Home World Business – Word Of Mouth still counts
For the past few years, brand marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram could entice consumers to engage with brands and make purchase decisions but, the reality of the situation is much more complex, according to Engagement Labs.
What the market research firm identifies as Category Crusher Brands engage in social media but go well beyond to establish relationships with consumers by becoming part of their everyday conversations.
Among the Category Crusher Brands that Engagement Labs identifies is Ikea, in the Home category, Nordstrom in the Retail/Apparel category. Others are BMW, Gatorade, American Express and Dove.
Read the entire Home World Business article, here.
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