VentureBeat – In the battle for your bulge, these social media tactics help fitness brands punch above their weight

Published by Engagement Labs on January 7, 2016

January 7, 2016
by Stewart Rogers, VentureBeat

Image Credit: Shutterstock
It is January 7, 2016. By now, around 43 percent of you will have fallen off the health and fitness bandwagon. That cinnamon bun was just too tempting, wasn’t it?

But in the weeks leading up to the new year, you were clearly up for the challenge. How do we know? Social media engagement analytics.

Today, Engagement Labs has revealed, using its Total Social tool, the vital statistics of fitness apparel, and diet/weight loss programs, for both online and offline conversations. And the results tell an interesting story, especially when it comes to how smaller brands are competing with their much larger peers.

Original article here.