531,197 are for a consultant. ###     About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com  

Engagement Labs Announces the Renewal of One the Largest OTT Media and Entertainment Companies

Client Renews TotalSocial® 13-Month Contract in Valued at CAD $172,000

  New Brunswick, NJ/Toronto, Ontario — August 31, 2020 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has renewed and will continue to provide its data and analytics to one of the premier media and entertainment, OTT and streaming video service provider in the U.S. The 13-month deal is valued at CAD $172,000. TotalSocial® has been instrumental to their successful marketing programs and subscription growth. “Media and entertainment is historically a highly conversational category, and we have witnessed an astonishing surge in data and talkworthiness of this sector over the recent months since COVID-19 dramatically changed people’s lifestyles,” said Ed Keller, CEO of Engagement Labs. “In today’s connected and data-rich world, we are pleased that our Client clearly sees the value of TotalSocial align with their sophisticated vision that demands relevant experiences from us to deliver actionable data.” “We are pleased to continue our partnership with an OTT industry leader to provide powerful data to drive their subscription growth,” said Steve Brown, President and CRO of Engagement Labs. “Engagement Labs’ consistent growth and leadership in catering to the media and entertainment industry demonstrates our ability to provide unique insights into consumer behavior and habits.”

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  About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Engagement Labs Releases Q2 2020 Results

Toronto, Ontario — August 28, 2020 – Engagement Labs Inc. (TSXV: EL) released results for its second quarter ended June 30, 2020. Condensed interim consolidated Financial Statements and Management Report are available on SEDAR’s website at www.sedar.com.   During second quarter, COVID-19 led to a significant reduction in marketing spend by major brands of the type who are our customers and with it a pull back in spending on services of the type we provide.  This had a revenue impact on our Q2 results. Second Quarter Financial Highlights
  • Total revenue decreased by 35% to $624,013 in Q2 2020 from $961,435 in Q2 2019.
  • Gross profit was $188,224 for Q2 2020, a decrease of 60% compared to $465,873 for Q2 2019. As a percentage of revenue, the gross margin decreased to 30% for Q2 2020 from 48% for Q2 2019.
  • EBITDA(1) loss increased by 40% or $146,508, to -$515,531 for Q2 2020 from -$369,023 for Q2 2019.
  • Non-GAAP Adjusted EBITDA(1) loss improved by 2% or $5,616, to -$312,670 for Q2 2020 from -$318,286 for Q2 2019.
  • Operating expenses decreased by 23% or $295,336, to $979,595 for Q2 2020 from $1,274,931 for Q2 2019.
  • Net loss for Q2 2020 decreased to -$735,190, down 6% or $49,332 from -$784,522 for Q2 2019.
  • Basic and diluted loss per share was ($0.00) for Q2 2020, compared to ($0.01) for Q2 2019.
  • As at June 30, 2020, the Company was holding cash of $1,151,002 compared to $844,107 as at December 31, 2019.
Six-month Period Financial Highlights
  • Total revenue decreased by 15% to $1,596,432 in H1 2020 from $1,872,803 in H1 2019.
  • Gross profit was $645,592 for H1 2020, a decrease of 25% compared to $855,836 for H1 2019. As a percentage of revenue, the gross margin decreased to 40% for H1 2020 from 46% for H1 2019.
  • EBITDA(1) loss improved by 2% or $22,120, to -$1,216,263 for H1 2020 from -$1,238,383 for H1 2019.
  • Non-GAAP Adjusted EBITDA(1) loss improved by 26% or $704,974, to -$1,964,314 for H1 2020 from -$2,669,288 for H1 2019.
  • Operating expenses before impairment loss on goodwill decreased by 26% or $704,974, to $1,964,314 for H1 2020 from $2,669,288 for H1 2019.
  • Net loss for H1 2020 decreased to -$1,629,301, down 21% or $424,357 from -$2,053,658 for H1 2019.
  • Basic and diluted loss per share was ($0.01) for H1 2020, compared to ($0.02) for H1 2019.
1 EBITDA is defined as earnings before interest, income taxes, depreciation and amortization. Number for comparative periods were revised to exclude SRED credit tax, variation on exchange, and bank charges in EBITDA. Adjusted EBITDA is a non-GAAP financial measure defined as EBITDA to which the Company adds stock-based compensation including the grant of stock options, restricted shares units, and restricted share awards as these expenses do not result in any use of operating cash flows by the Company, severance payments, impairment loss on goodwill, write-off of intangible assets, change in fair value of investment in shares, expenses related to acquisition or disposal of business, and loss on extinction of debt and equity components of convertible debentures, which are extraordinary and non-recurrent expenses, and Board remuneration, which is paid in shares units. EBITDA and non-GAAP adjusted EBITDA are provided as a supplementary earning measure to assist readers in determining the ability of ENGAGEMENT LABS INC. to generate cash from operations and to cover financial charges. They are also widely used for business valuation purposes. These measures do not have a standardized meaning prescribed by IFRS and may not be comparable to similar measures presented by other companies.
“We were off to strong start of the year, as evidenced by the TotalSocial revenue growth of 11% in Q1 ’20 and a 64% reduction in our Non-GAAP Adjusted EBITDA loss,” said Ed Keller, CEO.  “Then COVID-19 hit and had a substantial impact on our clients and thus on Engagement Labs.  As investment in marketing by Fortune 500 companies dropped by double digits and new growth initiatives gave way to hunkering down to survive, our sales momentum stalled leading to the revenue decline we saw in Q2.“Thankfully, we had implemented major cost reduction initiatives that led to a 23% reduction in costs in Q2 and a 6% improvement in our net loss.  As we look to the rest of the year we are encouraged by recent reports in the press about ad and marketing spending picking back up in Q4 and returning to growth in 2021, but it is impossible to determine the extent or length of financial implications of these events for the moment.” Keller continued, “The Company’s cash position has been helped by financial relief from the Canadian and US governments in the amount of approximately $776,000 as noted in our Financial Statement.”

