We are Engagement Labs
Engagement Labs is home to TotalSocial®, the world’s only comprehensive view of social marketing performance. Our team of experts come from a variety of backgrounds and draw from widely different experiences. Many of us come from Keller Fay and bring our knowledge and history along with us. Our backgrounds may be different, but we are joined by a common passion- we love using data to drive business results on social.
Our Thought LeadershipWe have been lucky to work in an industry we love and that passion has brought us to some amazing learnings. CHECK OUT the various studies we conducted and books we have written about social media and influence.
Our Executive Leadership
Chief Executive Officer
Ed Keller is CEO and a Director of Engagement Labs. As CEO he has spearheaded the company’s development and commercialization of TotalSocial®, a patent-pending technology solution that combines online social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations about their brands. Together these are proven to be important drivers of sales; offline conversation is an even bigger factor than social media, one that is often overlooked by marketers.
Keller has been called “one of the most recognized names in word of mouth” and the publication of his first book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s second book, The Face-to Face Book (co-authored with Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. Reflecting his industry stature, Keller was elected to the Word of Mouth Marketing Hall of Fame in 2014. He has also been awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member.
Earlier in his career, Keller was CEO of one of the US’s largest marketing research firms, RoperASW. He is on the Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Keller speaks frequently to business audiences about word of mouth and social media marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.
Chief Financial Officer
Mr. Gilbert Boyer, BA, CMA serves as the Chief Financial Officer of Parta Dialogue Inc. Mr. Boyer has been Finance Director and Controller of Location Brossard Inc. since 2006. He served as Secretary of Parta Dialogue Inc. Mr. Boyer has over 20 years experience in Management, Accounting and Cost Control in the small -medium sized business segments. He served as a Controller of Drakkar & Associates Inc. from 1996 to 2006. Mr. Boyer has experience in services and in manufacturing industries. He served as a Director of Parta Sustainable Solutions Inc. (formerly, Parta Capital Croissance I Inc. and Parta Growth Capital I Inc.) since December 21, 2007. Mr. Boyer holds a Bachelor in Business Administration from the University du Québec à Montréal and has the CMA (Comptable en Management Accrédité) certification.
Chief Research Officer
Brad Fay is Chief Commercial Officer of Engagement Labs, where he shares responsibility for developing the company’s new TotalSocial® platform, a powerful tool that helps brands improve marketing effectiveness and ROI by leveraging social influence among consumers. TotalSocial® is the only system that brings together the consumer conversations about brands that happen both in social media and face-to-face.
Brad has had been a leader in the research and marketing industries for more than two decades, recently serving as Chairman of the Board of the Word of Mouth Marketing Association, and President of the New York-based Market Research Council. He also is a winner of the Grand Innovation Award of the Advertising Research Foundation for developing a survey-based system for measuring offline consumer conversations at Keller Fay Group, the company he co-founded with Ed Keller in 2006, later acquired by Engagement Labs. The company is a publicly owned and based in Montreal, with offices in London, New York, Chicago, San Francisco, and Boston.
Brad is the co-author, with Ed Keller, of The Face-to-Face Book, winner of the 2013 Best Book in Marketing Award from the American Marketing Association Foundation. Brad has been recognized as a Distinguished Alumni of the survey research program at the University of Connecticut, where we received a Master’s in Political Science. He received his BA, cum laude, in Government from Colby College in Waterville, ME.
Cédric de Saint Léger
Chief Technology Officer
Cédric de Saint Léger has always found himself at the intersection of technology and media, and loves when the two combine into a new challenge. Perpetually beta-testing and keeping up with the leading edge of technology, Cedric is passionate about going beyond the limits in productive and innovative ways.
His early experience in the media industry taught him what it takes to deliver high-end, demanding web apps within tight schedules, a lesson that came in handy when he took the leap into Big Data and joined Engagement Labs. Cédric now shares and promotes both technical and social media knowledge, bringing his relaxed, “can do” attitude to every job. But while he may be laid back, he’s never afraid to get his hands dirty while mentoring and collaborating with what he calls “his team of geniuses.”
Managing Director, UK
Steve is the Managing Director of the Engagement Lab’s UK office, which opened in 2011. He oversees Engagement Lab’s operations in Europe. Steve has widespread experience in researching a broad range of marketing and communications issues, including consumer trends, innovation, brand strategy, and advertising/communications effectiveness. He has extensively covered issues such as brand advocacy, word of mouth, and ‘influentials’ from many angles and in all parts of the world – he has considerable expertise on the nature and dynamic of peer-to-peer influence across diverse markets and cultures. Steve is acknowledged as a leader in the holistic measurement of brand WOM, and a regular speaker at industry events and conferences. Prior to joining the Engagement Labs and Keller Fay Group, Steve was a director in a number of major research organizations: Research International, GfK/NOP, and Ipsos. He also previously served as managing director of RoperASW Europe prior to its integration into GfK/NOP. Steve holds a degree in Economics from Cambridge University.
Vice President, Client Success
As Vice President of Client Success at Engagement Labs, Maggie is dedicated to providing solutions for clients to better understand how social influence is impacting their businesses.
Having studied marketing and advertising performance for the last 15 years, she is a strong believer that uncovering the patterns and triggers of consumer conversation is imperative to driving a brand’s success. As a former client of the company, she has brought a valuable perspective to the development of TotalSocial measurement and analytics tools, which provides brands with a 360-degree view of how audiences are talking about their brand, both online and offline.
Prior to joining Engagement Labs, Maggie held a variety of senior-level consumer insights positions at both media agencies and media owners including Universal McCann and NBCUniversal, always with a focus on translating data and analytics into ideas and actions.
Maggie holds a Bachelor of Arts in Communications from Penn State University.
Vice President, Data Development
Heather Evans is Vice President of Data Development at Engagement Labs. She has over ten years of experience in the field of market research. While working for Keller Fay Group, Heather helped to design, and in 2006, to launch TalkTrack®, the firm’s continuous syndicated survey for measuring offline as well as online word of mouth in the US. Since then, Heather has played an instrumental role in the launch of other key products. At present, Heather oversees data development and continues to focus on R&D related to forthcoming products and services.
Before joining Engagement Labs and Keller Fay, she worked at Dow Jones where she managed and executed consumer and business-to-business market research for the company’s suite of prestigious brands, such as The Wall Street Journal, Barron’s, Dow Jones Newswires, and MarketWatch. Before that, she held a market intelligence and primary research position at Factiva (a Dow Jones & Reuters company).
Throughout her career, Heather has worked on many kinds of research, including word of mouth measurement, advertising effectiveness, brand strategy, market cannibalization, concept and advertising testing, customer satisfaction tracking, audience profiles, return on investment, qualitative research, and data mining. She is highly skilled in data analysis and report writing/analysis, and is technically proficient in a variety of market research-oriented systems.
Heather holds a Bachelor of Science degree in Marketing from The College of New Jersey.
Vice President, Analytics
Rick Larkin is Vice President of Analytics. He is responsible for expanding innovation in our products and services through statistics, machine learning, and big data. A leader in data-driven marketing with more than 15 years of experience at the intersection of marketing, data and technology.
Rick joins Engagement Labs from Neustar’s MarketShare, one of the fastest growing marketing analytics software companies, where he was Senior Vice President of Strategy. His worked enabled marketers and brands globally to build world-class measurement systems to improve their marketing ROI and drive measurable bottom-line results.
Before MarketShare, Rick was director of operations at TBWA\CHIAT\DAY and a management consulting for IBM Global Business Services. Rick received an MBA from the Langone Business School at NYU and a BS in engineering from Rutgers University.