Online and offline WOM rarely match

NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR).

Brad Fay and Rick Larkin, two authors from Engagement Labs, aimed to establish whether digital word of mouth – the online conversations that get passed along between communities of like-minded enthusiasts – reflect real-world discussions about brands.

And they presented evidence that legacy and digital interactions "are important to brand success, but brands rarely earn the same level of success both online and offline".

Read the full WARC article, here.

Follow Us:

For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/

For sales contact us at: sales@engagementlabs.com

For media inquires contact us at: media@engagementlabs.com


About TotalSocialTM

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?

Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com

For media inquiries please contact media@engagementlabs.com