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    About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   To learn more visit www.engagementlabs.com   Disclaimer in regard to Forward-looking Statements Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com  

Gen Z: Still Actively Talking About Brands, Offline and Online, as They Weather These Challenging Times

Gen Z: Still Actively Talking About Brands, Offline and Online, as They Weather These Challenging Times It is August, which means back to school – whether that’s in person, virtually, or in hybrid mode. It is also a good time to see what brands resonate most with today’s young consumers – the so-called Gen Z. Two years ago we issued a white paper about Gen Z and noted that “Generation Z is widely recognized as the next consumer powerhouse,” according to AdWeek, because of their large numbers and because they are assumed to be different from the Millennial generation that proceeds them. We decided it’s time to check back in to see how brand buzz among them has changed.  

Still a TotalSocial Generation

In 2018 we dubbed them the TotalSocial generation, due to their wide-ranging interests, and their desire to share those passions with others, both online and offline. Social media remains a cornerstone of this young generation’s lives. On a weekly basis 65% use YouTube, 50% use Instagram, 41% use Snapchat, 20% use Twitter, and 15% use Facebook. But they are highly likely to talk offline too. In fact, today’s teen talk about brands 14 times each day – that’s 39% more offline conversations compared to adults 21+. And, despite quarantine, they talk offline more now than they did two years ago (+5%). Average Number of Daily Consumer Conversations - Gen Zs vs Adults Whether talking face to face (two thirds of offline conversation), or phone, text/IM, or video call, offline word of mouth remains an important – and growing part of their lives. For Gen Z there is no silo between social media and real-world chatter – but what gets talked about online is quite different from what gets talked about offline. Marketers should pay attention to both because analytics by Engagement Labs show the offline and online conversation each contribute about equally to business KPIs.  

