MediaPost – Some Weak TV-Rated Shows Score Well In Social Media
October 12, 2015
by Wayne Friedman, MediaPost
Traditional TV ratings may be weak for many new broadcast network shows — but many are scoring well when it comes to social media and general word of mouth.
New Fox shows have been earning high numbers so far through two weeks of the season in terms of “engagement” and “impact” and “responsiveness,” according to an Engagement Labs study.