These 10 brands saw most improvement in social conversation over last year
People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs.
The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare brands. Travelocity, World Wrestling Entertainment, Hotels.com, and grocery store H-E-B fell in the middle of the list, with General Mills, TNT, and Head & Shoulders rounding out the top 10.
Engagement Labs CEO Ed Keller said the list proves a brand doesn’t need to be a popular tech company to garner a lot of social conversation. The Apple Watch — broken out from Apple because consumers who self-reported which brands they talked about named “Apple Watch” specifically — did top the list, but it was otherwise filled with older, more traditional brands.
Read the full Campaign article, here.
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