Most Talked About Brands

Time have changed dramatically, but the most talked about brands remain relatively constant for these 13-20-year olds. Nine of the top 10 in 2020 were also in the top 10 in 2018, led by Apple, iPhone, Nike and McDonalds. Entering the top 5 is Netflix (up from #13, with an increase of 111% in daily offline conversation), consistent with the huge increases we see generally in buzz about streaming services as consumers of all ages were looking for new entertainment choices during the COVID-19 lock downs and quarantine.   Amazon and Amazon Prime each joined the youth top 20 list for similar reasons. With Netflix’s ascendancy, Adidas fell out of the top 10, creating further distance between it and rival Nike. Also falling out of the top tier in 2020 are Pepsi, which was #15 two years ago and is now #23, thereby creating a larger gap with its rival Coca-Cola. Android has fallen to #36 from #16, creating more space among these young consumers with its rival iPhone. And Facebook has fallen to #43 from #18 as Instagram (owned by Facebook) and Snapchat take conversational precedence. For all of its media attention, TikTok ranks a distant 49th in offline chatter among teens. Top 20 Most Talked About Brands by Gen Z's There are meaningful differences in the most talked about brands for 13-20’s versus adults 21+. The biggest disconnect is with Instagram – #105 among 21+ versus #9 for 13-20’s. iPhone, Nike and Cherry Coke fall from the top 10 among Gen Z to the teens among older adults. And in the top 20 for Gen Z but far outside it for the adults 21+ are Chick-fil-A (#62), Adidas (#70), Snapchat (#354), Sprite (#56), the NBA (#50) and Starbucks (#33). Some of the more highly talked about brands among adults 21+ that don’t make it into the teen conversation set include Pepsi (#10 among adults vs. #23 among teens, as mentioned above), Verizon (#11 vs. #25), Home Depot (#12 vs. #99), and AT&T (#14 vs. #46). In this COVID-era, Clorox hit the top 20 most talked about brands among adults but is a distant #96 among teens.

Gen Z: Engaged in Issues Related to Schools, the Environment, Immigration and Women

With an election year upon us there is talk about the heightened engagement of young people, and our data lend support to that. They are approximately 30% more talkative about a wide variety of issues compared to adults. Which issues in particular? Among a diverse set of about 20 issues we track regularly, the most popular daily topic of teens is “schools or education,” and they talk at a far higher daily rate than adults as a whole which makes sense, especially during this Coronavirus period. Other issues where they stand out ahead of adults are: looking for a job or concern about losing one, underscoring that the economic challenges the nation faces have a profound impact on young people; what’s happening in other countries, protecting the environment, racism or racial justice, issues important to women and immigration. Teens also talk somewhat more than adults about gun policy, but it is a decidedly lower tier issue for teens, somewhat surprisingly given how much gun violence has been focused on schools. Gen Z: Engaged in Issues Related to Schools, the Environment, Immigration and Women Methodology: Engagement Labs measures both online and offline conversation as part of our TotalSocial Platform. The offline data is derived using an online survey to measure brands and issues talked about “yesterday”.  For this report, analysts focused on the offline conversations of representative national sample of people 13-69 years old, with a focus on 13-20s vs. 21+. The study involves approximately 36,000 people surveyed per year (700 per week). SIGN ME UP TotalSocial Briefing

Engagement Labs Renews Contract with Major Telecom Company

Client Renews License of TotalSocial® Platform in One Year Deal Valued at CAD $243,000

  New Brunswick, NJ/Toronto, Ontario — August 18, 2020 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has renewed with one of the largest Fortune 500 telecommunications in the U.S. Engagement Labs will continue to provide data and analytics to the Client’s residential services division that includes cable television, internet, telephone and wireless services. The deal is a one-year contract valued at CAD $243,000. Following a successful year of engagement, the Client will retain the use of the TotalSocial® platform to strengthen their business customer acquisition marketing, earned media evaluation, and competitive intelligence. “We’re pleased that our client recognizes the value of TotalSocial’s data and how it uniquely supports their predictive analytics and modeling techniques for better marketing,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs. “Our data and execution all contributed to the successful renewal of this contract and to make a commitment in 2020 speaks to the significance that our platform offers companies.” “Consumer conversation plays a very strong role in the telecom sector and it represents an important vertical for Engagement Labs,” according to Ed Keller, CEO of Engagement Labs. “We look forward to delivering increased value over the coming year.”  

