Quaker Oats Named Top Food Brand in Social Media and Word-of-Mouth Conversations

Published by Engagement Labs on September 23, 2017


There was also good news for Betty Crocker and Oreo, bad news for Pillsbury and Heinz

Quaker Oats has replaced Kellogg’s as the country’s top food brand based on word-of-mouth and social media conversations, Engagement Labs reports in its latest semi-annual ranking of consumer preferences.

“Quaker Oats jumped several spots to become the top TotalSocial brand over the past six months,” reports Ed Keller, CEO of Engagement Labs, a Canada-based social media tracking and analysis firm. “While the company remained stable with respect to offline consumer conversations, it was their online campaigns that catapulted them to the top spot. Over the past six months, Quaker has given their online community a lot to talk about and share — from the launch of their 140th anniversary campaign to debuting innovative products such as single-serve Overnight Oats.”

Kellogg’s fell to eighth place in the new rankings, while three other brands made their first appearances in the top ten. Oreo debuted at No. 3, Perdue Chicken at No. 4, and Kraft at No. 10. Betty Crocker climbed into the No. 2 spot, while Pillsbury, Nestlé, and Heinz dropped out of the top ten altogether — the last of these plummeting from No. 3 to No. 17. Filling out the upper echelon of the listing are Dole at No. 5, General Mills at No. 6, Goya Foods at No. 7, and Hershey’s at No. 9.

Read the full The Daily Meal article here.

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