MR – Amazon, Nike and Nordstrom top new social brand rankings
Engagement Labs, a company that offers data, analytics and insights for marketers, has released its TotalSocial rankings of the top performing retail and apparel brands in the U.S. The rankings, which are derived from combined offline and online consumer conversations, measures over 60 brands’ performance with respect to social media and word of mouth conversations.
Although it might seem that consumer shopping choices are greatly influenced by the digital world, the company’s analysis finds that conversations about retail and apparel brands still mostly happen offline as opposed to online conversations taking place via social media. However, the tone or sentiment of a face-to-face conversation about a given retail or apparel brand is much more likely to be positive than if a consumer goes online.
According to Engagement Labs’ data, Amazon is the TotalSocial leader in the retail and apparel category. Amazon’s top rank is driven by its extremely strong online and offline volume scores, strong offline sentiment and its high online brand sharing performance, in which its content is shared by consumers on social media. Other top-scoring brands included Nike (2) Nordstrom (3), Adidas (5), and Under Armour (6).
Read the full MR article, here.
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