Travel Pulse – Which Airline Is the Most Social Media Savvy?

Published by Engagement Labs on March 24, 2016

March 24, 2016
by Josh Lew, Travel Pulse

Which Airline Is the Most Social Media Savvy?Illustration courtesy of Thinkstock

Social media has become a major marketing tool for all sorts of travel businesses. When it comes to airlines, you only have to take a quick look at a Facebook page or Twitter feed to realize that some are much more savvy than others when it comes to social media.

A sleek-looking Facebook page might make an airline seem cooler and perhaps even more user friendly, but does that actually translate into engagement, brand loyalty and (ultimately) sales?

Original article here.