Torque News – How does tiny Subaru top Lamborghini and Ferrari? It’s not about performance

Published by Engagement Labs on April 28, 2017

Subaru has something in common with sports car brands Lamborghini and Ferrari, but it’s not what you might think. Subaru has a performance division, Subaru Tecnica International (STI) and builds a car like the WRX STI sports sedan, but that’s not it. And it isn’t that Subaru is heavily involved in international motorsports with the Nurburgring 24-hour race or Global Rallycross. It’s all about how they connect with their customers and keep them talking about their brands.

In the competitive automotive industry, brands have a tough time standing out among their competition. Subaru is doing something remarkable that ranks them in the top 3 brands along with Lamborghini and Ferrari. What are these brands doing to keep positive conversations going with customers?

Subaru ranks #1 for offline sentiment
In order to stand out amongst competitors, automotive brand’s marketers invest millions of dollars in digital marketing campaigns to boost their brand’s image and appeal, engage with its audience and build its customer base. Subaru doesn’t rank in the top 10 when it comes to social media, but they do rank #1 in auto brands for generating positive “Offline Sentiment.”

Read the full Torque News article, here.

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