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    About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

Trump Narrows Word of Mouth Sentiment Gap With Biden

trumpbiden Public opinion polls show former Vice President Biden with a commanding and consistent lead over President Trump. Word of mouth sentiment, however, tells a different story. On the eve of the Democratic Convention (and just prior to the announcement of Kamala Harris as the Democratic VP nominee), a fascinating word of mouth story has emerged, one that suggests a tightening race. FiveThirtyEight’s Nate Silver noted recently, “It’s Way Too Soon To Count Trump Out” despite his commanding lead in the polls. Our sentiment trend lends credence to that statement. Word of mouth sentiment has proven to be a leading indicator of voter behavior, including in 2016. Both candidates are in negative net-sentiment territory, as is typical for word of mouth about presidential candidates. Biden’s net sentiment is at –19, 5 points ahead of Trump who is at – 24. What is notable is that Trump’s net sentiment has risen by 31 points versus two weeks ago, erasing what had been a very wide gap (50 points at its peak two weeks ago). THE WOM SENTIMENT GAP IS RAPIDLY CLOSING The gender gap is in clear display, with a net sentiment gap of 24 points in Biden’s favor among women, and 4 points in Trump’s favor among men. For much of May, June and July men were more favorable about Biden and just this week there was a large surge among men in Trump’s favor. WOM Sentiment Gap - Women vs Men

The toss up states* are very much a toss up

Looking by state that lean Democratic vs. lean Republican vs. toss up states, Democratic leaning states show a large net sentiment advantage for Biden, while Republican leaning states show an equally large net sentiment advantage for Trump. The toss up states show the two neck-and-neck, both with very low net sentiment. The trend for these states will be the numbers to watch over the coming weeks as the campaigns move into high gear. [Note: States are categorized into groups based on the 7/23/2020 Cook Political Report Electoral College Ratings (https://cookpolitical.com/sites/default/files/2020-07/EC%20Ratings.072320.2.pdf?). For the purpose of this analysis toss up states are those who either only lean towards 1 party or are fully toss up. This represents 12 states and 193 electoral votes.] THE TOSS UP STATES ARE BECOMING TOSS UPS  

WOM Sentiment About Congress Also Swings Toward the Republicans

As the presidential campaign moves into a higher gear, so too is the showdown between the House and Senate over an additional COVID-19 stimulus bill. About 1 in 4 Americans talk daily about both the Democrats in Congress and the Republicans For much of June and the first half of July there was a WOM volume advantage for the Democrats, but conversation about each has grown over the past two weeks Net sentiment has swung in favor of the Republicans in Congress. Through much of July, net sentiment about the Republicans had dropped but that has now reversed itself and the net-sentiment for Republicans is now 23 points greater than the net-sentiment for Democrats. REPUBLICANS IN CONGRESS HAVE GAINED THE UPPER HAND IN WOM SENTIEMENT

Why WOM Sentiment Matters

Silver’s analysis notes that the odds for a Biden victory in his analysis are identical to Hillary Clinton’s odds at this same time four years ago. What is notable to us about that is that our word of mouth sentiment trends accurately foreshadowed Clinton’s shifting fortunes in the closing weeks of the campaign, something the polls failed to pick up. Even Clinton herself took note of that when she said in her book, What Happened: According to Engagement Labs, which applies well-established consumer research techniques to study elections, ‘The change in word-of-mouth favorability metric was stunning.’ With 78 days to go before election day, it is time to buckle our seatbelts. And pay careful attention to the national conversation.

Engagement Labs Secures New Contract with a Major U.S. Broadcast Network’s Sports Division

Client Secures TotalSocial® Platform in One Year Deal Valued at Approximately CAD $80,000

  New Brunswick, NJ/Toronto, Ontario — August 14, 2020 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it has secured a one-year TotalSocial® contract valued at approximately CAD $80,000 with a sports division of a major U.S broadcasting company. TotalSocial will provide data and strategy across multiple sports and team coverage including baseball and basketball. Engagement Labs will provide the Client with a comprehensive and aggregated view of sports fans for all major sports leagues, teams and networks. The Client finds value in TotalSocial data and analytics that Engagement Labs provides as they are proven to be predictive of consumer engagement and sales, as well as other key business performance indicators such as TV viewing and digital engagement. “Sports and entertainment are two of the most popular sectors. Rain or shine, win or lose, even during pandemic, fans are always there – talking about and standing by their teams. Sports marketers, media companies and brands are looking to our data to analyze and understand of how people are talking about them, both on and offline even when they’re sheltered in place,” said Ed Keller, CEO at Engagement Labs. “Marketing works best when it drives conversations across all media, and we are pleased to work with our Client to help measure the effects of content for their leading sponsors.” “We are very pleased to welcome a new sports media company to our roster of clients. As leagues and broadcasters restart their season and coverage, TotalSocial data provides unique data and insights of a challenging and complicated marketplace,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs.

