MediaPost – Some Weak TV-Rated Shows Score Well In Social Media

Published by Engagement Labs on October 12, 2015

October 12, 2015
by Wayne Friedman, MediaPost


Traditional TV ratings may be weak for many new broadcast network shows — but many are scoring well when it comes to social media and general word of mouth.

New Fox shows have been earning high numbers so far through two weeks of the season in terms of “engagement” and “impact” and “responsiveness,” according to an Engagement Labs study.

Original article here.