PR Week – Study: Heineken, beer brands top hard liquor in brand social conversations
Engagement Labs ranked the top 10 alcohol brands by their social conversations in a new study.
NEW YORK: Heineken tops the list of both online and offline consumer conversations about alcohol brands, according to a study released by Engagement Labs.
Heineken, Jack Daniels, Budweiser, Bud Light, and Corona made up the top five alcohol brands. More liquor brands appeared lower on the list, with Smirnoff, Coors Light, Miller Lite, Bacardi, and Grey Goose rounding out the top 10.
The study, using Engagement Labs’ TotalSocial data, measured the volume of conversation, sentiment, influencers, and brand sharing on social media and offline for the top alcohol beverage brands from March 2016 to March 2017.
“One thing that is notable is four out of the top five brands are beer brands, and two of the top five are big marketers Budweiser and Bud Light,” said Ed Keller, CEO of Engagement Labs. “But the fact Corona and Heineken are in the top five reflects that if you’ve got a message that can stand out and is consistent, you can put the power of social influence to work for you.”
Read the full PR Week article, here.
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