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    About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

4 Revealing Insights from PepsiCo on Impact of Conversations on Building Brands

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How do consumer conversations affect your brand?

The following is an excerpt of a conversation with PepsiCo’s Kevin Moeller and Engagement Labs’ CEO Ed Keller, who spoke with Kantar’s Walker Smith as part of Kanter’s Future Proof podcast. Future Proof is the marketing podcast from Saïd Business School, University of Oxford and Kantar, the Marketing Insights and consulting company. (Note: This was recorded prior to the COVID-19 pandemic. The transcript excerpt was edited for readability.) Kevin Moeller is the head of Media Insights and Analytics for PepsiCo North America. Before that, he was the chief research and analytics officer for UM Worldwide, serving on the executive leadership team. His background includes leadership roles at the Media Behavior Institute, MediaComm and Nielsen. In 2018, the Interactive Advertising Bureau named Kevin a data rock star. — Question: Tell us a little bit about the state of the industry when it comes to accounting for the impact of conversations on building brands. Kevin Moeller: There’s a lot going on between understanding how consumers are leveraging different channels and channels that are available. Frankly, how marketers can break through the noise and connect with their key consumers at relevant times for that type of messaging and in some privacy legislation and new media channels popping up every day. And it makes a dynamic industry right now. We have more data than we’ve ever had before, which allows a lot more possibility in how we can not only unearth insights about target consumers, but how we can connect with them in really meaningful and specific ways.   Q: When you think about this and the kind of measurement of online and offline conversations? How do you think about this broad area of social marketing or what Engagement Labs calls TotalSocial? KM: When I was on the agency side, CPG is definitely one of the harder ones. It may not be intuitive, but it is because there is lack of data availability in real time. From a sales perspective, we have to use other metrics that will help guide us or be leading indicators that will be indicative of a sale. Word of mouth generally is a really good one. The work that we’ve done with Ed and his Engagement Labs team has really helped us quantify and understand how our communications, and our creative in the marketplace is being received by consumers. Not just from a sentiment perspective, but whether it is actually getting people to talk about our brands and therefore purchase our brands. The work that we are doing with Engagement Labs has actually expanded our idea of what our ROI is, because it’s not just a linear path. I put media in the marketplace and someone eyes it. I put media in the marketplace. It generates equity, it generates brand consideration, it generates advocacy. It generates people talking about our brand. There is a quantifiable dollar value for each of those brand health metrics, including the active people talking about our brand. We have been able to work with Ed and Engagement Labs to put a solid number against what that value of a conversation is, which therefore uncovers more information about how our marketing dollars are doing in the marketplace. It has truly been invaluable for us to be able to parse out even more information from our sales using this methodology.   Q: What kind of marketing strategies and tactics are enabled by a deeper look at conversations. How do you activate and track the impact of conversations in the ways in which you support your brands? KM: A great example is the launch of bubly last year. bubly is a super fun, super irreverent brand of sparkling water that went pretty big in the 2019 Super Bowl. We did a fantastic creative and integration with Michael Bublé, had a really fun spot that played off of the name of bubly and Bublé, and we debuted a 30 second spot at the 2019 Super Bowl. But that wasn’t the totality of the campaign. There were seedings of that campaign several weeks leading into the Super Bowl with things like integration on Ellen that lasted for several episodes. We brought the creative and strategy all the way through into stores where we had actual merchandise that was altered in the spot itself. Understanding how that results in sales is one thing. Having an understanding of how consumers react to a spot like that or a campaign program like that is something else. Without understanding how people are talking about our brand, we would have to wait several weeks for the results of sales data coming in from our sales partners using online social listening and word of mouth, and face to face word of mouth. The TotalSocial that Engagement Labs offers really allowed us to better understand which aspect of the program are resonating and in which ways. On the back end, we can actually parse out the value of those individual attributes of the program, which will help further our understanding of what worked, what didn’t work. How do we optimize it for the future and how do we leverage those types of ideas to gain or and more traction with consumers?   Q: What one key takeaway or one thing to put on their radar when it comes to conversations, what would that be? KM: Brands need to understand the value that connecting with consumers have. It’s not just a one-off conversation. When building a relationship with people and consumers, you want to hear what they have to say, because what they have to say will impact how they feel about your brand, which will impact whether they’re engaging and sing your brand.     Listen on Apple Podcasts Listen on Spotify

