In Political Conversations, Republicans Rally to GOP as Election Nears

Young Voters Remain Unengaged in Kitchen-Table Election Conversations

President Trump and “Republicans in Congress” are the subjects of the least negative conversations they have experienced all year, based on Engagement Labs’ tracking of “kitchen table” conversations for the week ending October 28, 2018.  The conversation trends could be important in light of how the same methodology revealed the shift from Clinton to Trump in the last days of the 2016 election.

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Kitchen-Table Conversations Less Negative for Both Parties

Republicans and Trump at Least Negative Levels in a Year

Democrats had a 10-point advantage over Republicans in the national conversation as the impact of the successful confirmation of Associate Justice Brett Kavanaugh faded into the past, a gap similar to the average 8-point gap in “generic ballot” survey questions. The “net sentiment” for Democrats improved to -40 while Republicans were at -50, their best result all year.

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Kavanaugh Victory Spurs Strong Shift in Conversation Toward Republicans

“Sentiment Gap” Narrows to Smallest Level in a Year

In the wake of the Senate’s confirmation of Associate Justice Brett Kavanaugh on October 6 and a ceremonial swearing-in on October 9, kitchen-table conversations about politics shifted sharply back in the Republicans’ direction. While conversations remained much more negative than positive for members of Congress in both parties, the “net sentiment” was just -51 for Republicans versus -45 for Democrats, a 6-point difference and the closest result in a year of conversation tracking.

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Last Week of Supreme Court Battle Drives Kitchen-Table Conversations

“Sentiment Gap” Returns to More Typical Level, with Democrats at a 15-point Advantage

The second week of drama related to the nomination of Brett Kavanaugh to the Supreme Court saw the sentiment of kitchen-table conversations revert to a more typical advantage for the Democrats, with conversation about Democrats in Congress 15 points less negative than those toward Republicans in Congress, down from a gap of 27 points a week earlier.

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Supreme Court Fight Shifts Conversation in Democrats’ Favor

“Sentiment Gap” Opens Up Between Red and Blue Members of Congress

Kitchen-table conversations about politics shifted in the Democrats’ favor during a week the nation was riveted by charges of sexual assault against Supreme Court nominee Brett Kavanaugh, and testimony before the Senate Judiciary Committee by the nominee and his accuser, Christine Blasey Ford.

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Supreme Court Fight Has Become a Bigger Driver of Negative Conversations about Republicans in Congress

All Political Conversations Strongly Negative Toward the Parties, Trump

Kitchen-table conversations about President Trump and Republicans in Congress became slightly more negative this week as the public became aware of an accusation of sexual misconduct against Supreme Court nominee Brett Kavanaugh. For the week ending Sunday September 16, conversations 57 percentage points more negative than positive for Republicans in Congress and 43 points more negative than positive for President Trump.  Democrats were also more negative than positive with a “net sentiment” score of -41.

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Nike’s Kaepernick Campaign Turns Both Online and Offline Conversations Negative

But Nike Should Benefit from Higher Brand Engagement

Was Nike terrible, arrogant, or brilliant to launch a new “Just Do It” campaign featuring the controversial former NFL player Colin Kaepernick, who is famous for protesting social injustice during national anthem ceremonies on television? The answer has to do with understanding several critical marketing principles: Know your market; be relevant; engage consumers. On these dimensions, Nike is winning.

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Big Week in Politics Keeps National Dialog on President Trump’s Performance, Immigration, Russia

Upcoming Election Is Increasing Focus of Kitchen Table Conversations

A dramatic week in the news had less impact that one might have expected on conversations, as the new Bob Woodward book, an anonymous OpEd by a member of the White House “resistance,” and the Senate Hearings on Supreme Court nominee Brett Kavanaugh did little to fundamentally change the national political dialog versus the prior week.

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What Kitchen Table Conversations Reveal about the 2018 Midterms

A Very Negative Environment for GOP House Candidates, with Focus on Corruption & Russia

In normal times, Labor Day is the traditional start of general election campaigns, and thus a good time to take stock of the national political conversation, which in 2018 has been louder and more negative than usual as the midterms approach. 

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How Consumer Talk Supercharges Advertising

“Advertising is really a conversation-starter,” Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh’s insight as chief marketing officer has propelled great advertising and dramatic sales growth for the Audi brand. It hasn’t hurt Keogh’s career, either. Many marketers acknowledge advertising’s power to start conversations, but few make it a key objective for campaigns, and even fewer evaluate advertising’s success in driving conversations. A key obstacle has been the lack of authoritative evidence to support this kind of social strategy for advertising, leaving it to marketers confident enough to rely on instinct and intuition, like Keogh. Read the full ADWEEK article, here.
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