Search Results for: offline WoM

Online and offline WOM rarely match

June 30, 2017
NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR). Brad Fay and Rick Larkin, two authors from Engagement Labs, aimed to establish whether digital word of mouth – the online […]

Alamo Rent A Car and Budget Car Rental Drive Online Conversations While Enterprise Rent-A-Car Accelerates Offline WOM

March 17, 2016
Engagement Labs Announces Rankings of the Top U.S. Car Rental Companies Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 17, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. car rental companies both on social media and through word of mouth (WOM) conversations. The […]

Social conversations and WOM drive sales

November 28, 2017
NEW YORK: Social conversations and word-of-mouth, both online and offline, have a measurable business impact and are a major driver of consumer sales, a new study has revealed. According to Engagement Labs, a firm that analyses conversation data, online and offline conversations drive an estimated 19% of brand sales, which equates to between $7 trillion […]

Quaker, Oreo, Perdue Lead Gains In Latest Social, WOM Rankings

September 23, 2017
Quaker Oats, Oreo and Perdue Chicken logged significant gains in positive consumer conversations in recent months, while Heinz, Pillsbury, Nestle, Kellogg’s and Hershey’s have seen their performance slide. That’s according to rankings for the six months ended in July from Engagement Labs’s TotalSocial data, which continuously measures the quantity and quality of brands’ social media […]

Offline Social Channels Important to Travel E-commerce Leaders

September 17, 2017
Thomas Cook takes the prize as the most talked-about travel brand in the UK, thanks to huge word of mouth volumes. Social influence is driven by WOM and social.

Heineken Leads Alcoholic Beverages In Social, WOM Impact

May 26, 2017
Heineken is king among alcoholic beverage brands when it comes to its social media and offline or word-of-mouth (WOM) impact, according to a new ranking from Engagement Labs. The ranking is based on the company’s proprietary TotalSocial data, derived from continuous tracking and measurement of the key online and offline drivers of conversations about brands. […]

RetailWire – Can offline word-of-mouth be used to drive business results?

May 22, 2017
Despite the hype, conversations about retail and apparel brands still mostly happen offline, in face-to-face conversations, as opposed to online conversations taking place via social media, according to Engagement Labs. The word-of-mouth (WOM) marketing researcher also notes that offline conversations drive two or three times as many sales as online, according to studies. Unfortunately, it’s […]

Engagement Labs wins top honors from Word of Mouth Marketing Association (WOMMA)

April 27, 2017
Receives Gold and Silver WOMMY Awards in the Research Category Montreal, QC, (April 27, 2017) — The Word of Mouth Marketing Association (WOMMA) announced today that Engagement Labs Inc. (TSX VENTURE:EL) has received top honors for its prestigious “WOMMY” Award in the research category. The recognition is for two of the company’s research reports developed […]

New Data Shows Offline, Word of Mouth is Key to Dominating the Consumer Conversation in an Industry

February 28, 2017
American Express, BMW, Dove and Gatorade Among the “Category Crushers,” According to a New Engagement Labs Report on the Leaders in Social Influence NEW YORK, NY (February 28, 2017) – Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, […]

Cognito- Bridging the Online/Offline Divide

September 27, 2016
Steve Thomson of Engagement Labs shares his insights into the nature and inherent value of word-of-mouth (WOM) and its effective implementation in marketing communications. Read the entire article here. For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/  For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com About TotalSocialTM Want a […]