Search Results for: brand impressions

The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

March 11, 2021
  Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn’t changed: the majority of all WOM is still done face-to-face. This is per new data from Engagement Labs. Marking 15 years of measuring offline WOM […]

Coronavirus Update: American Conversations Sweeping Changes This Week in Topics and Brands, As Coronavirus Becomes Personal

March 27, 2020
Last week we shared our US coronavirus consumer conversation data series, with some eye popping results. This week the data are even more stark with important implications for marketers scrambling to make sense of it all and plan/act accordingly. As the crisis surrounding the COVID-19 coronavirus pandemic deepens, “Major health issues” are the first and foremost […]

QVC Gets A Brand Makeover And Lime Lands A CMO: Marketers Brief

February 6, 2019
Published on February 06, 2019. Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions toeschultz@adage.com. Procter & Gamble’s Olay did not have a great performance in the widely cited USA Today Ad Meter. But CMO Marc Pritchard is talking up […]

Brands Try to Convince New Generations Products Aren’t Just for Their Parents

August 27, 2018
  By Janet Morrissey – August 26, 2018   In June, Planters’ iconic Mr. Peanut popped up on social media to peddle a canister of Cheez Balls. “How much would you give to try my Cheez Balls? No. Really. There’s a canister up on eBay,” read a mischievous tweet from the account of the top-hatted Mr. Peanut. The crispy […]

Financial Brands Can’t Afford to Ignore Real-Life Conversations

October 20, 2017
Financial services marketers say they plan to increase their investment in marketing analytics. Our research proves that word of mouth marketing drives sales.

Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey

January 13, 2021
Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6% WOM Sentiment is More Positive, an Increase of 13% We recently marked the 15th anniversary of our firm’s journey to provide measurement of offline word of mouth – a powerful but often unmeasured part of the marketing ecosystem. Today, we integrate offline […]

Q&A With Four Industry Leaders Who Helped Us Pioneer Word of Mouth Measurement: Looking Back… and Ahead

December 16, 2020
It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are innovators and acclaimed marketing leaders. We are hoping that this year’s anniversary can be a great opportunity to look back – as we also look forward – and inspire […]

On Eve of the Holiday Shopping Season, Consumers are Buzzing About Retail

November 25, 2020
Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4% more offline WOM conversations about brands in this category over the past 8 weeks versus the same time a year earlier. Further, buzz about children’s products is up 7%, more […]

Amazon’s Offline Consumer Conversation is Soaring During Pandemic, and It’s Not Alone in Retail

September 10, 2020
A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce Sites, as Department and Specialty Stores Suffer It looks like the pandemic is producing a retail industry apocalypse with the bankruptcy and/or retrenchment of venerable retail brands from Brooks Brothers to Lord & […]

Word-Of-Mouth Remains Vital To Consumers During COVID-19

July 31, 2020
  by Ed Keller, Columnist The COVID-19 pandemic may have cleared out offices, public transit, bars, restaurants, and social gatherings, but Americans have continued to enjoy their gift for gab when it comes to talking about and recommending brands. Compared to a year ago, consumer talk is up by double digits in social media. Yet despite […]