Engagement Labs Grows Media & Entertainment Sector with Three New Clients

Total Client Initial Engagements Valued at Approximately CAD $100,000

  New Brunswick, NJ/Toronto, Ontario — August 11, 2020 — Engagement Labs Inc. (TSXV: EL) (the “Company”) announced today that it continues to grow and diversity its roster of clients in the media & entertainment sector, by recently winning first time TotalSocial® engagements with three US media companies: one each in radio broadcast, print and film. Each first-time engagement introduces the new Clients to experience firsthand the industry leading TotalSocial platform’s ability to help achieve their goals, including improved marketing ROI and growth in top line revenue. The combined deals valued at approximately CAD $100,000. “It’s a privilege to work with these important clients in the media sector, and we are excited to grow and deepen the relationships,” said Ed Keller, CEO of Engagement Labs. “Engagement Labs has been chosen to deliver unique data and insights that can fuel our Clients’ growth and help provide a pathway to success. When they win, we win.”   “The media and entertainment industry continues to shift and change rapidly, and TotalSocial is a vital tool for helping media clients to leverage our data and analytics as the country pivots and begins charting a course toward economic recovery,” said Steven Brown, President and Chief Revenue Officer of Engagement Labs.    

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    About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. To learn more visit www.engagementlabs.com   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   For media inquiries please contact: Vanessa Lontoc / Ed Keller, CEO Engagement Labs vanessa.lontoc@engagementlabs.com / ed.keller@engagementlabs.com

MarketingCharts Data Hub: Coronavirus and Marketing [Updated]

MarketingCharts   August 3, 2020 Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue to evolve over time. Stay safe out there readers, and please respect all local rules and regulations. Now, let’s have a look at some of the data that has come in since the last update:

 

Consumers

  • In light of restrictions and quarantine measures hindering travel in the US, many Americans appear to be embracing the great outdoors. Recent data from Comscore shows that weekly visits to Sports & Outdoor retail sites saw considerable y-o-y growth in April (71%) and May (86%). Source: Comscore.
  • Although the pandemic has led to a great deal of uncertainty, consumers are still shopping, and advertising is still a driver in purchase decisions. More than one-third (36%) of US consumers surveyed report they have made an impulse buy based on an ad since the start of the pandemic. Advertising isn’t the only driver – they still like a good deal, with some 76% reporting that they have discovered new products based on deals they have received from brands. Source: Valassis.
  • During the pandemic, more than half (53%) of American consumers say they have purchased brands they would not normally purchase. But that’s not to say that this behavior will stick post-COVID-19, with about three-quarters (77%) claiming they will return to their favorite brands at that time. Source: MRI-Simmons.
  • Media & Entertainment brands have driven offline conversations since the pandemic began. Indeed, Engagement Labs’ data finds that in the 12 weeks ending July 12, 2020, Netflix saw a striking 75% y-o-y growth in real-life conversations. Amazon, Disney+, CNN, Hulu and Amazon Prime also topped the list of offline conversations. Source: Engagement Labs.
  • Looking ahead, many US adults say they will spend less time watching pay-TV programs (41%) after COVID-19. That said, pluralities believe their consumption of pay-TV programs (44%) and watching movies (53%) or series (54%) on streaming services will remain the same even after the pandemic has passed. Source: Ipsos.
  • US kids (ages 4-15) are spending an average of 95 minutes per day with TikTok since the beginning of the pandemic, compared to the 82 minutes spent with the app in February 2020. Read more here.
    Read the full MarketingCharts article, here.
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