Search Results for: offline WoM

Joining the dots of online and offline WOM

September 12, 2019
    News, 12 September 2019   When it comes to word of mouth, brands have been quick to focus on online engagement via social media and to then assume offline conversations are the same – but research shows brand conversations across different channels have almost no relationship to one another. For a comprehensive view, […]

Online and offline WOM rarely match

June 30, 2017
NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR). Brad Fay and Rick Larkin, two authors from Engagement Labs, aimed to establish whether digital word of mouth – the online […]

Alamo Rent A Car and Budget Car Rental Drive Online Conversations While Enterprise Rent-A-Car Accelerates Offline WOM

March 17, 2016
Engagement Labs Announces Rankings of the Top U.S. Car Rental Companies Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 17, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. car rental companies both on social media and through word of mouth (WOM) conversations. The […]

The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

March 11, 2021
  Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn’t changed: the majority of all WOM is still done face-to-face. This is per new data from Engagement Labs. Marking 15 years of measuring offline WOM […]

Beauty and Personal Care Brands Dominate Most Loved Brands During Pandemic Year, New Study of Online and Offline Consumer Conversations Reveals

February 24, 2021
  Trader Joe’s and Carter’s Lead Offline Talk Sentiment, While Walmart’s Great Value and American Family Insurance Retain their Rankings as the Most Positive Brands Online Unilever’s Dove Excels as Only Brand Among Top Ten In Both Online and Offline Sentiment NEW YORK, NY (February 24, 2021) – Trader Joe’s, the American neighborhood grocery store, […]

Beauty and Personal Care Brands Dominate Most Loved Brands During Pandemic Year, New Study of Online and Offline Consumer Conversations Reveals

February 24, 2021
Trader Joe’s and Carter’s Lead Offline Talk Sentiment, While Walmart’s Great Value and American Family Insurance Retain their Rankings as the Most Positive Brands Online   Unilever’s Dove Excels as Only Brand Among Top Ten In Both Online and Offline Sentiment   NEW YORK, NY (February 24, 2021) – Trader Joe’s, the American neighborhood grocery […]

Engagement Labs, Dstillery Team To Target WOM Influencers

February 22, 2021
  by Richard Whitman , Columnist Social data and analytics firm Engagement Labs has announced a new alliance with Dstillery, a firm that uses AI modeling to develop custom audience segments for marketers. According to the companies, the partnership will help marketers better target off-line word-of-mouth influencers. Under the new agreement, the partners will integrate proprietary data […]

Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey

January 13, 2021
Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6% WOM Sentiment is More Positive, an Increase of 13% We recently marked the 15th anniversary of our firm’s journey to provide measurement of offline word of mouth – a powerful but often unmeasured part of the marketing ecosystem. Today, we integrate offline […]

The “Conversation Commander” Brands that Excel at Offline and Online Social Influence

September 22, 2020
Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020 Before consumers make buying decisions, they talk. Online AND Offline – through social media, product reviews, face-to-face or via Zoom, by text or IM, or via whatever channel – we all seek recommendations, feedback and validation in our choices of entertainment and […]

Gen Z: Still Actively Talking About Brands, Offline and Online, as They Weather These Challenging Times

August 25, 2020
It is August, which means back to school – whether that’s in person, virtually, or in hybrid mode. It is also a good time to see what brands resonate most with today’s young consumers – the so-called Gen Z. Two years ago we issued a white paper about Gen Z and noted that “Generation Z […]